930 resultados para Food Marketing
Resumo:
We examined how international food price shocks have impacted local ination processes in Brazil, Chile, Colombia, Mexico, and Peru in the past decade -- Using impulse-response analysis coming from cointegrated VARs, we wind that international food ination shocks take from one to six quarters to pass through to domestic head-line ination, depending on the country -- In addition, by calculating the elasticity of local prices to an international food price shock, we found that this pass-through is not complete -- We also take a closer look at how this type of shock affects local food and core prices separately, and asses the possibility second round effects over core ination stemming from the shock -- We wind that a transmission to headline prices does occur, and that part of the transmission is associated with rising core prices both directly and through possible second round effects, which implies a role for monetary policy when such a shock takes place -- This is especially relevant given that international food prices have recently been on an upward trend after falling considerably during the Great Recession
Resumo:
The Rabinovitz/Rabb family arrived in Boston from Russia in the 1890s. Around 1914 they founded Economy Grocery Stores, which became Stop & Shop in 1946. In addition to building their grocery company into a successful business, the family is known for its philanthropy and active involvement in the Jewish community. The collection contains materials relating to the Rabb family and to the business operations of Stop & Shop until 1989. The materials in this collection include historical sketches, newspaper clippings, press releases, correspondence, memoranda, minutes, reports, advertisements, certificates, speeches, interviews, films, and photographs.
Resumo:
O consumo de alimentos processados tem crescido mundialmente e esse aumento tem sido relacionado em parte, pelas estratégias de marketing utilizadas pelas indústrias alimentícias que tem como objetivo aumentar as vendas e expandir o mercado consumidor. Segundo documento Recomendações da Consulta de Especialistas da Organização Pan-Americana da Saúde sobre a Promoção e a Publicidade de Alimentos e Bebidas Não Alcoólicas para Crianças nas Américas, a publicidade televisiva é a forma mais utilizada de marketing de alimentos para crianças e está associada a maior preferência e aumentos nos pedidos de compra de alimentos e bebidas com elevado teor de gordura, açúcar e sal. No âmbito da discussão mais recente sobre a possível influência da propaganda de alimentos na epidemia mundial de obesidade e doenças crônicas, o governo brasileiro, por meio da Agência Nacional de Vigilância Sanitária (ANVISA), formulou uma proposta de Regulamento Técnico que normatiza os termos das atividades publicitárias e que se concretizou na Resolução da Diretoria Colegiada n 24 de 2010 (RDC24/2010). Logo após sua publicação, grupos de interesse empresarial entraram na justiça e obtiveram diversas liminares que suspenderam a aplicação da RDC 24/2010 com base em parecer contrário da Advocacia Geral da União (AGU). O debate sobre ações regulatórias no campo da alimentação e nutrição como estratégia de controle e prevenção da obesidade envolve diversos atores sociais e opiniões bastante distintas e antagônicas, principalmente quando se trata dos argumentos do grupo de indivíduos que acredita na regulamentação da publicidade como uma forma de promover a saúde versus os argumentos contrários dos setores econômicos ligados ao tema a ser regulado. Neste sentido, este trabalho teve a intenção de descrever como e por que, neste processo, algumas práticas se estabeleceram no cotidiano das instituições e identificar os embates, argumentos e conflitos de interesses que apareceram nas discussões a respeito da formulação da resolução. Para isso, foi feita, primeiramente, análise documental de todo o processo de formulação, através de arquivos institucionais, documentos, pareceres, relatórios, entre outros. Posteriormente, foram identificados e caracterizados os sujeitos que participaram do processo e em seguida, realizadas entrevistas semi-estruturadas com atores chaves. Foram encontradas duas teses centrais no debate em torno da formulação da resolução: a primeira, se o Estado deve estabelecer uma regulamentação sobre publicidade de alimentos e a segunda diz respeito à competência legal da ANVISA em exercer o papel regulador sobre a propaganda de alimentos. As disputas em torno destas duas teses e os argumentos que se apresentaram para defendê-las são evidentemente incomensuráveis entre si, não havendo esperança de acordo entre as partes. O caso descrito elegeu a ANVISA como o território da disputa e a aparente maioria no jogo democrático desta arena mostrou-se ineficaz diante da captura pelo questionamento da pertinência desta Agência para função de regular a publicidade de alimentos.
Resumo:
La realidad actual de las empresas colombianas, incluye un reto importante, los vigentes Tratados de Libre Comercio, que pueden convertirse en una amenaza u oportunidad para las empresas nacionales. Es por ello, que el presente documento, describe la investigación, resultados y recomendaciones consecuentes al programa de consultoría realizado junto al Centro de Innovación y Desarrollo Empresarial (CIDEM) de la Universidad del Rosario y sus consultores expertos, para apoyar y preparar Pequeñas y Medianas Empresas como Inversiones Sanco, a enfrentarse a las nuevas oportunidades de negocio, que representa el Tratado de Libre Comercio con Estados Unidos, a través de recomendaciones y planes de mejora que la empresa puede implementar y que buscan aumentar su nivel competitividad para enfrentarse a sus competidores nacionales y extranjeros.
