A atuação das Relações Públicas no Marketing Político

This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to marketing, its origin, tools, strategies, starting for the main types of marketing. In the end, we discuss the relationship between political marketing and public relations. Public relations trace a new path and a new opportunity for performance across the political marketing, and the chances for working at election time, at an earlier stage and later, the politician should think about maintaining their image as well as a way to generates credibility in an upcoming campaign

Relações-Públicas 3.0: a atuação do profissional na sociedade conectada

This work aims to reflect on the role of professional public relations in the context of connected information society and, therefore, understand how the internet has changed life in society, evaluating their impact on organizations, communication and public relations. Certainly the communication as a whole is no longer the same after the arrival of the online universe. Organizations, in turn, also are not out of context and begin to feel the impacts of such changes. Perform a reflection on the current situation and the practices and functions of public relations is fundamental to that in the midst of many technological innovations, do not ignore the essence of humanistic profession

Comunicação organizacional e jornalismo: um estudo sobre as agências de comunicação de Bauru e a atuação jornalística

This monograph presents a study about organizational communication, outlining concepts, Brazilian historic, interfering factors and other considerations on the subject, introducing a survey with twelve communication agencies in Bauru as a result, explaining, in practical terms, how processes of organizational communication occur and the journalist's work in this area. Therefore, the organizational communication offers many possibilities for journalists, either as writers or press officers, or even in positions directly related to the Internet. As a key sector for all types of organizations, communication has gained notability, establishing itself as a strategic area for organizational management, especially in the form of integrated communication

Conhecimento dos profissionais de enfermagem sobre o Projeto Hospitais Sentinela em um hospital do interior paulista

This study aimed to assess knowledge of nursing professionals (nurses, technicians and nursing assistants) on the Project Sentinel Hospitals in a state hospital in the interior of and identify the occurrence of under-reporting of hospital products and the reasons that prevented the team to notify them. This is a study of a descriptive and exploratory, held in a public hospital in the interior of which serves only patients of the Unified Health System (SUS). The study sample consisted of 245 nurses. Data analysis revealed that the majority of nurses and nursing assistants refers knowledge about Project Sentinel Hospitals. In relation to the Practical nurses less than half know Hospitals Project Sentry. Knowledge of the four spheres of Hospitals Project Sentinel is higher among nurses. Among the practical nurses and nursing assistants prevailing knowledge in the area of Pharmacovigilance. The nurses have more knowledge about the process of notification and are major notifiers. Technicians and nursing assistants are those who have greater interest in learning content as a whole Hospitals Project Sentry. The nurses were the professionals who witnessed the most under-and under-reporting associated with the fear, lack of knowledge on the subject, insecurity and lack of time. It can be concluded that the study identified the knowledge of nurses on Project Sentinel Hospitals and the procedure for notification of technical defects and adverse events related to health products as well as identify the presence of under-reporting among professionals. In addition, the study shows the importance and need for greater disclosure of the activities developed by Project Sentinel Hospitals among nursing professionals through meetings, lectures, brochures, among other outlets

As relações sociais de trabalho: um campo fértil para a atuação das Relações Públicas

This paper aims at emphasizing the performance of a Public Relations professional, among other activities related to him, as a conflict intermediary in social relations of labor. Therein, a case study is made with administrative employees from the Regional Management Board of Post Office, in Bauru city, São Paulo state, during Collective Labor Agreement period. For comprehension of this specific case, concepts about labor relations and the union movement, as well as about Public Relations activity and its techniques, are used as theoretical substantiation

Vigilância à saúde da criança na perspectiva dos enfermeiros da estratégia saúde da família

This qualitative study aimed at apprehending conceptualizations and at describing experiences of nurses working in the Family Health Strategy in a medium-sized city in São Paulo state in relation to Children’s Health Surveillance, with a special focus on nursing consultation. Data were collected from 12 nurses by means of recorded semi-structured interviews that were analyzed according to the Thematic Content Analysis Method. Results were systematized into four themes: Conceptualizations about Children’s Health Surveillance; Children’s Health Surveillance in the practice of the Family Health Strategy; Nursing consultation and Children’s Health Surveillance; Proposals to qualify Children’s Health Surveillance in the realm of the Family Health Strategy. It was possible to apprehend amplified and actual conceptualizations of Children’s Health Surveillance as well as to describe experiences surrounded by difficulties to incorporate the premises of this form of Children’s Health Care in the Family Health Strategy. Nursing consultation was noteworthy as a privileged moment, but not unique, to develop such practice. Finally, based on nurses’ proposals, the importance of triggering permanent education processes targeted at these themes in family-health services was considered

Tornar-se professor: desvelando a atuação docente no início do exercício da docência

