Inbound marketing in practice. Case study: Lainaaja.fi

The general purpose of the thesis was to describe and explain the particularities of inbound marketing methods and the key advantages of those methods. Inbound marketing can be narrowed down to a set of marketing strategies and techniques focused on pulling prospects towards a business and its products on the Internet by producing useful and relevant content to prospects. The main inbound marketing methods and channels were identified as blogging, content publishing, search engine optimization and social media. The best way to utilise these methods is producing great content that should cover subjects that interest the target group, which is usually a composition of buyers, existing customers and influencers, such as analysts and media The study revealed increase in Lainaaja.fi traffic and referral traffic sources that was firmly confirmed as statistically significant, while number of backlinks and SERP placement were clearly positively correlated, but not statistically significant. The number of new registered users along with new loan applicants and deposits did not show correlation with increased content producing. The conclusion of the study shows inbound marketing campaign clearly increasing website traffic and plausible help on getting better search engine results compared to control period. Implications are clear; inbound marketing is an activity that every business should consider implementing. But just producing content online is not enough; equal amount of work should be put into turning the visitors into customers. Further studies are recommended on using inbound marketing combined with monitoring of landing pages and conversion optimization to incoming visitors.

El duelo en la familia del paciente oncológico : de las características a la intervención cognoscitivo comportamiental

Esta revisión tuvo como objetivo realizar una exploración en la literatura sobre el proceso de duelo en la familia del paciente con Cáncer, desde una perspectiva cognoscitivo comportamental. Se muestran las emociones, las cogniciones y las conductas experimentadas por las familias durante el curso de la enfermedad; se describe el proceso de duelo de acuerdo al ciclo vital y familiar, los tipos de duelo que pueden surgir, los factores que contribuyen al desarrollo de un duelo normal o un duelo complicado, las estrategias y técnicas de intervención del duelo desde la perspectiva cognoscitivo conductual, programas de intervención específicos para el asesoramiento del duelo en familias de pacientes con enfermedad crónica e, intervenciones cognoscitivo comportamentales para el manejo del duelo familiar. Se concluye que el cáncer es una enfermedad que afecta significativamente la vida del paciente y de su familia, durante la enfermedad y después de la muerte. A pesar de esto la atención psicológica prestada a las familias suele ser insuficiente. El enfoque cognoscitivo comportamental ha creado protocolos para ayudar a la familia durante el proceso oncológico.

Liderazgo de Rango Total: revisión teórica del modelo

En el ámbito organizacional es necesario interiorizar y aplicar conceptos que generen herramientas que hagan posible el adecuado funcionamiento de las empresas a efectos de generar mejores resultados, no sólo en términos monetarios sino también sociales y éticos. En la actualidad, el entendimiento de las situaciones, circunstancias y relaciones que se dan dentro de una empresa es un factor relevante para la implementación de estrategias y técnicas, en aras de aumentar la productividad y la eficiencia de las compañías. Es allí donde empieza a tomar importancia la presencia de un líder en la compañía que actúe como agente de cambio y sea considerado como un modelo a seguir capaz de enfrentar situaciones emergentes, tanto positivas como negativas y así generar un cambio, deseos de mejora, propuestas inspiradoras e innovadoras. Lo anterior con el fin de proponer nuevas estrategias que beneficien a todos los involucrados, para así lograr los objetivos proyectados, evitando al máximo los posibles riesgos en que se pueda incurrir. A lo largo de la revisión teórica se tratará el modelo del liderazgo de rango total como un tipo de liderazgo donde el líder es capaz de moldear los puntos de vista, las percepciones, las actitudes y las creencias de los seguidores. Lo anterior sin dejar a un lado los demás estilos de liderazgo que componen el modelo de liderazgo de rango total, el cual puede ser considerado e incluido como una variable interesante en la realización de estudios para analizar la existencia de la relación entre el estilo de liderazgo y los resultados organizacionales.

Latent or manifest observers : two dichotomous approaches of surveillance in mental health nursing

Background. Surveillance is a central activity among mental health nursing, but it is also questioned for its therapeutic value and considered to be custodial. Aim. The aim of this study was to describe how mental health nurses use different approaches to observe patients in relation to the practice of surveillance in psychiatric nursing care. Methods. In this study, Spradley's twelve-step ethnographic method was used. Results. Mental health nurses use their cultural knowing to observe patients in psychiatric care in various ways. Two dichotomous approaches were identified: the latent and the manifest approach. Discussion. Different strategies and techniques for observing patients are structured along two dichotomies. The underlying relationships between these two different dichotomous positions transform the act of observing into surveillance. This is further developed in a theoretical model called the powerful scheme of observation and surveillance (PSOS).

Utilização de bagaço de caju desidratado e complexo enzimático na ração para codornas japonesas em postura

Given the significant share of food costs of poultry production, it is necessary to use strategies and techniques to maximize the utilization and biological value of the components of the diets, keeping constant or improving animal performance. In this context, seeking partial substitution of corn and the best use of the constituents of the diet, the present study aimed to evaluate the effects of inclusion of cashew pomace dehydrated (BCD) and enzyme complex (EC) in the diet on performance and quality eggs of Japanese quails. A total of 200 Japanese quail at 87 days of age, in 25 cages in a completely randomized design in a factorial 2 x 2 + 1 (two levels of cashew bagasse x two levels of enzymes) + control diet without cashew bagasse totaling five treatments with five replicates of eight birds each repetition. The experiment lasted 84 days, divided into four periods of 21 days. The treatments consisted of T1-Ration Control, T2-ration with 7.5% without EC BCD, T3-ration with 7.5% BCD with CE, T4-Ration with 15% BCD without EC and T5-Feed with 15% of BCD with EC. The enzyme complex (EC) is used fermentation product of Aspergillus niger, and cashew bagasse was obtained from the juice industry, passed through drying and crushing process for producing the bran. The performance and egg quality of quails, and performance variables: feed intake (FI), feed conversion ratio per dozen eggs (CAKDZ) and egg mass (CAMO), egg production (OP% bird / day), average egg weight (PMO) and egg mass (MO), and variables were egg quality, specific gravity (SG), Haugh unit (HU), yolk index, and the relationships between components eggs (%albumen,% yolk and %shell). Data were analyzed with the Statistical SAEG (2007). The 7.5 and 15% of cashew bagasse, independent of the enzyme complex decreased feed intake and improved the average egg weight. The two levels with the addition of EC showed significant differences for feed conversion by egg mass. The 7.5 with the addition of enzyme complex obtained the lowest average feed conversion per dozen eggs. The inclusion of up to 15% of cashew bagasse dehydrated with or without addition of enzyme complex in the diet of Japanese quails not interfere in the internal and external quality of eggs. The 7.5 and 15% BCD without added enzyme complex gave better means for specific gravity. Under conditions in which the experiment was conducted, it can be stated that the inclusion of up to 15% of cashew bagasse dehydrated with added enzyme complex feeding quail is economically viable, with the level of 7.5% with the addition of complex enzyme presented the best economic indices

Avaliação sistemática de abordagens de derivação de produto

Product derivation tools are responsible for automating the development process of software product lines. The configuration knowledge, which is responsible for mapping the problem space to the solution space, plays a fundamental role on product derivation approaches. Each product derivation approach adopts different strategies and techniques to manage the existing variabilities in code assets. There is a lack of empirical studies to analyze these different approaches. This dissertation has the aim of comparing systematically automatic product derivation approaches through of the development of two different empirical studies. The studies are analyzed under two perspectives: (i) qualitative that analyzes the characteristics of approaches using specific criteria; and (ii) quantitative that quantifies specific properties of product derivation artifacts produced for the different approaches. A set of criteria and metrics are also being proposed with the aim of providing support to the qualitative and quantitative analysis. Two software product lines from the web and mobile application domains are targets of our study

Proteome analysis of snake venom toxins: pharmacological insights

Snake venoms are an extremely rich source of pharmacologically active proteins with a considerable clinical and medical potential. To date, this potential has not been fully explored, mainly because of our incomplete knowledge of the venom proteome and the pharmacological properties of its components, in particular those devoid of enzymatic activity. This review summarizes the latest achievements in the determination of snake venom proteome, based primarily on the development of new strategies and techniques. Detailed knowledge of the venom toxin composition and biological properties of the protein constituents should provide the scaffold for the design of new more effective drugs for the treatment of the hemostatic system and heart disorders, inflammation, cancer and consequences of snake bites, as well as new tools for clinical diagnostic and assays of hemostatic parameters.

Mechanical tillage of degraded mining areas at Jamari national forest (Amazonian forest, Rondônia - BR)

According to the environmental legislation enforced in Brazil and the process of marketing globalization, the commitment of the nations to the preservation of the environment is intensified. By reason of nature's negative responses to its intensive use, awareness then appears from enterprises and agencies about how the anthropic action over the environment needs to be minimized, becoming a challenge: development and sustainability. In this context, the present work made use of the Mechanical tillage of the soil, as a technique to apply, in a large scale, the strategies and methods to recover mined areas that were researched and developed experimentally by researchers on a theme project about the recovering of degraded areas. This work was conducted in the Amazon ecosystem, inside the Jamari National Forest - Rondônia (FLONA do Jamari), in deactivated cassiterite mines. The objectives of this work were to: Develop a computational program capable of managing a database and assist in the selection of machines and preparation methods to execute the operations of topographical reconstitution and tillage of surfaces in areas degraded by the mineral exploitation of cassiterite. Use the program that was developed in the planning of costs and operational development, for the operations required in the strategies for recovering the areas. Analyze the vegetable productivity in the mobilized areas and the quality of the superficial mobilization, making use of indicators and tillage methods. Evaluate, through biological indicators, the efficiency of the recovery strategies and techniques that were mechanized and applied on the location. The results showed that the developed computational program (SGMAD) served the methodological purposes (the analysis of costs and operational capacity) established for the planning and the selection of the tillage machines and methods in the areas of mineral exploitation of cassiterite. The applied methods and quality of the superficial mobilization were significant to the development of leguminous plants in the areas. The use of biological indicators (microbial biomass and enzymatic activity) in the evaluation of the adopted techniques and strategies revealed that the planting of leguminous plants and their posterior incorporation have been promoting gradually positive alterations in some of the analyzed soil/substract parameters. © 2010 WIT Press.

Vidding Grrls. Pratiche di remix audiovisivo nella cultura digitale contemporanea

La pratica del remix è al giorno d’oggi sempre più diffusa e un numero sempre più vasto di persone ha ora le competenze e gli strumenti tecnologici adeguati per eseguire operazioni un tempo riservate a nicchie ristrette. Tuttavia, nella sua forma audiovisiva, il remix ha ottenuto scarsa attenzione a livello accademico. Questo lavoro esplora la pratica del remix intesa al contempo come declinazione contemporanea di una pratica di lungo corso all’interno della storia della produzione audiovisiva – ovvero il riuso di immagini – sia come forma caratteristica della contemporaneità mediale, atto di appropriazione grassroots dei contenuti mainstream da parte degli utenti. La tesi si articola in due sezioni. Nella prima, l’analisi di tipo teorico e storico-critico è suddivisa in due macro-aree di intervento: da una parte il remix inteso come pratica, atto di appropriazione, gesto di riciclo, decontestualizzazione e risemantizzazione delle immagini mediali che ha attraversato la storia dei media audiovisivi [primo capitolo]. Dall’altra, la remix culture, ovvero il contesto culturale e sociale che informa l’ambiente mediale entro il quale la pratica del remix ha conosciuto, nell’ultimo decennio, la diffusione capillare che lo caratterizza oggi [secondo capitolo]. La seconda, che corrisponde al terzo capitolo, fornisce una dettagliata panoramica su un caso di studio, la pratica del fan vidding. Forma di remix praticata quasi esclusivamente da donne, il vidding consiste nel creare fan video a partire da un montaggio d’immagini tratte da film o serie televisive che utilizza come accompagnamento musicale una canzone. Le vidders, usando specifiche tecniche di montaggio, realizzano delle letture critiche dei prodotti mediali di cui si appropriano, per commentare, criticare o celebrare gli oggetti di loro interesse. Attraverso il vidding il presente lavoro indaga le tattiche di rielaborazione e riscrittura dell’immaginario mediale attraverso il riuso di immagini, con particolare attenzione al remix inteso come pratica di genere.

L'interpretazione a distanza: Analisi di interazioni telefoniche mediate da interprete

Interpreter profession is currently changing: migration flows, the economic crisis and the fast development of ICTs brought unexpected changes in our societies and in traditional interpreting services all over. Remote interpreting (RI), which entails new methods such as videoconference interpreting and telephone interpreting (TI), has greatly developed and now sees interpreters working remotely and being connected to service users via videoconference set up or telephone calls. This dissertation aims at studying and analyzing the relevant aspects of interpreter-mediated telephone calls, describing the consequences for the interpreters in this new working field, as well as defining new strategies and techniques interpreters must develop in order to adjust to the new working context. For these purposes, the objectives of this dissertation are the following: to describe the settings in which RI is mostly used, to study the prominent consequences on interpreters and analyze real interpreter-mediated conversations. The dissertation deals with issues studied by the Shift project, a European project which aims at creating teaching materials for remote interpreting; the project started in 2015 and the University of Bologna and in particular the DIT - Department of Interpreting and Translation is the coordinating unit and promoting partner. This dissertation is divided into five chapters. Chapter 1 contains an outline of the major research related to RI and videoconference interpreting as well as a description of its main settings: healthcare, law, business economics and institution. Chapter 2 focuses on the physiological and psychological implications for interpreters working on RI. The concepts of absence, presence and remoteness are discussed; some opinions of professional interpreters and legal practitioners (LPs) concerning remote interpreting are offered as well. In chapter 3, telephone interpreting is presented; basic concepts of conversational analysis and prominent traits of interpreter-mediated calls are also explored. Chapter 4 presents the materials and methodology used for the analysis of data. The results, discussed in Chapter 5, show that telephone interpreting may be suitable for some specific contexts; however, it is clear that interpreters must get appropriate training before working in any form of RI. The dissertation finally offers suggestions for the implementation of training in RI for future interpreting students.

