Voluntariado: legado de megaeventos esportivos

O objetivo do estudo foi compreender quais as estratégias de preparação de voluntários para a atuação em megaeventos esportivos no Brasil. A pesquisa foi de natureza qualitativa e de cunho exploratório, tendo como técnica para a coleta de dados a entrevista com roteiro de perguntas semiestruturado e o caderno de campo. A entrevista foi realizada com o responsável pelo programa de treinamento dos voluntários do V Jogos Mundiais Militares (2011) sobre a organização realizada. A análise do conteúdo (BARDIN, 2011) foi utilizada para análise das experiências relatadas de acordo com 3 categorias: perfil do voluntariado esportivo e do líder de voluntários; dificuldades em se trabalhar, compreender e valorizar o voluntariado no esporte e modelo de treinamento e de gestão do programa de voluntários esportivos. Os resultados desta pesquisa contribuíram para a literatura nesta temática, bem como ponto de partida para o design e coleta de dados de pesquisas sobre voluntários para os próximos megaeventos esportivos que serão sediados no Brasil, Copa do Mundo de 2014 e Jogos Olímpicos de 2016.

A aplicação das geotecnologias na gestão do esporte: um olhar nos megaeventos esportivos na cidade do Rio de Janeiro

O presente documento apresenta sucintamente os conceitos e definições das geotecnologias, com ênfase em duas ferramentas tecnológicas de suporte a utilização desta metodologia: o geoprocessamento e o sistema de informação geográfica (SIG). A proposta metodológica da utilização da geotecnologias teve como objetivo a observação dos fenômenos dos megaeventos esportivos, que serão sediados na cidade do Rio de Janeiro, a Copa do Mundo de Futebol 2014 e os Jogos Olímpicos e Paralímpicos de 2016, bem como atender as exigências de conclusão da tese de doutorado. Para tal, foram realizados dois artigos que observaram o fenômeno megaeventos esportivos no espaço geográfico da cidade do Rio de Janeiro. O primeiro verificou as mudanças urbanas com as características socioeconômicas ocorridas nas proximidades do parque olímpico, a partir de uma visão temporal da década de 2000. O segundo artigo observou o espaço geográfico da cidade junto aos sítios olímpicos e as mudanças climáticas que vêm ocorrendo nesses locais, através da observação da evolução da temperatura de superfície com a construção de mapas termais, e de dados meteorológicos.

Major Sport Event Operational Planning Issues and Strategies: A Multi-Case Delphi Study

This study examined the operational planning, implementation and execution issues of major sport events, as well as the mitigation and management strategies used to address these issues, with the aim of determining best practices in sport event operational planning. The three Research Questions were: 1) What can previous major sport events provide to guide the operational management of future events? 2) What are the operational issues that arise in the planning and execution of a major sport event, how are they mitigated and what are the strategies used to deal with these issues? 3) What are the best practices for sport event operational planning and how can these practices aid future events? Data collection involved a modified Delphi technique that consisted of one round of in-depth interviews followed by two rounds of questionnaires. Both data collection and analysis were guided by an adaptation of the work of Parent, Rouillard & Leopkey (2011) with a focus on previously established issue and strategy categories. The results provided a list of Top 26 Prominent Issues and Top 17 Prominent Strategies with additional issue-strategy links that can be used to aid event managers producing future major sport events. The following issue categories emerged as having had the highest impact on previous major sport events that participants had managed: timing, funding and knowledge management. In addition, participants used strategies from the following categories most frequently: other, formalized agreements and communication.

Análisis de la viabilidad de Bogotá como sede principal para el Mundial de Fútbol 2026

