The myth of the nation: Historiography of New Zealand architecture since 1907

This paper considers the relationship between the recent historiography (of the last quarter century) of “New Zealand architecture” and the historical notion of “New Zealand-ness” invoked in contemporary architecture. It argues that a more recent programmatic uptake of post-War discussions on national identity and regional specificity has fed the tendencies of practicing architects to defer to history in rhetorical defences of their work: the beach-side mansion as a contemporary expression of the 1950s bach; a formal modernism divorced from the social discourse adherent to the historical moment that it “restates”; and so on. The paper will consider instances in the historiography of New Zealand architecture where historians have compounded, consciously or accidentally, a problem that is systemic to the uses made by architects of historical knowledge (in the most general examples), identifying the difficulties of relying upon the tentative conclusions of an under-studied field in developing principles of contemporary architectural practice under the banners of New Zealand-ness, regionalism, or localism, or with reference to icons of New Zealand architectural history. At the heart of this paper is a reflection on historiographical responsibility in presenting knowledge of a national past to an audience that is eager to transform that knowledge into principles of contemporary production. What, the paper asks, is the historical basis for speaking of a New Zealand architecture? Can we speak of a national history of architecture distinct from a regional history, or from an international history of architecture?

Good readers and good citizens: Literature, media and the nation

IN recent decades nationalism has sometimes been classed in the same category of immoral behaviours as racism and sexism. Reading from the historical and literary record, nationalism often appears to have been little other than racism and sexism. Race was the very basis of the national settlement in early twentieth-century Australia; how profoundly, I think, is something we still have to learn. How far are we from thinking in terms of First Nations as a way of acknowledging Indigenous Australia? Our easy familiarity with and moral superiority to' pre- I967 Australia and the White Australia Policy means that there are many degrees of Australian racism that remain hidden from commonplace historical knowledge·:' Australians still tend to think of South Africa as belonging to-another time and place altogether, another moral universe and historical trajectory. This was not a mistake that colonial Australians made. The parallels will become less and less resistible.

The K5 gamble: National defence and nation building under the People's Republic of Kampuchea

The K5 Plan for the defence of the Cambodian-Thai border was the response of the People's Republic of Kampuchea and its Vietnamese mentors to the threat posed by the resistance forces, particularly the Khmer Rouge, to its efforts to rebuild the nation and consolidate its administration. The very real defence gains, however, were made at the cost of bitter popular resentment over the way those gains were made.

O impacto do branding corporativo na reputação das organizações: o caso Renova

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Importância dos stakeholders locais no processo de branding turístico

O objetivo deste trabalho é avaliar a importância dos stakeholders, particularmente, o caso dos comerciantes locais, que correspondem à recente reformulação da “marca” Porto, enquanto cidade, que resultou na nova imagem “Porto.”, implementada em Setembro de 2014. Visto ser um tema recente, recorreu-se à revisão de literatura para verificar se existe ou não importância na integração desta população, através de um processo de branding conjunto, em parceria com quem na prática empreende a marca. Seguiu-se uma análise mais objetiva, onde se selecionou uma amostra por conveniência, sobre o critério de acessibilidade e ainda realizando um convite para entrevista, junto da organização responsável pelo desenvolvimento da marca, que impremeditávelmente foi declinado. Contudo, prosseguiu-se com o apropositado ingrediente da matéria em pesquisa, que talvez possa responder à desconformidade da organização em prestar esclarecimento. Deste modo, do elemento a ser investigado identificam-se quarenta e um negócios, de diferentes segmentos de mercado (alojamentos turísticos, restauração, garrafeiras e lojas de artesanato local), com uma média de cinco funcionários cada e localizadas na zona histórica da cidade do Porto. Em colaboração com os mesmos, foi produzido um questionário pessoal com os proprietários de cada organização investigada. Daqui resultou o nível de familiaridade, motivações e desejos, assim como nível de envolvimento, aproveitamento e aplicação destes stakeholders, imprenscindíveis à marca. Descobrindo-se que independentemente da consciência sobre a existência de uma marca e de um bom nível de reconhecimento, após o seu lançamento, isto não se correlaciona com o comprometimento disponibilizado por parte de quem a gere, nomeadamente comunicação direcionada para os stakeholders locais. Verificando-se uma incongruência quanto ao empreendimento do conceito de branding colaborativo, identificado na literatura e ao qual se atribuí uma aplicabilidade proveitosa.

Facebook brand fan pages and their impact on online branding and marketing strategy

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The effects of mega-events on city branding: The example of Warsaw and Euro 2012

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Higher education branding: Nova School of Business and Economics and Bocconi University

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics