Viral marketing in a Finnish medium sized gaming company: discovering, analyzing and building an improved management process for viral marketing campaigns, case: Nitrogames

The goal of this thesis is to build a viral marketing management framework for a Finnish medium sized gaming company. This is achieved by first finding and building a theoretical five step management process framework based on literature, analyzing current model and giving recommendations for the case company to develop its own management process. In addition, viral marketing research is still in early stage resulting this study to propose its own take on the definition in the theory part. Empirical part is based on qualitative interviews, campaign material and secondary sources and is aimed to find out and analyze the case company’s current viral marketing state and to give recommendations to it. The final outcome of the study is a general, theoretical management framework for viral marketing campaigns and specified recommendations for the case company.

Analysis of the Change Management Process in a Multinational Company

The purpose of this thesis was to study change management and find out how the theory applies to practise with the help of studying an organizational change process. The goal was to investigate the different ways of the change management and how those could be utilized in practise. The purpose was also to see what kind of tools and information packages for change management the company involved has developed and taken in to use and check if these could have been utilized in the change process studied in this thesis. This thesis was established by studying the theory of change management and interviewing the people involved in the organizational change and the stakeholders. The questions were formed in line with the change management theory. The main theory used was John P. Kotter’s Eight Steps of Change. The study revealed valuable details about change processes in real life and concrete improvement ideas were recognized from the interviews. Overall the people were quite happy with the outcome of the change process. There were also some failures identified in this change process. Most probably those can be avoided in the future if people planning the change are familiar with the company’s new information packages and tools for change management. Change management is a complex area that is still today quite often forgotten by companies. Effective change management can give a huge competitive advantage for a company. Acknowledging that change process is always complex and not easy is already a good step forward in handling change processes. All changes need change management and understanding the way people react on change. A good and efficient change management is the key to make the change process smooth and easier for the people involved.

KNOWLEDGE MANAGEMENT PROCESS AS DEVELOPMENT POLICY IN PUBLIC SECTOR.

The competitive approach to the theory of knowledge management has allowed the first decade of the twenty-first century government institutions will focus on human resources as feedstock to generate knowledge in the organization that benefits users of various government, Solving the most common conflicts and supporting the continuity of the common processes without falling into routines that lead to low utilization of resources.This work aims to show how it has improved the performance of some public agencies in the city of Guadalajara through a knowledge management model

Microfoundations of open innovation: the creation of open innovation management organizations

Desde que Chesbrough (2003) cunhou o termo inovação aberta, o conceito tem atraído uma atenção crescente tanto no meio acadêmico quanto no mundo empresarial. Apesar dos esforços crescentes em explorar práticas de inovação aberta, muitas perguntas permanecem sem resposta. A pesquisa acadêmica expandiu o foco abordando o tema de forma bastante ampla como gestão da inovação, estratégia empresarial, comportamento organizacional e políticas públicas. Ao mesmo tempo, gestores também têm explorado na prática o conceito de inovação aberta de formas muito diversificadas. Levando em conta a variabilidade das práticas de inovação aberta, este estudo visa fornecer microfundamentos para a inovação aberta, adotando a teoria de effectuation. A teoria de effectuation foi originalmente desenvolvida no campo da pesquisa sobre empreendedorismo. Pode ser definida como um conjunto de princípios de tomada de decisão que pode ser ensinado e aprendido, formando uma lógica global empregada por empreendedores com expertise frente a situações de incerteza durante a criação de novos empreendimentos e novos mercados (SARASVATHY, 2001; 2008). Nós demostramos que a teoria effectuation tem a consistência para fornecer uma contribuição sólida no nível micro das práticas de inovação aberta. Neste trabalho, realizamos um estudo de caso extensivo sobre uma organização de gestão da inovação aberta destinada a promover a colaboração entre Brasil e Suécia. Examinamos os processos de tomada de decisão de 13 especialistas em R&D e gerentes de inovação que juntos representam oito diferentes entidades envolvidas em sua criação. Como resultado de nossa pesquisa, identificamos e descrevemos a metodologia de tomada de decisão utilizada pelos gestores de inovação envolvidos na criação de uma organização dedicada à gestão da inovação aberta. As percepções frutos da pesquisa realizada nos permitiu desenvolver um quadro de tomada de decisão com base nas teorias de effectuation e inovação aberta, capaz de apoiar gestores na criação de novas organizações dedicadas à gestão da inovação aberta.

Experiences in the assessment of the requirement management process

The focus of this paper is to outline the practical experiences and the lessons learned derived from the assessment of the requirements management process in two industrial case studies. Furthermore this paper explains the main structure of an alternative assessment approach that has been used in the appraisal of the two case studies. The assessment approach helped us to know the current state of the organizational requirement management process. We have to point out that these practical experiences and the lessons learned can be helpful to reduce risks and costs of the on-site assessment process.

Assessment of the requirement management process using a two-stage questionnaire

This research advocates the idea that although requirements management process is not carried out in many organizations there is some people within the organization that perform some requirements management practices. However, these practices are usually not documented and as consequence are not spread across the organization. This paper proposes an assessment methodology based on a two-stage questionnaire to identify which practices of the requirements management process are performed but not documented, which practices require to be prioritized and which are not implemented due to bad management or unawareness. In order to validate the assessment methodology, the questionnaire was applied to an industrial case study.

Determining practices achievement in the requirement management process using a two-stage questionnaire

This paper aims to obtain a baseline snapshot of the requirement management process using a two-stage questionnaire to identify both performed and non-performed CMMI practices. The questionnaire proposed in this paper may help with the assessment of the requirement management process, provide useful information related to the current state of the process, and indicate those practices that require immediate attention with the aim of begin a Software Process Improvement program.

Highway safety management process guidelines.

DOT HS 803 565.

Highway safety management process - evaluation manual.

Mode of access: Internet.