BLOGS NO ENSINO DE QUÍMICA: ANÁLISE DE COMENTÁRIOS PUBLICADOS EM DISCIPLINA DE COMUNICAÇÃO CIENTÍFICA

Blogs and other technology tools are commonly used in our society. Although we are familiar with the use of technology for social interaction, its application in the classroom environment is still not fully appreciated by the teaching community as a useful learning tool. This paper sheds light on this use by presenting the analysis of the comments posted on a blog used by undergraduate chemistry students for a scientific communication undergraduate course. On the course, students used the blog to ask questions and discuss assignments. All the comments were monitored by the professor and her teaching assistant, who also posted their comments. We analyzed the content of these comments using the model proposed by Henri and adapted by McKenzie and Murphy. The results show a predominance of administrative comments, followed by course content comments. The findings also indicated that this tool complements classroom discussions, supports the participation of students who would otherwise not take part, and allows a continuous learning process for all the students. We concluded that the use of blogs improved the classroom experience and supported the instructional classroom activities.

Sosiaalisen median ja metatiedon hyödyntäminen yrityksen toiminnassa

Toimeksiantajayrityksen toimintojen ja prosessien kehittämisen yhteydessä havaittu vaihtoehto sosiaalisen median työvälineiden hyödyntämisestä yrityksessä tarvitsi tarkempaa selvitystyötä ennen toteuttamista. Tämä diplomityö syntyi toteutetun selvitystyön raporttina. Diplomityössä käytettävä tieto kerätään laadullisen menetelmän keskeisillä tutkimusmetodeilla. Teoriatiedon keräämiseen käytetään alan lähdekirjallisuutta, lehtiartikkeleita ja verkkosivustoja. Diplomityön teoriaosuudessa tarkastellaan sosiaalista mediaa ja sen työvälineitä, joita ovat esimerkiksi keskustelupalsta, wiki, blogi, intranet ja tehokas tiedonhaku. Näiden lisäksi tarkastellaan tehokkaiden hakujen mahdollistavaa metatietoa ja toimeksiantajayrityksessä käytössä olevaa SharePoint-järjestelmää. Käytännönosuudessa selvitetään yrityksen nykytila ja esitellään ehdotelma, kuinka toimeksiantajayritys voi hyödyntää sosiaalisen median työvälineitä ja metatietoja olemassa olevalla SharePoint-järjestelmällä. Tulokset sisältävät vaihtoehtojen vertailua ja soveltuvimmalla välineellä toteutus ehdotuksen.

Blogi yrityksen ulkoisen viestinnän uutena kanavana

Työssä tarkastellaan blogin hyödyntämistä yrityksen ulkoisessa viestinnässä. Tutkimuksen empiiriseen osaan on valittu viisi yritystä, joiden blogeja tarkastellaan lähemmin. Työlle asetettiin kolme tutkimuskysymystä: 1) Mitä hyötyä blogista voi olla yritykselle? 2) Mitkä ovat onnistuneen yritysblogin tunnuskriteerit? 3) Kuinka hyvin tarkasteltavat yritysblogit täyttävät onnistuneen yritysblogin tunnuskriteerit ja blogille asetetut viestinnälliset tavoitteet? Työ toteutettiin keräämällä kirjallisuudesta blogilta vaadittavia ominaisuuksia, ja näistä kriteereistä rakennettiin yritysblogien arviointikehys, jonka avulla voidaan tarkastella ja vertailla niiden sisältöä. Onnistuneen blogin tunnuskriteerit jaettiin blogin löydettävyyttä mittaaviin kriteereihin sekä blogilla saavutettavan hyödyn toteutumista määrittäviin tekijöihin. Tutkimuksen keskeiset tulokset osoittavat, että yritysblogilla voidaan saavuttaa kolme merkittävää hyötyä: 1) blogi soveltuu niin yrityksen brändin tunnettuuden kasvattamiseen, 2) asiakassuhteiden luomiseen, ylläpitämiseen ja kehittämiseen kuin myös 3) yrityksen imagon hallintaan. Kaikki tutkimuksessa mukana olleet yritysblogit täyttivät hyvin arviointikehyksen kriteerit ja lisäksi neljä viidestä tutkitusta blogista täytti niille asetetut viestinnälliset tavoitteet.

Viestintää ja vuorovaikutusta Jukolan Osuuskaupassa

Aktiivinen ja kehittyvä viestintä on välttämätöntä kaikille organisaatioille. Osuustoiminnassa sillä on erityinen merkitys, koska asiakas, omistaja ja jopa työntekijä on sama henkilö. Tämän pro gradu-tutkielman tarkoitukse-na oli selvittää, kuinka viestintää ja vuorovaikutusta voisi kehittää Jukolan Osuuskaupassa. Osuuskaupan eri ryhmät eli asiakasomistajat, työntekijät, esimiehet, toimi-tusjohtaja, hallinto, asiakastoimikunta ja osuuskunnan kokous ovat tärkeitä viestintään ja vuorovaikutukseen osallistujia. Työssä tarkasteltiin sisäistä viestintää sekä viestintää osuuskaupan ja asiakasomistajien välillä. Empi-riaosuutta varten haastateltiin seitsemää työntekijää ja viittä esimiestä. Hallinnon jäsenille kysymykset lähetettiin sähköpostilla ja asiakastoimi-kunnan jäsenille postitse. Tutkimus osoitti, että asiakasomistajien suorissa ja epäsuorissa vaikutta-mismahdollisuuksissa on kehitettävää. Myös palveluun ja emotionaaliseen viestintään vaikuttaisi olevan tarvetta panostaa. Lisäksi S-Pankin tehtäviä pidettiin monimutkaisina. Sisäisen viestinnän onnistumiseen näyttää suu-resti vaikuttavan esimiesten taidot. Henkilökunnan keskuudessa näyttäisi olevan tarvetta myös yleisille tilaisuuksille sekä paremmin kohdennetulle viestinnälle.

Uuden tiedon luominen blogiviestinnässä

Virtuaaliset yhteisöt ja erilaiset virtuaaliset välineet yhteisöllisyyden mahdollistamiselle ovat kasvavan tieteellisen mielenkiinnon kohteena. Tässä tutkimuksessa tutkittiin uuden tiedon luomisen prosessia blogiviestinnässä. Tämä tehtiin käyttäen tietojohtamisen tieteenalalla perusteoriana pidettyä Ikujiro Nonakan uuden tiedon luomisen SECImalliia. Blogiympäristöä tarkasteltiin niin ikään Ikujiro Nonakan bakäsitteen avulla. Aihetta tarkennettiin pohtimalla ryhmäytymistä ja sen ilmenemistä virtuaalisessa viestinnässä. Tutkimus toteutettiin tapaustutkimuksena, ja tutkimuskohteena oli Lappeenrannan teknillisen yliopiston opintojaksolla ”Virtuaalinen yhteistyö ja tietotekniset työkalut” käytetty verkko-oppimissovelluksen tarjoama blogialusta. Tutkimuksen empiirisen osan muodostaa aineisto, joka rakentuu opiskelijoiden omista opintojaksoon kuuluvista blogikeskusteluista. Tutkimuksen tärkeimpänä johtopäätöksenä havaittiin, että blogiviestintä edistää uuden tiedon luomista. Edelleen todettiin että blogialusta tukee välineenä uuden tiedon luomisen prosessia, ja tarjoaa tiedon luomiselle hyvän virtuaalisen ympäristön, ba:n. Uuden tiedon luomiseen vaikutti luottamus niin teknistä alustaa, opettajia kuin yhteisöä kohtaan. Avaintekijöiksi nousi avoimuus, tahto jakaa omaa tietämystään, mielenkiinto aiheeseen sekä ryhmäkoheesio. Uuden tiedon rakentumisen huomaaminen, ja virtuaalisen yhteisön uuden tiedon luomisen potentiaalin ymmärtäminen nostivat kollektiivisesti tahtoa rikastaa yleistä keskustelua, heijastaa omia kokemuksia muiden kokemuksiin, sekä jakaa yhteiset johtopäätökset, eli sosiaalistaa, ulkoistaa, yhdistää ja sisäistää kollektiivisesti luotu tieto yksilön kokemukseksi.

