Towards user profiling for web recommendation

Collaborative recommendation is one of widely used recommendation systems, which recommend items to visitor on a basis of referring other's preference that is similar to current user. User profiling technique upon Web transaction data is able to capture such informative knowledge of user task or interest. With the discovered usage pattern information, it is likely to recommend Web users more preferred content or customize the Web presentation to visitors via collaborative recommendation. In addition, it is helpful to identify the underlying relationships among Web users, items as well as latent tasks during Web mining period. In this paper, we propose a Web recommendation framework based on user profiling technique. In this approach, we employ Probabilistic Latent Semantic Analysis (PLSA) to model the co-occurrence activities and develop a modified k-means clustering algorithm to build user profiles as the representatives of usage patterns. Moreover, the hidden task model is derived by characterizing the meaningful latent factor space. With the discovered user profiles, we then choose the most matched profile, which possesses the closely similar preference to current user and make collaborative recommendation based on the corresponding page weights appeared in the selected user profile. The preliminary experimental results performed on real world data sets show that the proposed approach is capable of making recommendation accurately and efficiently.

Calculation of target locations for web resources

A location-based search engine must be able to find and assign proper locations to Web resources. Host, content and metadata location information are not sufficient to describe the location of resources as they are ambiguous or unavailable for many documents. We introduce target location as the location of users of Web resources. Target location is content-independent and can be applied to all types of Web resources. A novel method is introduced which uses log files and IN to track the visitors of websites. The experiments show that target location can be calculated for almost all documents on the Web at country level and to the majority of them in state and city levels. It can be assigned to Web resources as a new definition and dimension of location. It can be used separately or with other relevant locations to define the geography of Web resources. This compensates insufficient geographical information on Web resources and would facilitate the design and development of location-based search engines.

DISCURSOS E PRÁTICAS COMUNICACIONAIS: SAÚDE NA WEB

Esta dissertação aborda aspectos das práticas comunicacionais no contexto da comunicação de saúde. Como foco, os discursos instaurados nos Portais Nacionais das Sociedades Científicas Cardiol e Diabetes . O recorte temporal centrou-se no período de 1º de setembro a 1º de dezembro de 2008. A metodologia empregada é a qualitativa e deve-se, preferencialmente, ater ao texto, ao conteúdo latente (insinuado) e à linguagem manifesta. Verifica-se, também, a apresentação do layout e alguns tópicos de avaliação da usabilidade das páginas. O estudo é fundamentado na perspectiva da Análise de Discurso francesa (AD). Outras abordagens teóricas interdisciplinares também compõem as reflexões. Observa-se que a proposta de inserção de um discurso de prevenção de doenças e promoção de saúde, em seu sentido mais amplo, e nas atuais discussões, parece promissora para a descrição dessas representações nos diversos estágios de desenvolvimento humano e sociocultural. Há indícios de que a promoção da saúde amplia seu escopo e passa a relacionar vida, saúde, solidariedade, equidade, democracia, cidadania, desenvolvimento, participação e intenção de parceria com todos os indivíduos e segmentos. Os exemplares analisados indicam que nos enunciados, compreendidos como unidades reais da comunicação discursiva, os editores falam pelo especialista caracterizando, assim, também, como gênero científico.(AU)

Natural language processing as a foundation of the semantic Web

The main argument of this paper is that Natural Language Processing (NLP) does, and will continue to, underlie the Semantic Web (SW), including its initial construction from unstructured sources like the World Wide Web (WWW), whether its advocates realise this or not. Chiefly, we argue, such NLP activity is the only way up to a defensible notion of meaning at conceptual levels (in the original SW diagram) based on lower level empirical computations over usage. Our aim is definitely not to claim logic-bad, NLP-good in any simple-minded way, but to argue that the SW will be a fascinating interaction of these two methodologies, again like the WWW (which has been basically a field for statistical NLP research) but with deeper content. Only NLP technologies (and chiefly information extraction) will be able to provide the requisite RDF knowledge stores for the SW from existing unstructured text databases in the WWW, and in the vast quantities needed. There is no alternative at this point, since a wholly or mostly hand-crafted SW is also unthinkable, as is a SW built from scratch and without reference to the WWW. We also assume that, whatever the limitations on current SW representational power we have drawn attention to here, the SW will continue to grow in a distributed manner so as to serve the needs of scientists, even if it is not perfect. The WWW has already shown how an imperfect artefact can become indispensable.

