Uuteen organisaatioon rakennettavan kustannuslaskentajärjestelmän sertifioiminen valtionhallinnossa: Case Maanmittauslaitos

Työn lähtökohtana oli tieto siitä, että Valtiontalouden tarkastusvirasto (VTV) on lähtenyt tarjoamaan kustannuslaskentajärjestelmien sertifiointeja valtion virastoille ja laitoksille. Ensimmäisenä tavoitteena oli selvittää, mitä kustannuslaskentajärjestelmien sertifioiminen valtionhallinnossa tarkoittaa. Työn toisena tavoitteena oli selvittää, miten Maanmittauslaitoksen kustannuslaskenta muuttuu vuoden 2014 vaihteessa tapahtuvan organisaatiouudistuksen johdosta, ja miten ja milloin tämä uusi kustannuslaskentajärjestelmä voidaan sertifioida. Diplomityö toteutettiin tapaustutkimuksena ja empiirinen aineisto kerättiin kvalitatiivisin menetelmin tekemällä organisaation sisäisiä ja ulkoisia haastatteluja. Maanmittauslaitoksen lisäksi haastateltavat osapuolet olivat VTV, Ernst & Young, sertifiointiprosessin lähes läpikäyneen Riista- ja kalatalouden tutkimuslaitoksen entinen ja nykyinen talouspäällikkö, Maa- ja metsätalousministeriö ja Valtiokonttori. Haastatteluiden lisäksi valtion virastoilta ja laitoksilta kysyttiin ovatko he kuulleet VTV:n tarjoamasta sertifiointipalvelusta ja ovatko he kiinnostuneita tästä kyseisestä palvelusta. Työn tuloksista käy ilmi, että VTV:n palvelu etenee samalla tavalla kuin mikä tahansa muu sertifiointiprosessi. VTV:n palvelu eroaa kuitenkin jonkin verran sertifioinnin perusrakenteesta, koska kustannuslaskentajärjestelmien tapauksessa ei ole laadittu yleisiä standardeja kustannuslaskennalle. Tämän vuoksi perusrakenteessa ei ole ollenkaan standardin omistajaa. Standardin omistajan paikalle sijoittuvat laki valtion talousarviosta ja asetus valtion talousarviosta. Maanmittauslaitoksen kustannuslaskenta muuttuu organisaatiouudistuksen myötä odotettua enemmän. Uuden organisaatiorakenteen vuoksi kustannuksia ei tarvitse vyöryttää toimintayksiköille, tulosyksiköille ja vastuualueille. Kustannukset vyörytetään jatkossa vain tuotteille ja projekteille. Maanmittauslaitoksen kannattaa sertifioida uusi kustannuslaskentajärjestelmänsä vuonna 2014, vaikka seuraavien vuosien aikana on tiedossa uusia muutoksia sekä organisaatioon, että tietojärjestelmiin. Ennen varsinaista tarkastusta Maanmittauslaitoksen kustannuslaskentajärjestelmä kuvattiin uudelleen.

Managing innovation in oil and gas companies: A proposed framework for the management of innovation at Ecopetrol S.A.

Actually, the term innovation seems to be one of the most used in any kind of business practices. However, in order to get value from it, companies need to define a systematic and structured way to manage innovation. This process can be difficult and very risky since it is associated with the development of firm´s capabilities which involves human and technical challenges according to the context of a firm. Additionally, it seems not to exist a magic formula to manage innovation and what may work in a company may not work in another, even though in the same type of industry. In this sense, the purpose of this research is to identify how the oil and gas companies can manage innovation and what are the main elements, their interrelations and structure, required for managing innovation effectively in this critical sector for the world economy. The study follows a holistic single case study in a National Oil Company (NOC) of a developing country to explore how innovation performs in the industry, what are the main elements regarding innovation management and their interactions according to the nature of the industry. Contributory literature and qualitative data from the case study company (with the use of non-standardized interviews) is collected and analyzed. The research confirms the relevance and importance of the definition and implementation of an innovation framework in order to ensure the generation of value and organize as well as guide the efforts in innovation done by a firm. In this way based on the theoretical background, research´s findings, and in the company´s innovation environment and conditions, a framework for managing innovation at the case study company is suggested. This study is one of the few, if not only one, that has reviewed the way as oil and gas companies manage innovation and its practical implementation in a company from a developing country. Both researchers and practitioners will get a photograph of understanding innovation management in the oil and gas industry and its growing necessity in the business world. Some issues have been highlighted, so that future study can be focused in those directions. In fact, even though research on innovation management has significantly grown, there are still many issues that need to be addressed to get insight about managing innovation in various contexts and industries. Studies are mostly performed in the context of large firms and in developed countries, so then research in the context of developing countries is still almost an untouched area, especially in the oil and gas industry. Finally, from the research it seems crucial to explore the effect of some innovation-related variables such as: open innovation in third world economies and in state-own companies; the impact of mergers and acquisitions in innovation performance in oil and gas companies; value measurement in the first stages of the innovation process; and, development of innovation capabilities in companies from developing nations.

