Relações públicas no sector da saúde e do bem-estar: estratégia de r.p. para o posionamento de uma cadeia de spas de hotel

A área da saúde e do bem-estar em Portugal, é um segmento em clara expansão. Dadas as suas características geográficas, estranha-se, contudo, a falta de equipamentos no campo da talassoterapia bem como a dispersidade da oferta no sector do turismo de saúde. Respondendo a uma necessidade sentida pelo grupo Hotéis Real, este trabalho de projecto pode definir-se como o desenvolvimento de uma estratégia de construção e expressão de um novo serviço de spas para esta cadeia hoteleira, numa perspectiva de comunicação corporate. Para tal, o projecto estrutura-se assente numa revisão de literatura que analisa as principais temáticas e questões tanto da área da saúde e do bem-estar, como do sector do turismo.

Comparação técnica da conceção/solução de projetos de climatização para um hotel rural

Trabalho Final de Mestrado para obtenção do grau de Mestre em Engenharia com a Especialidade em Energia, Climatização e Refrigeração

O impacto da liderança na motivação dos profissionais de hotelaria do Grande Porto: o caso de um hotel 4****

A liderança e a motivação são aspetos essenciais no alcance do sucesso das organizações. Os líderes alcançaram um papel de destaque nas organizações, quer através da tomada de decisões estratégicas, quer na motivação dos colaboradores. Os conceitos e o entendimento da liderança têm vindo a mudar no decurso do tempo. E sugere que, provavelmente, a liderança adquirirá novos significados e será alvo de novas abordagens no futuro. Porque as sociedades, as organizações e as pessoas mudam, é presumível que novas janelas de compreensão venham a ser abertas. Atendendo a que vivemos numa era de globalização, em que a tecnologia, as estratégias e a estrutura das organizações são quase uniformes, a verdadeira vantagem competitiva só poderá surgir das competências dos recursos humanos. Os líderes também alcançaram um papel de destaque nas organizações, quer através da tomada de decisões estratégicas, quer na motivação dos colaboradores, motivação esta que é o motor que potencia capacidade para que os colaboradores sejam persistentes visando alcançar os seus objetivos. Na indústria hoteleira, objeto de estudo da presente investigação, um dos desafios permanentes é proporcionar níveis consistentes de qualidade de serviço. Esse segmento é profundamente afetado pelo comportamento dos seus líderes e das suas características pessoais e especialmente pela maneira como influenciam os seus colaboradores a alcançarem um resultado. Sendo assim, a presente dissertação tem como objetivo geral conhecer, identificar e analisar os estilos e comportamentos de liderança praticados pelos líderes dos vários departamentos de uma unidade hoteleira do Grande Porto. Para isso, recorremos ao estudo de caso, que inclui as metodologias quantitativa e qualitativa, por forma a identificar o(s) estilo(s) de liderança presente(s) no hotel. As conclusões que resultaram da aplicação das entrevistas e do inquérito por questionário mostram que o líder atual da unidade hoteleira em estudo é o líder democrático.

The importance of internship in hotel management: The case study of Esplanade Hotel in Zagreb

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Mota-Engil new prospects of growth: Overcoming the financial crisis

The 2008 global financial crisis caused the collapse of business key sectors, declines in consumer wealth and a fall in economic activity resulting in a global recession. In some European countries, the 2008 crisis contributed to a sovereign-debt crisis which had a strong impact in Southern European countries. The construction sector was particularly affected, with budget cuts disturbing public investment and no financing available for private constructors. This report intends to explain how Mota-Engil, faced this situation of low growth, and which strategies were adopted by the management to overcome the difficult economic conjecture, mainly in its domestic market: Portugal. The report is organized as a case-study. The first part, the case narrative, is subdivided into 6 parts, and the second part is the teaching note. The teaching note is constituted by the four questions and their respective responses.

Hotel industry: An answer to the emerging trends on the global demand side of tourism

This dissertation studies essentially how Millennials are changing the hotel industry, in the sense that new trends are emerging with this generation and hotels need to respond accordingly, in order to survive within their competitive industry. Emphasis is also given to Asian travellers, as the enlargement of these countries’ middle class populations is predicted, therefore making Asian travellers a valuable target for the hotel industry. To successfully target this segment, hoteliers need also to consider the cultural differences and aspirations that come together with the Asian travellers, and appropriately adapt their offer to them. I will then redirect this study to the city of Lisbon, the Portuguese capital, to analyse if Lisbon’s four and five-star hotel managers are aware of the new market trends, and to understand how they are changing their hotels in order to make them more attractive to Millennials and Asian travellers. Using a sample of 12 hotels (four and five-stars ratings), I have concluded that, although there is a notable undergoing process of adaptation to these guests, there is a long way ahead in order for Lisbon’s hotels to entirely please and retain millennial guests.