Estudio de patrones de interacción entre los estudiantes y la Plataforma de Tele-Enseñanza en la UPM

Vivimos en una sociedad en la que la información ha adquirido una vital importancia. El uso de Internet y el desarrollo de nuevos sistemas de la información han generado un ferviente interés tanto de empresas como de instituciones en la búsqueda de nuevos patrones que les proporcione la clave del éxito. La Analítica de Negocio reúne un conjunto de herramientas, estrategias y técnicas orientadas a la explotación de la información con el objetivo de crear conocimiento útil dentro de un marco de trabajo y facilitar la optimización de los recursos tanto de empresas como de instituciones. El presente proyecto se enmarca en lo que se conoce como Gestión Educativa. Se aplicará una arquitectura y modelo de trabajo similar a lo que se ha venido haciendo en los últimos años en el entorno empresarial con la Inteligencia de Negocio. Con esta variante, se pretende mejorar la calidad de la enseñanza, agilizar las decisiones dentro de la institución académica, fortalecer las capacidades del cuerpo docente y en definitiva favorecer el aprendizaje del alumnado. Para lograr el objetivo se ha decidido seguir las etapas del Knowledge Discovery in Databases (KDD), una de las metodologías más conocidas dentro de la Inteligencia de Negocio, que describe el procedimiento que va desde la selección de la información y su carga en sistemas de almacenamiento, hasta la aplicación de técnicas de minería de datos para la obtención nuevo conocimiento. Los estudios se realizan a partir de la información de la activad de los usuarios dentro la plataforma de Tele-Enseñanza de la Universidad Politécnica de Madrid (Moodle). Se desarrollan trabajos de extracción y preprocesado de la base de datos en crudo y se aplican técnicas de minería de datos. En la aplicación de técnicas de minería de datos, uno de los factores más importantes a tener en cuenta es el tipo de información que se va a tratar. Por este motivo, se trabaja con la Minería de Datos Educativa, en inglés, Educational Data Mining (EDM) que consiste en la aplicación de técnicas de minería optimizadas para la información que se genera en entornos educativos. Dentro de las posibilidades que ofrece el EDM, se ha decidido centrar los estudios en lo que se conoce como analítica predictiva. El objetivo fundamental es conocer la influencia que tienen las interacciones alumno-plataforma en las calificaciones finales y descubrir nuevas reglas que describan comportamientos que faciliten al profesorado discriminar si un estudiante va a aprobar o suspender la asignatura, de tal forma que se puedan tomar medidas que mejoren su rendimiento. Toda la información tratada en el presente proyecto ha sido previamente anonimizada para evitar cualquier tipo de intromisión que atente contra la privacidad de los elementos participantes en el estudio. ABSTRACT. We live in a society dominated by data. The use of the Internet accompanied by developments in information systems has generated a sustained interest among companies and institutions to discover new patterns to succeed in their business ventures. Business Analytics (BA) combines tools, strategies and techniques focused on exploiting the available information, to optimize resources and create useful insight. The current project is framed under Educational Management. A Business Intelligence (BI) architecture and business models taught up to date will be applied with the aim to accelerate the decision-making in academic institutions, strengthen teacher´s skills and ultimately improve the quality of teaching and learning. The best way to achieve this is to follow the Knowledge Discovery in Databases (KDD), one of the best-known methodologies in B.I. This process describes data preparation, selection, and cleansing through to the application of purely Data Mining Techniques in order to incorporate prior knowledge on data sets and interpret accurate solutions from the observed results. The studies will be performed using the information extracted from the Universidad Politécnica de Madrid Learning Management System (LMS), Moodle. The stored data is based on the user-platform interaction. The raw data will be extracted and pre-processed and afterwards, Data Mining Techniques will be applied. One of the crucial factors in the application of Data Mining Techniques is the kind of information that will be processed. For this reason, a new Data Mining perspective will be taken, called Educational Data Mining (EDM). EDM consists of the application of Data Mining Techniques but optimized for the raw data generated by the educational environment. Within EDM, we have decided to drive our research on what is called Predictive Analysis. The main purpose is to understand the influence of the user-platform interactions in the final grades of students and discover new patterns that explain their behaviours. This could allow teachers to intervene ahead of a student passing or failing, in such a way an action could be taken to improve the student performance. All the information processed has been previously anonymized to avoid the invasion of privacy.