Mitigating uncertainty in logistics outsourcing with ERP systems

Outsourcing is a common strategy for companies looking for cost savings and improvements in performance. This has been especially prevalent in logistics, where warehousing and transporting are typical targets for outsourcing. However, while the benefits from logistics outsourcing are clear on paper, there are several cases companies fail to reach these benefits. The most commonly cited reasons for this are poor information flow between the company and the third party logistics partner, and a lack of integration between the two partners. Uncertainty stems from lack of information, and it can cripple the whole outsourcing operation. This is where enterprise resource planning (ERP) systems step in, as they can have a significant role in improving the flow of information, and integration, which consequently mitigates uncertainty. The purpose of the study is to examine if ERP systems have an effect on a company's decision to outsource logistics operations. Along the rapid advancements in technology during the past decades, ERP systems have also evolved. Therefore, empirical research on the subject needs constant revision as it can quickly become outdated due to ERP systems having more advanced capabilities every year. The research was conducted using a qualitative single-case study of a Finnish manufacturing firm that had outsourced warehousing and transportation operations in the Swedish market. The empirical data was gathered with use of semi-structured interviews with three employees from the case company that were closely related to the outsourcing operation. The theoretical framework that was used to analyze the empirical data was based on Transaction Cost Economics theory. The results of the study were align with the theoretical framework, in that the ERP system of the case company was seen as an enabler for their logistics outsourcing operation. However, the full theoretical benefits from ERP systems concerning extended enterprise functionality and flexibility were not attained due to the case company having an older version of their ERP system. This emphasizes the importance of having up-to-date technology if you want to overcome the shortcomings of ERP systems in outsourcing situations.

Enabling Change in Universities: Enhancing Education for Sustainable Development with Tools for Quality Assurance