El pasado Mundial de Fútbol Categoría Sub-20 fue una gran oportunidad que tuvo Colombia para seguir mostrándose a nivel internacional y para mejorar su imagen negativa de ser un país violento. Debido al éxito de este evento, y que estuvo a la altura de los de su tipo, ya que también superó en record de asistencia a los que se habían realizado anteriormente (FIFA.COM, 2011), y sumado a las declaraciones del presidente de la FIFA: "Colombia está preparada para la gran Copa Mundial de FIFA, pero de momento deberá esperar hasta el año 2026, porque las sedes de los años 2014 (Brasil), 2018 (Rusia) y 2022 (Qatar) ya están asignadas" (Semana, 2011); este trabajo pretende analizar con base en los principales indicadores (infraestructuras, movilidad, vías, ciudades, seguridad), si Bogotá podría ser sede principal del mundial de fútbol del 2026. Para lograr el objetivo se tomaron como referencia los diferentes mundiales anteriormente realizados. Se hizo un análisis comparativo entre Johannesburgo (sede principal del Mundial realizado en Suráfrica en el 2010) y Bogotá, en 5 factores que permiten visualizar las fortalezas y debilidades de la capital colombiana para poder ser sede principal de un Mundial. Se presentan conclusiones.

Towards universal and statistical-driven heuristics for automatic classification of sports video events

Researchers worldwide have been actively seeking for the most robust and powerful solutions to detect and classify key events (or highlights) in various sports domains. Most approaches have employed manual heuristics that model the typical pattern of audio-visual features within particular sport events To avoid manual observation and knowledge, machine-learning can be used as an alternative approach. To bridge the gaps between these two alternatives, an attempt is made to integrate statistics into heuristic models during highlight detection in our investigation. The models can be designed with a modest amount of domain-knowledge, making them less subjective and more robust for different sports. We have also successfully used a universal scope of detection and a standard set of features that can be applied for different sports that include soccer, basketball and Australian football. An experiment on a large dataset of sport videos, with a total of around 15 hours, has demonstrated the effectiveness and robustness of our
aIlgorithms.

Managing sport in drought-new stakeholders and new governance issues : a case study

Globally, almost every nation is facing some form of water crisis (World Commission on Water 2000). In Australia, the sport and recreation industry is one of the highest consumers of water. Other high water consuming industries (such as agriculture and farming) have been forced to adhere to strict managerial and governance reform due to the water crisis, yet in the sport and recreation industry, such changes are yet to be implemented and fully realised across the sector.

This research examines the impacts of drought and sustainable water management for sport and recreation. Specifically, it provides a case study of sport and recreation provision in a municipality that has already undergone considerable reform due to long-term drought. Sport and recreation use water for purposes such as irrigation of playing fields/pitches, filling swimming pools, stadium amenities and facilities, kitchens, maintenance and cleaning, and clubhouse amenities.

For sports that are heavy users of water for the maintenance of playing fields (such as soccer, Australian Rules football, rugby league, rugby union, grass and clay tennis courts to name a few) the impacts of drought and water restrictions have been severe. Some sports have reported an increase in the risk of injury to participants because of the condition of un-watered playing fields (Sport and Recreation Victoria 2007). Others have been forced to delay or shorten their seasons (Sleeman 2007), or worse still, cancel training and organised competition completely (Connolly and Bell 2007). While the impact of water restrictions has been profound on most sports, there are some sports that are not heavy water users and the impact of drought and water restrictions has been minimal. This problem creates issues and apparent inequities raising the need to further examine water consumption in sport and recreation. The potential outcome that arises is that the future of those sports that cannot conduct their competitions may be disadvantaged, while other sports that do not have such problems may be able to flourish.

Water, and those who control the supply of it, then defines which sports are able to flourish and sustain sport development pathways, compared to those whose survival may be in jeopardy. This research explores the stakeholder management and governance issues that have resulted for sport and recreation in the City of Greater Geelong (CoGG) located in Victoria, Australia--a region in long-term water crisis. The supply of sport and recreation facilities in the CoGG (like most municipalities in Australia) is largely the responsibility of the municipal council. The corporation responsible for the supply of water to the municipality is Barwon Water.

Although other sport and recreation facilities exist in the CoGG, the municipal council of CoGG owns and maintains over 120 sporting ovals (including the stadium used by its professional Australian Football League (AFL) team, the Cats), six swimming pools, and three golf courses. The CoGG host their professional AFL team, a range of local, national and international sport events, and provide a wide range of sport and recreation facilities for the community residents.

