“Therapeutic Advertising”: When Do Female Consumers Really Benefit?

This research examines whether female consumers benefit from brand strategies that attempt to decrease their self-discrepancies by setting more realistic ideals (i.e., therapeutic advertising, such as Body Shop, Aerie, and Always). The results of our preliminary study reveal that therapeutic advertising leads to stronger self-conscious emotions than idealistic advertising. More specifically, it leads to stronger emotions of both pride and shame. However, the latter only holds true for female consumers low in self-liking and high difficulties in abandoning unattainable goals. Female consumers who like themselves and are able to abandon unattainable goals do not feel more ashamed when being exposed to therapeutic advertising compared to idealized advertising. These findings have implications for marketing managers and policy makers.

Tracking the trajectory of shame, guilt, and pride across the life span

The authors examined age differences in shame, guilt, and 2 forms of pride (authentic and hubristic) from age 13 years to age 89 years, using cross-sectional data from 2,611 individuals. Shame decreased from adolescence into middle adulthood, reaching a nadir around age 50 years, and then increased in old age. Guilt increased from adolescence into old age, reaching a plateau at about age 70 years. Authentic pride increased from adolescence into old age, whereas hubristic pride decreased from adolescence into middle adulthood, reaching a minimum around age 65 years, and then increased in old age. On average, women reported experiencing more shame and guilt; Blacks reported experiencing less shame and Asians more hubristic pride than other ethnicities. Across the life span, shame and hubristic pride tended to be negatively related to psychological well-being, and shame-free guilt and authentic pride showed positive relations with well-being. Overall, the findings support the maturity principle of personality development and suggest that as people age they become more prone to experiencing psychologically adaptive self-conscious emotions, such as guilt and authentic pride, and less prone to experiencing psychologically maladaptive ones, such as shame and hubristic pride.

La coartada metapoética : José Hierro, Angel González y Guillermo Carnero

La poesía de José Hierro, Ángel González y Guillermo Carnero es abordada en su proceso autoconciente de escritura, cuando problematiza la naturaleza del lenguaje y sus vinculaciones con la referencia, la representación y el poder. Esta lectura da cuenta de la sistematicidad, riqueza y diversidad de una teoría poética en la escritura española del siglo XX. El presente libro aporta una nueva mirada a los estudios realizados sobre el tema, al cuestionar la linealidad usual de las periodizaciones y entender la secuencia literaria del ´40 al ´80 en términos de serie y cada segmento de la misma como una trama de diversos espesores, en la que no hay cabida para programas estéticamente cerrados. La denominación de "coartada metapoética" designa una táctica conciente o inconciente de escritura, desde una mirada no restrictiva, que va descubriendo temas, que no sólo incluyen el debate acerca de la autonomía o el compromiso del arte, sino también y principalmente arrojan luz sobre aspectos menos revisados, pero no menos importantes en la actualidad, cuando las circunstancias político culturales de España no obligan ya a las urgencias de una toma de posición.

Homero y Platón : Dos paradigmas de la educación corporal

El presente trabajo constituye una especie de reseña de la tesis doctoral del mismo título que demuestra que el cuerpo de las prácticas no es físico, unitario, constante y susceptible de conciencia de sí sino, por el contrario, insubstancial, fragmentado, inconstante e imposibilitado de autopercibirse como unidad: fragmentos y acciones unificados por el significante y no por la percepción. Para obtener estas conclusiones, el trabajo revisa las prácticas corporales de la Grecia clásica y helénica y las que se sucedieron del Renacimiento a la actualidad; repasa el periplo del pensamiento occidental de la multiplicidad discontinua a la unidad y la constancia; analiza el cuerpo en Homero y en Platón; y las relaciones que la fragmentación y la unidad del cuerpo guardan con la oralidad primaria y secundaria, y con la escritura, revelando que fue el gesto socrático que identificó el alma con un "mundo interior" el que otorgó unidad al cuerpo, gesto precedido por el advenimiento del Uno y reforzado por la identificación platónica del Uno con el Bien. En este marco, se opone el cuerpo homérico, fragmentado, al cuerpo unificado por Platón, no porque aquél sea más natural que éste o éste más artificial que aquél, o uno más genuino o verdadero que el otro, sino a partir del análisis de la estructura de la oralidad y la escritura

