962 resultados para Two-sided internet advertisement market


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2000 Mathematics Subject Classification: 47B47, 47B10, 47A30.

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It has been suggested that the accumulation of valuable resources and capabilities, such as Internet application, is not enough to support a firm’s sustainable competitive advantage, especially for high technology-mediated firms; which often operate in fast changing dynamic environments. While the idea of ‘Internet-enabled resources and capabilities’ has been recognised by RBV theorists, the notion has largely been ignored in conceptual and empirical studies. Given this finding, a conceptual framework is constructed and research issues are then developed in order to focus attention on the relationship between, the Internet and a firm’s resource base, dynamic capabilities and international market performance. We postulate that successful Internet-enabled market performance arises from those international entrepreneurial-oriented firms which encompass: international vision, international business experience, Internet-international marketing capabilities and international networking capabilities. Recommendations for future theory development are presented, along with the implications for international entrepreneurial managers in Australian small and medium sized firms

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Fundamental to the development of new customer value offerings via web-based commerce is a small firm's ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

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The dissertation consists of an introductory chapter and three essays that apply search-matching theory to study the interaction of labor market frictions, technological change and macroeconomic fluctuations. The first essay studies the impact of capital-embodied growth on equilibrium unemployment by extending a vintage capital/search model to incorporate vintage human capital. In addition to the capital obsolescence (or creative destruction) effect that tends to raise unemployment, vintage human capital introduces a skill obsolescence effect of faster growth that has the opposite sign. Faster skill obsolescence reduces the value of unemployment, hence wages and leads to more job creation and less job destruction, unambiguously reducing unemployment. The second essay studies the effect of skill biased technological change on skill mismatch and the allocation of workers and firms in the labor market. By allowing workers to invest in education, we extend a matching model with two-sided heterogeneity to incorporate an endogenous distribution of high and low skill workers. We consider various possibilities for the cost of acquiring skills and show that while unemployment increases in most scenarios, the effect on the distribution of vacancy and worker types varies according to the structure of skill costs. When the model is extended to incorporate endogenous labor market participation, we show that the unemployment rate becomes less informative of the state of the labor market as the participation margin absorbs employment effects. The third essay studies the effects of labor taxes on equilibrium labor market outcomes and macroeconomic dynamics in a New Keynesian model with matching frictions. Three policy instruments are considered: a marginal tax and a tax subsidy to produce tax progression schemes, and a replacement ratio to account for variability in outside options. In equilibrium, the marginal tax rate and replacement ratio dampen economic activity whereas tax subsidies boost the economy. The marginal tax rate and replacement ratio amplify shock responses whereas employment subsidies weaken them. The tax instruments affect the degree to which the wage absorbs shocks. We show that increasing tax progression when taxation is initially progressive is harmful for steady state employment and output, and amplifies the sensitivity of macroeconomic variables to shocks. When taxation is initially proportional, increasing progression is beneficial for output and employment and dampens shock responses.

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The growth of the information economy has been stellar in the last decade. General-purpose technologies such as the computer and the Internet have promoted productivity growth in a large number of industries. The effect on telecommunications, media and technology industries has been particularly strong. These industries include mobile telecommunications, printing and publishing, broadcasting, software, hardware and Internet services. There have been large structural changes, which have led to new questions on business strategies, regulation and policy. This thesis focuses on four such questions and answers them by extending the theoretical literature on platforms. The questions (with short answers) are: (i) Do we need to regulate how Internet service providers discriminate between content providers? (Yes.) (ii) What are the welfare effects of allowing consumers to pay to remove advertisements from advertisement-supported products?(Ambiguous, but those watching ads are worse off.) (iii) Why are some markets characterized by open platforms, extendable by third parties, and some by closed platforms, which are not extendable? (It is a trade-off between intensified competition for consumers and benefits from third parties) (iv) Do private platform providers allow third parties to access their platform when it is socially desirable? (No.)

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

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Field Lab in Entrepreneurial Innovative Ventures

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Es una plataforma de doble lado que tiene como objetivo fundamental acercar a los buscadores de talento de una forma eficaz y precisa a los actores. Esta propuesta empresarial quiere mejorar las condiciones laborales de estos últimos mediante la tecnología disponible y un know know digital. Así mismo, generar el primer banco consolidado de talentos del país y contribuir a la solidificación de un segmento cultural.

