O outro lado de Fausto: um estudo de um programa de educação corporativa a partir da razão dialética

A educação como categoria basilar à modernidade das empresas é uma das temáticas mais debatidas na academia e no cotidiano organizacional. Os programas de educação corporativa são adotados pelas organizações como sustentáculo à competitividade ao gerar maior valor aos ativos intangíveis. Discutir, no entanto, se a concepção desses programas perpassa pelo sentido valorativo e conceitual daquilo que propõe a educação formal é um dos propósitos centrais desenvolvidos nessa pesquisa. Argumenta-se de que forma as forças contraditórias existentes nos programas de educação corporativa garantem, de um lado, maiores oportunidades de crescimento profissional e, de outro, inibem a competência crítica e reflexiva na empresa MARCA S/A (nome fictício). Essa relação dualista e permeada de variabilidade permitiu estudá-lo a partir da razão dialética. Tal vertente metodológica possibilitou a construção sintética e compreensão de seus fatores contributivos por meio da justaposição de tese e antítese que situam-se em condições opostas. Os resultados obtidos na pesquisa de campo foram classificados em três categorias próprias ao método escolhido: totalidade, sistema de contradição e negação da negação. Em sua análise, optou-se por realizar uma analogia à obra de Goethe, Fausto, para retratar a realidade vivida tanto pelo seu personagem principal como pelos empregados entrevistados: seu esforço confuso na busca por um ideal incognoscível já que, ao ser encontrado, nunca o satisfaz. Dentro deste contexto essencialmente faustiano, compreende-se o sentido dialético que os movimenta, acomete e surpreende a cada dia nas relações com a empresa pesquisada: da mesma forma que ela os sufoca e limita utilizando-se dos programas de educação corporativa como instrumentos doutrinários; ao mesmo tempo, assegura-lhes, por meio dos mesmos programas, segurança e melhores condições de vida. Dimensões que apresentam-se como contraponto a uma literatura epistemológica funcionalista dominante e consideram um complexo multifacetado que, ao modelo do dramático Fausto, sugerem provocações muito além do bem e do mal.

Propaganda enganosa e persuasão : reação do consumidor e proposta de políticas públicas

A propaganda vem se difundindo de formas as mais variadas há muito tempo. Não é incomum, entretanto, que em vez de ser usada para transmitir informações e características do que é anunciado, haja empresas que fazem uso de ludíbrio e engodo em suas peças publicitárias a fim de persuadir os potenciais consumidores de uma maneira condenável em termos éticos. Esta tese analisa a reação dos consumidores quando expostos a propagandas enganosas, comparando-a à daqueles que foram expostos a propagandas sem engodo, por meio de experimentos em que 359 indivíduos foram pesquisados e hipóteses testadas, com testes de média entre duas populações e o uso da Escala de Wells, analisando ainda os argumentos de publicitários e de um representante do CONAR a respeito da atuação dos profissionais desta área. Os resultados indicam que os publicitários não se baseiam em um código de conduta para a criação de propagandas visando ao respeito ao cliente; eles indicam que se algo lesivo ou enganoso tiver sido divulgado, isto é devido ao fato de seu cliente ter fornecido um briefing inadequado. Não há, aparentemente, questionamentos dos publicitários sobre a veracidade daquilo que o cliente lhes transmite ao solicitar a concepção de uma propaganda. Com relação aos consumidores, percebe-se que a maioria não conhece as obrigações do CONAR nem leu o Código de Defesa do Consumidor. Eles creem que empresas com maior reputação apresentam mais credibilidade em relação ao que transmitem em suas propagandas, e confundem artifícios legais com enganosos. A maioria dos consumidores que já foi enganada por uma propaganda nunca agiu contra a empresa responsável após ter percebido o que ocorrera. Os principais artifícios usados em propagandas foram testados, tendo sido possível perceber que, ainda que não interfiram em grande magnitude na intenção de compra, são responsáveis por confundir em diversas situações os consumidores, como observado nos casos do uso das expressões “apenas”, “a partir de” e no uso de letras miúdas para “fornecer” informações. As políticas públicas propostas servem para organizar os achados desta tese e o que já foi publicado na literatura sobre o tema, visando a recomendar formas de se educar os consumidores, de se agir em prol de uma sociedade em que propagandas enganosas não sejam algo tão corriqueiro e de punir e controlar aquilo que é divulgado em mensagens que a cada momento atingem uma enorme quantidade de indivíduos, influenciando suas decisões de compra.