Eight interviews were conducted in total. Interviews were conducted with representatives from CoGG municipal council (who are responsible for the delivery of sport and recreation services and facilities in Geelong), and representatives from Barwon Water (who are responsible for the ongoing provision and maintenance of sport and recreation services and facilities) through the provision of water. Results show that the ten highest users of water in the municipality are sport and recreation facilitieswhich between them use almost one-third of the city's total water consumption (City of Greater Geelong 2006).

The municipal council is under considerable pressure to find ways to continue to provide sport and recreation opportunities for community members, as well as professional athletes and teams who use these facilities despite water restrictions. After all, these facilities provide benefit to spectators and participants, as well as businesses that rely on visitors to Geelong for sport and recreation events.

Due to such pressures, from 2007, the CoGG and Barwon Water agreed to provide the sport and recreation sector with water allocations rather than to be denied of all water under the water restriction regimes in place in the municipality. During 2007 summer sport season, this allowed the CoGG to keep 16 of its 120 sporting ovals open for participation through allocating all available water to these fields in order to keep them safe and playable. However, CoGG and Barwon Water were required to devise a rating scale to determine which sports (and sport facilities) were to share the allocated water, and which were not. These decisions also had knock on effects through sports. In order to ensure the safety of the playing surfaces, the CoGG and Barwon Water also restricted use of fields to competition only, therefore sport participants were forced to train on local beaches and other parkland areas-transferring issues of safety and public liability to other locations and facilities in the community. Further, it was reported that scheduling of competition seasons and individual matches; as well as the allocation of "home ground" gate receipts and concessions profits were required to be governed by the CoGG and Barwon Water as the competing sports were unable to agree. Perhaps more importantly, the rating scale developed for water allocation also resulted in some sports being rated as ineligible for water and as a result were unable to stage their entire competitions.

Clearly, the water allocation rating scale, and approach taken in this municipality to the continued delivery of sport and recreation has provided a workable solution. However, this study also signals that new stakeholders have entered the arena for the governance of sport. Governance structures in sport and recreation are being impacted as a result of the water crisis.

Those making decisions about which sport and recreation activities and/or facilities will be assisted with water resources are being made by local councils and water corporations. Sport managers are being required to understand existing areas of knowledge (such as turf management) in different ways, to gain knowledge in new areas (such as sustainable water management), and to lobby new stakeholder groups (such as water corporations) in order to secure their futures. The continued existence of some sports is no longer in the hands of governing bodies, but in the hands of local councils, and water corporations.

Clearly, any of the solutions implemented as discussed above, require multiple stakeholders to interact, and to reach agreement in order to assist in sustainable management of water in sport and recreation. In this sense, the management of water in sport (and all other industries) is more than a rational decision about policy, legislation, restrictions and resource allocations. It is a social and political process requiring scholarly attention for practical solutions.

Megaeventos esportivos: impactos no turismo das cidades sedes.

O presente trabalho visa ilustrar a importância de se analisar os impactos de um megaevento esportivo, como a Copa do Mundo, no turismo do destino sede. A escolha do tema se dá pelo fato de iniciativas como essas terem se tornadas estratégicas nos últimos anos e muito disputadas por governos em todo o mundo. O motivo da escolha do tema se dá especialmente pelo fato do Brasil sediar, em curto espaço de tempo, dois dos principais megaeventos esportivos internacionais: a Copa do Mundo, em 2014, e os Jogos Olímpicos, em 2016. O trabalho, composto por 8 capítulos procura, com base no referencial teórico, identificar os principais impactos dos megaeventos no segmento de turismo do destino sede. Para se atingir este objetivo, utilizou-se o modelo de avaliação proposto por Allen et al (2003), cientista internacional referencia nessa área de estudo. Dentre os possíveis impactos positivos engloba-se a promoção do destino e incremento do turismo, o aumento do tempo de permanência do turista, a lucratividade para o setor, o aumento da renda de impostos, a oportunidade de negócios, investimento em infra-estrutura no destino, a atividade comercial e a geração de empregos pela realização do evento. Por outro lado, dentre os impactos negativos, destacam-se a resistência da comunidade ao turismo, a perda de autenticidade e danos à reputação do destino, exploração, preços inflacionados, custos de oportunidade, má gestão financeira, perda financeira, dentre outros. O método de pesquisa, baseado em Yin (2005), foi o estudo de caso baseado nos dois eventos mais recentes de Copa do Mundo: Alemanha (2006) e África do Sul (2010). O estudo teve um viés qualitativo e os instrumentos de coleta de dados foram diferenciados em cada uma das etapas da pesquisa, englobando pesquisa a dados primários e secundários, consulta à relatórios oficiais e principalmente a consulta a artigos acadêmicos de renomados autores internacionais especialistas em eventos. Foram também consultadas pesquisas de renomadas instituições, tais como Organização Mundial do Turismo OMT (2006), Fundação Getulio Vargas (FGV, 2009), FIPE (2005), EMBRATUR e Ministério do Turismo (MTUR), entre outras. Os resultados demonstram que os megaeventos geram oportunidades para o destino sede - de curto, médio e longo prazo - para os diferentes segmentos, em especial para o turismo de eventos e esportivo, seja no âmbito nacional ou internacional. Também observa-se a importância das ações de melhoria não serem pontuais, para que justifiquem o próprio legado do evento em pauta. Por outro lado, verifica-se a importância de se realizar ações que visem mitigar os impactos negativos inerentes a megaeventos, a fim de não se comprometer o turismo do destino ou pais sede, sua reputação, seus cofres públicos e sua comunidade.

