Gestão da satisfação e fidelidade do cliente :um estudo dos fatores que influenciam a satisfação e a fidelidade no turismo regional

This Thesis presents a contribution to the study of models of customer satisfaction, analyzing the relationship between construct satisfaction and its antecedents and consequences, carrying through a survey with tourists who live in states of northeast region, had used to travel by bus or their own car and used hotel of Natal in the period from march to june at 2004. The theory research is focused in concepts of customer satisfaction and loyalty, quality management system models and customer satisfaction measurement index models. For the field survey was applied a model with questions based on the norwegian customer satisfaction barometer - NCSB considered for Johnson et al., 2001 with 92 tourists. The results gotten for the multiple regression evidence that tourist satisfaction with respect to the hotel suffer fort influences of six drivers of quality and complaints management. However the factors that influencing tourist loyalty with hotel are affective commitment, satisfaction with the hotel and the complaints management

Gestão de satisfação e fidelidade do cliente na hotelaria :um estudo sobre os fatores que influenciam a satisfação e a fidelidade do turista internacional no Brasil

The objective of this thesis was studying the factors which contribute to customer s satisfaction and loyalty, focusing the Norwegian model of satisfaction and loyalty of the consumer, applied in the sector of hotel services in Natal/RN, Brazil. The theoretical research was led through the concepts of service quality, customer satisfaction and loyalty, models of quality management systems, national index of customer s satisfaction and methods which evaluate the customer s satisfaction. The field research was carried through from December 1st of 2004 to 24 st, among 381 international tourists who had been housed in the hotels of Natal. The analyses of the data had been made through the descriptive statistics and analysis of multiple regression. The results had evidenced that the main precedents variables of satisfaction had been: hotel s room, staff friendliness, hotel restaurant food and price paid; these are factors which explained, in 56,0% the variation of satisfaction with hotels. In relation to the constructs which had influenced the tourist s loyalty, were founds: tourist s satisfaction, hotel image and affective commitment, which had explained 53.0% of the data variability. The complaint management resulted as a basic factor for the tourist s satisfaction and loyalty

Medição de satisfação e fidelidade do cliente :um estudo com pacientes de clínica particular

This Thesis deals with a study on customer satisfaction and loyalty measurement focusing on a model of factors antecedents of customer satisfaction and loyalty. The model is based on a Satisfaction Index model adopted in Norway developed by Johnson et al.(2001) and the service quality drivers from the literature. It is surveyed a sample of 130 patients of a gynecology clinical. It is used a multiple regression analysis as the main statistical method in order to verify the factors affecting satisfaction and loyalty. The main findings are that the quality model explain 54% of the satisfaction but the whole model explain only 31% of the loyalty. Although the results are consistent with the literature in term of quality as the main driver of the satisfaction and that the satisfaction is not only one factor to explain loyalty, both the quality model to satisfaction and the factors model affecting loyalty should be improved to explain better the satisfaction and loyalty in health care service

Análise da influência da qualidade em um ciclo de serviços na satisfação do cliente: estudo de caso em uma instituição de ensino.

With the increasing offer of education services in Brazil, it is necessary to evaluate the quality of service in education, especially in those institutions for vocational education which have a greater interaction with the labor market, in order to form qualified professionals and meet the growing demand that the country has today[A1] . In Brazil, the evaluation of the quality of library services has influenced the assessment of educational institutions and in this context, there needs to be a process to monitor the quality of services provided by libraries. However, the service is not done in a single moment and thus to a more detailed assessment it needs to be measured and evaluated each different time the customer uses it. Therefore, the aim of this work consists in measuring the quality in every moment of truth of a cycle of library services to assess which are the most relevant moments in the client's perspective at the library of the Federal Institute of Education, Science and Technology of Rio Grande do Norte (IFRN) Campus João Câmara in building the overall quality of service. In the literature review, internal secondary sources were used, from the database of the institution studied, and also external sources, through literature in books, articles, dissertations, theses and journals on compost quality, service quality, cycle services, measuring quality, satisfaction, teaching activities, and on library services specifically. We applied a questionnaire to students in the library based on models of quality measurement SERVPERF and SERVQUAL and its variations such as SERVQUAL pondered and SERVPERF pondered . Through analysis based on concepts of reliability and validity of measuring instruments, it was found that the SERVPERF model is the instrument that most closely matches the dimensions of quality assessed in the library with customer satisfaction measured by the questionnaire. From there, the search results as measured by statistical techniques of analysis, indicated that the initial and final moments of truth of the cycle of service quality had the greatest influence on overall customer satisfaction with the library service