La coartada metapoética : José Hierro, Angel González y Guillermo Carnero

La poesía de José Hierro, Ángel González y Guillermo Carnero es abordada en su proceso autoconciente de escritura, cuando problematiza la naturaleza del lenguaje y sus vinculaciones con la referencia, la representación y el poder. Esta lectura da cuenta de la sistematicidad, riqueza y diversidad de una teoría poética en la escritura española del siglo XX. El presente libro aporta una nueva mirada a los estudios realizados sobre el tema, al cuestionar la linealidad usual de las periodizaciones y entender la secuencia literaria del ´40 al ´80 en términos de serie y cada segmento de la misma como una trama de diversos espesores, en la que no hay cabida para programas estéticamente cerrados. La denominación de "coartada metapoética" designa una táctica conciente o inconciente de escritura, desde una mirada no restrictiva, que va descubriendo temas, que no sólo incluyen el debate acerca de la autonomía o el compromiso del arte, sino también y principalmente arrojan luz sobre aspectos menos revisados, pero no menos importantes en la actualidad, cuando las circunstancias político culturales de España no obligan ya a las urgencias de una toma de posición.

Homero y Platón : Dos paradigmas de la educación corporal

El presente trabajo constituye una especie de reseña de la tesis doctoral del mismo título que demuestra que el cuerpo de las prácticas no es físico, unitario, constante y susceptible de conciencia de sí sino, por el contrario, insubstancial, fragmentado, inconstante e imposibilitado de autopercibirse como unidad: fragmentos y acciones unificados por el significante y no por la percepción. Para obtener estas conclusiones, el trabajo revisa las prácticas corporales de la Grecia clásica y helénica y las que se sucedieron del Renacimiento a la actualidad; repasa el periplo del pensamiento occidental de la multiplicidad discontinua a la unidad y la constancia; analiza el cuerpo en Homero y en Platón; y las relaciones que la fragmentación y la unidad del cuerpo guardan con la oralidad primaria y secundaria, y con la escritura, revelando que fue el gesto socrático que identificó el alma con un "mundo interior" el que otorgó unidad al cuerpo, gesto precedido por el advenimiento del Uno y reforzado por la identificación platónica del Uno con el Bien. En este marco, se opone el cuerpo homérico, fragmentado, al cuerpo unificado por Platón, no porque aquél sea más natural que éste o éste más artificial que aquél, o uno más genuino o verdadero que el otro, sino a partir del análisis de la estructura de la oralidad y la escritura

Homero y Platón : Dos paradigmas de la educación corporal

El presente trabajo constituye una especie de reseña de la tesis doctoral del mismo título que demuestra que el cuerpo de las prácticas no es físico, unitario, constante y susceptible de conciencia de sí sino, por el contrario, insubstancial, fragmentado, inconstante e imposibilitado de autopercibirse como unidad: fragmentos y acciones unificados por el significante y no por la percepción. Para obtener estas conclusiones, el trabajo revisa las prácticas corporales de la Grecia clásica y helénica y las que se sucedieron del Renacimiento a la actualidad; repasa el periplo del pensamiento occidental de la multiplicidad discontinua a la unidad y la constancia; analiza el cuerpo en Homero y en Platón; y las relaciones que la fragmentación y la unidad del cuerpo guardan con la oralidad primaria y secundaria, y con la escritura, revelando que fue el gesto socrático que identificó el alma con un "mundo interior" el que otorgó unidad al cuerpo, gesto precedido por el advenimiento del Uno y reforzado por la identificación platónica del Uno con el Bien. En este marco, se opone el cuerpo homérico, fragmentado, al cuerpo unificado por Platón, no porque aquél sea más natural que éste o éste más artificial que aquél, o uno más genuino o verdadero que el otro, sino a partir del análisis de la estructura de la oralidad y la escritura