Las dos caras de la organización del mundial FIFA Brasil 2014: Entre la proyección internacional y las denuncias sociales

El orgullo brasileño estalló en el año 2007, cuando Brasil fue elegido sede del mundial FIFA 2014. Esto se debe a que Brasil en ese momento gozaba de un creciente prestigio internacional por cuenta de su condición de Potencia Emergente, miembro de los BRICS, aspirante a un puesto permanente en el Consejo de Seguridad y contar con la selección de fútbol más exitosa de la historia. No obstante, en su afán por incrementar su visibilidad y proyección internacional acudió al ejercicio del Poder Blando, a través de la Diplomacia Cultural, concretamente se decidió por la Organización de Mega Eventos deportivos, al tiempo que debía enfrentar varios problemas en el ámbito interno (desigualdad, corrupción, pobreza). Así, esta estrategia de aplicación del Poder Blando resultó de cierta manera contraproducente, debido a que la política exterior y su éxito no suele estar disociada de la realidad interna.

Antioxidants in Athlete's Basic Nutrition: Considerations towards a Guideline for the Intake of Vitamin C and Vitamin E

Antioxidants in acute physical exercise and exercise training remain a hot topic in sport nutrition, exercise physiology and biology, in general (Jackson, 2008; Margaritis and Rousseau, 2008; Gomez-Cabrera et al., 2012; Nikolaidis et al., 2012). During the past few decades, antioxidants have received attention predominantly as a nutritional strategy for preventing or minimising detrimental effects of reactive oxygen and nitrogen species (RONS), which are generated during and after strenuous exercise (Jackson, 2008, 2009; Powers and Jackson, 2008). Antioxidant supplementation has become a common practice among athletes as a means to (theoretically) reduce oxidative stress, promote recovery and enhance performance (Peternelj and Coombes, 2011). However, until now, requirements of antioxidant micronutrients and antioxidant compounds for athletes training for and competing in different sport events, including marathon running, triathlon races or team sport events involving repeated sprinting, have not been determined sufficiently (Williams et al., 2006; Margaritis and Rousseau, 2008). Crucially, evidence has been emerging that higher dosages of antioxidants may not necessarily be beneficial in this context, but can also elicit detrimental effects by interfering with performance-enhancing (Gomez-Cabrera et al., 2008) and health-promoting training adaptations (Ristow et al., 2009). As originally postulated in a pioneering study on exercise-induced production of RONS by Davies et al. (1982) in the early 1980s, evidence has been increasing in recent years that RONS are not only damaging agents, but also act as signalling molecules for regulating muscle function (Reid, 2001; Jackson, 2008) and for initiating adaptive responses to exercise (Jackson, 2009; Powers et al., 2010). The recognition that antioxidants could, vice versa, interact with the signalling pathways underlying the responses to acute (and repeated) bouts of exercise has contributed important novel aspects to the continued discussion on antioxidant requirements for athletes. In view of the recent advances in this field, it is the aim of this report to examine the current knowledge of antioxidants, in particular of vitamins C and E, in the basic nutrition of athletes. While overviews on related topics including basic mechanisms of exercise-induced oxidative stress, redox biology, antioxidant defence systems and a summary of studies on antioxidant supplementation during exercise training are provided, this does not mean that this report is comprehensive. Several issues of the expanding and multidisciplinary field of antioxidants and exercise are covered elsewhere in this book and/or in the literature. Exemplarily, the reader is referred to reviews on oxidative stress (Konig et al., 2001; Vollaard et al., 2005; Knez et al., 2006; Powers and Jackson, 2008; Nikolaidis et al., 2012), redox-sensitive signalling and muscle function (Reid, 2001; Vollaard et al., 2005; Jackson, 2008; Ji, 2008; Powers and Jackson, 2008; Powers et al., 2010; Radak et al., 2013) and antioxidant supplementation (Williams et al., 2006; Peake et al., 2007; Peternelj and Coombes, 2011) in the context with exercise. Within the scope of the report, we rather aim to address the question regarding requirements of antioxidants, specifically vitamins C and E, during exercise training, draw conclusions and provide practical implications from the recent research.