Enabling Change in Universities: Enhancing Education for Sustainable Development with Tools for Quality Assurance This thesis deals with enabling change in universities, more explicitly enhancing education for sustainable development with tools for quality assurance. Change management is a discipline within management that was developed in the 1980s because business changed from being predictable to unpredictable. The PEST mnemonic is a method to categorize factors enabling change; such as political, economic, socio-cultural and technological factors, which all affect higher education. A classification of a change, in either hard or soft, can help understanding the type of change that an organization is facing. Hard changes are more applied to problems that have clear objectives and indicators, with a known cause of the problem. Soft changes are applied to larger problems that affect the entire organization or beyond it. The basic definition for sustainable development is: the future generations should have similar opportunities as the previous. The UN has set as a global goal an integration of education for sustainable development (ESD) at all levels of education during 2005- 2014. The goal is set also in universities, the graduates of which are future leaders for all labor markets. The objective for ESD in higher education is that graduates obtain the competence to take economic, social and environmental costs and benefits into account when making decisions. Knowledge outcomes should aim for systematic and holistic thinking, which requires cross disciplinary education. So far, the development of ESD has not achieved its goals. The UN has identified a need for more transdisclipnary research in ESD. A joint global requirement for universities is quality assurance, the aim of which is to secure and improve teaching and learning. Quality, environmental and integrated management systems are used by some universities for filling the quality assurance requirements. The goal of this thesis is to open up new ways for enhancing ESD in universities, beyond the forerunners; by exploring how management systems could be used as tools for promoting ESD. The thesis is based on five studies. In the first study, I focus on if and how tools for quality assurance could be benefitted for promoting ESD. It is written from a new perspective, the memetic, for reaching a diversity of faculty. A meme is an idea that diffuses from brain to brain. It can be applied for cultural evolution. It is a theory that is based on the evolutionary theory by Darwin, applied for social sciences. In the second Paper, I present the results from the development of the pilot process model for enhancing ESD with management systems. The development of the model is based on a study that includes earlier studies, a survey in academia and an analysis of the practice in 11 universities in the Nordic countries. In the third study, I explore if the change depends on national culture or if it is global. It is a comparative study on both policy and implementation level, between the Nordic countries and China. The fourth study is a single case study based on change management. In this study, I identify what to consider in order to enable the change: enhancing ESD with tools for quality assurance in universities. In the fifth Paper, I present the results of the process model for enhancing ESD with management systems. The model was compared with identified drivers and barriers for enhancing ESD and for implementing management systems. Finally, the process model was piloted and applied for identifying sustainability aspects in curricula. Action research was chosen as methodology because there are not already implemented approaches using quality management for promoting ESD, why the only way to study this is to make it happen. Another reason for choosing action research is since it is essential to involve students and faculty for enhancing ESD. Action based research consists of the following phases: a) diagnosing, b) planning action, c) taking action and d) evaluating action. This research was made possible by a project called Education for Sustainable Development in Academia in the Nordic countries, ESDAN, in which activities were divided into these four phases. Each phase ended with an open seminar, where the results of the study were presented. The objective for the research project was to develop a process for including knowledge in sustainable development in curricula, which could be used in the quality assurance work. Eleven universities from the Nordic countries cooperated in the project. The aim was, by applying the process, to identify and publish examples of relevant sustainability aspects in different degree programs in universities in the Nordic countries. The project was partly financed by the Nordic Council of Ministers and partly by the participating pilot universities. Based on the results of my studies, I consider that quality, environmental and integrated management systems can be used for promoting ESD in universities. Relevant sustainability aspects have been identified in different fields of studies by applying the final process model. The final process model was compared with drivers and barriers for enhancing ESD and for implementing management systems in universities and with succeeding with management systems in industry. It corresponds with these, meaning that drivers are taken into account and barriers tackled. Both ESD and management systems in universities could be considered successful memes, which can reflect an effective way of communication among individuals. I have identified that management systems could be used as tools for hard changes and to support the soft change of enhancing ESD in universities with management system. Based on the change management study I have summarized recommendations on what to consider in order to enable the studied change. The main practical implications of the results are that the process model could be applied for assessment, benchmarking and communication of ESD, connected to quality assurance, when applied. This is possible because the information can be assembled in one picture, which facilitates comparison. The memetic approach can be applied for structuring. It is viable to make comparative studies between cultures, for getting insight in special characteristics of the own culture. Action based research is suitable for involving faculty. Change management can be applied for planning a change, which both enhancing ESD and developing management systems are identified to be.

