A importância da gestão de marketing em empresa inovadora: estudo de empresa do Prime - Programa Primeira Empresa Inovadora

As pesquisas demonstram que empresas nascentes, mesmo aquelas que possuem produtos, processos ou serviços inovadores, novos ao mercado, têm muita dificuldade em permanecer com suas portas abertas nos primeiros dois anos, ou seja, a grande maioria das empresas encerra suas atividades antes de completar dois anos de existência. Diante deste fato, este estudo investiga a importância da gestão em Marketing nas empresas inovadoras com a finalidade de obter sucesso na inserção de produto, serviço ou processo em mercado altamente competitivo (PRIME, 2010). O estudo é fundamentado por uma seção empírica, baseada em pesquisa bibliográfica, documental e de campo, além da realização de estudo de caso que procurou tratar de alguns aspectos de Marketing em empresa beneficiária do PRIME – Programa Primeira Empresa Inovadora, que é um programa de Subvenção Econômica do Governo Federal, lançado pela Financiadora de Estudos e Projetos (FINEP), uma empresa pública vinculada ao Ministério da Ciência, Tecnologia e Inovação (MCTI). Neste estudo foi verificado que uma estratégia de Marketing consciente e eficaz influencia o sucesso competitivo de empresas inovadoras, através de produto ou serviço diferenciado para inserção no mercado.

The corporate financial effects of corporate social responsibility, as executed by, and impacted upon, Prime Bank Limited, Bangladesh

Corporate Social Responsibility (CSR) is being implemented in the corporate world at an ever increasing rate, benefitting societies around the world. Several theories have been proposed that contend that the corporations who are implementing CSR programs also benefit financially, making the relationship a symbiotic one. This paper analyzes the financial health of Prime Bank Limited, Bangladesh, (PBL) over a period of a decade in order to determine if PBL has indeed benefited financially from implementing its CSR program. The analysis focuses on examining PBL’s internal and external financial indicators over an extended period of time to determine what the net effect, if any, that the CSR program has had on them. This analysis concludes that the evidence does not support the claim of a causal relationship between CSR spending and positive effects upon PBL, as measured by PBL’s financial indicators.

Neuroscience and education: prime time to build the bridge

As neuroscience gains social traction and entices media attention, the notion that education has much to benefit from brain research becomes increasingly popular. However, it has been argued that the fundamental bridge toward education is cognitive psychology, not neuroscience. We discuss four specific cases in which neuroscience synergizes with other disciplines to serve education, ranging from very general physiological aspects of human learning such as nutrition, exercise and sleep, to brain architectures that shape the way we acquire language and reading, and neuroscience tools that increasingly allow the early detection of cognitive deficits, especially in preverbal infants. Neuroscience methods, tools and theoretical frameworks have broadened our understanding of the mind in a way that is highly relevant to educational practice. Although the bridge’s cement is still fresh, we argue why it is prime time to march over it.

Comparison of microbial numbers in soils by using various culture media and temperatures

The influence of different media and incubation temperatures on the quantification of microbial populations in sorghum, eucalyptus and forest soils was evaluated. Microbial growth was compared by using complex (tryptone soybean agar, TSA, casein-starch, CS, and Martin) and saline (Thorton, M3, Czapeck) media and incubation temperatures of 25 and 30° C. Higher numbers of total bacterial. and fungal colony-forming units (CFU) were observed in sorghum soils, and of spore-forming and Gram-negative bacteria in forest soils than other soils. Actinomycetes counts were highest in forest soil when using CS medium at 30° C and in sorghum soil at 25° C in M3 medium. Microorganism counts were dependent on the media and incubation temperatures. The counts at temperatures of 30° C were significantly higher than at 25° C. Microbial quantification was best when using TSA medium for total. and spore-forming bacteria, Thorton for Gram-negative bacteria, M3 for actinomycetes, and Martin for fungi. © 2005 Elsevier GmbH. All rights reserved.

