Modernitat i canvi de llengua. El pas del castellà al català a l'obra de Pere Gimferrer (aspectes crítics, teòrics i lexicomètrics)

L’objecte d’aquesta tesi es l’estudi del canvi de llengua que es produeix en l’obra poètica de Pere Gimferrer. Per arribar-hi haurem d’activar un itinerari complex – crític, teòric i metodològic -. La problemàtica que presentem intenta resoldre una qüestió central: tractar d’elucidar si aquest canvi de llengua – del castellà al català, i més tard, del català al castellà – implica necessàriament un canvi d’estil, o si, en canvi, l’estil de poeta resta estable tot i haver canviat la llengua d’escriptura. Si la recerca està orientada a trobar una possible resposta a aquesta qüestió, nosaltres ens proposem com a punt de partida l’anàlisi de les conseqüències que comporta l’escriure en diferents llengües a la modernitat. Per aquesta raó, en la tesi es desenvolupen teòricament les nocions de “frontera”, “extraterritorialitat”, o “llengua estrangera” que ens seran útils per a portar a terme la nostra anàlisi. A la darrera part, a través de la lexicometria, presentem un apropament exhaustiu a les particularitats lèxiques i sintagmàtiques de l’obra de Pere Gimferrer. Finalment, proposem una resposta a la problemàtica proposada.

Reposicionamento da marca Portugal

RESUMO: A Marca de um País também vende. A imagem de um País é nos dias de hoje um activo muito importante para a sua economia. Uma marca é uma promessa feita ao consumidor, é o ponto de referência de todas as impressões, positivas e negativas adquiridas ao longo do tempo. O Marketing é a ferramenta que deverá percepcionar, estudar e apresentar factores de diferenciação, mostrar e convencer os consumidores das qualidades de um produto ou serviço. A realidade impõe uma atenção especial ao tema e a Marca Portugal teve um boom de programas de desenvolvimento e de promoção a partir dos anos 90 do séc. XX. O responsável pela gestão da Marca Portugal é o Governo, através da AICEP, Agência para o Investimento e Comércio Externo de Portugal, que tem como missão aumentar a notoriedade de Portugal, dinamizando o investimento estruturante e a internacionalização das empresas, criando condições competitivas e estimulando a exportação no Mercado Global, diversificando a oferta dos produtos e os Países de Destino. A falta de estratégia e os planos mal sucedidos, são alguns dos erros apontados à gestão da Marca Portugal, mas é determinante assumir claramente que a assumpção da Marca e o seu Reposicionamento é um vector estratégico para o desenvolvimento do País. Portugal tem boas referências, na indústria, nos serviços, tem produto, que podem ajudar a promover a imagem global de Portugal e contribuir para o aumento das receitas, seja das exportações, do Turismo ou do Investimento Estrangeiro. Portugal precisa de um Plano de Marketing e de uma entidade gestora de Marca, que garanta uma gestão eficaz da Marca Portugal, integrada e articulada com todos os produtos e serviços estratégicos para a exportação ou para o consumo interno. Esta dissertação apresenta um Modelo de Reposicionamento da Marca Portugal que agrega todos os pontos positivos que Portugal possui, como, a sua capacidade de vendas, o seu potencial para se investir, o que há para ser visitado, e desenvolve um programa sério e transversal que promova Portugal no estrangeiro e que atraia investidores e visitantes. ABSTRACT: The Brand of a Nation also sells. The image of a country is, nowadays, an important asset for its economy. A brand is a promise made to the consumer; it is the reference point for all impressions, positive and negative acquired over time. Marketing is the tool that must perceive, study and present differentiation factors, must show and convince consumers about the qualities of a product or service. Reality demands a special attention to this topic and the Portugal Brand experienced a development and promotion program boom since the 20th Century 90’s. Currently, the figure in charge of the management of the Portugal Brand is the Government, through AICEP, whose mission is to increase the notoriety of Portugal, captivating structural investment and the internationalization of enterprises, mainly small and medium businesses, creating competitive conditions and stimulating exports to the Global Market, diversifying product offer and Destination Countries. Some errors have been pointed out in the management of the Portugal Brand, such as lack of strategy and unsuccessful plans, but it is imperative to irrevocably understand that Brand assumption and its Repositioning is a strategic vector for the development of the Country. Portugal has good references, either in industry, or services, has product, that help promoting Portugal’s global image and contributing to an increase in revenues, either in exports, Tourism or Direct Investment. Portugal needs a Marketing Plan and a Brand management entity, such as a Brand strategic executive council, to ensure an effective management of the Portugal Brand, integrated and articulated with all the products and services flagged as strategic assets for exportation or domestic use. This thesis presents a Repositioning Model of the Portugal Brand that aggregates all positive aspects that Portugal has, such as sale capacity, potential for investment, lots of places to visit, and develops a serious and transversal program to promote Portugal abroad and to attract investors and visitors alike.

Lugares de Memória da Escravatura e do Tráfico Negreiro (Angola, Cabo Verde, Guiné-Bissau, Moçambique, São Tomé e Príncipe)

Throughout the lengthy duration of this extremely violent slavery phenomenon where man's cruelty is made evident, it gave rise to places of memory: monuments, toponyms, ethnonymns, stories, legends and myths. Collective memory has constantly recycled this basic fabric. The aim of this Catalogue, dedicated to acknowledging the memory of places in the Portuguese-speaking African countries, is to identify, list, map and give information about the different sites of memory: those that can be seen and touched, without however forgetting those which have re-enacted the creative process thanks to oral tradition.

Rafael Díaz Ycaza: un Prometeo de las letras (In Memorian)

El artículo pasa revista a la carrera literaria de uno de los más grandes escritores guayaquileños del período posterior a la Generación del Treinta: Rafael Díaz Ycaza. Extraordinario cuentista, el autor se inicia con una deuda realista muy cercana a sus predecesores, pero, poco a poco, se va dando una transición hacia lo poético y lo fantástico, sin desprenderse nunca del realismo, en sus penetrantes análisis de problemáticas cercanas a su entorno: la aventura marítima, el enfrentamiento con la muerte, la obsesión del suicidio – perceptibles en algunos de sus mejores títulos, entre ellos “Rosamel” y “Las equivocaciones”. Poeta de notables calidades, está en más de una ocasión a la misma altura de sus grandes contemporáneos: David Ledesma Vásquez, Ileana Espinel Cedeño y Fernando Cazón Vera, los nombres sobresalientes de la lírica de su ciudad (Guayaquil). Los temas son cercanos a los de su narrativa, pero predomina su canto a la ciudad, que se da en diferentes momentos creativos.

The cotter's kailyard

An examination of the critical reception of the poetry of Robert Burns from his death in 1796 to the end of the nineteenth century. The essay shows how a selective reading of Burns's poems was used to construct and reinforce moral and political arguments, and argues that the identification of the poet as national Bard influenced ideas about Scottish literature generally in the nineteenth century.

Warding off an epitaph: had I a thousand lives

Essay considering the representation of Irish history and its commemoration in Medbh McGuckian's poetry collection 'Had I a Thousand Lives'.

Trans/national dis/connections: silenced networks and strained belongings with reference to Albinia Catherine MacKay and Una Marson

This paper seeks to examine the particular operations of gender and cultural politics that both shaped and restrained possible 'networked' interactions between Jamaican women and their British 'motherlands' during the first forty years of the twentieth century. Paying particular attention to the poetry of Albinia Catherine MacKay (a Scots Creole) and the political journalism of Una Marson (a black Jamaica), I shall seek to examine why both writers speak in and of voices out of place. MacKay's poems work against the critical pull of transnational modernism to reveal aesthetic and cultural isolation through a model of strained belonging in relation to both her Jamaica home and an ancestral Scotland. A small number of poems from her 1912 collection that are dedicated to the historical struggle between the English and Scots for the rule of Scotland and cultural self-determination, some of which are written in a Scottish idiom, may help us to read the complex cultural negotiations that silently inform the seemingly in commensurability of location and locution revealed in these works. In contrast, Marson's journalism, although less known even than her creative writings, is both politically and intellectually radical in its arguments concerning the mutual articulation of race and gender empowerment. However, Marson remains aware of her inability to articulate these convictions with force in a British context and thereby of the way in which speaking out of place also silences her.

La négritude dans Cahier d´un retour au pays natal d´Aimé Césaire

The objective of this thesis is to study Negritude as literary movement expressed through the words of Aimé Césaire in his poetry Cahier d’un retours au pays natal. The relation between the poetry and historical events as well as the relation between the poetry and the author are examined. The analysis is conducted from the book chosen extracts that are examined in relation to identified characteristics of the negritude movement and the poetic expression. The analysis shows that the poetry of Aimé Césaire expresses fundamental values and attributes found within the negritude movement. The language used in the poetry is aggressive and to some extent contradictory. The "I" and "me" have a central role in the poetry when expressing negritude values and attributes. The revalorisation of the black man and the renaissance of the negritude movement are central themes in the poetry. The author himself is essential for the expression, which is characterised by being subjective rather than objective.

Diasporic Greek-Australian writing deconstructed : challenging Europe with new voices, new perspectives

Contemporary Europe, culturally, historically and linguistically is filled with contradiction, silences and paradox.

Diasporic creative writers in Australia who are associated, either by virtue of their cultural heritage or through an intellectual engagement with Europe, can in fact provide a radical potential in contemporary European cultural analysis.

Deconstructing and interpreting narratives, prose and poetry of bilingual writers can open up unexplored areas which, up till now, have been either repressed or marginalised. This critical endeavour, drawing on recent post-colonial criticism, is a new way to interpret fiction, stories and even modern fairytales. It appears less threatening and confronting to venture into those cultural, psychological and subliminal areas which contemporary Europe perhaps wishes to forget or renounce. It is however an alternate method which can be used to compel criticism to puzzle over such areas and so open up new perspectives as well as allow for new voices.

Digital divas : working to change students' perceptions about ICT courses and careers

Currently, women occupy less than 20% of places in the ICT courses offered by higher education institutions in Victoria and, as of 2007, women held only 16% of ICT jobs in the state (Multimedia Victoria 2008 p 25). At the secondary school level there has in fact been a marked downturn in girls' interest in such courses, reflecting a more general decline in female participation in ICT courses and careers. Given that there has also been a decline in overall student ICT numbers, there is a strong case to develop programs aimed to convince female students that an ICT career or course is an attractive option for their future. The Digital Divas program is one such course.

Sleeping with the enemy : creative writing and theory in the academy

This paper will contend that as literary studies elevates creative writing to the highest level, by studying and analysing creative texts; creative writing is similarly enhanced when it is underpinned by theory. This flies in the face of the view that theory has no relevance to the needs of contemporary writers. This paper will examine the way in which theoretical insights and their applications are essential to the creative writing process and propose that without theory, creative writing classes might be at risk of constantly going over the same ground, with no way of being elevated to the next level.
Without the study of literary theory in creative writing, writers are in danger of producing imitations of acclaimed literature. Similarly, without studying creativity in literary studies, writers are at risk of imitating the language of French theorists in translation and failing to harness imaginative ways to create new ideas and theories. This paper encourages new ways of thinking about the union of literary studies and creative writing by focusing on theories and poetry of the sublime. This can assist creative and analytical writers with the anxiety of the blank page and the problem of the ineffable, through an examination of the role of imagination and reason in this process. Creative writing and theory should be studied simultaneously; they invigorate one another and this paper focuses on this important reciprocal relationship.

Intention and unintention or the hyperconscious in contemporary lyric impulse

The creative component, a collection of poetry of eighty pages written mostly in the process described in the critical component. The critical component is a fresh examination of the role of the unconscious drive in the impulse to write Western lyric poetry, particularly contemporary lyric poetry.

High accuracy context recovery using clustering mechanisms

This paper examines the recovery of user context in indoor environmnents with existing wireless infrastructures to enable assistive systems. We present a novel approach to the extraction of user context, casting the problem of context recovery as an unsupervised, clustering problem. A well known density-based clustering technique, DBSCAN, is adapted to recover user context that includes user motion state, and significant places the user visits from WiFi observations consisting of access point id and signal strength. Furthermore, user rhythms or sequences of places the user visits periodically are derived from the above low level contexts by employing state-of-the-art probabilistic clustering technique, the Latent Dirichiet Allocation (LDA), to enable a variety of application services. Experimental results with real data are presented to validate the proposed unsupervised learning approach and demonstrate its applicability.

Climate change and non-Indigenous belonging in postcolonial Australia

The constitution of climate change as an ‘emergency’ invites an appeal to sovereign
power that is troubling in the context of Australia’s colonial history. Climate change is
an unsettling and dispossessing force that, while unprecedented in many ways, can be situated among a series of environmental and social crises that have shaped a discourse of anxious or insecure non-Indigenous belonging in this country. This discourse seeks to render non-Indigenous Australian place as secure and absolute, and understands environmental change as a threat to this goal. This threat appeals to an emergency framing, and in turn to a reassertion, in line with the insights of Agamben, of an exclusive sovereignty that rehearses the foundational dispossessions of colonization. At the same time, climate change is initiating new ways of conceptualizing human relations with place that challenge the value of sovereign status. It enacts realities that refuse a singular emergency and instead generate community from a reorientation of places, times and more-than-human relations. Thought in this way as a creative force that is shaping communities and environments, climate change becomes a source of critical insight for the possibilities of a decolonized future.

Exploring alternative approaches

This chapter describes a number of alternative approaches to teaching and learning science in secondary schools. The approaches have been trialled in a number of places, but no one approach has been sufficient to capture the needs of the students’ learning or the development of scientific literacy.