SOCIAL, EMOTIONAL, COGNITIVE, AND PHYSIOLOGICAL CORRELATES OF ELECTRONIC SOCIAL BEHAVIOR

There has been very little research that has studied the capacities that can be fostered to mitigate the risk for involvement in electronic bullying or victimization and almost no research examining positive electronic behavior. The primary goal of this dissertation was to use the General Aggression Model and Anxious Apprehension Model of Trauma to explore the underlying cognitive, emotional, and self-regulation processes that are related to electronic bullying, victimization, and prosocial behavior. In Study 1, we explored several potential interpretations of the General Aggression Model that would accurately describe the relationship that electronic self-conscious appraisal, cognitive reappraisal, and activational control may have with electronic bullying and victimization. In Study 2, we used the Anxious Apprehension Model of Trauma to explore rejection cognitions as the mediator of the relationships among emotionality (emotionality, shame, state emotion responses, and physiological arousal) and electronic bullying and victimization using structural equation modelling. In addition, we explored the role of rejection cognitions in mediating the relationship of moral disengagement with electronic bullying. In Study 3, we examined predictors of electronic prosocial behavior, such as bullying, victimization, time online, electronic proficiency, electronic self-conscious appraisals, emotionality, and self-regulation. All three studies supported the General Aggression Model as a framework to guide the study of electronic behavior, and suggest the importance of cognitive, emotional, and behavioral means of regulation in shaping electronic behavior. In addition, each study has implications for the development of high quality electronic bullying prevention and intervention research.

Cosmopolitans and 'cliques':everyday socialisation amongst Tamil student and young professional migrants to the UK

Among student and young professional migrants to the UK the opportunity for a global or cosmopolitan experience emerges as a motivating factor for migration. This article takes the example of student and young professional migrants to the UK from the South Indian state of Tamil Nadu, and explores how this cosmopolitan ambition plays out in the formation of UK social networks. Two 'types' of research participant are identified; 'self-conscious cosmopolitans' whose social networks are cross-ethnic, and others whose networks are largely co-ethnic and who are often derided by their self-consciously cosmopolitan counterparts as 'clannish' or 'cliquey'. The article asks how ethnicity emerges as salient (or not) in these migrants' talk and practice around UK social network formations. It then considers whether a co-ethnic social network necessarily limits the cosmopolitan experience, or whether this interpretation reflects a narrow understanding of cosmopolitanism which excludes the multiple inter-cultural encounters these migrants experience in their everyday lives. © The Author(s) 2013 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav.

Researching with, not on:using photography in researching street children in Accra, Ghana

What is discussed in this chapter is work-in-progress, an opportunity for reflection upon elements of an on-going research project examining the lives of street children in Accra, Ghana. Street children have received much research in recent years but our project is, we believe, distinctive in two respects. The first of these is that access to reliable data on the growing presence of children on the streets of African cities is often problematic. Available research is often diffuse and hard to access, it is more often than not driven by the short-term requirements of specific programmes and interventions and as a consequence can be lacking in depth, rigour and innovation. Without the means to provide a sufficiently self-conscious and critical engagement with accepted understandings of the lives of street children, consideration of the experience of street children in Africa continues to rely heavily on the more capacious and better disseminated research from the Americas (e.g., Mickelson, 2000). At the very least, Africa's specific experience of large population displacements, diversity of family forms, rapid urbanisation, vigorous structural adjustment and internal conflict raise important questions about the appropriateness of such ready generalisations. Judith Ennew (2003, p. 4) is clear that caution is needed in an uncritical endorsement of the “globalisation of the street child based on Latin American work”. She is equally mindful, however, that as far as Africa is concerned the absence of reliable evidence continues to hinder debate.