Jeg strikker, derfor er jeg! : læring og identitet i uformelle læringsrum

The dissertation ´I knit, therefore I am!´ Learning and identity in informal space has two main purposes. The first purpose being an investigation of how new value attributions and thinking can generate novel and usable knowledge to the field of craftsmanship, and the second purpose being a display of a different and overlooked philosophical and cultural potential in a reflexive mode of expression, which is able to reflect the normative comprehension of craftsmanship. The dissertation focuses on learning and identity in informal spaces of learning and how it is possible to relate such a learning perspective to crafts training in educational establishments. The empirical foundation of this dissertation is ‘craftivism’. In the dissertation activists from the Nordic countries have been interviewed about what they do when they put up their textile graffiti on lamp posts and house walls. Three research problems are presented: 1) What stories do people who work as crafts activists, tell about ways of relating and methods of action when they make crafts? 2) What do these stories tell about learning and identity? 3) How may the research results influence training and education in craftsmanship? These questions are being asked in order to acquire new knowledge in two aspects; first aspect being knowledge about crafts in relation to techniques, tradition and the objects in crafts, and the second aspect being knowledge about learning and identity in informal spaces of learning. The dissertations theoretical foundation is post structural and sociocultural combined with hermeneutical-inspired qualitative interviews. The author’s position and pre-understanding is subject to discussion in relation to the informant; the performing activist, as the background for both of them is craftsmanship. Starting from cultural studies, it is possible to see the activist subject’s conditions of possibilities in the culture, as the activism of the sub-cultural phenomenon’s craft lights up through a performing approach to the individual’s actions. First the research material has been analysed for events of textile graffiti and possible themes in the events, after which the results have been summarised. Next the research material has been analysed for events about learning and identity due to the author’s wish of comprehending the background of and motivational force in activism. The analysis is divided in main perspectives with different dimensions. The results of the analysis show the activist subject’s construction of an individual who actively takes part in a community by e.g. creating joy, changing the world’s perception of sustainability or by feminizing the public space. By taking crafts over the borders (and away from the class room) crafts become contextualized in a novel fashion thus obtaining an independent status. In this fashion the dissertation writes itself into a new method of comprehending and performing traditional craftsmanship techniques.

Product placement on personal blogs: a multiple case study from companies’ perspective

As traditional advertising is losing its value in corporations’ marketing, new and growing social media marketing channels are increasing their importance. The growing interest in the media and the lack of research on the subject create a clear need for this study. The objectives are to increase understanding about product placement in personal blogs and examine the benefits as well as the downsides created by this marketing channel and present the requirements for success. The study also takes a stand on what kind of things a successful product placement strategy in personal blogs includes and what points should be considered when creating a strategy. The study’s empirical part consists of seven thematic interviews with case companies’ representatives and one agent. The study’s personal blogs were delimited to consist only lifestyle and fashion blogs. The results show that product placement on personal lifestyle and fashion blogs is a strongly growing marketing channel and it is best suited to reach young women. It is also a very good channel to change and improve brand image. Via personal blogs it is possible to reach a large number of consumers with a very cost-efficient manner. Thus utilizing the channel is suitable for all companies regardless of the size of the marketing budget. Of course, companies have to consider the suitability of their product to the themes of blogs. Executing a successful campaign in this media requires good relationship management skills and understanding of this particular media as the final content is not in advertiser’s hands. As a marketing channel, personal blogs differ highly from traditional marketing channels because of their constantly changing nature and multidirectional quality where several parties are in interaction.

Elever syns på nätet : multimodala texter och autentiska mottagare

This study is based on the notion that all students are likely to have a computer of some kind as their primary tool at school within a few years. The overall aim is to contribute to the knowledge of what this development of computer-assisted multimodal text production and communication on and over the net may entail in a school context. The study has an abductive approach drawing on theory from Media and Communication studies and from Pedagogy - particularly on media peda-gogy, multimodality, storytelling, conversation research and deliberative democracy – and is based on a DBR project in three schools. The empirical data are retrieved from four school classes, school years 4 and 5, with good access to computers and digital cameras. The classes have used the class blogs to tell the blog visitors about their school work and Skype to communicate with other classes in Sweden and Tanzania. A variety of research methods was employed: content analysis of texts, observations with field notes and camera documentation, interviews with individual students, group interviews with teachers and students, and a small survey. The study is essentially qualitative, focusing on students’ different perceptions. A small quantitative study was conducted to determine if any factors and variables could be linked to each other and to enable comparisons of the surveyed group with other research results. The results suggest that more computers at school offer more opportunities for real-life assignments and the chance to secure an authentic audience to the students’ production; primarily the students’ parents and relatives, students in the same class and at other schools. A theoretical analysis model to determine the degree of reality and authenticity in various school assignments was developed. The results also indicate that having access to cameras for documenting various events in the classes and to an authentic audience can create new opportunities for storytelling that have not been practiced previously at school. The documentary photo invites a viewer into the present tense of the image and the location where the picture was taken, whoever took the picture. It is used by the students and here too, a model has been developed to describe this relationship. The study also focuses on the freedom of expression and democracy. One of the more unexpected findings is that the students in the study did not see that they can influence other people’s perceptions or change various power structures through communication on the web, neither in nor outside of school.