Strategic development of transport systems: a study of the physical constraints on planning processes

Investment in transport infrastructure can be highly sensitive to uncertainty. The scale and lead time of strategic transport programmes are such that they require continuing policy support and accurate forecasting. Delay, cost escalation and abandonment of projects often result if these conditions are not present. In Part One the physical characteristics of infrastructure are identified as a major constraint on planning processes. The extent to which strategies and techniques acknowledge these constraints is examined. A simple simulation model is developed to evaluate the effects on system development of variations in the scale and lead time of investments. In Part Two, two case studies of strategic infrastructure investment are analysed. The absence of a policy consensus for airport location was an important factor in the delayed resolution of the Third London Airport issue. In London itself, the traffic and environmental effects of major highway investment ultimately resulted in the abandonment of plans to construct urban motorways. In both cases, the infrastructure implications of alternative strategies are reviewed with reference to the problems of uncertainty. In conclusion, the scale of infrastructure investment is considered the most important of the constraints on the processes of transport planning. Adequate appraisal of such constraints may best be achieved by evaluation more closely aligned to policy objectives.

Recipes for Success: Lessons Learned From Successful Hospitality Companies

After a decade of over-expansion, the hotel industry began the '90s with excess capacity and decreased demand. Since 1993, the U.S. hotel industry has experienced a turnaround which continued into 1994- 1995 with good performance by most firms. However; competition will continue to be fierce and many challenges are awaiting hotel companies in a more global environment. This article examines the key elements for achieving success in a challenging hospitality industry environment while focusing on the strategies and techniques employed by some successful hotel companies during difficult times.

Using Social Media to Build Your Academic Brand

This professional development session will review recent research on the use of social media by faculty and academic staff. The bulk of the presentation will focus on social media strategies and techniques that attendees can use to develop and build their academic brand. This session will be useful to various audiences including established faculty, new faculty and graduate students.

The War at Home

The reform of cities spaces and housing has been a key issue with campaigners on the left for more than a century. These campaigns have found allies in the work of socially committed photographers from Jacob Riis at the turn of the twentieth century to Margaret Morton and Camilo Jose Vergara today. Globally the current phase of neo-liberalism has brought its own issues to the city as ‘regeneration’ strategies dispossess the urban poor in areas that are potentially lucrative to real estate development. In this process known as ‘accumulation by dispossession’ large profits are accumulated in the process of dispossessing people of their land, rights and homes. Central to the theoretical component of this paper, is an interrogation of contemporary ideas on the production and photographic representation of urban space. The research hence questions photography’s ability to make ‘legible’ the key drivers of today’s emergent terrains and to visualize their connections to the networks of power and capital that articulate the current political economy (Sassen 2011:36). One strand here will be the ‘fleshing out’ of the cultural practices behind photographers mediating urban development (Jones 2013: 1.2). Alongside current corporate depictions historical precedents will be discussed. Photographers as far back as Charles Marville in Paris of the 1850’s have documented urban reconstruction (Kennel 2013). Often employed by those undertaking the demolition, these photographic images frequently suppress certain narratives of the unbuilding process. Acting as a propaganda tool they eliminate the impact on the lives of inhabitants or the economic realities driving the valorization of reconstruction schemes (James 2004). Reformist documentary images have also played their part in justifying large-scale urban reconstruction that involved the eventual displacement of existing communities (Rose 1997: Blaikie 2006). Focusing on the gentrification of social housing in Pendleton, Salford (Greater Manchester) the presentation will explore the artists’ own work through a critical discussion, photographic images and excerpts from site writing they’ve undertaken in the area since 2004. It asks can an alternative photographic and visual strategy provide a meaningful political counter narrative to combat persuasive corporate discourses on ‘urban revitalization’? The paper will explore strategies and techniques of witnessing and ask whether these types of record can counter neo-liberal visualizations that mediate the material transformation of city areas. Can such representations begin a critical conversation about the nature of urban change and who benefits from these transformations (Wyly 2010)? Can we develop this critical photography into a type of practice that moves beyond generalisations and talks about social relations though an ‘explicit analysis of society’ (Rosler 2004:195).