Mr Lasswell battles the P.I.G.S. towards a method for anticipating non-target audience reaction to market-segmented communications in mass media

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Autoria(s): Hindle, Kevin

Data(s)	01/01/1987
Identificador	http://hdl.handle.net/10536/DRO/DU:30029609
Idioma(s)	eng
Publicador	Market Research Society of Australia
Direitos	1987, Market Research Society of Australia
Tipo	Journal Article