Mobilidade em potência e discurso publicitário na sociedade contemporânea globalizada: Brasil, 1982-2014

No mundo, hoje, tudo está em movimento. Pessoas, objetos, valores, informação e imagens circulam cada dia mais intensa e extensamente em um ambiente social fluido, em rede e de riscos. Quando a mobilidade torna-se parte importante da experiência cotidiana e os deslocamentos físicos, geográficos, virtuais ou imaginativos tomam a frente nas relações e alteram radicalmente os modos de vida em todas as esferas - social, cultural, política e econômica -, nesse momento uma cultura da mobilidade se impõe e envolve a todos em novas possibilidades e experiências, assim como, em novos constrangimentos, riscos e discursos que devem ser estudados. O cada dia mais intenso imbricamento entre a cultura da mobilidade e o discurso publicitário constitui a base que sustenta a tese e que delineia as duas premissas fundamentais do estudo: a primeira, de que as coisas do mundo chegam até o sujeito apesar de sua imobilidade, por meio dos objetos, das informações e das imagens que circulam globalmente; e, a segunda premissa, de que a despeito de seu caráter comercial, persuasivo e de vendas, a publicidade também pode ser encarada como um bem cultural que expressa a cultura da qual faz parte. É na articulação destas duas premissas que reside o interesse primordial e o objeto de estudo da pesquisa: ao considerar o fazer publicitário como representação da sociedade, investigar, a partir da perspectiva do Paradigma das Novas Mobilidades, como o movimento é expresso discursivamente na publicidade das marcas globais. A interpretação do discurso publicitário global teve como objetivo validar a hipótese de que há um consumo de (i)mobilidade sendo feito quando o indivíduo sai em busca de objetos que, a partir de sua disponibilidade (ready-to-handness) e potencial de uso em relação ao ambiente (affordance), suportem sua (i)mobilidade cotidiana com certa estabilidade e menor risco. O locus da investigação é o Brasil e o estudo focou sua análise nos 32 anos relativos ao período de 1982 a 2014. Foram selecionados anúncios de marcas veiculados na revista Veja durante o período de três Copas do Mundo FIFA: de 1982, na Espanha; de 1998, na França; e de 2014, no Brasil, que cobrem o período proposto pela pesquisa.

WAMM: wiki aided meta modelling

All over the world, organizations are becoming more and more complex, and there’s a need to capture its complexity, so this is when the DEMO methodology (Design and Engineering Methodology for Organizations), created and developed by Jan L. G. Dietz, reaches its potential, which is to capture the structure of business processes in a coherent and consistent form of diagrams with their respective grammatical rules. The creation of WAMM (Wiki Aided Meta Modeling) platform was the main focus of this thesis, and had like principal precursor the idea to create a Meta-Editor that supports semantic data and uses MediaWiki. This prototype Meta-Editor uses MediaWiki as a receptor of data, and uses the ideas created in the Universal Enterprise Adaptive Object Model and the concept of Semantic Web, to create a platform that suits our needs, through Semantic MediaWiki, which helps the computer interconnect information and people in a more comprehensive, giving meaning to the content of the pages. The proposed Meta-Modeling platform allows the specification of the abstract syntax i.e., the grammar, and concrete syntax, e.g., symbols and connectors, of any language, as well as their model types and diagram types. We use the DEMO language as a proofof-concept and example. All such specifications are done in a coherent and formal way by the creation of semantic wiki pages and semantic properties connecting them.

Desenvolvimento de metodologias analíticas alternativas por cromatografia gasosa para análise de biodiesel

Since the beginning of the National Program for Production and Use of Biodiesel in Brazil, in 2004, different raw materials were evaluated for biodiesel production, trying to combine the agricultural diversity of the country to the desire to reduce production coasts. To determine the chemical composition of biodiesel produced from common vegetables oils, international methods have been used widely in Brazil. However, for analyzing biodiesel samples produced from some alternative raw materials analytical problems have been detected. That was the case of biodiesel from castor oil. Due the need to overcome these problems, new methodologies were developed using different chromatographic columns, standards and quantitative methods. The priority was simplifying the equipment configuration, realizing faster analyses, reducing the costs and facilitating the routine of biodiesel research and production laboratories. For quantifying free glycerin, the ethylene glycol was used in instead of 1,2,4-butanetriol, without loss of quality results. The ethylene glycol is a cheaper and easier standard. For methanol analyses the headspace was not used and the cost of the equipment used was lower. A detailed determination of the esters helped the deeper knowledge of the biodiesel composition. The report of the experiments and conclusions of the research that resulted in the development of alternative methods for quality control of the composition of the biodiesel produced in Brazil, a country with considerable variability of species in agriculture, are the goals of this thesis and are reported in the following pages