Prédictions sportives chez des athlètes de basketball: perception d’efficacité personnelle et illusion de contrôle

Les athlètes sont nombreux à parier sur les sports et leurs connaissances en sport pourraient les amener à s’y sentir compétents. Les théories similaires de la perception d’efficacité personnelle (PEP) et de l’illusion de contrôle offrent des pistes de réflexion sur cette impression de compétence. Comme la PEP peut se généraliser entre tâches similaires, la PEP des athlètes à une tâche sportive pourrait se généraliser, sous forme d’illusions de contrôle, vers la PEP à des prédictions sportives. L’objectif principal du mémoire est de vérifier si la PEP à une tâche de basketball se généralise vers des prédictions. Un objectif secondaire est de vérifier le lien entre la PEP aux prédictions sportives et l’illusion de contrôle. Vingt-trois basketteurs de niveau collégial ou universitaire sont répartis aléatoirement en deux conditions : PEP augmentée et diminuée. Lors d’une tâche de basketball, les athlètes doivent statuer le nombre de paniers qu’ils croient réussir et tenter de l’atteindre. Pour manipuler la PEP, il est mentionné aux athlètes qu’ils ont deux minutes pour accomplir la tâche, mais ont plus ou moins 15 % de ce temps. Ils effectuent ensuite des prédictions sur le basketball et sur un autre sport. Les résultats révèlent l’augmentation et la diminution significative de la PEP à la tâche de basketball, sans généralisation aux prédictions, puisque les athlètes des deux conditions rapportent une PEP élevée aux prédictions sur le basketball et modérée sur l’autre sport. Aussi, le lien PEP − illusion de contrôle n’est pas significatif. Les résultats illustrent toutefois que les athlètes présentent une PEP et une illusion de contrôle plus élevées aux prédictions sur le basketball que sur l’autre sport. Il semble que les basketteurs se sentent plus compétents pour prédire des événements de basketball qu’un autre sport, et ce, indépendamment de leur PEP à une tâche motrice de basketball.

Les impacts urbains des évènements sportifs internationaux : les cas du parc municipal Américo Renné Giannetti à Belo Horizonte (Brésil) et la Coupe du monde de 2014

Cette étude a eu l’objectif d’analyser et d’identifier les différentes visions de la revitalisation du Parc Municipal Américo Renné Giannetti, à Belo Horizonte (Brésil), dans le contexte de transformations spatiales de la ville pour la Coupe du monde arrivée en 2014. Pour le développement de cette recherche, on a utilisé des démarches distinctes. La première a consisté à faire un abordage sur les projets de restructurations urbaines pour les évènements internationaux qui en transformant certains espaces (comme les parcs urbains et certaines aires historiques) tentent à dynamiser l’entrepreneuriat urbain en transformant ces espaces, les villes et les pays hôtes en « produits » consommés par un public très spécifique. Les autres étapes ont consisté à démontrer le rôle social du Parc Municipal ainsi qu’à présenter les observations de terrain et les entrevues avec les différents acteurs engagés dans la revitalisation du parc central de Belo Horizonte. L’analyse des différentes visions du projet nous a conduits à conclure que la revitalisation du parc pour la Coupe du monde a eu des enjeux politiques, touristiques, en répondant aussi les intérêts du secteur privé. Dans ce contexte les répercutions sociales sont inévitables vu qu’en répondant le besoin de certains citoyens, la transformation de l’espace entraine des exclusions et réaffirme la ségrégation dans le milieu.

