The Innovation Chain: A Strategic Approach to Gaining a Competitive Advantage
| Data(s) |
2001
|
|---|---|
| Identificador | |
| Publicador |
Massey University |
| Relação |
Hastings, Kathleen & Healy, Marilyn (2001) The Innovation Chain: A Strategic Approach to Gaining a Competitive Advantage. In ANZMAC 2001 - Bridging Marketing Theory and Practice (CD Rom), 1-5 December 2001. |
| Fonte |
QUT Business School |
| Tipo |
Conference Paper |