Language, Logos, and Social Ontology: Naturalist and Post-Naturalist Narratives of Human Rationality and Social Reality

I distinguish two ways that philosophers have approached and explained the reality and status of human social institutions. I call these approaches “naturalist” and “post-naturalist”. Common to both approaches is an understanding that the status of mind and its relation to the world or “nature” has implications on a conception of the status of institutional reality. Naturalists hold that mind is explicable within a scientific frame that conceives of mind as a fundamentally material process. By proxy, social reality is also materially explicable. Post-naturalists critique this view, holding instead that naturalism is parasitic on contemporary science—it therefore is non-compulsory and distorts how we ought to understand mind and social reality. A comparison of naturalism and post-naturalism will comprise the content of the first chapter. The second chapter turns to tracing out the dimensions of a post-naturalist narrative of mind and social reality. Post-naturalists conceive of mind and its activity of thought as sui generis, and it transpires from this that social institutions are better understood as a rational mind’s mode of the expression in the world. Post-naturalism conceives of social reality as a necessary dimension of thought. Thought requires a second person and thereby a tradition or context of norms that come to both structure its expression and become the products of expression. This is in contrast to the idea that social reality is a production of minds, and thereby derivative. Social reality, self-conscious thought, and thought of the second person are therefore three dimensions of a greater unity.

The Collusion of Feminist and Postmodernist Impulses in E.L. Doctorow’s "Ragtime"

Many critics of Doctorow have classified him as a postmodernist writer, acknowledging that a wide number of thematic and stylistic features of his early fiction emanate from the postmodern context in which he took his first steps as a writer. Yet, these novels have an eminently social and ethical scope that may be best perceived in their intellectual engagement and support of feminist concerns. This is certainly the case of Doctorow’s fourth and most successful novel, Ragtime. The purpose of this paper will be two-fold. I will explore Ragtime’s indebtedness to postmodern aesthetics and themes, but also its feminist elements. Thus, on the one hand, I will focus on issues of uncertainty, indeterminacy of meaning, plurality and decentering of subjectivity; on the other hand, I will examine the novel’s attitude towards gender oppression, violence and objectification, its denunciation of hegemonic gender configurations and its voicing of certain feminist demands. This analysis will lead to an examination of the problematic collusion of the mostly white, male, patriarchal aesthetics of postmodernism and feminist politics in the novel. I will attempt to establish how these two traditionally conflicting modes coexist and interact in Ragtime.

O repertório musical português no ensino da tuba

Relatório de Estágio para a obtenção do grau de Mestre em Ensino da Música

Self-Care, the Body and Identity: The Non-Abelist Consumer Perspective

Consumers confined to the home due to disability or long term illness are the subjects of this study. Home confined consumers are not subject to the public gaze but are nevertheless just as conscious of idealised conceptions of what constitutes a normalised body and strive to attain this by means of highly disciplined body self-care practices. This paper examines their consumption experiences and finds that they strive to create a disciplined approach to inner and outer body maintenance. They do so in order to maintain and develop self-identity, and even the survival of the self in their self-created marketplaces.

