Capacidade de inovação: análise estrutural e o efeito moderador da organicidade da estrutura organizacional e da gestão de projetos

Este trabalho tem por objetivo revelar o inter-relacionamento envolvendo os principais determinantes da capacidade de inovação. Até hoje inexistem estudos empíricos que apresentam um modelo abrangente sobre uma base de dados em larga escala mostrando as principais rotas para o desenvolvimento da capacidade de inovação. A partir de uma revisão abrangente e sistemática da literatura, construiu-se um modelo teórico integrando os principais fatores sugeridos em artigos teóricos e de revisão. Desenvolveu-se uma escala de medição confiável e testou-se o modelo empiricamente em uma amostra de 243 firmas brasileiras de vários ramos empresariais. Os métodos utilizados incluem a análise fatorial confirmatória, equações estruturais e a análise multigrupo da invariância estrutural. Os resultados evidenciaram o efeito direto do conhecimento do cliente e do mercado, assim como da gestão estratégica da tecnologia sobre o desempenho em inovação. Ambos os fatores são afetados pela intenção estratégica de inovar e pela liderança transformadora, por meio da gestão de pessoas para inovação. A organicidade da estrutura organizacional e a gestão de projetos têm efeito moderador positivo sobre a relação entre a gestão estratégica da tecnologia e o desempenho em inovação. Esse efeito moderador, entretanto, não se revelou na relação entre o conhecimento do cliente e do mercado e o desempenho em inovação, o que foi explicado post-hoc. O valor deste estudo está na apresentação de uma escala de medição confiável e de um modelo teórico validado empiricamente que integra várias correntes de estudo e explicita como a ação da liderança pode estruturar e alavancar os recursos gerenciais para gerar e manter a capacidade da organização de inovar. Tal modelo se constitui em um road-map que pode ajudar os gerentes a desenvolver estratégias e práticas capazes de alavancar o desempenho em inovação.

A campanha presidencial e o Vota Brasil em 2006: marketing e contexto político

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Managing healthcare quality using combined SWOT and the analytic process

Improving healthcare quality is a growing need of any society. Although various quality improvement projects are routinely deployed by the healthcare professional, they are characterised by a fragmented approach, i.e. they are not linked with the strategic intent of the organisation. This study introduces a framework which integrates all quality improvement projects with the strategic intent of the organisation. It first derives the strengths, weaknesses, opportunities and threats (SWOT) matrix of the system with the involvement of the concerned stakeholders (clinical professional), which helps identify a few projects, the implementation of which ensures achievement of desired quality. The projects are then prioritised using the analytic hierarchy process with the involvement of the concerned stakeholders (clinical professionals) and implemented in order to improve system performance. The effectiveness of the method has been demonstrated using a case study in the intensive care unit of Queen Elizabeth Hospital in Bridgetown, Barbados.

Managing healthcare quality in project management framework

Healthcare professionals routinely deploy various quality management tools and techniques in order to improve performance of healthcare delivery. However, they are characterised by fragmented approach i.e., they are not linked with the strategic intent of the organisation. This study introduces a holistic quality improvement method, which integrates all quality improvement projects with the strategic intent of the healthcare organisations. It first identifies a healthcare system and its environment. The Strengths, Weaknesses, Opportunities and Threats (SWOT) of the system are then derived with the involvement of the concerned stakeholders. This leads to developing the strategies in order to satisfy customers in line with the organisation's competitive position. These strategies help identify a few projects, the implementation of which ensures achievement of desired quality. The projects are then prioritised with the involvement of the concerned stakeholders and implemented in order to improve the system performance. The effectiveness of the method has been demonstrated using a case study of an intensive care unit at the Eric Williams Medical Sciences Complex Hospital in Trinidad. Copyright © 2007 Inderscience Enterprises Ltd.

Country attractiveness for offshoring and offshore outsourcing:additional considerations

In this article, we review aspects relating to the attractiveness of India for information technology offshore – outsourcing. Our starting point is that, indeed, India will remain competitive in the short-medium term. However, more importantly, we move on to argue that country attractiveness is becoming a less important issue. We consider an alternative approach to analyze country attractive in which the client's strategic intent behind going offshore and the vendor's global dispersedness and its local knowledge define the attractiveness of the firm's offshoring strategy.

Un aporte a la comprensión de las estrategias emergentes en las organizaciones a través del concepto de improvisación y la metáfora musical

Este trabajo se inscribe en uno de los grandes campos de los estudios organizacionales: la estrategia. La perspectiva clásica en este campo promovió la idea de que proyectarse hacia el futuro implica diseñar un plan (una serie de acciones deliberadas). Avances posteriores mostraron que la estrategia podía ser comprendida de otras formas. Sin embargo, la evolución del campo privilegió en alguna medida la mirada clásica estableciendo, por ejemplo, múltiples modelos para ‘formular’ una estrategia, pero dejando en segundo lugar la manera en la que esta puede ‘emerger’. El propósito de esta investigación es, entonces, aportar al actual nivel de comprensión respecto a las estrategias emergentes en las organizaciones. Para hacerlo, se consideró un concepto opuesto —aunque complementario— al de ‘planeación’ y, de hecho, muy cercano en su naturaleza a ese tipo de estrategias: la improvisación. Dado que este se ha nutrido de valiosos aportes del mundo de la música, se acudió al saber propio de este dominio, recurriendo al uso de ‘la metáfora’ como recurso teórico para entenderlo y alcanzar el objetivo propuesto. Los resultados muestran que 1) las estrategias deliberadas y las emergentes coexisten y se complementan, 2) la improvisación está siempre presente en el contexto organizacional, 3) existe una mayor intensidad de la improvisación en el ‘como’ de la estrategia que en el ‘qué’ y, en oposición a la idea convencional al respecto, 4) se requiere cierta preparación para poder improvisar de manera adecuada.

Transaction Costs and Organizational Learning in Strategic Oursourcing Relationships

The present paper examines the role of organisational learning and transaction costs economics in strategic outsourcing decisions. Interorganisational learning is critical to competitive success, and organisations often learn more effectively by collaborating with other organisations. However, learning processes may also complicate the process of forming interorganisational partnerships which may increase transaction costs. Based on the literature, the authors develop refutable implications for outsourcing supply chain logistics and a sample of 121 firms in the supply chain logistics industry is used to test the hypotheses. The results show that trust and transaction costs are significant and substantial drivers of strategic outsourcing of supply chain logistics (a strategic flexibility action). Learning intent and knowledge acquisition have no significant influence on the decision to outsource supply chain logistics. The paper concludes with a discussion of the different and often conflicting implications for managing interorganisational learning processes.

Consumer attitude towards purchasing intent for ready to drink orange juice and nectar

Purpose: The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar. Design/methodology/approach: The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage. Findings: Low price, product information and market leading brand had positive impact. No preservatives/natural was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures. Originality/value: Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision. © Emerald Group Publishing Limited.