Análisis crítico de los conceptos de personalidad del consumidor y personalidad de la marca

La personalidad ha sido un concepto estudiado desde diferentes teorías y expone la manera como un individuo se comporta, piensa y percibe el entorno en el cual está inmerso. Dicho conjunto de pensamientos, percepciones y comportamientos, se mantienen más o menos estables en el tiempo y en diferentes circunstancias, en este caso, específicamente, en la conducta de compra la cual se refiere a las preferencias y toma de decisiones del consumidor de acuerdo a su personalidad y otras variables que hacen que consuma ciertos productos y/ó servicios. En el contexto del marketing, también se ha aplicado el constructo de personalidad a las marcas, lo cual ha generado personificación y asignación de características humanas para que el consumidor la perciba como a una “persona”, se identifique y consecuentemente la consuma y genere un espacio importante y preferencial en su mente. Sin embargo, la noción de personalidad surgió para explicar y entender a los seres humanos, sus pensamientos, percepciones y comportamiento tal como se mencionó previamente, por lo tanto, al aplicar este concepto a algo intangible como una marca se modifica la inicial aplicación del constructo y en determinado momento podría perder validez si se intenta acoplar dicho concepto de personalidad de marca con un modelo explicativo de la personalidad como el Big Five. Finalmente se concluye que independientemente de su utilidad en mercadeo, este concepto surge enfocado a los seres humanos y por lo tanto, no se puede aplicar para humanizar a algo intangible como una marca la cual nace a partir de percepciones e imaginarios de quien la crea y quien la consume.

Sportevenemangets nyhetsbrev : Råd om utformningen av nyhetsbrev

Samhället blir allt mer digitaliserat, vilket lett till att en stor mängd företagbehövt förändra sin marknadsföring. Många företag marknadsför sig idaggenom digitala kanaler, en av dessa är e-post. Ett sätt att marknadsföra sig viae-post är med nyhetsbrev. Forskningen om e-postmarknadsföring är betydligtmer omfattande än den specifikt om nyhetsbrev, vilket gör nyhetsbrev till ettintressant ämne att studera närmre. Syftet med studien är att undersöka vad rådangående utformningen av nyhetsbrev behandlar och om råden som finns äranpassade specifikt för sportevenemangs nyhetsbrev. Studiens syfte är även attgranska om Skid-VM:s allmänna nyhetsbrev följer några av de generella rådensom valts ut och om tillämpningen av råden föredras av mottagarna eller inte.För att besvara studiens frågeställningar har en kartläggning, en jämförelse ochen enkätundersökning genomförts. Kartläggningen gjordes genom eninformationssökning och 65 råd hittades. Sex generella råd valdes ut ochjämfördes mot Skid-VM:s allmänna nyhetsbrev. Nya modifierade varianter pådelar av nyhetsbrevet formgavs utifrån om den ursprungliga delen av Skid-VM:s nyhetsbrev följde det generella rådet eller inte. De modifieradevarianterna och de ursprungliga sattes ihop till bildpar. I enkätundersökningensom publicerades på Facebook-sidor och grupper administrerade av Skid-VMfick deltagarna sedan välja vilken variant de föredrog. Kartläggningenresulterade i slutsatserna att många av råden behandlade utformningen avnyhetsbrevets texter och att råd om utformningen av nyhetsbrev specifiktanpassade för sportevenemang var sällsynta. Slutsatserna blev även att Skid-VM:s nyhetsbrev följde fyra av de sex generella råden och att varianten avnyhetsbreven som följde det generella rådet föredrogs i tre av sex fall.