Integrating the export distribution channels after an acquisition

This thesis is based on studying integration synergies in a merger or acquisition situation with the interest in distribution channel integration. M&As seem to be forever popular and nowadays companies often use them as a certain kind of strategy to develop their business. M&As have attracted research for decades and also distribution in M&As has been found interesting. Moreover, research often concentrates to the horizontal M&A´s potential synergies that emerge in the integration process and so is the case also in this study as the core issue is to study the integration of the distribution channels and its potential synergies. This study concentrates on a single case, an acquisition which took place in 2011. The case consists of two Finnish companies operating in the same business field. Both of the companies are very export orientated, which gives this study its export view. As the companies operate in the same field this acquisition falls into the categorization of horizontal acquisition. The objective of the thesis is to study how the export channels could be integrated after an acquisition? This research question is divided again to three sub-questions asking how the distribution channels of the acquirer and acquired company are organized, what is pursued by the post-acquisition distribution channel integration and what are the integration challenges especially from the logistics point-of-view. The framework was built from the basis of the literature used in this thesis. The framework combines M&A process and distribution channels to a one united model which presents the progress of this thesis. The study was carried out as a qualitative research and as a holistic single case study. The data used in the research includes two interviews, other material from the case companies and also material of the companies collected by the author independently from different sources. There were many motives for the acquisition as usual. From the research results one can find that the integration process is still very ongoing and the synergies have not yet been fully discovered but also they are there to be found. The concentration of the research was in the export distribution which proved to be meaningful since the exports markets of the case companies were found to be quite complementary. The research results brought up also other issues concerning the post-acquisition integration process rather than the distribution channels and export. M&As are always a risky business. The final result can never be predicted. No matter how good the merging companies look on paper the practice is not the same. The acquisition process of this case has not ended yet and there lies potential synergy benefits to be discovered if enough effort is used to go through the process right.

Emotional intelligence and multicultural project leadership in Finnish-Chinese MNC context

The main goal of this thesis was to examine how the emotional intelligence skills and multicultural project leadership style of a project manager interrelate and affect the success of a project. The research methods used are literature review in theoretical part of the thesis and semi-structured interviews in empirical part of the thesis. This study is a single case study i.e. one case company was selected to be the secondary level of analysis. Within the case company, four project managers were selected as research units to form the primary level of analysis. Literature review formed the basis for the empirical research and the interview questions were derived from the literature. Findings from the interviews were mirrored against the literature review findings, based on which both conclusions and generalisations could be made. Thus, both deductive and inductive methods were utilised to get more complete picture about the research topic. In the first part of the literature review the general leadership theories and the project leadership terminology are introduced as a background for the concept of emotional intelligence and the integrated leadership model. Emotional intelligence and its interrelation to different leadership concepts are discussed during the literature review. Chinese cultural aspects affecting the way of making business, and the multicultural leadership styles of the Finnish project managers are introduced in the following part of the literature review. It was found that the most successfully used multicultural leadership styles in Finnish-Chinese context are synergistic and polycentric, and these require emotional intelligence skills. In the empirical part on this thesis the findings from the semi-structured interviews are introduced, discussed and analysed. Interviews were done in private meeting rooms, and they were recorded and transcripted to add reliability and validity. Although the sample was only four project managers, the results show that the sample is quite saturated as the responses to several questions followed the same pattern. It was found that Finnish project managers in the case company are democratic and take cultural differences into account in their project leadership. Both synergistic and polycentric leadership styles are used with Chinese team members. Emotional intelligence capabilities and the emphasis of those differ a bit depending on the interviewee. Though, the results show that EI skills and the multicultural project leadership style used in Chinese context are interrelated. The findings from the literature review and the empirical research in this thesis are similar. Though, there is need for further research as the sample was small, and this thesis is a single case study. It is recommendable to make a multi-company study with larger sample of project managers. Also multi-industry perspective is recommendable for further research.

Laskentamenetelmissä tehtävien valintojen merkitys alueellisen lämmön- ja sähköntuotannon kasvihuonekaasupäästöjen kannalta

Tämän diplomityön tarkoituksena on selvittää alueellisen lämmön- ja sähköntuotannon laskentamenetelmävalintojen vaikutuksia kasvihuonekaasupäästöihin. Työn tutkimuskysymyksenä on, onko mahdollista, että laskentamenetelmän valinnalla on suurempi vaikutus alueen kasvihuonekaasupäästöihin kuin energiantuotantotekniikan valinnalla. Laskentamenetelmävalinnoista tutkitaan tarkemmin CHP-laitoksen päästöjen allokointitavan ja sähkönpäästöjen määrittämisen vaikutuksia kasvihuonekaasupäästöihin. Tutkimusmenetelminä työssä on käytetty kirjallisuuskatsausta sekä tapaustutkimusta. Kirjallisuuskatsauksen aineistona käytetään tieteellisiä artikkeleita ja tutkimusraportteja. Tapaustutkimuksessa tutkitaan yksittäistä case-kohdetta, joka on Tampereen Härmälänrannan uudisrakennusalue, ja jossa vertaillaan maalämpöpumppua ja kaukolämpöä alueen lämmitysratkaisuina. Työn tuloksena todetaan, että on olemassa sellaisia tilanteita, joissa laskentamenetelmän valinnalla on suurempi vaikutus alueen kasvihuonekaasupäästöihin kuin energiantuotantotekniikan valinnalla. Lisäksi case-tarkastelun perusteella huomataan, että laskentamenetelmävalinnoilla on sitä suurempi merkitys, mitä enemmän CHP-laitoksessa käytetään uusiutuvaa polttoainetta. Työn johtopäätöksenä voidaan todeta, että energiantuotannon kasvihuonekaasupäästölaskennassa on syytä ymmärtää ja huomioida eri laskentamenetelmävalintojen vaikutus esitettyihin tuloksiin.