Gestão da satisfação e fidelidade do cliente: um estudo em uma instituição de ensino superior

This Master of Science Thesis deals with the customer satisfaction and loyalty focusing on a private higher education institution in Belém city, Brazil. The literature review focuses on costumer satisfaction and loyalty concepts and theory, models of quality managing systems and methodologies of costumer satisfaction measurement. The research was a survey with a random stratified sample of 329 undergraduate students of Business Administration at the Faculdade do Pará , in the morning and the night periods. The data analysis was made through the descriptive statistics and multiple regression analysis. The main findings are that the model was satisfactory and the main factors affecting Satisfaction to the School were Best Professor Didatics (beta=0.297), Courses Contents (beta=0.280), Clerks Sympathy (beta=0.201), and Number of Students in Classroom (beta=0,187) with a adjusted R2 = 0,47. The main factors affecting School Loyalty with an adjusted R2 = 0,43 were School Image (beta=0.383), Affective Commitment (beta=0.255), and Satisfaction with Professors (beta=0,218). The findings suggest also that may be differences between the set of students and those that complain for something

Fatores que afetam a satisfação e a fidelidade do cliente: um estudo com compradores de automóveis

This thesis presents a contribution to the study customer satisfaction models, analyzing the relationship between antecedent variables satisfaction and customer loyalty, through a survey with car s buyers in Natal. The theorical survey is focused in concepts of customer satisfaction and loyalty, and in the customer satisfaction index models. For the field survey, was applied a questionnaire, based on the Norwegian Customer Satisfaction Barometer (NCSB), considered by Johnson et al. (2001), with 106 customer of concessionary Fiat, the Pontanegra Automóveis. The main results obtained by the multiple regression analysis reveal that, considering the Fiat, the satisfaction is influencing by reliance degree in the firm seriousness and by complaining handling, the loyalty is influenced by possibility of again pay the same value if was again buy a car, the satisfaction degree with a car, affective commitment relationship firm customer of the own car and the complaining handling. Considering the concessionaire, the satisfaction is influenced by reliance degree in the firm seriousness, ability degree of the concessionaire in delivery service and by complaining handling, already the loyalty is influencing by possibility of again pay the same value if was again buy a car, affective commitment relations to be concessionaire s customer, by calculate commitment in relation the economic loss of bought this car of this firm and complaining handling

Gestão de satisfação e fidelidade do cliente: um estudo com turistas em hotéis

This Thesis deals with a study on customer satisfaction and loyalty focusing on a model of factors antecedents of customer satisfaction and loyalty. The model is based on a Satisfaction Index model adopted in Norway developed by Johnson et al.(2001) and the service quality drivers from the literature. It is surveyed a sample of tourist in Natal. It is used a survey questionnaire applied at the airport in the departure moment of the tourist. The final sample results on 198 cases. Is is used a multiple regression analysis as the method to verify the factor affecting satisfaction and loyalty. Two models arise from the analysis. The first model concerning satisfaction results with cleaness and hygiene of the bathroom, leisure facilities, employees promptness, and price as the significant factors affecting satisfaction. The model has a R2 of 0.6430 and the also check in service, cleaness of the apartment and the hotel in general, bedroom setting have colinearity with some factors entering the model. The loyalty model results with satisfaction, affective commitment as the main factors affecting loyalty, with a R2 0.5396, and also image has collinearity with satisfaction. A small part of the sample has complained and this factor was not considered in the models. The results are consistent with the literature in term of quality as the main driver of the satisfaction and that it is not the only one factor to explain loyalty