Kierkegaard : the temporality of becoming a self

Introduction In Difference and Repetition, Deleuze compares and contrasts Kierkegaard's and Nietzsche's ideas of repetition. He argues that neither of them really give a representation of repetition. Repetition for them is a sort of selective task: the way in which they determine what is ethical and eternal. With Nietzsche, it is a theater of un belie f. ..... Nietzsche's leading idea is to found the repetition in the etemal return at once on the death of God and the dissolution of the self But it is a quite different alliance in the theater of faith: Kierkegaard dreams of alliance between a God and a self rediscovered. I Repetition plays a theatrical role in their thinking. It allows them to dramatically stage the interplay of various personnae. Deleuze does give a positive account ofKierkegaard's "repetition"; however, he does not think that Kierkegaard works out a philosophical model, or a representation of what repetition is. It is true that in the book Repetition, Constantin Constantius does not clearly and fully work out the concept of repetition, but in Sickness Unto Death, Kierkegaard gives a full explanation of the self and its temporality which can be connected with repetition. When Sickness Unto Death is interpreted according to key passages from Repetition and The Concept of Anxiety, a clear philosophical concept of repetition can be established. In my opinion, Kierkegaard's philosophy is about the task of becoming a self, and I will be attempting to show that he does have a model of the temporality of self-becoming. In Sickness Unto Death, Kierkegaard explains his notions of despair with reference to sin, self, self-becoming, faith, and repetition. Despair is a sickness of the spirit, of the self, and accordingly can take three forms: in despair not to be conscious of having a self (not despair in the strict sense); in despair not to will to be oneself; in despair to will to be oneself2 In relation to this definition, he defines a self as "a relation that relates itself to itself and in relating itself to itself relates to another.''3 Thus, a person is a threefold relationship, and any break in that relationship is despair. Despair takes three forms corresponding to the three aspects of a self s relation to itself Kierkegaard says that a selfis like a house with a basement, a first floor, and a second floor.4 This model of the house, and the concept of the stages on life's way that it illustrates, is central to Kierkegaard's philosophy. This thesis will show how he unpacks this model in many of his writings with different concepts being developed in different texts. His method is to work with the same model in different ways throughout his authorship. He assigns many of the texts to different pseudonyms, but in this thesis we will treat the model and the related concepts as being Kierkegaard's and not only the pseudonyms. This is justified as our thesis will show this modelremains the same throughout Kierkegaard's work, though it is treated in different ways by different pseudonyms. According to Kierkegaard, many people live in only the basement for their entire lives, that is, as aesthetes ("in despair not to be conscious of having a self'). They live in despair of not being conscious of having a self They live in a merely horizontal relation. They want to get what they desire. When they go to the first floor, so to speak, they reflect on themselves and only then do they begin to get a self In this stage, one acquires an ideology of the required and overcomes the strict commands of the desired. The ethical is primarily an obedience to the required whereas the aesthetic is an obedience to desire. In his work Fear and Trembling (Copenhagen: 1843), Johannes de Silentio makes several observations concerning this point. In this book, the author several times allows the desired ideality of esthetics to be shipwrecked on the required ideality of ethics, in order through these collisions to bring to light the religious ideality as the ideality that precisely is the ideality of actuality, and therefore just as desirable as that of esthetics and not as impossible as the ideality of ethics. This is accomplished in such a way that the religious ideality breaks forth in the dialectical leap and in the positive mood - "Behold all things have become new" as well as in the negative mood that is the passion of the absurd to which the concept "repetition" corresponds.s Here one begins to become responsible because one seeks the required ideality; however, the required ideality and the desired ideality become inadequate to the ethical individual. Neither of them satisfy him ("in despair not to will to be oneself'). Then he moves up to the second floor: that is, the mystical region, or the sphere of religiousness (A) ("despair to will to be oneself). Kiericegaard's model of a house, which is connected with the above definition ofdespair, shows us how the self arises through these various stages, and shows the stages of despair as well. On the second floor, we become mystics, or Knights of Infinite Resignation. We are still in despair because we despair ofthe basement and the first floor, however, we can be fiill, free persons only ifwe live on all the floors at the same time. This is a sort of paradoxical fourth stage consisting of all three floors; this is the sphere of true religiousness (religiousness (B)). It is distinguished from religiousness (A) because we can go back and live on all the floors. It is not that there are four floors, but in the fourth stage, we live paradoxically on three at once. Kierkegaard uses this house analogy in order to explain how we become a self through these stages, and to show the various stages of despair. Consequently, I will be explaining self-becoming in relation to despair. It will also be necessary to explain it in relation to faith, for faith is precisely the overcoming of despair. After explaining the becoming of the self in relation to despair and faith, I will then explain its temporality and thereby its repetition. What Kierkegaard calls a formula, Deleuze calls a representation. Unfortunately, Deleuze does not acknowledge Kierkegaard's formula for repetition. As we shall see, Kierkegaard clearly gives a formula for despair, faith, and selfbecoming. When viewed properly, these formulae yield a formula for repetition because when one hasfaith, the basement, firstfloor, and secondfloor become new as one becomes oneself The self is not bound in the eternity ofthe first floor (ethical) or the temporality of the basement (aesthete). I shall now examine the two forms of conscious despair in such a way as to point out also a rise in the consciousness of the nature of despair and in the consciousness that one's state is despair, or, what amounts to the same thing and is the salient point, a rise in the consciousness of the self The opposite to being in despair is to have faith. Therefore, the formula set forth above, which describes a state in which there is not despair at all, is entirely correct, and this formula is also the formula for faMi in ^elating itself to itself and in willing to be itself, the self rests transparently in the power that established it.