Licenciamento ambiental em postos de revenda de combustíveis à luz dos princípios constitucionais de defesas do meio ambiente: o caso do município de Natal/RN

This study approaches the question of the administrative procedure of the environmental licensing of ranks of fuel resale, taking as basis a study case of the reality of the City of Natal/RN (Brazil). For in such a way, it was done a retrospect on the evolution of the system of road transport in Brazil, having started to briefly analyze the urbanization process that if after accented in the capitals of the Brazilian States the decade of 1950, relating these subjects with the growth of the sector of fuel resale. After that, it was transferred boarding of the defense of the national environment to the light of ambient principles constitutional. In the sequence, a boarding on the ambient guardianship in the Federal Constitution of 1988 was made, treating basically specifies and on the national urban politics and the national politics of the environment, with its instruments. In the sequence, it was transferred the analysis of the abilities and attributions of the National Advice of the Environment (CONAMA) and its Resolutions, for then only enter in the most important part of this work: an analysis of the environmental licensing of ranks of fuel resale, in the reality of the City of Natal/RN. Before this specific boarding, it was proceeded specifically a survey and communication from the applicable norms to such establishments (Resolutions of the CONAMA and norms of the ABNT), for after that carrying through an geo-ambient characterization of the City of Natal/RN. Finally, a reflection was made on the possibility of magnifying of the state activity, in terms of guarantees for the responsible members for the environmental policy and of administrative efficiency, through the idea of the ambient regulation. For the accomplishment of this study, it was proceeded research in diverse sources such as books, magazines, sites of the Internet, periodicals, thesis and dissertations, among others material, beyond visits the agencies that direct or indirectly act with the ambient defense and as fuel resale, such as Secretariat of Environment and Urbanism of the City of Natal (SEMURB), Institute of Economic Development and Environment of RN (IDEMA), Brazilian Institute of the Environment and the Natural resources You renewed, Executive Management of RN (IBAMA/RN), Public prosecutor's office of the Environment of Natal (Public prosecution service of the RN), National Agency of Oil (ANP) and Union of the Retailing of Derivatives of Oil of the RN, among others. To the end, satiated regulation is observed that although on the substance of the ambient licensing in ranks of fuel resale, also with federal, state and municipal norms, the municipal Public Power is very far from the fulfilment of its institutional functions, in the question environmental policy of these establishments, a time that few are the permitted ranks of resale in the city of Natal/RN

Diálogos e aprendizagens na formação em agronomia para assentados

This thesis aims to investigate the Agronomy course in the perspective of the graduation course for the settlers of the Universidade Federal do Pará- Marabá. This course requires a partnership with the social movements of the North region of the country, with the purpose to understand knowledge production and how learning process occurs from the point of interaction and reliable relationships which are established in the organization during the course. The base of theses studies is to reflect of how the dialogue and learning processes occurred during the Agronomy course and resulted in changing in the teachers behavior and in the other integrated members of the group and mainly in the graduating settlers students. These changings happens as a consenquence of the dialogue production between the most varied areas, different people and institutions which take collective decisions. I observe educational actions, researches, extention concepts of extension and also development researches presented in the educative actions discussed by Freire (1985), Simões (2001, 2003) e de Amartya Sen (2000). The theory in which I am basing these studies are based in Boaventura de Souza Santos Simões (2001, 2003) and Amartya Sen (2000). Methodologically I analyse knowledge production by sudying the thesis and scientific works related to rural education, social movements, university and higher education in the last 20 years. I analyze the scientific works of all settler students, and besides, I do open interviews with the students, as well as, with the teachers and the leaders of social movements (MST, FETAGRI, CPT, EFA/FATA). I organize and analyze all the speeches from the ecological knowledge as defined by Boaventura de Souza Santos (2006). Finally, I visit five towns of municipal districts of the southeast of Pará, which represents the final methodological part of the research, in order to verify in loco the practices of the experiments purposed as final activity of the Agronomy course. I organize the work in five areas composed by the occupational process and the initiatives which emerged from them; development model and the social and environmental consequences; I also organize the university role and the relationship established between people and institutions which gave origin to the Agronomy course of UFPA and the programs developed in the region; conjuncture of creation of the groups of settled students, curriculum, principles and focus on the course and the experienced actions; developed practices in the course and the relations of reliability experienced internally and externally to the Academy, the learning and dialogue promoted by the course. I believe that the dialogue has caused changes in the organization of the knowledge and in the educative practices of the teachers, as well as, in the socio-productive practices of the regressed settled students

