i-branding: Developing the Internet as a branding tool

Autoria(s): Simmons, Geoff
Data(s)

2007
Identificador

http://pure.qub.ac.uk/portal/en/publications/ibranding-developing-the-internet-as-a-branding-tool(3a80664c-db73-46a6-ad4f-4a14a574fc32).html

http://dx.doi.org/10.1108/02634500710819932
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Simmons , G 2007 , ' i-branding: Developing the Internet as a branding tool ' Marketing Intelligence and Planning , vol 25 , no. 6/7 , pp. 544-562 . DOI: 10.1108/02634500710819932
Palavras-Chave #/dk/atira/pure/subjectarea/asjc/1400/1406 #Marketing
Tipo

article
Acesso ao item digital