The role of emotional branding in building brand personality from a consumer perspective

The purpose of this exploratory research is to study the role of emotional branding in building brand personality. The research is conducted from the perspective of the consumer, more specifically the Finnish Generation Y females. The aim of the thesis is to gain insights and understanding on the key concepts and contribute to the Generation Y literature. In addition, the research examines the effect of certain cultural implications on the process of building brand personality. The research was conducted as an embedded single-case study, in which qualitative data was collected through semi-structured interviews with a sample of six consumers and personal observation within one of the concept stores of the case company. In order to triangulate the data, secondary sources were utilized to gain more information about the case company. The results indicated a connection between emotional branding and the formulation of brand personality, which can be manipulated according to the brand personality drivers. Congruence with consumer self-conceptualization and set of values were discovered to strengthen the emotional bonding. As the end result, the research was able to clarify the process-thinking behind emotional branding.

Suorituskyvyn johtaminen ja IT-strategian suuntaaminen; Case: ICT-alan yritys

Yrityksen tietohallintoon kohdistuu tänä päivänä paljon vaatimuksia. Vaatimukset kohdistuvat tietohallinnon merkitykseen liiketoiminnan tukijana ja suorituskyvyn edistäjänä. ICT-toimialan rooli palveluiden tuottajana ja Suomen taloudellisen kas-vun tukijana ovat merkittävät. Tämän diplomityön tavoite on selvittää mikä on tietohallinnon rooli ja merkitys osana yrityksen suorituskykyä ja miten sitä tulisi kehittää. Tutkimuksen teoreettinen viitekehys koostuu yleisistä suorituskyvyn johtamisen malleista, suorituskyvyn joh-tamisen malleista tietohallinnossa sekä IT-strategian suuntaamisen malleista ja suuntaamisen vaikutuksesta yrityksen suorituskykyyn. Tutkimuskysymys on: miten strategian suuntaamista tulisi kehittää jotta tietohallinto pystyisi edistämään yrityk-sen suorituskykyä? Tutkimusstrategia on case-tutkimus ja empiirinen aineisto on hankittu teemahaastatteluilla. Case-tutkimuksen tulosten mukaan strategian suuntaamisen arvioinnin mallin valit-seminen on tärkeää. Strategian suuntaamisen kaikki näkökulmat tulee ottaa huomi-oon. Esimerkiksi osaaminen, kommunikaatio, kumppanuudet ja ihmisten käyttäy-tyminen saattavat jäädä ns. kovien näkökulmien varjoon. Strategian suuntaamisessa tulee kiinnittää huomiota suuntaamiseen kaikilla organisaatiotasoilla. Toiminnalli-sen tason merkitys tulee myös huomioida. Strategian suuntaamista kehitettäessä tulee arvioinnissa ottaa huomioon eri liiketoimintayksiköiden arvioinnit, koska ne saattavat poiketa vahvasti toisistaan ja siten vääristää kehittämiskohteiden valitse-mista.