A energia e suas implicações no ensino-aprendizagem da química

The area of Education in Chemistry in Brazil has appeared over 30 years and its growth has been accelerated by the need of comprehension of the processes of teaching and learning in chemistry. Many researches, in this area, has among its investigation objects the teaching tools like teaching materials and the learning processes of students in high school and basic education, but when dealing with higher levels of education, they are seldom portrayed. This study aimed to investigate the General Chemistry textbooks with respect to approach the concept of energy; know the main ideas of graduate students in Chemistry on the relation of the concept of energy and chemical transformations; finally, developing a cicle of studies with the proposition of an approach wich inter-relate the concept of energy and its implications in the teaching-learning process of a chemical transformation. To do so, we used as instruments a questionnaire, press conference, conceptual map and experimental activities. All activities of the study cicle were videotaped and recorded, transcribed and the results organized in tables. For the activities of the study cicle texts that have been developed and inter-relating concepts of chemistry and energy, which in turn gave theoretical support to the activities in the cycle. In the analysis it was used as a theoretical content the analysis of Laurence Bardin. The results revealed that the analysis of the book might be perceived that not always the concept of energy is used in order to generate the abstract thought of chemical transformations, but that the main macroscopic thermodynamic variables are present in the explanation of these transformations. During the study cicle, were studied two chemical reactions: the first one, made possible to approach the macroscopic dimension to quantify the concept of energy and the second one, made possible to demonstrate the macro and microscopic dimension of the concept of energy during a chemical transformation. In all reactions proposed, students used, in most of the times, as explanations, only macroscopic observations of the reactions under study and failed to realize that the concept of energy can be used to explain macro and microscopic chemical transformation. As a final action of the study cicle, students requested further discussion, to clarify the link between the concept of energy and the meanings constructed in the process of studying the reactions. This is done through an oral explanation, during the cycle, and registered in this thesis and attempts to show the interrelationship existing conceptual

A importância das informações aferentes podais para o controle postural

Introduction. The postural control involves a complex mechanism for connecting the afferent and efferent pathways and their integration into the central nervous system (CNS). Three systems are responsible to obtain outside information: visual, vestibular and sensory. Recent studies have shown that among such systems, the CNS shows a greater predilection for sensory information to postural control. Objective. Given this, the review proposes to discuss the feet sensory information importance and its reflection in postural control mechanisms. Method. For this reason, a literature search was carried out by PubMed and Bireme libraries, and papers of the last five years were selected. Specific books were also used. Discussion. Studies were separated into topics on sensory information integration to neuro-motor answer, postural feed-forward adjustments recruitment mechanisms; neuro-muscular coordination and synergy responses and the musculoskeletal tissues role. Conclusion. Despite has been found a large number of studies, the real mechanism that the CNS uses to filter, integrate and process the sensory information and select the appropriate motor response, be it for the movement or posture for the stabilization remains obscure.

A notícia participativa e o reposicionamento das fontes - estudo de caso: São José do Rio Preto

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A ética ambiental na produção teórica (dissertações e teses) em educação ambiental no Brasil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As práticas das professoras alfabetizadoras como objeto de investigação: teses e dissertações de programas de pós-graduação em educação do estado de São Paulo (1980 a 2005)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A evolução de um grupo de estudantes em uma disciplina de prática de ensino de biologia

Pós-graduação em Educação para a Ciência - FC

O Doutorado em matemática no Brasil: um estudo histórico documentado (1842 a 1937)

Pós-graduação em Educação Matemática - IGCE

Condutas de discriminação entre crianças da educação infantil

Pós-graduação em Educação - FFC