Gestão de satisfação e fidelidade do cliente: um estudo dos fatores que afetam a satisfação e fidelidade dos compradores de automóveis

This Master s thesis presents a discussion on customer satisfaction models investigating the relations of antecedent variables service quality, price index, complaint handling, image, affective and calculative commitment, with satisfaction and loyalty. The scope of the research is the influence of service dimensions in the car buyer s satisfaction and loyalty. A sample of 91 customers was surveyed among new cars buyers of one brand in Natal city, Brazil, and the data was analyzed using multiple regression analysis. The literature review covers subjects such as customer satisfaction, management system, customer satisfaction measurement index models. The main findings suggest that satisfaction with the car brand is mainly influenced by customization of the service, time for accomplishing servicing, and the way the dealer handle complains. Regarding the dealer itself the main variable related to satisfaction is also time for accomplishing servicing. Considering customer loyalty, the customer satisfaction with the dealer explain strongly the loyalty with the brand/manufacturer. Also, the satisfaction, affective commitment and complains handling were found related to loyalty, as the stronger variables explaining the loyalty variance. One main conclusion is that service provided by dealers is one key factor influencing the customer satisfaction and loyalty in auto industry

Firewall Dinâmico: uma implementação cliente/servidor

Pós-graduação em Ciência da Computação - IBILCE

Percepção do cliente quanto ao cuidado de enfermagem no período pós-operatório

Pós-graduação em Enfermagem (mestrado profissional) - FMB

Estudo da influência das respostas de empatia e recomendação do terapeuta na interação terapeuta-cliente e descrição de efeitos de um procedimento de intervenção para o tratamento de mães de adolescentes com problemas de comportamento

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Análise das funções de verbalizações de terapeuta e cliente sobre sentimentos, emoções e estados motivacionais na terapia analítico-comportamental

Estudos recentes têm sido realizados por analistas do comportamento visando um maior conhecimento sobre as funções que relatos autodescritivos de sentimentos, emoções e estados motivacionais (SEM) podem exercer no processo terapêutico, o que permitiria o desenvolvimento de um modelo de intervenção analítico-comportamental frente a tais relatos. O presente estudo investigou, na evolução de um caso clínico, as possíveis relações entre as verbalizações do cliente que faziam referências a SEM, as intervenções do terapeuta frente a esses relatos, e a evolução dos problemas ou queixas do cliente. Os participantes da pesquisa foram uma terapeuta analítico-comportamental experiente que atendeu uma cliente adulta, casada, sem histórico psiquiátrico. Foram gravadas, transcritas e analisadas 36 sessões de atendimento, correspondentes a um período de um ano de atendimento terapêutico. A análise das verbalizações ocorridas nas sessões foi feita com base em quatro tipos de categoria, sendo duas referentes à terapeuta: categorias relativas às funções básicas das verbalizações de terapeuta (FBVT) e categorias de análise; e duas referentes à cliente: categorias de análise e indicadores de queixa ou mudança. Essas categorias também foram comparadas em relação à suaocorrência dentro e fora de episódios emocionais (EE), definidos como seqüências de diálogos entre terapeuta e cliente nas quais houve pelo menos uma referência a um SEM da cliente. A análise dos resultados mostrou que as principais queixas da cliente foram em relação ao marido, a eventos corporais, ao estado de humor, aos pais ou familiares, aos colegas de trabalho e à falta de assertividade. Os SEM mais referidos nos relatos da cliente e da terapeuta foram aqueles relacionados a estados motivacionais, à tristeza e ao medo. Em relação à terapeuta, verificou-se que suas intervenções frente aos relatos com referências a SEM ocorreram principalmente sob a forma de investigações e confrontações, mas apenas uma pequena proporção dessas intervenções sugeria relações entre uma resposta da cliente e contingências ambientais, predominando dentre estas, as relações do tipo antecedente-resposta. Comparada com a terapeuta, a cliente estabeleceu um maior número de relações entre eventos ambientais e suas respostas, também predominantemente do tipo antecedente-resposta. No que se refere à evolução das queixas relatadas, pode-se afirmar que não houve evidência da ocorrência de mudanças consistentes no repertório da cliente nem na forma como a mesma se referia aos seus problemas. Comparando as categorias investigadas dentro e fora dos EE, verificou-se uma maior variação nas FBVT, nas categorias de análise da terapeuta e da cliente, e um maior número e variação das ocorrências de indicadores de queixa ou mudança dentro de tais episódios. Tais resultados confirmam que sentimentos, emoções e estados motivacionais são alvos de investigação e intervenção do terapeuta analíticocomportamental, mostrando-se consistentes com a literatura existente. As referências de terapeuta e cliente a SEM ou eventos relacionados fortalece a idéia de que os mesmos podem ser tratados em alguns momentos como respostas encobertas, em outras ocasiões, como estímulos privados, e muito freqüentemente como relações das quais participam esses eventos, algumas vezes conjuntos de relações interconectadas. Verificou-se ainda que a eventual inobservabilidade de termos das relações comportamentais que definem os SEM não conduziu a uma abordagem diferenciada por parte do terapeuta. Por outro lado, as referências a SEM por terapeuta e cliente pareceu favorecer a ocorrência de verbalizações que estabelecem relações entre o comportamento da cliente e eventos ambientais.