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This thesis is dedicated to the analysis of non-linear pricing in oligopoly. Non-linear pricing is a fairly predominant practice in most real markets, mostly characterized by some amount of competition. The sophistication of pricing practices has increased in the latest decades due to the technological advances that have allowed companies to gather more and more data on consumers preferences. The first essay of the thesis highlights the main characteristics of oligopolistic non-linear pricing. Non-linear pricing is a special case of price discrimination. The theory of price discrimination has to be modified in presence of oligopoly: in particular, a crucial role is played by the competitive externality that implies that product differentiation is closely related to the possibility of discriminating. The essay reviews the theory of competitive non-linear pricing by starting from its foundations, mechanism design under common agency. The different approaches to model non-linear pricing are then reviewed. In particular, the difference between price and quantity competition is highlighted. Finally, the close link between non-linear pricing and the recent developments in the theory of vertical differentiation is explored. The second essay shows how the effects of non-linear pricing are determined by the relationship between the demand and the technological structure of the market. The chapter focuses on a model in which firms supply a homogeneous product in two different sizes. Information about consumers' reservation prices is incomplete and the production technology is characterized by size economies. The model provides insights on the size of the products that one finds in the market. Four equilibrium regions are identified depending on the relative intensity of size economies with respect to consumers' evaluation of the good. Regions for which the product is supplied in a single unit or in several different sizes or in only a very large one. Both the private and social desirability of non-linear pricing varies across different equilibrium regions. The third essay considers the broadband internet market. Non discriminatory issues seem the core of the recent debate on the opportunity or not of regulating the internet. One of the main questions posed is whether the telecom companies, owning the networks constituting the internet, should be allowed to offer quality-contingent contracts to content providers. The aim of this essay is to analyze the issue through a stylized two-sided market model of the web that highlights the effects of such a discrimination over quality, prices and participation to the internet of providers and final users. An overall welfare comparison is proposed, concluding that the final effects of regulation crucially depend on both the technology and preferences of agents.

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A partir de la dinámica evolutiva de la economía de las Tecnologías de la Información y las Comunicaciones y el establecimiento de estándares mínimos de velocidad en distintos contextos regulatorios a nivel mundial, en particular en Colombia, en el presente artículo se presentan diversas aproximaciones empíricas para evaluar los efectos reales que conlleva el establecimiento de definiciones de servicios de banda ancha en el mercado de Internet fijo. Con base en los datos disponibles para Colombia sobre los planes de servicios de Internet fijo ofrecidos durante el periodo 2006-2012, se estima para los segmentos residencial y corporativo el proceso de difusión logístico modificado y el modelo de interacción estratégica para identificar los impactos generados sobre la masificación del servicio a nivel municipal y sobre las decisiones estratégicas que adoptan los operadores, respectivamente. Respecto a los resultados, se encuentra, por una parte, que las dos medidas regulatorias establecidas en Colombia en 2008 y 2010 presentan efectos significativos y positivos sobre el desplazamiento y el crecimiento de los procesos de difusión a nivel municipal. Por otra parte, se observa sustituibilidad estratégica en las decisiones de oferta de velocidad de descarga por parte de los operadores corporativos mientras que, a partir del análisis de distanciamiento de la velocidad ofrecida respecto al estándar mínimo de banda ancha, se demuestra que los proveedores de servicios residenciales tienden a agrupar sus decisiones de velocidad alrededor de los niveles establecidos por regulación.

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This paper explores the endeavours of five small firms to develop web-based commerce capabilities within their existing operations. The focus is upon the strategic acquisition and exploitation of knowledge which underpins new value creating activates related to web-based commerce. A normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, entrepreneurship, and the diffusion of new innovations was empirically tested. A multiple case study design enabled the exploration of contemporary marketing and entrepreneurship issues within the real life context of five small firms. The model aimed to emphasis best-practice adoption methods emphasizing the value of a firm's market orientation and entrepreneurial capabilities. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce, and that a lack of vision and prior knowledge produced sub-optimal adoption outcomes.