Integrating Use of Customer Information Throughout Multiple Sales Channels to Create Customer Competence

Customer knowledge management (CKM) practices enable organizations to create customer competence with systematic use of customer information that is integrated throughout the organization. Nonetheless, organizations are not able to fully exploit the vast amount of data available. Previous research on use of customer information is limited especially in a multichannel environment. The aim of this study was to identify the main obstacles for utilizing customer information efficiently across multiple sales channels. The study was conducted as a single case study in order to gain deeper understanding of the research problem. The empirical findings indicate that lack of CKM practices and a common goal are major challenges obstructing effective utilization of customer information. Furthermore, decentralized organizational structure and insufficient analytical skills create obstacles for information sharing and capabilities to process information and create new knowledge. The implications of the study suggest that in order to create customer competence organizations should shift their focus from technology to the organizational factors affecting use of information and implement CKM practices throughout the organization.

Verkostoroolit organisaation sisäisissä tietämysverkostoissa

Tämän tutkimuksen tarkoituksena oli tunnistaa organisaation sisäisiin tietäysverkostoihin ja työntekijöiden verkostorooleihin vaikuttavia tekijöitä. Tutkimusongelmaa tarkasteltiin tietojohtamisen tietoperustaisen näkemyksen, sosiaalisen pääoman ja verkostotutkimuksen teoreettisesta viitekehyksestä. Tutkimus toteutettiin tapaustutkimuksena suomalaisessa teollisuusorganisaatiossa. Tutkimuksen empiirisessä osassa käytettiin sekä kvantitatiivista että kvalitatiivista tutkimusmenetelmää. Kvantitatiivinen tutkimusaineisto kerättiin strukturoidulla kyselylomakkeella ja analysoitiin sosiaalisella verkostoanalyysillä. Kvalitatiivinen tutkimusaineisto kerättiin haastatteluilla ja analysoitiin abduktiivisesti sisällönanalyysimenetelmällä. Tutkimuksen tulosten mukaan tietämysverkostoihin ja verkostorooleihin vaikuttavat sekä ulkoiset että sisäiset tekijät. Ulkoisia tekijöitä ovat ympäristöön ja olosuhteisiin vaikuttavat tekijät. Sisäisiä tekijöitä ovat puolestaan henkilön luonteenpiirteet, osaaminen, motivaatio sekä tietämys. Tämän tutkimuksen tulosten mukaan sisäiset tekijät selittävät työntekijöiden välisiä eroja. Työntekijöiden käyttäytymiseen, motivaatioon, asenteisiin ja osaamiseen voidaan vaikuttaa henkilöstöjohtamisen menetelmillä. Ihmisen persoonallisuus sen sijaan pysyy suhteellisen muuttumattomana. Tietojohtamisen, tietämysverkostojen ja verkostoroolien aikaisemmissa tutkimuksissa ei ole kuitenkaan tarkasteltu persoonallisuuden piirteiden vaikutusta tietämyksen siirtämiseen.

Huoltoasemakiinteistöjen arviointiprosessi ja arviointimenetelmät: Case-huoltamokiinteistön arvonmääritys

The purpose of this research is to examine the appraisal of service station real estate. This is a case research and the case service station is located in Kanta-Häme region in Finland. In the empirical part data consisted of national land survey of Finland’s data, Case corporations financial statements and Haahtela-Kehitys Oy: real estate appraisal 2013 instructions. The aim of this research was to find out whether there is a most suitable method for the appraisal of service station real estate. In this research it was not possible to conclude that one of the appraisal methods was more suitable than the other for service station real estate appraisal. It can be pointed out that selection of the appraisal method depends on several factors such as purpose of the appraisal, available information and the evaluator’s point of view.

Tapahtumamarkkinointi osana yrityksen markkinointiviestintää

Tämän tutkimuksen tarkoituksena oli laadullisia tutkimusmenetelmiä yhdistelemällä ja relevanttia tieteellistä kirjallisuutta hyödyntämällä selvittää, miten tutkimuksen kohdeyrityksen toteuttamaa tapahtumamarkkinointia voitaisiin kehittää vastaamaan paremmin yrityksen muuttuvia tarpeita. Tähän liittyen tutkittiin kohdeyrityksen näkökulmasta, miten tapahtumamarkkinointi nähdään, ja miten sitä hyödynnetään tällä hetkellä osana yrityksen markkinointiviestintää. Kuluttajan näkökulmaa hyödyntäen pyrittiin selvittämään, mitä vaikutuksia toteutetulla tapahtumamarkkinoinnilla on tapahtumiin osallistuvien yksilöiden kuluttajakäyttäytymiseen ja heidän kokemaansa brändiin. Lopuksi tutkittiin, missä rooleissa tapahtumiin osallistuvat yksilöt ovat kohdeyrityksen tuotteiden kuluttamiseen liittyvässä päätöksentekoprosessissa, ja mitä muita vaikuttajia prosessiin sisältyy. Empiirisiä tutkimustuloksia ja tieteellisessä kirjallisuudessa määriteltyjä parhaita toimintatapoja vertailemalla pyrittiin tunnistamaan eroavaisuuksia ja mahdollisia kehityskohteita. Työ toteutettiin tapaustutkimuksena, jossa tutkittavaa ilmiötä lähestyttiin sekä yrityksen että kuluttajan näkökulmasta. Tutkimuksen laadullinen aineisto kerättiin puolistrukturoitujen haastattelujen avulla, jonka lisäksi tukevana menetelmänä hyödynnettiin havainnointia. Haastattelujen kohteena oli kohdeyrityksen markkinointivastaavan lisäksi 19 järjestettyyn case-tapahtumaan osallistunutta yksilöä. Tulokset paljastivat tiettyjä eroavaisuuksia kohdeyrityksen toteuttaman tapahtumamarkkinoinnin ja alan tieteellisessä kirjallisuudessa määriteltyjen parhaiden toimintatapojen välillä. Tutkimustulokset kohdistivat huomiota myös tapahtumamarkkinoilla saavutettaviin hyötyihin lyhyellä ja pitkällä aikavälillä. Lisäksi tuloksiin perustuen muodostettiin uutta tietoa toiminnan kohteena olevien yksilöiden ku-luttamiseen liittyvästä päätöksentekoprosessista ja siihen sisältyvistä rooleista.

Entry Modes for Finnish Firms into the Zambian Renewable Energy Industry

The renewable energy industry in Zambia is poised for growth and offers many possibilities for Finnish firms willing to enter the market. The Zambian government’s deliberate policy measures aim at attracting foreign direct investment (FDI) into this sector. This study rationalises that this could be the pull factor for Finnish firms. The thesis gives an overview of the industry and investigates an appropriate mode of entry, basing its arguments on the comparison analysis of the two economies with the use of the world forum’s stages of economic development as a framework. The theoretical part of the study examines internationalisation theories, entry mode choice and factors influencing the choice. The multiple case study approach is implored, analysing four case companies from Finland with the use of extant literature on internationalisation relevant to the study. The research design involves the use of documentation, secondary data, interviews and observation. The results of the case analyses show that the Finnish firm’s most preferred entry mode initially is exporting because it is considered to be less risky. Additionally, the findings also reveal that the selection of a suitable mode of entry is dependent on the firms’ size, orientation and international experience and could therefore be considered to be subjective. Paramount is the act of gaining market knowledge. The study shows that only hydro-electrical, solar energies and biomass are by far the most used and known forms of renewable energy in Zambia, while other alternative sources still remain un-exploited thus highlighting a growth potential. However, policy formulation and the regulatory framework in the renewable energy sector were found to be wanting.

The demand-supply balancing process in supply chain management - case mining & metals industry equipment

The aim of this thesis is to search how to match the demand and supply effectively in industrial and project-oriented business environment. The demand-supply balancing process is searched through three different phases: the demand planning and forecasting, synchronization of demand and supply and measurement of the results. The thesis contains a single case study that has been implemented in a company called Outotec. In the case study the demand is planned and forecasted with qualitative (judgmental) forecasting method. The quantitative forecasting methods are searched further to support the demand forecast and long term planning. The sales and operations planning process is used in the synchronization of the demand and supply. The demand forecast is applied in the management of a supply chain of critical unit of elemental analyzer. Different meters on operational and strategic level are proposed for the measurement of performance.