Computations of the flow past a still sphere at moderate reynolds numbers using an immersed boundary method

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

An Extension of Craig's Family of Lattices

Let p be a prime, and let zeta(p) be a primitive p-th root of unity. The lattices in Craig's family are (p - 1)-dimensional and are geometrical representations of the integral Z[zeta(p)]-ideals < 1 - zeta(p)>(i), where i is a positive integer. This lattice construction technique is a powerful one. Indeed, in dimensions p - 1 where 149 <= p <= 3001, Craig's lattices are the densest packings known. Motivated by this, we construct (p - 1)(q - 1)-dimensional lattices from the integral Z[zeta(pq)]-ideals < 1 - zeta(p)>(i) < 1 - zeta(q)>(j), where p and q are distinct primes and i and fare positive integers. In terms of sphere-packing density, the new lattices and those in Craig's family have the same asymptotic behavior. In conclusion, Craig's family is greatly extended while preserving its sphere-packing properties.

Exact static soliton solutions of (3+1)-dimensional integrable theory with nonzero Hopf numbers

In this paper, we explicitly construct an infinite number of Hopfions (static, soliton solutions with nonzero Hopf topological charges) within the recently proposed (3 + 1)-dimensional, integrable, and relativistically invariant field theory. Two integers label the family of Hopfions we have found. Their product is equal to the Hopf charge which provides a lower bound to the soliton's finite energy. The Hopfions are explicitly constructed in terms of the toroidal coordinates and shown to have a form of linked closed vortices.

Free actions of abelian p-groups on the n-torus

In this work we make some contributions to the theory of actions of abelian p-groups on the n-Torus T-n. Set congruent to Z(pk1)(h1) x Z(pk2)(h2) x...x Z(pkr)(hr), r >= 1, k(1) >= k(2) >=...>= k(r) >= 1, p prime. Suppose that the group H acts freely on T-n and the induced representation on pi(1)(T-n) congruent to Z(n) is faithful and has first Betti number b. We show that the numbers n, p, b, k(i) and h(i) (i = 1,..,r) satisfy some relation. In particular, when H congruent to Z(p)(h), the minimum value of n is phi(p) + b when b >= 1. Also when H congruent to Z(pk1) x Z(p) the minimum value of n is phi(p(k1)) + p - 1 + b for b >= 1. Here phi denotes the Euler function.

Distribution and insertion numbers of transposable elements in species of the Drosophila saltans group

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

EPIDERMAL GROWTH-FACTOR AND TRANSFORMING GROWTH-FACTOR-ALPHA CHARACTERISTICS OF HUMAN ORAL-CARCINOMA CELL-LINES

This study examined the expression of epidermal growth factor (EGF) cell-surface receptors, the response to exogenous ligand and the autocrine production of transforming growth factor a (TGF-a) in normal and carcinoma-derived human oral keratinocytes. One of eight malignant cell lines overexpressed EGF receptors, while the remainder expressed receptor numbers similar to normal cells. Exogenous EGF stimulated incorporation of tritiated thymidine in a dose-dependent manner. In keratinocytes expressing normal numbers of EGF receptors, the cellular response to exogenous EGF correlated positively with total EGF receptor number. SCC-derived keratinocytes produced more TGF-a than normal cells. There was no statistical correlation between the autocrine production of TGF-a, EGF cell-surface receptor expression and cellular response to exogenous EGF. While the growth-stimulatory effects of exogenous TGF-cl were inhibited by the addition of a neutralising antibody, the presence of this antibody in conditioned medium failed to produce a similar decrease in growth. The results indicate that overexpression of EGF receptors is not an invariable characteristic of human oral squamous carcinoma-derived cell lines. Further, the contribution of TGF-a to the growth of normal and carcinoma-derived human oral keratinocytes in vitro may be less significant than previously documented.

On the Milnor fibre and L numbers of semi-weighted homogeneous arrangements

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Chromosome numbers and their taxonomic implications for eight Brazilian andropogons (Poaceae: Andropogoneae)

Eleven chromosome counts are reported for Brazilian populations of eight species of Andropogon. Counts for five of the species are first reports for the species. Four of these species, A. arenarius, A. glaziovii, A. lateralis, and A. lindmanii, are hexaploids (n=30) and belong to a group of about a dozen species informally referred to as the Andropogon lateralis complex. Two other species of this complex, A. bicornis and A. hypogynus, we also found to be hexaploids, in agreement with previous reports. Diploid counts (n=10) for A. macrothrix (a first report) and A. virgatus (the same as two previous reports) support the morphological affinities of these two species to other species complexes within Andropogon. © 1986 the New York Botanical Garden.