Marketing plan for Le Coq Sportif Russia

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

I am going to take the position of the Head Office in France and look at the Russian business performance as a part of the global business. Results of several researches indicate a clear picture of the challenges on the Russian market, as low awareness of the brand, low penetration of the brand and complexity with the marketing mix implementation due to wide differences in terms of behavior, overall environment in the cities and climate between Russian cites. This marketing plan intends to face those challenges and create a sustainable and profitable business in the Russian market.