Temple Israel Boston, Massachusetts collection, 1924-1996

Temple Israel was founded as Congregation Adath Israel in 1854 when a group of German Jews broke from Congregation Ohabei Shalom. The congregation was also known as the Pleasant Street Synagogue. In 1859, the congregation purchased cemetery land in Wakefield, Massachusetts. The synagogue was, and remains, a Reform congregation, and has been home to well known Rabbis, including Joshua Loth Liebman and Roland B. Gittelsohn. This collection contains flyers, newsletters, pamphlets, sermons and a yearbook.

Hebrew College collection, 1928-1996

Louis Hurwich, then superintendent of the Bureau of Jewish Education of Boston, founded Hebrew Teacher’s College in 1921. Hurwich was concerned about Jewish teachers leaving the field of Jewish education for other professions and sought an educational system that promoted Hebrew literacy at all levels. Hebrew Teacher’s College was also responsible for maintaining Hebrew High School (Prozdor), located at 14 Crawford Street in Roxbury, Massachusetts. Those students who graduated from the high school could matriculate to Hebrew Teacher’s College without having to take an exam. In 1943, the high school offered Talmud classes in addition to its regular curriculum, with studies in the Bible, Hebrew, Jewish History, and codes and customs. In 2002, the College moved to its current location in Newton, Massachusetts. One year later, it opened its Rabbinical School. This collection contains brochures, catalogs, commencement addresses, event fliers, invitations, pamphlets and publications.

Temple Mishkan Tefila Boston, Massachusetts collection, 1922-1996

Congregation Mishkan Tefila was founded in 1858 as Mishkan Israel, and is considered to be the oldest conservative synagogue in New England. Its founding members were East Prussian Jews who separated from Ohabei Shalom, which was predominately Polish at the time. In 1894, Mishkan Israel and another conservative synagogue, Shaarei Tefila, merged to form Congregation Mishkan Tefila. The synagogue moved its religious school to Walnut Street in Newton in 1955, and began planning for a new building in Chestnut Hill on Hammond Pond Parkway. The groundbreaking ceremony was on November 13, 1955. In 1958, services were held for the first time in the new synagogue building. This collection contains plays, annual reports, programs for events and dinners, and newsletters.

Temple Beth El Providence, Rhode Island collection, 1940-1969

In 1916, the Jewish community of Boston established Beth Israel Temple Beth-El, located on the East Side of Providence, dates back to 1849, with the creation of the group "Sons of Israel." On September 10, 1849, Solomon Pareira, Leonard Gavitts and Morris Steinberg were granted an acre of land along the New London Turnpike (now Reservoir Avenue) to establish a cemetery. In 1854, the Congregation of the Sons of Israel and David was established, leading to president Solomon Pareira's deeding of the cemetery land in 1857 for the sole utilization of the congregation. This collection contains programs, sermons and newsletters. Although the congregation was originally Orthodox, it affiliated with the Union of American Hebrew Congregations (Union for Reform Judaism) in 1877.

Congregation Ohabei Shalom Brookline, Massachusetts collection, undated, 1909-1991

Temple Ohabei Shalom was founded on February 26, 1843 by several Boston Jewish families, and is the first synagogue established in Massachusetts. After meeting in the homes of both a founding congregant and the first elected Rabbi, Abraham Saling, Ohabei Shalom dedicated its first building on Warren (now Warrenton) Street in Boston in 1852. In 1855, the German Jewish congregants left Ohabei Shalom and founded Congregation Adath Israel (now Temple Israel in Boston.) The Polish Jewish congregants maintained the name Ohabei Shalom and the cemetery land in East Boston. In 1858, East Prussian Jews also left the congregation, forming Die Israelitische Gemeinde Mishkan Israel (now Miskhan Tefila in Chestnut Hill, Massachusetts.) This collection contains flyers, programs and tickets for events as well as copies of bulletins and newsletters, such as Brotherhood Bulletin, Stars and Stripes, Temple Bulletin and Temple Tidings.

Heilbronn City Visits Collection 1984-1987

Brochures with speeches, clippings, photos documenting the "Woche der Begegnung", visits of former Jewish residents of Heilbronn, 1984-1987.

Kuluttajamuotti : Kuluttajuuden tuottamisesta mainonnan instituutioissa

Advertising and marketing institutions produce categorisations of different groups of population. These categorisations serve as tools for addressing the potential consumers. This research is about how and what kind of categorisations of consumerhood are produced and how they are used as governing patterns within the institutions of advertising. My goal is to shed light on methods, cultural patterns and discourses for making people become consumers, objects for marketing measures. The data consists of 23 qualitative thematic interviews with Finnish advertising professionals. Moreover, examples are drawn from professional magazines and brochures of media agencies and marketing research organisations. First, I present some of the the official consumer categories in the consumer monitors produced by research organisations. Then, I analyse the unofficial consumer categories which are produced by advertising professionals in the interviews. The methodological framework is based on discourse theory and especially on Michel Foucault s ideas on power, governmentality, and discourses. Discursive categorisation of the population is one of the means of governmentality used in marketing and advertising. Knowledge of the consumer research is used as a tool for governing the potential consumers. Even though the real consumers always have a possibility to behave against the marketer s wishes. The marketers can not make people buy certain products or services, but they aim at influencing people in a way that they want to buy the products and start to govern themselves. As result, I present six unofficial discursive consumer categories, which are used by the advertising professionals. The consumerhood may be represented as rational, self-fulfilling, indifferent, whimsical, manipulated or sovereign. However, The discursive consumer categorisations are overlapping and controversial. The interviewed advertising professionals construct their own particular position in relation to the consumers which are viewed as others . On the other, the interviewees may talk about themselves as consumers. Finally, I maintain that the consumers and target groups of advertising are viewed as commodities in advertising institutions. The end product of the product development is not only the product but the aim is to produce the consumer of the product. The research of the ways advertising professionals aim to govern the consumers gives knowledge on the networks of power in which people act within consumer culture.

Monumenttikuvista elämyskuviin : Helsinki matkaesitteiden kuvituksessa 1895 - 2005

The purpose of this study is to define how Helsinki has been presented in the pictures of tourist brochures and how their illustration has changed over time. Attention is also paid to the values and meanings that the pictures mediate, as well as their historical and societal connections. The pictures are approached as representations selectively interpreting and illustrating the reality of Helsinki, while constructing mental images of it. An iconological framework structures the study. It proceeds from the description and classification of the physical features towards an analysis of time- and culture-specific meanings. The emergence of meanings and their historical and cultural underpinnings are examined from the perspectives of humanistic geography, semiotics and constructionism. In the analysis attention is paid to the discourses, myths and ideologies that underlie the representations. Information on the physical features of the pictures and their changes is collected with a content analysis. The classified data consists of 1377 photographs. These pictures are collected from 75 tourist brochures of Helsinki that have been published between 1895 and 2005. The deeper meanings of the pictures are studied qualitatively, by paying attention to the mental images that the content elements and visual effects evoke. Research studies, contemporary literature and the texts of the tourist brochures are utilised in the interpretation of the meanings. There has been a permanent core to objects of the pictures during the entire study period. It has consisted mainly of sights that are located close to the Senate and Market Squares. In addition, marine elements have been popular. The area of Helsinki represented in the brochures has extended from the Senate Square towards Töölö Bay. Pictures of monumental buildings and statues have been complemented with snapshots and portraits. In the beginning of the 20th century, brochures were mainly produced for the travelling, educated elite. The style of the pictures was declaratory and educative. They aimed at medating an objective image of the reality that prevailed in Helsinki. In practice, the pictures were connected to a patriotic ideology and the corresponding myth of Finnishness. In the second half of the 20th century the improvement of the standard of living led to a democratisation of consumers and an increase in the tourism demand. Local culture and the everyday life of "ordinary" people became popular themes in the pictures. A new welfare ideology manifested itself in the people of the local residential areas, for instance. The increase in the cultural diversity has led to the recognition of new target groups, expecially since the 1980s. The human figures in the pictures have started to function as objects of identification and a means of constructing mental images. A pronounced emphasis on experience and individuality in the illustration of the tourist brochures mirrors the post-modern change and a new ideology based on consumption. The construction and consumption of the pictures in the tourist brochures is governed by the conventions of representation and interpretaion that are typical of the genre of tourist brochures. The pictures emphasize the perceived positive characteristics of Helsinki and thus construct a skewed view of the reality. However, consumers can knowingly use the pictures as a means of dreaming and detaching themselves from their everyday reality.

Understanding the Market for Charter and Headboat Fishing Services

Published and unpublished research findings regarding charter and headboat fishing customers from 11 studies were reviewed to provide a marketing data base for operators and to guide further research efforts. Generally, charter/headboat fishing is a male-oriented activity. Customers were between 30 and 55 years of age. Although both groups of anglers considered themselves to be experienced, charterboat anglers had fished for more years. Charter anglers fished more often with their families and headboat anglers more often with their friends. Charterboat anglers reported higher incomes than headboat anglers. Relaxation, having fun, and escaping from daily pressures were generally more important to both groups of anglers than motives relative to catching fish. Most anglers indicated that the skills and performance of the captain and crew contributed heavily to the overall evaluation of their fishing experience. Anglers were more heavily influenced to choose a particular captain or boat by informal advertising methods (i.e., word-of-mouth recommendations, reputation, and visits to the marina) than formal methods (i.e., advertisements, brochures, radio, and television). Charter anglers relied more on word-of-mouth recommendations and headboat customers were more influenced by previous experiences. Implications for further research are discussed.

"Muito prazer, eu existo!" Visibilidade e reconhecimento no ativismo de pessoas Trans no Brasil.

Esta é uma tese sobre cartazes, faixas, memes, cartilhas, palanques, microfones, panfletos, pessoas na rua, megafones, performances, vídeos, biografias, blogs, tweets e postagens no Facebook. Esta é uma tese sobre as interações sociais envolvidas na luta por reconhecimento empreendida por ativistas trans numa multiplicidade de palcos que vem sendo disponibilizados e construídos na arena política. Na última década, essa luta foi construída através da reivindicação por visibilidade. Assim, o dia específico de celebração ou de protesto de pessoas trans no Brasil, o dia 29 de janeiro, é chamado de Dia da Visibilidade Trans. A categoria visibilidade, cuja construção histórica pode ser percebida por diferentes meios, é polissêmica e contextual. É, portanto, o objetivo inicial desta tese explorar os diferentes sentidos atribuídos à visibilidade enquanto categoria chave da luta política no ativismo de pessoas trans no Brasil. Para tanto, foram realizadas observações etnográficas em diversos encontros de ativistas, tanto exclusivamente trans como LGBT em geral; em manifestações de rua; em seminários realizados em parcerias com órgãos governamentais; em uma campanha eleitoral e em espaços de sociabilidade e de ativismo online; além da análise de diversos materiais (cartazes, panfletos, memes, cartilhas, faixas, etc.) produzidos por ativistas; e duas entrevistas complementares ao trabalho etnográfico. A partir desse material de campo, busco tecer relações entre produções de regimes alternativos de visibilidade de pessoas trans e sua luta por reconhecimento, tendo como foco as interações sociais (online e offline), nas quais se fazem presentes processos comunicativos e negociações do estigma.

O cangaço no cordel e a constituição de uma identidade regionalista pelo migrante nordestino (1950-1980)

Neste trabalho, a partir da recorrência à literatura de cordel como fonte histórica, será apresentada de que forma a reprodução da temática do cangaço nesses folhetos permitem que os migrantes nordestinos constituam uma identidade regionalista baseada no apego aos valores tradicionais da sua região natal. Dentro desse contexto, relacionamos o processo migratório dos nordestinos para as grandes metrópoles situadas no Sudeste, sobretudo Rio de Janeiro e São Paulo, com a difusão e recepção dos cordéis nesses estados entre as décadas de 1950 e 1980. No que concerne a abordagem do cangaço nos versos da literatura de cordel, na qual atribui aos cangaceiros o papel de símbolos regionais, serão pontuadas as principais estratégias adotadas pelos cordelistas que possibilitam a identificação e a empatia dos migrantes vindos do Nordeste com os personagens do cangaço narrados nos folhetos, contribuindo para um maior estreitamento entre Nordeste e nordestino. Nesse sentido, vale ressaltar a ressignificação da imagem dos cangaceiros, deslocando sua representação de homens cruéis e bárbaros para a reprodução de heróis-vilãos, isto é, protagonistas de personalidades ambíguas e contraditórias

Malaysian school engages in bullfrog and turtle farming

A brief description is given of the culture methods used in the Sepang Today Aquaculture Centre, a private aquafarming training school in Malaysia, regarding American bullfrog (Rana catesbeiana) and the soft-shelled turtle (Trionyx sinensis). Seed production, grow-out, marketing and future potential are discussed, referring to the school s training brochures for both culture methods.

Writing Home : Martin Walser's Ein fliehendes Pferd as Anti-Tourist Literature

Wilkinson, Jane, 'Writing Home: Martin Walser's Ein fliehendes Pferd as Anti-Tourist Literature', Journal of Tourism and Cultural Change (2006) 4(3) pp.001-017 RAE2008

Accents of Chopin anniversaries in territories annexed by Prussia

This article discusses the way in which the Chopin Year of 1910 was celebrated in Wielkopolska. It presents a script prepared in the nineteenth century and shows similarities with celebrations of Mickiewicz and other Polish heroes and artists. Invariably used in such commemorations was a “symbolic capital” that made it easier to create an intergenerational code, thereby disseminating knowledge of national culture and history. A significant role was played in 1910 by a centenary panel, which produced “Guidelines for popular Chopin celebrations” and also many occasional, popular materials. Chopin’s induction into the national pantheon involved the use of audio material (vocal and instrumental concerts), verbal material (articles, poems, lectures and brochures) and also a visual code (anniversary window stickers, tableaux vivants or tableaux illuminés). Illuminated pictures – recommended by a catalogue of slides produced in Poznań – stimulated the imagination of the masses and served as a guide through the composer’s life and work, and their impact was enhanced by a commentary. Most of the living pictures were probably inspired by Henryk Siemiradzki’s canvas Chopin grający na fortepianie w salonie księcia Radziwiłła [Chopin playing the piano in Prince Radziwiłł’s salon] and Józef Męcina Krzesz’s painting Ostatnie akordy Chopina [Chopin’s last chords]. This combination of codes made it possible to create a model adapted to the times and to the expectations of a mass audience. The Chopin anniversary, in which admiration was inseparably intertwined with manipulation, was a pretext for strengthening the national identity.

A comunicação na promoção do termalismo em Viseu: novos meios para novos públicos

O Turismo apresenta-se, hoje, como uma área com imensas possibilidades de expansão na região de Viseu e mais ainda no que respeita ao termalismo, quer com a continuidade da qualidade do termalismo clássico quer com a consolidação do segmento de Saúde e Bem-estar. A comunicação, numa empresa, é muito importante, mas torna-se primordial que seja eficaz, e nisto, o recurso a línguas estrangeiras é fundamental, de modo a potenciar a competitividade internacional das empresas Portuguesas. De modo a respondermos à questão central deste estudo - o que é que as termas de Viseu estão a fazer de modo a comunicar eficazmente as suas valências aos diferentes públicos e qual a importância de iniciarem um esforço maior bem como de criarem instrumentos de comunicação mais eficazes e adequadas às aspirações de desenvolvimento económico e social – recorremos ao levantamento e à análise das fontes de informação utilizadas em termalismo, na região de Viseu, e da aplicação de questionários aos intervenientes no processo termal. Tendo em mente a questão fulcral desenvolveu-se um estudo composto por quatro capítulos, tendo um prévio, onde é apresentado o estudo. O primeiro é reservado ao enquadramento teórico, onde se cruzam as perspetivas de Linguística Sistémica Funcional, Turismo em Portugal e Comunicação de Informação. O segundo apresenta a metodologia de investigação adotada, o terceiro expõe a análise dos dados recolhidos, nos Sítios Web das estâncias termais Viseenses, nas brochuras, através dos questionários aplicados às rececionistas, à equipa médica, aos administradores das termas, aos presidentes das câmaras, aos aquistas e aos gabinetes de promoção termal. O terceiro capítulo termina com um diálogo de esclarecimento final efetuado aos presidentes camarários e aos administradores termais. No quarto e último capítulo são expostas as principais conclusões do estudo e é evidenciada a importância que as línguas estrangeiras têm na comunicação internacional dos produtos e serviços termais, bem como a necessidade do recurso a uma comunicação eficaz de modo a que as termas possam alcançar resultados mais proveitosos.