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Background: The irreversible epidermal growth factor receptor (EGFR) inhibitors have demonstrated efficacy in NSCLC patients with activating EGFR mutations, but it is unknown if they are superior to the reversible inhibitors. Dacomitinib is an oral, small-molecule irreversible inhibitor of all enzymatically active HER family tyrosine kinases. Methods: The ARCHER 1009 (NCT01360554) and A7471028 (NCT00769067) studies randomized patients with locally advanced/metastatic NSCLC following progression with one or two prior chemotherapy regimens to dacomitinib or erlotinib. EGFR mutation testing was performed centrally on archived tumor samples. We pooled patients with exon 19 deletion and L858R EGFR mutations from both studies to compare the efficacy of dacomitinib to erlotinib. Results: One hundred twenty-one patients with any EGFR mutation were enrolled; 101 had activating mutations in exon 19 or 21. For patients with exon19/21 mutations, the median progression-free survival was 14.6 months [95% confidence interval (CI) 9.0–18.2] with dacomitinib and 9.6 months (95% CI 7.4–12.7) with erlotinib [unstratified hazard ratio (HR) 0.717 (95% CI 0.458–1.124), two-sided log-rank, P = 0.146]. The median survival was 26.6 months (95% CI 21.6–41.5) with dacomitinib versus 23.2 months (95% CI 16.0–31.8) with erlotinib [unstratified HR 0.737 (95% CI 0.431–1.259), two-sided log-rank, P = 0.265]. Dacomitinib was associated with a higher incidence of diarrhea and mucositis in both studies compared with erlotinib. Conclusions: Dacomitinib is an active agent with comparable efficacy to erlotinib in the EGFR mutated patients. The subgroup with exon 19 deletion had favorable outcomes with dacomitinib. An ongoing phase III study will compare dacomitinib to gefitinib in first-line therapy of patients with NSCLC harboring common activating EGFR mutations (ARCHER 1050; NCT01774721). Clinical trials number: ARCHER 1009 (NCT01360554) and A7471028 (NCT00769067).

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Classical theories have successfully provided an explanation for convection in a liquid layer heated from below without evaporation. However, these theories are inadequate to account for the convective instabilities in an evaporating liquid layer, especially in the case when it is cooled from below. In the present paper, we study the onset of Marangoni convection in a liquid layer being overlain by a vapor layer.A new two-sided model is put forward instead of the one-sided model in previous studies. Marangoni-Bénard instabilities in evaporating liquid thin layers are investigated with a linear instability analysis. We define a new evaporation Biot number, which is different from that in previous studies and discuss the influences of reference evaporating velocity and evaporation Biot number on the vapor-liquid system. At the end, we explain why the instability occurs even when an evaporating liquid layer is cooled from below.

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Two new rotifera species, Brachionus huangi n. sp, and Lecane chinesensis n. sp. are described and illustrated from different localities in China. The main distinguishing taxonomic features of B. huangi are three pairs of apical spines, a pair of symmetrical caudal spines and a wide caudal projection. For L. chinesensis, the main characteristics are the two-sided small extentions of the foot pseudosegment, the long and innercurved apical spines and ventral lorica anteriorly narrower than the dorsal one.