Resumo:
Let 0 denote the level of quality inherent in a food product that is delivered to some terminal market. In this paper, I characterize allocations over 0 and provide an economic rationale for regulating safety and quality standards in the food system. Zusman and Bockstael investigate the theoretical foundations for imposing standards and stress the importance of providing a tractable conceptual foundation. Despite a wealth of contributions that are mainly empirical (for reviews of these works see, respectively, Caswell and Antle), there have been relatively few attempts to model formally the linkages between farm and food markets when food quality and consumer safety are at issue. Here, I attempt to provide such a framework, building on key contributions in the theoretical literature and linking them in a simple model of quality determination in a vertically related marketing channel. The food-marketing model is due to Gardner. Spence provides a foundation for Pareto-improving intervention in a deterministic model of quality provision, and Leland, building on the classic paper by Akerlof, investigates licensing and minimum standards when the information structure is incomplete. Linking these ideas in a satisfactory model of the food markets is the main objective of the paper.
Resumo:
Shipping list no.: 94-0039-P.
Resumo:
Major factors influencing food development and food marketing strategies in global market places at present can be attributable to the changing age structure of the population. The significant shifts in global age structure will inevitably lead to the number of people aged 60 reaching an all-time high of one billion by the year 2020. The rapidly growing population of ageing people globally represents a large, neglected and very much under-developed category within the Food Industry. The primary focus of this study was the integration of knowledge creation techniques at early NPD stages, for the development of market-oriented new health promoting foods for the ageing population. The methodology of this study was centered on an exploratory sequential mixed methods strategy. Stage one of the study involved in-depth semi-structured interviews with 16 Stakeholders to facilitate the need identification stage of the NPD process. The main outputs identified were the need for: the fortification of foods for a preventative nutrition approach, the development of foods that targeted age-related conditions such as cognitive, heart, gut and bone health, the integration of ageing compensatory packaging adaptations and the creation of marketing messages with an active lifestyle message. Stage two consisted of a market-oriented computer assisted NPD technique, a user centered design interaction (UCD) to integrate consumers as co-creators throughout the idea generation stage of the NPD process. The most important product attributes identified in this stage included: products targeted at brain and cognitive health, liquid based beverages, easy to use packaging with environmentally friendly elements, simplistic marketing with a clear focus on health not age and realistic health claims constructed with consumer friendly terminology. Finally, Stage three used an abbreviated means-end chain (MEC) analysis to complete the concept development stage of the NPD process. This stage identified commercial information that could be used by food firms for the development of positioning and communication strategies. Equally, the information generated could be of high strategic importance to governments, policy makers, health professionals and medical professionals. The values and goals listed in this stage included: better overall health, active lifestyle, optimum nutrition and wellbeing feelings. Overall, this research illustrated that knowledge creation techniques can assist firms in the development of market-oriented health promoting foods for the ageing population.
Resumo:
Inserido no âmbito do Projeto Europeu “My Food My Medicine” (Meu Alimento Meu Medicamento), que tem como ideia base o conselho de Hipócrates de que a nossa alimentação deve ser o nosso medicamento, realizou-se um Trabalho de Projeto de formação sobre a manutenção da saúde através da promoção de uma alimentação saudável e pela recuperação do uso de receitas tradicionais/caseiras de medicamentos naturais usados ancestralmente na resposta aos distúrbios de saúde mais comuns. Objetivos Gerais: O principal objetivo do projeto é levar os participantes a compreender os princípios e receitas da medicina tradicional e natural, as características dos ingredientes e os seus benefícios para a saúde. Metodologia: Elaboração de um projeto de formação com materiais educativos, testados pela sua aplicação, e realização de questionários a formadores e formandos. Resultados: Verificou-se algum conhecimento por parte dos formandos de grande parte das receitas de remédios caseiros, embora por vezes com alguma desconfiança da sua eficácia, acreditamos terem ficado com intenção de usar a maior parte das receitas expostas pela sua facilidade de elaboração e pela valorização crescente da tradicionalidade e ancestralidade, julgamos desta forma poder ter contribuído para a promoção e manutenção da saúde; Abstract: As part of the European Project "My Food My Medicine” which has as its central idea the Board of Hippocrates that our food should be our medicine i.e., a healthy diet is the foundation of a healthy life, this report presents an educational project about the maintenance of health through the promotion of healthy eating that is reflected also by the use of natural medicines based on homemade/traditional recipes used ancestrally that respond to the most common health disorders. Objectives: Take the participants to understand the basic principles and the recipes of traditional medicine, the characteristics of the ingredients and their health benefits. Methodology: Development of an educational project and educational materials, tested trough out its implementation, and conducting questionnaires to trainers and trainees. Results: The objective was accomplished. It was found some familiarity on the part of the graduates of most recipes for home remedies although sometimes with some distrust of their validity. The schooling contributed to health promotion. The trainees demonstrated the intention to use the recipes exposed as a way to maintain a healthy life.
Resumo:
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Resumo:
Some recipes use liquor as an ingredient.