Capabilities for strategic flexibility:a cognitive content framework

Different forms of strategic flexibility allow for reactive adaptation to different changing environments and the proactive driving of change. It is therefore becoming increasingly important for decision makers to not only possess marketing capabilities, but also the capabilities for strategic flexibility in its various forms. However, our knowledge of the relationships between decision makers’ different ways of thinking and their capabilities for strategic flexibility is limited. This limitation is constraining research and understanding. In this article we develop a theoretical cognitive content framework that postulates relationships between different ways of thinking about strategy and different information-processing demands. We then outline how the contrasting beliefs of decision makers may influence their capabilities to generate different hybrid forms of strategic flexibility at the cognitive level. Theoretically, the framework is embedded in resource-based theory, personal construct theory and schema theory. The implications for research and theory are discussed.

The influence of social e-atmospherics in practice:a website content analysis perspectives from Turkey as an illustration of emerging market and France as a mature market

E-atmospherics have been often analyzed in terms of functional features, leaving its characteristics' link to social capital co-creation as a fertile research area. Prior research have demonstrated the capacity of e-atmospherics' at modifying shopping habits towards deeper engagement. Little is known on how processes and cues emerging from the social aspects of lifestyle influence purchasing behavior. The anatomy of social dimension and ICT is the focus of this research, where attention is devoted to unpack the meanings and type of online mundane social capital creation. Taking a cross-product/services approach to better investigate social construction impact, our approach also involves both an emerging and a mature market where exploratory content analysis of landing page are done on Turkish and French web sites, respectively. We contend that by comprehending social capital, daily micro practices, habits and routine, a better and deeper understanding on e-atmospherics incumbent and potential effects on its multi-national e-customer will be acquired.

Modulation of SERCA in the chronic phase of adjuvant arthritis as a possible adaptation mechanism of redox imbalance

Adjuvant arthritis (AA) is a condition that involves systemic oxidative stress. Unexpectedly, it was found that sarcoplasmic reticulum Ca2 +-ATPase (SERCA) activity was elevated in muscles of rats with AA compared to controls, suggesting possible conformational changes in the enzyme. There was no alteration in the nucleotide binding site but rather in the transmembrane domain according to the tryptophan polar/non-polar fluorescence ratio. Higher relative expression of SERCA, higher content of nitrotyrosine but no increase in phospholipid oxidation in AA SR was found. In vitro treatments of SR with HOCl showed that in AA animals SERCA activity was more susceptible to oxidative stress, but SR phospholipids were more resistant and SERCA could also be activated by phosphatidic acid. It was concluded that increased SERCA activity in AA was due to increased levels of SERCA protein and structural changes to the protein, probably induced by direct and specific oxidation involving reactive nitrogen species.

Demonstration of 10 Gbit/s transmission over 900 km SMF with <400 ns adaptation time using full-field EDC

This reported work significantly extends the reach of 10Gbit/s on-off keying singlemode fibre (SMF) transmission using full-field based electronic dispersion compensation (EDC) to 900 km. In addition, the EDC balances the complexity and the adaptation capability by employing a simple dispersive transmission line with static parameters for coarse dispersion compensation and 16-state maximum likelihood sequence estimation with Gaussian approximation based channel training for adaptive impairment trimming. Improved adaptation times of less than 400 ns for a bit error rate target of 10-3 over distances ranging from 0 to 900 km are reported.

Is question answering fit for the semantic web? A survey

With the recent rapid growth of the Semantic Web (SW), the processes of searching and querying content that is both massive in scale and heterogeneous have become increasingly challenging. User-friendly interfaces, which can support end users in querying and exploring this novel and diverse, structured information space, are needed to make the vision of the SW a reality. We present a survey on ontology-based Question Answering (QA), which has emerged in recent years to exploit the opportunities offered by structured semantic information on the Web. First, we provide a comprehensive perspective by analyzing the general background and history of the QA research field, from influential works from the artificial intelligence and database communities developed in the 70s and later decades, through open domain QA stimulated by the QA track in TREC since 1999, to the latest commercial semantic QA solutions, before tacking the current state of the art in open user-friendly interfaces for the SW. Second, we examine the potential of this technology to go beyond the current state of the art to support end-users in reusing and querying the SW content. We conclude our review with an outlook for this novel research area, focusing in particular on the R&D directions that need to be pursued to realize the goal of efficient and competent retrieval and integration of answers from large scale, heterogeneous, and continuously evolving semantic sources.