Early Tithonian Saturnalidae (Radiolaria) from the Solnhofen area (Southern Franconian Alb, Southern Germany)

In order to complete the study of the very rich early Tithonian (Hybonoticeras hybonotum Zone) radiolarian fauna from the Muhlheim Member of the Mornsheim Formation outcropping in the Solnhofen area, the taxa of the family Saturnalidae are described. Although rather rare, the Saturnalidae of this member contain 14 species, ten of which are new. These species belong to four genera, one of which is new (Moebicircus n. gen.), and two subfamilies (Hexasaturnalinae and Saturnalinae). The taxonomy at generic level of these late Jurassic radiolarians is founded on the basis of the position of the blades along the ring and number and morphology of the spines. Type of spines (simple or forked) has either species level value or none, depending on species. Special attention was given to anomalies, which sometimes are rather frequent, since they can give information of paleobiological and paleoecological orders. Among them frequent cases of open ring and additional spines with Dicerosaturnalis and Siamese twins skeletons with Spongosaturninus and Dicerosaturnalis are to be noted. The authors hope that this new taxonomy will give a better image of the evolution and radiation of the Saturnalidae during the Tithonian.

Trilobites of the Upper Cambrian (Marjuman) Pika formation of the Southern Canadian Rocky Mountains

The Upper Cambrian Pika Formation in the southern Canadian Rocky Mountains forms a complete lithologic Grand Cycle. The overall pattern of deposition is one of shallowing upwards from a subtidal, muddy, storm-influenced basin to a shallow carbonate bank. The Pika passes gradationally into the overlying inter- to supratidal siliciclastics of the Arctomys Formation. This transition probably reflects a fall in relative sea level. 2 Twenty seven collections from three sections yielded trilobites. The faunas are assigned to two low-diversity biofacies: the Marjumia - Spencella Biofacies and the GZyphaspis - menomoniid Biofacies. In contrast to biofacies of deeper, open-shelf environments, such as the Wheeler and Marjum formations of Utah, the Pika biofacies lack agnostid trilobites. Consequently, agnostid-based zonations defined elsewhere in North America cannot be applied to the Pika and a new sequence of three zones and one informal fauna is proposed for use in inner shelf facies. Eleven species belonging to six genera are described and illustrated. The species Marjumia bagginsi is new. Other genera present are: Bolaspidella, Knechtelia, GZyphaspis and Spencella, in addition to a number of indeterminate forms

Broadside advertising a Real Estate Auction in the Village of Niagara Falls [New York], July, 1836.

Benjamin Rathburn (1790-1873) was a builder, banker and hotel-keeper who was well-known for his work in the development and expansion of Buffalo in the 1830s. He also conducted business in the Village of Niagara Falls. He purchased large tracts of land (largely on credit) with the intent to sell the land at a profit. However, the sales did not meet his expectations and Rathburn found himself over-extended on credit, ultimately leading to his financial ruin.Jesse P. Haines (1793-1877) was an American cartographer who is credited with mapping the Villages of Lockport and Niagara Falls, New York.

Broadside advertising a Real Estate Auction in the Village of Niagara Falls [New York], July, 1836.

Benjamin Rathburn (1790-1873) was a builder, banker and hotel-keeper who was well-known for his work in the development and expansion of Buffalo in the 1830s. He also conducted business in the Village of Niagara Falls. He purchased large tracts of land (largely on credit) with the intent to sell the land at a profit. However, the sales did not meet his expectations and Rathburn found himself over-extended on credit, ultimately leading to his financial ruin. Jesse P. Haines (1793-1877) was an American cartographer who is credited with mapping the Villages of Lockport and Niagara Falls, New York.

'Art is the New Steel': Marketing Creative Urbanism in Twenty-First Century Hamilton, Ontario

As a major manufacturing hub in southern Ontario, Hamilton enjoyed considerable economic stability during the twentieth century. However, like most industrial-based cities, Hamilton’s role as a North American manufacturing producer has faded since the 1970’s. This has resulted in dramatic socio-economic impacts, most of which are centered on the inner city. There have been many attempts to revive the core. This includes Hamilton’s most recent urban renewal plans, based upon the principles of Richard Florida’s creative city hypothesis and Ontario’s Places to Grow Act (2005). Common throughout all of Hamilton’s urban renewal initiatives has been the role of the local press. In this thesis I conduct a discourse analysis of media based knowledge production. I show that the local press reproduces creative city discourses as local truths to substantiate and validate a revanchist political agenda. By choosing to celebrate the creative class culture, the local press fails to question its repercussions

The New Continental Line Atchison, Topeka and Santa Fe Railroad West and Southwest schedule

The New Continental Line Atchison, Topeka and Santa Fe Railroad West and Southwest schedule. The schedule is slightly torn. This does not affect the text, Sept. 4, 1881.

