A TV DE MASSA E AS NOVAS ESTRATÉGIAS NARRATIVAS Um estudo sobre audiências e programas contemporâneos

Esta tese aborda o declínio da audiência das grandes redes de TV aberta e os recursos narrativos que os produtores de programas adotaram para enfrentar essa tendência mundial. O estudo traz um panorama da situação da audiência no âmbito internacional e foca, particularmente, o caso do Brasil, onde três grandes emissoras mantém, no conjunto, uma das mais altas concentrações de público do mundo. Depois de analisar a fragmentação das audiências televisivas nas duas últimas décadas e os números que indicam a crescente dispersão dos telespectadores entre múltiplas ofertas de mídia disponíveis nos dias atuais, o trabalho discute as estratégias de programação e de construção de conteúdos. Além de teóricos que pesquisaram a chamada semiótica televisiva , servem de base para a investigação depoimentos de produtores e análises de programas de grande audiência. O objetivo é revelar os procedimentos utilizados para atrair e manter a atenção dos telespectadores, os quais começam com as medições de audiência e os estudos sobre o comportamento dos consumidores em relação à TV. A tese discute também como ocorre a exposição dos telespectadores em um ambiente onde existem várias opções de dispositivos para ver atrações televisivas ou para fazer outras atividades comunicacionais. A escolha deste tema de investigação partiu do princípio de que a exposiçao é condição essencial para sustentar o estudo de outras fases e outros aspectos do processo de comunicação, como a influência dos meios sobre a cultura e a sociedade. Em um contexto onde a mídia ocupa tanto tempo de nosso cotidiano, o impacto dos meios de comunicação de massa pode ser diretamente proporcional ao número de pessoas que eles alcançam e aos nossos hábitos de consumo de informação e entretenimento.

A TV DE MASSA E AS NOVAS ESTRATÉGIAS NARRATIVAS - Um estudo sobre audiências e programas contemporâneos

Esta tese aborda o declínio da audiência das grandes redes de TV aberta e os recursos narrativos que os produtores de programas adotaram para enfrentar essa tendência mundial. O estudo traz um panorama da situação da audiência no âmbito internacional e foca, particularmente, o caso do Brasil, onde três grandes emissoras mantém, no conjunto, uma das mais altas concentrações de público do mundo. Depois de analisar a fragmentação das audiências televisivas nas duas últimas décadas e os números que indicam a crescente dispersão dos telespectadores entre múltiplas ofertas de mídia disponíveis nos dias atuais, o trabalho discute as estratégias de programação e de construção de conteúdos. Além de teóricos que pesquisaram a chamada semiótica televisiva , servem de base para a investigação depoimentos de produtores e análises de programas de grande audiência. O objetivo é revelar os procedimentos utilizados para atrair e manter a atenção dos telespectadores, os quais começam com as medições de audiência e os estudos sobre o comportamento dos consumidores em relação à TV. A tese discute também como ocorre a exposição dos telespectadores em um ambiente onde existem várias opções de dispositivos para ver atrações televisivas ou para fazer outras atividades comunicacionais. A escolha deste tema de investigação partiu do princípio de que a exposiçao é condição essencial para sustentar o estudo de outras fases e outros aspectos do processo de comunicação, como a influência dos meios sobre a cultura e a sociedade. Em um contexto onde a mídia ocupa tanto tempo de nosso cotidiano, o impacto dos meios de comunicação de massa pode ser diretamente proporcional ao número de pessoas que eles alcançam e aos nossos hábitos de consumo de informação e entretenimento.

The younger audience : children and broadcasting in New Zealand

The role and influence of media in the lives of children are ongoing sources of public, political and academic debates. These debates move back and forth along a care-control continuum (Cohen, 1997), and reflect a commitment both to educate children and to regulate their media experiences. Rapid advancements in computer technologies have vastly expanded the range of media experiences available to children. The development of Internet information and the rapid expansion of channels as a result of digital television have created increasingly accessible and diverse sources of media for children. These media are instantaneous and, in some circumstances, constantly available. As a result, a substantial body of international research has emerged that examines the influence of media consumption on children. How much time do children spend interacting with media? What sorts of media do they access? Are media harmful or beneficial to children? If so, in which contexts? Do media influence children�s personal development? And what role should governments, broadcasters and independent producers play in the regulation of the media? These questions remain central to contemporary debates about children and the media.

Rating the Audience : the Business of Media

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

Producing interactivity : Does media convergence promote interactivity and audience participation?

This study investigates the process of producing interactivity in a converged media environment. The study asks whether more media convergence equals more interactivity. The research object is approached through semi-structured interviews of prominent decision makers within the Finnish media. The main focus of the study are the three big ones of the traditional media, radio, television and the printing press, and their ability to adapt to the changing environment. The study develops theoretical models for the analysis of interactive features and convergence. Case-studies are formed from the interview data and they are evaluated against the models. As a result the cases arc plotted and compared on a four-fold table. The cases are Radio Rock, NRJ, Biu Brother, Television Chat, Olivia and Sanoma News. It is found out that the theoretical models can accurately forecast the results of the case studies. The models are also able to distinguish different aspects of both interactivity and convergence so that a case, which at a first glance seems not to be very interactive is in the end found out to receive second highest scores on the analysis. The highest scores are received by Big Brother and Sanoma News. Through the theory and the analysis of the research data it is found out that the concepts of interactivity and convergence arc intimately intertwined and very hard in many cases to separate from each other. Hence the answer to the main question of this study is yes, convergence does promote interactivity and audience participation. The main theoretical background for the analysis of interactivity follows the work of Came Fleeter, Spiro Kiousis and Sally McMillan. Heeler's six-dimensional definition of interactivity is used as the basis for operationalizing interactivity. The actor-network theory is used as the main theoretical framework to analyze convergence. The definition and operationalization of the actor-network theory into a model of convergence follows the work of Michel Callon. Bruno Latour and especially John Law and Felix Stalder.

Unbelievable Bodies: Audience Readings of Action Heroines as a Post-Feminist Visual Metaphor

Thesis (Master's)--University of Washington, 2013

Crime, Mass Media and the General Public in Lithuania

The project investigated the presentation of crime in the Lithuanian media and its possible impact on the general public's understanding of crime-related problems in society. Dobryninas concentrated on three main aspects of this problem: the development of the image of crime in the Lithuanian press and television, journalists' principles in presenting crime-related information, and the public attitude to the presentation of crime in the media. A content analysis of national newspapers from the period of 1992-1997 showed not only increasing interest in crime problems, but also the distorted nature of the image of crime in the media. In-depth interviews with Lithuanian journalists demonstrated that they understood their role in presenting crime-related information firstly as providing information oriented to high public demand, although at the same time they did not deny the commercial and entertainment aspects of crime reporting. Readership and audience research illustrated the clear influence of the media on the public understanding of crime problems in society. However, the virtual image of crime did not greatly affect the system of values and beliefs of Lithuanians, nor did it challenge their insistence that problems of crime could and should be managed within the framework of a civil and open society.

The out-of-classroom audience of WGBH; a study of motivation in viewing

Mode of access: Internet.

Bone Mass and Bone Quality Are Altered by Hypoactivity in the Chicken

International audience

Numerical enclosures of the optimal cost of the Kantorovitch’s mass transportation problem

International audience

Micropolar flow in a porous channel with high mass transfer

Two dimensional flow of a micropolar fluid in a porous channel is investigated. The flow is driven by suction or injection at the channel walls, and the micropolar model due to Eringen is used to describe the working fluid. An extension of Berman's similarity transform is used to reduce the governing equations to a set of non-linear coupled ordinary differential equations. The latter are solved for large mass transfer via a perturbation analysis where the inverse of the cross-flow Reynolds number is used as the perturbing parameter. Complementary numerical solutions for strong injection are also obtained using a quasilinearisation scheme, and good agreement is observed between the solutions obtained from the perturbation analysis and the computations.