Criação de um negócio de comércio electrónico com base em marketing de rede

Projeto de Mestrado apresentado ao Instituto Superior de Contabilidade e Administração do Porto, para obtenção do Grau de Mestre em Empreendedorismo e Internacionalização, sob orientação da Professora Doutora Ana Azevedo

Análise e implementação de melhorias no serviço Pós-Venda na área automóvel

No âmbito da unidade curricular de Dissertação/Projeto/Estágio, pertencente ao segundo ano do Mestrado em Engenharia Mecânica – Ramo de Gestão Industrial do Instituto Superior de Engenharia do Porto, o presente trabalho foi desenvolvido no Grupo JAP, Grupo do setor automóvel, desenvolvido especificamente no serviço pós-venda. Numa realidade bastante diferente de outros tempos onde havia grandes margens com a venda de produtos, hoje a realidade é bem diferente. Num contexto de competição global onde as margens são mais reduzidas, o serviço pós-venda, onde o cliente é acompanhado desde da compra até o fim de vida do produto, constitui uma fonte de receitas relevante bem como um diferenciador chave dentre as empresas de revenda automóvel. Por estas razões, são cada vez mais as empresas que seguem a filosofia Lean, orientando toda a sua estrutura produtiva no sentido de atingir zero desperdícios, sem interferir com a qualidade do produto final. A realização deste projeto teve como objetivo o desenvolvimento e adequação de ferramentas de melhoria e apoio ao serviço pós-venda no Grupo. Com a elaboração deste trabalho, pretende-se fazer uma análise a todo o processo do serviço pós-venda, identificando os problemas que ocorrem ao longo do processo e desenvolver um plano de ações de melhoria, utilizando para isso as ferramentas da metodologia Lean. Em primeiro lugar, fez-se uma análise do processo do serviço pós-venda e do serviço do armazém de peças, onde foram identificados alguns pontos de melhoria e recolhidos as primeiras informações para uma análise mais aprofundada de cada problema. Posteriormente, estabeleceu-se um plano de ações para eliminar ou minimizar os desperdícios encontrados no processo, aumentar a produtividade e a qualidade do serviço prestado ao cliente, e procedeu-se à implementação das melhorias. Após a implementação das melhorias, fez-se uma avaliação das mesmas e constatou-se um aumento de produtividade, uma redução de desperdícios e um aumento dos índices de qualidade. Em suma uma melhoria no serviço prestado ao cliente.

Análise Económica da Produção de Óleo a Partir de Microalgas

Os biocombustíveis apresentam um interessante potencial de redução da dependência energética relativamente aos combustíveis fósseis. A produção de microalgas apresenta vários benefícios ambientais como sejam a utilização mais efetiva de terrenos, a captura de dióxido de carbono, a purificação de águas quando associada a um processo de tratamento de águas residuais e não provoca a disputa entre a produção de matéria-prima para alimentação e combustíveis. A cultura de microalgas para a produção de biodiesel tem recebido uma grande atenção nos últimos anos devido ao seu potencial. Neste trabalho pretende-se criar as etapas de processamento das microalgas em biodiesel onde são implementadas medidas de eficiência energética e aproveitamento de fontes poluidoras como o CO2. Para isso, formulou-se um modelo no programa Aspen Plus para simulação do processo desde a produção, colheita até à extração de óleo das microalgas e posterior avaliação económica do mesmo. Concluiu-se que para o projeto fosse pago no tempo de vida útil seria preciso vender o óleo a 13 $/kg. Aos preços atuais do óleo o projeto não é economicamente viável.

Análise do ciclo de vida da produção do butanol

Este trabalho teve como objetivo avaliar e comparar os impactes ambientais da produção do butanol considerando três processos produtivos: um que usa fontes fósseis e dois que usam fontes renováveis, nomeadamente palha de trigo e milho. Para o primeiro caso considerouse o processo oxo e os restantes usaram o processo de produção ABE (acetona, butanol e etanol). Na primeira etapa estudaram-se e descreveram-se os diferentes processos referidos. A análise do ciclo de vida foi depois aplicada efetuando as quatro fases nomeadamente definição do âmbito e objetivo, inventário, avaliação de impactes e interpretação dos resultados obtidos. O inventário foi efetuado tendo em conta a bibliografia existente sobre estes processos e com o auxílio da base de dados Ecoinvent Versão3 Database™. Na avaliação de impactes utilizou-se o método Impact 2002 + (Endpoint). Concluiu-se que a produção do butanol pelo processo ABE utilizando o milho é a que apresenta maior impacte ambiental e a que produção do butanol pelo processo ABE usando a palha de trigo é a que apresenta um menor impacte ambiental, quando o processo de alocação foi efetuado tendo em conta as massas de todos os produtos produzidos em cada processo. Foi efetuada uma análise de sensibilidade para a produção de butanol usando palha de trigo e milho relativa aos dados de menor qualidade. No processo da palha de trigo fez-se variar a quantidade de material enviado para a digestão anaeróbia e a quantidade de efluente produzida. No processo relativo ao milho apenas se fez variar a quantidade de efluente produzida. As variações tiveram um efeito pouco significativo (<1,3%) no impacte global. Por fim, efetuou-se o cálculo dos impactes considerando uma alocação económica que foi executada tendo em conta os preços de venda para o ano 2013 na Europa, para os produtos produzidos pelos diferentes processos. Considerando o valor económico verificou-se um aumento do peso relativo ao butanol, o que fez aumentar significativamente o impacte ambiental. Isto deve-se em grande parte ao baixo valor económico dos gases formados nos processos de fermentação. Se na alocação por massa for retirada a massa destes gases os resultados obtidos são similares nos dois tipos de alocação.

A technology market transfer for the Zonadvanced video technology

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Business development in Siemens global shared services delivery center Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The economics of Vieira da Silva

This paper investigates the time valuation and the age valuation profile of art-works created by the Portuguese female painter Maria Helena Vieira da Silva. It uses data from records from her paintings auction sales between 1986 and 2014, taken from Artprice.com. The study explores three aspects regarding her artistic career: (1) estimation of Age-valuation profile, defining her creativity pattern and the age at which she produced her most valuable paintings; (2) estimation of time valuation profile, through a creation of an individual hedonic price index for Vieira da Silva; (3) internationalization phenomenon of the artist, investigating whether selling prices are primarily set in euros or in US dollar. The results suggest that Vieira da Silva peaked quite early in her career; her paintings prices are not very sensible to economic cycles and tends to slightly increase afterlife; the empirical results are not suggestive on which currency is the best predictor of her paintings’ price.

Construction sector: Need for strategic reorientation

The construction sector in Portugal declined sharply over the past 10 years. The current crisis can wiped out the entire industry. Can the industry survive? What lessons can we learn? What can be done to revive the sector? These are questions this study intends to answer. By analyzing the best practices of the industry and of the largest construction companies in Portugal, as well as the difficulties and constrains that they all faced, I found that retrenchment (operational costs and selling assets) are the main measures companies resort to, and that strategic reorientation is essential to turnaround. I found that internationalization is a key driver on strategic reorientation and diversification and concentration are complementary strategies that can enforce and strengthen the main one.

The system of Transfer Pricing in a multinational

Transfer prices are used by the majority of firms worldwide when intermediate products or services are transferred within the same organization. These prices are reported as revenue for the selling entity (division, unit, department etc.) and as cost for the buying entity. Nevertheless, transfer prices lead to many disputes among managers in the same organization as transfer prices influence the performance of their entities. In cross-border transactions, transfer prices can be used by firms to reduce corporate taxes and thus, increase total firm profits. In order to fight against this firms’ practice, tax authorities require firms to establish a transfer pricing system in accordance with OECD1 Transfer Pricing Guidelines.

“Private label products: A category analysis”

The presented dissertation was developed within a partnership between Nova School of Business and Economics and the Portuguese retailer Sonae MC. The main objective of the study was to develop an analysis for the confectionary category to identify potential development opportunities for new Private Label products. In order to do so, the starting point was to understand how the confectionery market was behaving, followed by and understanding of Continente’s performance in that market. Aiming to point out development opportunities, the analysis was split between the subcategories – Chocolate, Chewing Gums and Sweets. The Subcategory performance was assessed in terms of sales, number of SKU’s, Private Label weight and it market position in terms of share. For the potential development opportunities a comparison between the top selling Branded Product and the competitors’ position was developed, in order to establish a reasonable size and retail price for such products. Key Word: Private Label, Branded Products, Continente, Sonae MC, Retail, SKU’s, Sales, Price, Market Share,

Growth hacking model for B2B saas startups

The following project introduces a model of Growth Hacking strategies for business-tobusiness Software-as-a-Service startups that was developed in collaboration with and applied to a Portuguese startup called Liquid. The work addresses digital marketing channels such as content marketing, email marketing, social marketing and selling. Further, the company’s product, pricing strategy, partnerships and website communication are examined. Applying best case practices, competitor benchmarks and interview insights from numerous industry influencers and experts, areas for improvement are deduced and procedures for each of those channels recommended.

Model-based appraisal of minimum unit pricing for alcohol in Northern Ireland

In 2009, the Sheffield Alcohol Research Group (SARG) at Sheffield University developed the Sheffield Alcohol Policy Model version 2.0 (SAPM) to appraise the potential impact of alcohol policies, including different levels of MUP, for the population of England. In 2013, SARG were commissioned by the DHSSPS and the Department for Social Development to adapt the Sheffield Model to NI in order to appraise the potential impact of a range of alcohol pricing policies. The present report represents the results of this work. Estimates from the Northern Ireland (NI) adaptation of the Sheffield Alcohol Policy Model - version 3 - (SAPM3) suggest: 1. Minimum Unit Pricing (MUP) policies would be effective in reducing alcohol consumption, alcohol related harms (including alcohol-related deaths, hospitalisations, crimes and workplace absences) and the costs associated with those harms. 2. A ban on below-cost selling (implemented as a ban on selling alcohol for below the cost of duty plus the VAT payable on that duty) would have a negligible impact on alcohol consumption or related harms. 3. A ban on price-based promotions in the off-trade, either alone or in tandem with an MUP policy would be effective in reducing alcohol consumption, related harms and associated costs. 4. MUP and promotion ban policies would only have a small impact on moderate drinkers at all levels of income. Somewhat larger impacts would be experienced by increasing risk drinkers, with the most substantial effects being experienced by high risk drinkers. 5. MUP and promotion ban policies would have larger impacts on those in poverty, particularly high risk drinkers, than those not in poverty. However, those in poverty also experience larger relative gains in health and are estimated to marginally reduce their spending due to their reduced drinking under the majority of policies åÊ

Developing sustainable value proposition: A case study from manufacturing industry

Increasing pressures to reduce costs, inprove productivity, and lower the environmental impact are forcing suppliers to present evidences of the monetary and societal value they create for the customers and society around. The extant academic literature on the practical activities related to topic is still sparse and this study addresses the gap by developing sustainable customer value proposition for Valmet’s recycled fibre line solution for the Chinese market. The research is based on literature review and single case study method. Theoretically the study is connected to the emerging literature of customer value and life cycle engineering, and to the research of sustainable development in the field of marketing. For exloiting empirical evidences, in-depth supplier interviews and customer survey were conducted. The results suggest that selling of recycled fibre line solution requires tangible and credible evidence of the value and utility which is delivered for the customer. In addition to the economic benefits also societal benefits should be included in the value proposition that are the focus of attention in China. Still, the role of discovered benefits may be contradictory until they are communicated to appropriate decision makers. Managerially the study contributes to the customer value management and quantification knowledge and practices in Valmet’s organization.

The same old line?

As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment industry.

Teaching media literacy skills about commercials: a comparative analysis of media literacy instruction /

In this study, methods of media literacy instruction including analytic activities, production activities, and a combination of analytic and production activities were compared to determine their influence on grade 8 students' knowledge, attitudes, and behaviours towards commercials. The findings showed that media literacy instruction does improve media literacy skills. Specifically, activities that included an analytic component or an analytic and production component were significantly better than activities that included a production component. Participants that completed analytic or analytic and production activities were able to discern media-related terms, target audience, selling techniques, social values, and stereotypes in commercials better than participants that completed only production activities. The research findings also showed obstacles when teaching media literacy. When engaged in analytic activities, the difficulties included locating suitable resources, addressing the competition from commercials, encouraging written reflection, recognizing social values, and discussing racial stereotypes. When engaged in production activities, the difficulties were positioning recording stations, managing group work, organizing ideas, filming the footage, computer issues, and scheduling time. Strategies to overcome these obstacles are described.