Survey of market research managers' views about customer analytics
Data(s) |
01/01/2010
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Resumo |
Data based on survey responses from an online questionnaire directed at market research managers in the US.<br /><br />Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.<br /><br />Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.<br /> |
Identificador | |
Idioma(s) |
eng |
Relação |
http://dro.deakin.edu.au/eserv/DU:30036731/bednall-marketresearchmanagers-2010-data.pdf |
Direitos |
2010, Deakin University |
Palavras-Chave | #market research #customer analytics #United States #business intelligence #customer information #customer relationship management |
Tipo |
Data Collection |