Ontology augmentation:combining semantic web and text resources

This work investigates the process of selecting, extracting and reorganizing content from Semantic Web information sources, to produce an ontology meeting the specifications of a particular domain and/or task. The process is combined with traditional text-based ontology learning methods to achieve tolerance to knowledge incompleteness. The paper describes the approach and presents experiments in which an ontology was built for a diet evaluation task. Although the example presented concerns the specific case of building a nutritional ontology, the methods employed are domain independent and transferrable to other use cases. © 2011 ACM.

ClaiMaker : weaving a semantic web of research papers

The usability of research papers on the Web would be enhanced by a system that explicitly modelled the rhetorical relations between claims in related papers. We describe ClaiMaker, a system for modelling readers’ interpretations of the core content of papers. ClaiMaker provides tools to build a Semantic Web representation of the claims in research papers using an ontology of relations. We demonstrate how the system can be used to make inter-document queries.

Internet search:subdivision-based interactive query expansion and the soft semantic web

The expansion of the Internet has made the task of searching a crucial one. Internet users, however, have to make a great effort in order to formulate a search query that returns the required results. Many methods have been devised to assist in this task by helping the users modify their query to give better results. In this paper we propose an interactive method for query expansion. It is based on the observation that documents are often found to contain terms with high information content, which can summarise their subject matter. We present experimental results, which demonstrate that our approach significantly shortens the time required in order to accomplish a certain task by performing web searches.

Web Interfaces Destined for People with Disabilities

One of the main characteristics of the world that we live in is the access to information and one of the main ways to reach the information is the Internet. Most Internet sites put accessibility problem on a secondary plan. If we try to define this concept (accessibility) we could say that accessibility it’s a way to offer access to information for the people with disabilities. For example blind people can’t navigate on the Internet like usual people. For that reason Internet sites have to put at their disposal ways to make their content known to this people. Accessibility does not refer only at blind people the web accessibility refers to all people who lost their ability to access the Internet sites. The web accessibility includes every disability that stops people with disabilities to access the web sites content like hearing disability, neurological and cognitive. People that have low speed Internet connection or with low performance computers can use the web accessibility.

Pushing the Quality Level in Networked News Business: Semantic-Based Content Retrieval and Composition in International News Publishing

Electronic publishing exploits numerous possibilities to present or exchange information and to communicate via most current media like the Internet. By utilizing modern Web technologies like Web Services, loosely coupled services, and peer-to-peer networks we describe the integration of an intelligent business news presentation and distribution network. Employing semantics technologies enables the coupling of multinational and multilingual business news data on a scalable international level and thus introduce a service quality that is not achieved by alternative technologies in the news distribution area so far. Architecturally, we identified the loose coupling of existing services as the most feasible way to address multinational and multilingual news presentation and distribution networks. Furthermore we semantically enrich multinational news contents by relating them using AI techniques like the Vector Space Model. Summarizing our experiences we describe the technical integration of semantics and communication technologies in order to create a modern international news network.

Quality Measurement of Business Web Application

With the development of the Internet culture applications are becoming simpler and simpler, users need less IT knowledge than earlier; from the ‘reader’ status they have reached that of the content creator and editor. In our days, the effects of the web are becoming stronger and stronger— computer-aided work is conventional almost everywhere. The spread of the Internet applications has several reasons: first of all, their accessibility is widespread; second, their use is not limited to only one computer or network on which they have been installed. Also, the quantity of accessible information now and earlier is not even comparable. Not counting the applications which need high broadband or high counting capacity (for example video editing), Internet applications are reaching the functionality of the thick clients associates. The most serious disadvantage of Internet applications – for security reasons — is that the resources of the client computer are not fully accessible or accessible only to a restricted extent. Still thick clients do have some advantages: better multimedia perdormance with more flexibility due to local resources and the possibility for offline working.