Small firm internet adoption: A market oriented approach
Data(s) |
2002
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Resumo |
Fundamental to the development of new customer value offerings via web-based commerce is a small firm's ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development. |
Identificador | |
Publicador |
University of Wollongong |
Relação |
DOI:10.3127/ajis.v10i1.175 Jones, Colin, Hecker, Rob, & Holland, Peter (2002) Small firm internet adoption: A market oriented approach. Australian Journal of Information Systems, 10(1), pp. 99-109. |
Fonte |
QUT Business School; School of Management |
Palavras-Chave | #150314 Small Business Management #Web-based Commerce #Small Firms #Internet Adoption #Market Orientation |
Tipo |
Journal Article |