Corporate social responsibility in online retail – Perceptions from online discussions on Amazon

Online retail has experienced substantial growth due to the increased utilization of digital technologies. The growth in the industry has created numerous multinational corporations, which serve customers all around the world. As a result, the online retailers’ efforts in sustainability have been more often in publicity. Corporate Social Responsibility (CSR), the efforts going beyond the company’s interest in order to bring social good, have been discussed in the academic community for decades. While the various effects of CSR in retail and business generally have been realized, the research aims to make a contribution by examining the concept from the viewpoint of online retail by focusing on interaction at online discussion forums. The main research question asks: What is the role of online retailer CSR in the online discussion forum context? In order to answer this question, additional three sub-research questions are suggested: 1) What elements of CSR are relevant in the online retailer context? 2) How are discussion forums used in communication regarding CSR and online retail by different discusser types? 3) What kind of company perceptions and consumer behavior appear in online discussions of Amazon’s CSR? The study is qualitative of nature, using the content analysis research method to examine posts found from four different public online discussion forums. A qualitative, interpretative analysis was used, although quantitative measures regarding discussion posts were also presented. The analysis contains a coding process, where attributes are attached to discussion posts. As a result of the process, specific patterns can be indicated in order to categorize the posts. As the research uses Amazon as the case company, the case study method is also adopted. In the online retail context, ethics regarding the online retailer’s tax and labor policies are found as most relevant elements. Customers, using discussion forums to share their experiences and opinions regarding online retailer CSR efforts, are realized as the most prominent stakeholder. The research also highlights the role of online retailer employees providing details on internal business practices. However, the not realize the possibility to participate in discussions. Most discussion posts refer either to a positive, negative or mixed reaction towards CSR efforts, it is suggested that the concept is relevant also in online retail. Although online retailer CSR efforts are somewhat linked to company perceptions, the concept has a minimal role in consumer behavior. In online retail, CSR efforts can reduce the risk of being involved in discussions related to controversies. In addition, online retailer CSR efforts should communicate how the retailer contributes locally.

Corporate social responsibility in online retail – Perceptions from online discussions on Amazon

Online retail has experienced substantial growth due to the increased utilization of digital technologies. The growth in the industry has created numerous multinational corporations, which serve customers all around the world. As a result, the online retailers’ efforts in sustainability have been more often in publicity. Corporate Social Responsibility (CSR), the efforts going beyond the company’s interest in order to bring social good, have been discussed in the academic community for decades. While the various effects of CSR in retail and business generally have been realized, the research aims to make a contribution by examining the concept from the viewpoint of online retail by focusing on interaction at online discussion forums. The main research question asks: What is the role of online retailer CSR in the online discussion forum context? In order to answer this question, additional three sub-research questions are suggested: 1) What elements of CSR are relevant in the online retailer context? 2) How are discussion forums used in communication regarding CSR and online retail by different discusser types? 3) What kind of company perceptions and consumer behavior appear in online discussions of Amazon’s CSR? The study is qualitative of nature, using the content analysis research method to examine posts found from four different public online discussion forums. A qualitative, interpretative analysis was used, although quantitative measures regarding discussion posts were also presented. The analysis contains a coding process, where attributes are attached to discussion posts. As a result of the process, specific patterns can be indicated in order to categorize the posts. As the research uses Amazon as the case company, the case study method is also adopted. In the online retail context, ethics regarding the online retailer’s tax and labor policies are found as most relevant elements. Customers, using discussion forums to share their experiences and opinions regarding online retailer CSR efforts, are realized as the most prominent stakeholder. The research also highlights the role of online retailer employees providing details on internal business practices. However, the not realize the possibility to participate in discussions. Most discussion posts refer either to a positive, negative or mixed reaction towards CSR efforts, it is suggested that the concept is relevant also in online retail. Although online retailer CSR efforts are somewhat linked to company perceptions, the concept has a minimal role in consumer behavior. In online retail, CSR efforts can reduce the risk of being involved in discussions related to controversies. In addition, online retailer CSR efforts should communicate how the retailer contributes locally.

