The development and tracking of a Branding Campaign for Brisbane

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Autoria(s): Scott, N. R.; Clark, S.

Contribuinte(s)	Bruce Prideaux Gianna Moscardo Eric Laws
Data(s)	01/01/2006
Identificador	http://espace.library.uq.edu.au/view/UQ:72683
Idioma(s)	eng
Publicador	CABI Publishing
Palavras-Chave	#B1 #15 Commerce, Management, Tourism and Services
Tipo	Book Chapter