Henry C. Carey et le système américain d’économie contre l’impérialisme du libre-échange britannique : son passage au New York Tribune

Les débats économiques au 19e siècle, loin d’être l’apanage du monde universitaire, étaient aux États-Unis un des principaux objets de contentieux entre les partis politiques et ceux-ci trouvaient écho dans la sphère publique. Les journaux étaient alors le principal moyen de communiquer les opinions des différents partis. La présente étude vise à mettre en contexte et cerner la position des écrits du plus important économiste américain de son époque, Henry Charles Carey (1793-1879), reconnu comme tel par J.S. Mill et Karl Marx en leur temps, lors de la décennie de 1850 dans le journal le plus influent de cette période, le New York Tribune. Pour ce faire, il a fallu au préalable identifier les articles non signés de Carey dans le journal, ce qui n’avait auparavant jamais été fait. Au moment d’écrire dans le principal organe américain qui défendait la protection aux États-Unis afin d’industrialiser le pays, Carey était alors le représentant le plus prééminent du système américain d’économie. Ce dernier, fondé sur les écrits d’Alexander Hamilton, prônait l’industrialisation des États-Unis et l’intervention de l’État pour défendre le bien commun, s’opposant ainsi à l’école libérale anglaise basée sur les écrits d’Adam Smith. Conceptuellement, la pensée économique de Carey se situe dans la tradition des Autres Canon, basée sur la production et l’innovation. Ceci le mena à s’opposer avec vigueur tant au malthusianisme qu’à la division internationale du travail, justifiée théoriquement par la thèse de l’avantage comparatif de Ricardo. En effet, dans son analyse, la volonté exprimée au milieu du 19e siècle par l’Angleterre de devenir l’atelier du monde et de faire du reste des nations des producteurs de matières premières sous un régime de libre-échange n’était rien d’autre que la continuation de la politique coloniale par d’autres moyens. Pour Carey, la spécialisation dans l’exportation de matières premières, notamment défendue par les planteurs du Sud des États-Unis, loin d’être bénéfique au pays, était le sûr gage de la pauvreté comme les cas de l’Irlande et de l’Inde le démontraient.

Vegetation changes in a river oasis on the southern rim of the Taklamakan Desert in China between 1956 and 2000

The indigenous vegetation surrounding the river oases on the southern rim of the Taklamakan Desert has drastically diminished due to overexploitation as a source of fodder, timber and fuel for the human population. The change in the spatial extent of landscape forms and vegetation types around the Qira oasis was analyzed by comparing SPOT satellite images from 1998 with aerial photographs from 1956. The analysis was supplemented by field surveys in 1999 and 2000. The study is part of a joint Chinese-European project with the aim of assessing the current state of the foreland vegetation, of gathering information on the regeneration potential and of suggesting procedures for a sustainable management. With 33 mm of annual precipitation, plants can only grow if they have access to groundwater, lakes or rivers. Most of the available water comes into the desert via rivers in the form of seasonal flooding events resulting from snow melt in the Kun Lun Mountains. This water is captured in canal systems and used for irrigation of arable fields. Among the eight herbaceous and woody vegetation types and the type of open sand without any plant life that were mapped in 2000 in the oasis foreland, only the latter, the oasis border between cultivated land and open Populus euphratica forests and Tamarix ramosissima-Phragmites australis riverbed vegetation could be clearly identified on the photographs from 1956. The comparison of the images revealed that the oasis increased in area between 1956 and 2000. Shifting sand was successfully combated near to the oasis borders but increased in extent at the outward border of the foreland vegetation. In contrast to expectations, the area covered with Populus trees was smaller in 1956 than today due to some new forests in the north of the oasis that have grown up since 1977. Subfossil wood and leaf remnants of Populus euphratica that were found in many places in the foreland must have originated from forests destroyed before 1956. In the last 50 years, the main Qira River has shifted its bed significantly northward and developed a new furcation with a large new bed in 1986. The natural river dynamics are not only an important factor in forming the oasis’ landscape but also in providing the only possible regeneration sites for all occurring plant species. The conclusion of the study is that the oasis landscape has changed considerably in the last 50 years due to natural floodings and to vegetation degradation by human overexploitation. The trend towards decreasing width of the indigenous vegetation belt resulting from the advancing desert and the expansion of arable land is particularly alarming because a decrease in its protective function against shifting sand can be expected in the future.