This research, based on authors such as Was (1999), Guarnieri (1996 and 2005), Freitas (2002 and 2007) argue that the understanding of teacher education as a complex continuum aimed at understanding the initiation of the educational performance in the first five years of professional practice, by analyzing the history of teaching teachers early in their career. As we contemplate the specific objectives of interest to examine the training received to enter and work in the classroom and the experiences in teaching at undergraduate students. To perform the empirical study we adopted the use of semi-structured, guided by an outline of issues significant to the conduct of the respondents' narratives. The main results can highlight the difficulties encountered at the beginning of the educational performance are recurrent, data analysis shows that there is a significant increase in the duties of the teacher. With the study arrives at the premise that we must rethink the quality and structure of training courses aimed at improving the quality of performance of professional education, but for this to occur there must be deepening of studies and improvements not only in initial training and in continuing education courses. It is understood here that the training is not solely responsible for the current educational scene, which encompasses the question of the beginner there are many issues to be studied, such as public policies, structuring the curriculum, pay, but the training is beginning to there are faculty prepared to act

Psicopedagogia: processo histórico, ambientes e técnicas de atuação

O trabalho consiste em fazer um levantamento bibliográfico sobre a Psicopedagogia, tendo como objetivo conhecer seu processo histórico identificando sua origem, suas formas e ambientes de atuação, suas funções e os profissionais que buscam adentrar nessa área de conhecimento. Pretende-se entender o trabalho e as atividades do psicopedagogo, assim como suas formas de identificar as dificuldades de aprendizagem do aluno através de estratégias e instrumentos específicos da psicopedagogia. Além disso, visa compreender o uso de suas técnicas para possibilitar o avanço da aprendizagem do aluno. Para isso, será feita uma discussão teórica, buscando conhecer os recursos e os instrumentos de avaliação utilizados por esses profissionais

A causalidade de porque em textos escolares: domínios de atuação, gêneros de produção

In this article we address the causality conveyed by constructions with porque in compositions written by students from a public school. Our purpose is to compare factors of cognitive and discursive order for examining possible motivations related to the variability and to the complexity involved in causal constructions. The analysis that we propose assumes that porque may have different interpretations depending on the context of use and may indicate the cause of an actual event, or the cause of a belief, or the cause of a speech act. We consider some theses of ontogenetic nature that support that the most cognitively complex meanings appear later, but we hold that there are other issues at stake. In what follows, we present evidence that the emergence of different causal relations with porque also takes place as a result of the operation of discourse genres.

O uso da aprendizagem baseada em problemas e a atuação docente

Recent national education policy documents have emphasized the importance of methodologies and problem-centered learning processes. The purpose of this article is to promote reflection on the problem-based learning (PBL) understood as a methodology that favors learning processes and the active role of students. PBL emerged in undergraduate medical and has been gaining ground not only in higher education but also in basic education. This conception of teaching-learning breaks with the traditional relationship teacher-student- knowledge, introducing new dynamics of relationships between subjects and those with knowledge. From this perspective the educational performance turns and brings new challenges to the teacher.

A efetivação do direito humano à paz por intermédio da Defensoria Pública: atuação em favor da vítima na presecução penal

Pós-graduação em Direito - FCHS

Planejamento, implantação e gestão de um curso a distância a partir da percepção dos enfermeiros da atenção básica sobre a integralidade na saúde

Pós-graduação em Enfermagem (mestrado profissional) - FMB

A gênese do habitus e a construção da hexis corporal de bailarinos e jogadoras de futebol e suas implicações nos diferentes campos de atuação

This paper aims to show the beginning of habitus and the bodily hexis construction of male ballet dancer and female player soccer. Firstly, the habitus and the bodily hexis are established by the cultural inheritance of families (advices, likes, choices, prohibitions, and work divisions). After, they are restructured by the most diverse fields where this people act, mainly in the school, specifically at Physical Education classes (in the specialized places where these classes occur). Thus, it is possible to verify the success or the failure of their path lives and the possibility of a social ascent by the choice of these practices as professional career.

A coordenação pedagógica nas escolas estaduais paulistas: as resoluções recentes e a atuação cotidiana na gestão e organização escolar

This article analyzes the pedagogical coordination work in public schools of the state of São Paulo within a context of educational reforms occurred between 1996 and 2010. The paper analyzes the main resolutions published by the Secretariate of Education regarding the functions performed by coordinating teachers, and discusses data obtained from empirical research conducted with three schools in inner cities of the state of São Paulo, specifically in the final years of elementary school and high-school. The analysis has enabled us to identify the implications of educational reforms on the functions of coordinating teachers. In addition, we have identified and interpreted the ways in which subjects are (re)adjusted in school management and organization.

O sentido de corporeidade e a atuação profissional do professor de educação física do ensino médio público

Pós-graduação em Ciências da Motricidade - IBRC