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La thèse comporte trois essais en microéconomie appliquée. En utilisant des modèles d’apprentissage (learning) et d’externalité de réseau, elle étudie le comportement des agents économiques dans différentes situations. Le premier essai de la thèse se penche sur la question de l’utilisation des ressources naturelles en situation d’incertitude et d’apprentissage (learning). Plusieurs auteurs ont abordé le sujet, mais ici, nous étudions un modèle d’apprentissage dans lequel les agents qui consomment la ressource ne formulent pas les mêmes croyances a priori. Le deuxième essai aborde le problème générique auquel fait face, par exemple, un fonds de recherche désirant choisir les meilleurs parmi plusieurs chercheurs de différentes générations et de différentes expériences. Le troisième essai étudie un modèle particulier d’organisation d’entreprise dénommé le marketing multiniveau (multi-level marketing). Le premier chapitre est intitulé "Renewable Resource Consumption in a Learning Environment with Heterogeneous beliefs". Nous y avons utilisé un modèle d’apprentissage avec croyances hétérogènes pour étudier l’exploitation d’une ressource naturelle en situation d’incertitude. Il faut distinguer ici deux types d’apprentissage : le adaptive learning et le learning proprement dit. Ces deux termes ont été empruntés à Koulovatianos et al (2009). Nous avons montré que, en comparaison avec le adaptive learning, le learning a un impact négatif sur la consommation totale par tous les exploitants de la ressource. Mais individuellement certains exploitants peuvent consommer plus la ressource en learning qu’en adaptive learning. En effet, en learning, les consommateurs font face à deux types d’incitations à ne pas consommer la ressource (et donc à investir) : l’incitation propre qui a toujours un effet négatif sur la consommation de la ressource et l’incitation hétérogène dont l’effet peut être positif ou négatif. L’effet global du learning sur la consommation individuelle dépend donc du signe et de l’ampleur de l’incitation hétérogène. Par ailleurs, en utilisant les variations absolues et relatives de la consommation suite à un changement des croyances, il ressort que les exploitants ont tendance à converger vers une décision commune. Le second chapitre est intitulé "A Perpetual Search for Talent across Overlapping Generations". Avec un modèle dynamique à générations imbriquées, nous avons étudié iv comment un Fonds de recherche devra procéder pour sélectionner les meilleurs chercheurs à financer. Les chercheurs n’ont pas la même "ancienneté" dans l’activité de recherche. Pour une décision optimale, le Fonds de recherche doit se baser à la fois sur l’ancienneté et les travaux passés des chercheurs ayant soumis une demande de subvention de recherche. Il doit être plus favorable aux jeunes chercheurs quant aux exigences à satisfaire pour être financé. Ce travail est également une contribution à l’analyse des Bandit Problems. Ici, au lieu de tenter de calculer un indice, nous proposons de classer et d’éliminer progressivement les chercheurs en les comparant deux à deux. Le troisième chapitre est intitulé "Paradox about the Multi-Level Marketing (MLM)". Depuis quelques décennies, on rencontre de plus en plus une forme particulière d’entreprises dans lesquelles le produit est commercialisé par le biais de distributeurs. Chaque distributeur peut vendre le produit et/ou recruter d’autres distributeurs pour l’entreprise. Il réalise des profits sur ses propres ventes et reçoit aussi des commissions sur la vente des distributeurs qu’il aura recrutés. Il s’agit du marketing multi-niveau (multi-level marketing, MLM). La structure de ces types d’entreprise est souvent qualifiée par certaines critiques de système pyramidal, d’escroquerie et donc insoutenable. Mais les promoteurs des marketing multi-niveau rejettent ces allégations en avançant que le but des MLMs est de vendre et non de recruter. Les gains et les règles de jeu sont tels que les distributeurs ont plus incitation à vendre le produit qu’à recruter. Toutefois, si cette argumentation des promoteurs de MLMs est valide, un paradoxe apparaît. Pourquoi un distributeur qui désire vraiment vendre le produit et réaliser un gain recruterait-il d’autres individus qui viendront opérer sur le même marché que lui? Comment comprendre le fait qu’un agent puisse recruter des personnes qui pourraient devenir ses concurrents, alors qu’il est déjà établi que tout entrepreneur évite et même combat la concurrence. C’est à ce type de question que s’intéresse ce chapitre. Pour expliquer ce paradoxe, nous avons utilisé la structure intrinsèque des organisations MLM. En réalité, pour être capable de bien vendre, le distributeur devra recruter. Les commissions perçues avec le recrutement donnent un pouvoir de vente en ce sens qu’elles permettent au recruteur d’être capable de proposer un prix compétitif pour le produit qu’il désire vendre. Par ailleurs, les MLMs ont une structure semblable à celle des multi-sided markets au sens de Rochet et Tirole (2003, 2006) et Weyl (2010). Le recrutement a un effet externe sur la vente et la vente a un effet externe sur le recrutement, et tout cela est géré par le promoteur de l’organisation. Ainsi, si le promoteur ne tient pas compte de ces externalités dans la fixation des différentes commissions, les agents peuvent se tourner plus ou moins vers le recrutement.