A marketing plan for the ice cream brand Max Adventures in food service

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

A marketing plan for Oqtopus in the Spanish market

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Cerveja Sagres Bohemia: Marketing plan for the beer category

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Lean performance measures in a supply chain

Dissertação para obtenção do Grau de Mestre em Engenharia e Gestão Industrial

Um plano de Marketing para o IPQ

Trabalho de Projeto apresentado como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Marketing plan for yolado Danone

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Strategic marketing plan for Sant'Anna

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Optimização de um plano de marketing directo para o sector da Banca

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Evaluation of the impact of chemical control measures and entomological surveillance on Chagas' disease in the counties of Mambaí and Buritinópolis, Goiás State, Brazil

Epidemiological surveillance activities were implemented in 1980 in Mambaí and Buritinópolis counties, Goiás State. Twenty years later the authors evaluated the impact of these vector control measures on Chagas' disease transmission, based on entomological indicators. Entomological investigation was conducted using the man-hour technique and covering all domiciles. In order to study vector food sources the stomach contents of triatomines were analyzed using the modified precipitins technique. Triatomines were shown to be present in 48 (71.6%) of the 67 locations. Peridomiciliary infestation rates in Mambaí and Buritinópolis were 8.7% and 12.1%, respectively, while intradomiciliary rates were 0.7% and 1.2%. Triatoma sordida was the species identified in 97.3% of all captured specimens. It was also the only species found to be naturally infected with Trypanosoma cruzi. Birds were the most frequent food source (45%) for Triatoma sordida. The most significant result was the complete absence of Triatoma infestans in the two counties.

Vegetables, an innovative nut: A Marketing Plan developed for PepsiCo Iberia

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Marketing plan for Educational Center "The Unknow Islands" Russia

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Marketing plan for Le Coq Sportif Russia

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

O Planeamento Urbano e as estações de Ski na perspectiva do Marketing

O nascimento do conceito de marketing territorial tem a sua origem numa tripla evolução contemporânea. Em primeiro lugar; a concorrência entre conjuntos territoriais aumentou de forma espectacular nos anos 90, seja no que respeita à organização de manifestações desportivas, à implantação de parques de diversão, de infraestruturas ou simplesmente de emp resas. Em segundo lugar, os subconjuntos nacionais beneficiaram de uma maior autonomia pela via de uma desc entralização que atingiu todos os países. Esta descentralização p ermitiu uma repartição mais equilibrada dos poderes e forneceu aos actores locais, as bases do desenvolvimento territorial. Finalmente, o alargamento das competências orçamentais da União Europeia tornou possível a extensão da sua política territorial e engendrou uma corrida aos subsídios. O marketing territorial aparece pois como a forma geográfica da globalização e da liberalização das economias mundiais, uma vez que ele define como objectivo vender um conjunto territorial, pô-lo no mercado aplicando técnicas similares às utilizadas para vender um produto de consumo corrente. De qualquer forma, pela singularidade do produto em questão , temos que nos haver com uma abordagem de marketing sensivelmente diferente da abordagem clássica. Assim sendo, tentaremos definir esta especificidade e mostrar os meios de acção do marketing territorial.