Path Analysis of Online Users Using Clickstream Da-ta: Case Online Magazine Website

This paper explores behavioral patterns of web users on an online magazine web-site. The goal of the study is to first find and visualize user paths within the data generated during collection, and to identify some generic behavioral typologies of user behavior. To form a theoretical foundation for processing data and identifying behavioral ar-chetypes, the study relies on established consumer behavior literature to propose typologies of behavior. For data processing, the study utilizes methodologies of ap-plied cluster analysis and sequential path analysis. Utilizing a dataset of click stream data generated from the real-life clicks of 250 ran-domly selected website visitors over a period of six weeks. Based on the data collect-ed, an exploratory method is followed in order to find and visualize generally occur-ring paths of users on the website. Six distinct behavioral typologies were recog-nized, with the dominant user consuming mainly blog content, as opposed to editori-al content. Most importantly, it was observed that approximately 80% of clicks were of the blog content category, meaning that the majority of web traffic occurring in the site takes place in content other than the desired editorial content pages. The out-come of the study is a set of managerial recommendations for each identified behavioral archetype.

Mandy Klein fonds

Mandy Klein was diagnosed with Asperger’s syndrome as an adult. Her husband also has Asperger’s syndrome, and together they have a daughter with autism. She lives in Ontario and writes about her family’s experiences with autism on her blog, Tales from an Autism Family, http://talesfromanaustismfamily.blogspot.ca.

Clendenan-Thompson family fonds

Daniel Clendenan (1793-1866) was the son of Abraham Clendenan, a private in Butler’s Rangers. He was married to Susan[na] [Albrecht ] Albright, daughter of Amos Albright. Daniel and Susan[na] had twelve children and belonged to the Disciple Church. In 1826 Daniel Clendenan purchased Part lot 14, Concession 6, Louth Township from Robert Roberts Loring. On this property he built a home and conducted the business of blacksmithing and along with William Jones operated a lumber mill. Volume 1 and the first part of Volume 2 are Daniel Clendenan’s account books. Daniel and his wife Susan are buried in the Vineland Mennonite cemetery. Daniel and Susan[na]’s youngest daughter, Sarah, married widower Andrew Thompson (1825-1901), son of Charles and grandson of Solomon. Andrew Thompson had settled in the Wainfleet area in 1854 and had owned a mill in Wellandport. Daniel Clendenan, in ill health, passed ownership of Lot 14, Concession 6, Louth Township to his son-in-law Andrew Thompson. Robert Roberts Loring, the original owner of lot 14, concession 6 in Louth was born in September of 1789 in England. He joined the 49th Regiment of Foot as an ensign in December of 1804 and arrived in Quebec the following July. He served with Isaac Brock and Roger Sheaffe. In 1806 he was promoted to lieutenant. Loring was hired by Lieutenant General Gordon Drummond and accompanied him to Ireland in 1811, but the outbreak of war in the States in 1812 drew Loring back to Canada. On June 26, 1812 Loring became a captain in the 104th Regiment of Foot. On October 29 of the same year, he was appointed aide-de-camp to Sheaffe who was the administrator of Upper Canada. During the American attack on York in April 1813, Loring suffered an injury to his right arm from which he never recovered. In December of 1813, Drummond assumed command of the forces in Upper Canada and he appointed Loring as his aide-de-camp, later civil secretary and eventually his personal secretary. Loring was with Drummond in 1813 at the capture of Fort Niagara (near Youngstown), N.Y. He was also with Drummond in the attacks on Fort Niagara, settlements along the American side of the Niagara River, and then York and Kingston. In July of 1814 he was promoted to brevet major, however he was captured at the Battle of Lundy’s Lane and he spent the remainder of the conflict in Cheshire, Massachusetts. One of his fellow captives was William Hamilton Merritt. Loring remained in the army and had numerous military posts in Canada and England. He retired in 1839 and lived the last of his years in Toronto. He died on April 1, 1848. Sources: http://www.biographi.ca/en/bio/loring_robert_roberts_7E.html and “Loring, Robert Roberts” by Robert Malcomson in The Encyclopedia Of the War Of 1812 edited by Spencer Tucker, James R. Arnold, Roberta Wiener, Paul G. Pierpaoli, John C. Fredriksen

Estee Klar fonds, 2005-2014

Estee Klar is the founder and executive director of The Autism Acceptance Project, an organization that strives to support people with autism by promoting acceptance and inclusion of these individuals. She is the mother of a son, Adam, who has autism, and writes about her experiences with him on her blog, found at http://www.esteeklar.com. She also writes about issues concerning autism in the area of human rights, law, and social justice, and has contributed to several books, including The Thinking Person's Guide to Autism, Between Interruptions: Thirty Women Tell the Truth about Motherhood, and Concepts of Normality: The Autistic and Typical Spectrum. Currently, she is a Ph.D. candidate at York University, Critical Disability Studies, as well as a writer and freelance curator of art.