A qualificação do profissional de educação física em academias de musculação e ginástica diferenciadas

A disseminação de um estilo de vida saudável aliado a um relativo aumento de renda da população brasileira vem provocando um aquecimento no setor de negócios relacionados a atividade física. Nesse contexto, com esse frequente aumento no numero de academias, o cliente tem ampla rede de opção em relação a qual local escolher para desfrutar dos serviços oferecidos. A academia, para acolher o maior numero de clientes, deve oferecer diferenciais em seus serviços. É nessa hora que o profissional de educação física faz grande diferença, através de uma qualificação e capacidade profissional apurada, oferece um serviço de qualidade elevada, posicionado assim a academia em destaque no mercado. Nesse contexto, parece notório que a qualificação profissional, como foco no direcionamento técnico e na especificidade dos serviços oferecidos, não alcança a dinâmica administrativa e de gestão de pessoal. É dentro dessa abordagem que esse trabalho tentará alcançar uma visibilidade dentro do tema e uma abertura para a reflexão sobre a necessidade de aprimoramento teórico na área

Melhoria do nível de serviço no atendimento ao cliente por meio da estrutura direta de distribuição Transit Point

Increasingly competitive markets have driven the search for companies in many different ways to win and keep customers. The service level is basically the performance of companies in fulfilling the orders made, or how companies demonstrate to their clients efforts in their behalf. This work aims to solve the difficulties faced by a multinational company present in Brazil, in the distribution of its products in the category Ice Cream in order to improve the service level of their customers. Review the logistics network and concepts related to the distribution system of products is one of several ways to achieve this goal, as well as the use of IT and tools to assist in planning and programming of the physical distribution of products. In this study we used the concept of direct distribution system called Transit Point (TP). The TP provides at the same time, a strategy of rapid response, flexibility, low transportation costs and no inventory. A router - software capable of simulating the actual conditions experienced in the daily distribution - was used to assist in calculations. Results showed reductions of up to 47.5% in transportation costs and better conditions were provided in the distribution of products, positively impacting on service levels and in the maintenance of products quality, with a reduction of 1.6% of the total costs involve

A díade treinador personalizado online e cliente: análise das relações interpessoais

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC