The conceptualisation of operational risk management models

Operational risk is evolving as a specialist field of risk management that must be practiced within all organisations, but currently has a particular relevance to banks. The Basel Committee on Banking Supervision has circulated a consultative paper which, if adopted by nation-state bank supervisors, will impose an operational risk capital charge on banks as part of a new Capital Accord. The definition of operational risk is wide-ranging and creates some unique issues related to the development of appropriate risk management models. This paper conceptualises two distinct operational risk management models; being a predictive model that will result in a known outcome upon its implementation, and a pre-emptive operational risk management model which prepares an organisation in the event that a future risk occurrence results in a disruption to critical business operations.

Marketing research and customer analytics : interfunctional knowledge integration

The Customer Analytics (CA) function is increasingly leveraged for Customer Relationship Management (CRM), however it may lack the value of marketing knowledge available from the Marketing Research (MR) function due to inadequate interfunctional knowledge integration. This paper develops a set of sixteen propositions from a synthesis of the marketing and knowledge management literatures relating key organisational influences on the integration of knowledge between the MR and CA functions. A range of strategic, cultural, structural and technical influences is reflected by the propositions. It is planned to test the propositions in future empirical research.

An operational approach to validate the path of BGP

BGP (Border Gateway Protocol) is a fundamental component of the current Internet infrastructure. However, BGP is vulnerable to a variety of attacks, since it cannot ensure the authenticity of the path attributes announced by BGP routers. Despite several solutions have been proposed to address this vulnerability, none of them is operational in real-world due to their immense impact on original BGP. In this paper, we propose a Deployable Path Validation Authentication scheme, which can effectively validate the path of BGP. Through analysis and simulation we show that this scheme has little impact on the performance and memory usage for the original BGP, and can be adopted in practice as an operational approach.

Integration of market research and customer analytics : a study of CRM manager perspectives

The study examined key relationships between two overlapping customer knowledge systems, Market Research (MR) and Customer Analytics (CA). Their integration can provide valuable new marketing insights. However a survey of 286 US CRM and CA managers showed that many companies do not fully integrate MR and CA. Organisations with a Prospector strategic orientation were more likely to integrate the two and judge the CA system a success. Trust between the two functions enhanced knowledge integration. This in turn was shown to make a strong contribution to the value of CA and a modest indirect contribution to firm success.

A typology of operational approaches for stakeholder analysis and engagement : findings from Hong Kong and Australia

Stakeholder analysis and engagement are the main tasks in stakeholder management. To identify operational approaches for stakeholder analysis and engagement, six interviews and a questionnaire survey were conducted in Hong Kong, and an additional 15 interviews were held in Australia. The main finding is a typology of practical approaches for practitioners in construction. A total of 30 approaches are comprised in the typology, and they are classified by application. To test the usefulness of the typology, action research is applied to two real-life projects in Australia. The implication is that the selection of the approaches is an art and a contingency approach as well, requiring practitioners' judgments. Each approach has its strengths and limitations, so the most appropriate way for effective stakeholder management is to use a combination of elements from each approach as circumstances dictate. This study can serve as a reference for the systematic consideration of the project management team about the operational approaches for stakeholder management in construction projects.

Popular culture, the 'victim' trope and queer youth analytics

This article offers a joint reading of two cultural texts that reflect the contest over victim-oriented characterizations of queer youth in contemporary culture. The first text is a representation of queer youth taken from the popular UK television series Shameless (2004). The second text is an online discussion about representations of gay and lesbian characters on television that was recently posted on the Queer Youth Network website. Through my reading of these two texts, I explore the rise of explicit mainstream representations of gay and lesbian characters and the emergence of an identifiable queer youth audience as key characteristics of the contemporary 'after-queer' moment. Through a reflection on the queer youth analytical techniques observable on the Queer Youth Network site, I conclude by outlining some key implications for future educational research in the field of youth, sexuality and popular culture.

Business analytics and competitive advantage : a review and a research agenda

Business analytics has the potential to deliver performance gains and competitive advantage. However, a theoretically grounded model identifying the factors and processes involved in realizing those performance gains has not been clearly articulated in the literature. This paper draws on the literature on dynamic capabilities to develop such a theoretical framework. It identifies the critical roles of organizational routines and organization-wide capabilities for identifying, resourcing and implementing business analytics-based competitive actions in delivering performance gains and competitive advantage. A theoretical framework and propositions for future research are developed.

Enabling strategic transformations with enterprise systems : beyond operational efficiency

The last few decades have seen the widespread adoption of large-scale, integrated, packaged software suites collectively called Enterprise Systems. However, most studies done so far have largely focused on the operational efficiency achieved by using these systems. This paper reports on research-in-progress that seeks to explore the strategic potential of Enterprise Systems to enable business transformations. In doing so, a new model is proposed that places the emphasis on the potential of Enterprise Systems to achieve innovation and reshape business strategy, rather than merely focusing on operational benefits. This model proposes that Enterprise Systems, when used to integrate, optimise and informate, can help firms achieve alliance innovation, process innovation and reshaped business strategy. The paper also provides preliminary empirical evidence that supports the propositions. This model will be tested further through primary case studies and a survey. This research, once completed, will assess the strategic role of Enterprise Systems in enabling business transformations beyond operational benefits.

Customer analytics managers' views about market research

Data based on survey responses from online questionaire directed at Customer Analytics managers in the United States. Respondents recruited were mainly in CRM, customer data warehouse or CA roles.

Success was measured on several items asking respondents to compare the success of their organisation with others in their industry on measures such as profitability and new product development. Items about the integration of MR and CA were included. These talked about effectively combining CA and MR for the purpose of identifying new markets and new segments as well as reducing churn.

Survey of market research managers' views about customer analytics

Data based on survey responses from an online questionnaire directed at market research managers in the US.

Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.

Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.

Ethical considerations and guidelines in web analytics and digital marketing : a retail case study

Within the information economy customers utilise the media that interests them, view the news that affects them and read about the people that inspire them. Web analytics enables an organisation to collect customers' data as they interact with an organisation. Then with analysis of the captured data, organisations can offer a unique online experience, tailored to the customer's individual preferences and create direct marketing campaigns that target individual consumers. This paper discusses the ethical considerations of collecting customer data and highlights how ethical guidelines can better inform organisational behaviour.

The impact of strategy on business analytics success

Business analytics systems are an important strategic investment for many organisations and can potentially contribute significantly to firm performance. In this paper we develop a theoretical model, based on the resource-based view, that explains how business analytics capabilities lead to benefits. We argue that the type of strategy, represented as enterprise architecture, moderates the benefits achieved. Two case studies are then presented, each with a different type of strategy, and we explain how and why benefits were achieved from business analytics systems in each. We then identify the similarities and differences between the two case studies and discuss these using five dimensions that emerge from the case studies: strategic alignment, governance, people, organizational culture and data and technology infrastructure.