Convenio Minercol Ltda - Artesanías de Colombia. Programa Nacional de Joyería. Talleres pensamiento y creatividad.

32 hojas : Cuadros.

[Resumen de Taller de Creatividad para la Diversificación. El Retiro. Antioquia].

23 hojas : ilustraciones, fotografías.

Informe de talleres de creatividad en empaques y embalajes con Artesanos participantes en Expoartesanías 2003.

78 hojas : ilustraciones, cuadros.

Capacitación para la elaboración de artesanías en tagua; Taller de creatividad, Municipio de Tumaco, Nariño, agosto de 2003.

45 hojas : Fotografías.

Diseño y desarrollo de producto : taller de creatividad.

5 hojas.

The emotional structure of the advertising message in radio

Radio advertising is suffering from a remarkable crisis of creativity as it has yet not found its role in a radio model based on voice locution and information genres. This article suggests the need for implementing a peripheral or heuristic strategy to attract and hold listeners’ attention. Within this framework, the narration and scene representation are proposed as suitable persuasion techniques. The objective is to design a useful conceptual tool for an efficient creative conception of narration at the service of certain commercial strategy. First, the concept of narrative persuasion is grounded according to the possibilities of the sound code. Second, the keys of scene representation and commercial strategy (brand, product, advantage, benefit and target) within the sound message are presented. And third, these keys are articulated in a model. This model is pre-tested by means of analyzing eight different case-radio ads.

Uso del arte y de la creatividad en las terapias psicosociales. Estudio y valoración de resultados de la utilización de la fotografía con pacientes con un trastorno grave y crónico

This article will reveal the experiment and the subsequent investigation work carried out with patients having chronic and severe mental illness at the Creativity and Rehabilitation Workshop of the Mental Health Service at the Health Department no. 12 of the Hospital Francisco de Borja of Gandia, Spain. The course focuses on patient training in the use of photography and image as a means of expression and as a part of psychosocial therapies to improve patients’ quality of life in front of the society. In addition, it tries to enhance the analytic capacity of the patient not only with regards to the photography aesthetically, but also personally. There are many international scientific surveys backing up the knowledge and use of Artistic and Creative Therapy in chronic patients; however, these activities are seen as pioneering actions in Spain given the current health structure, which includes few national psychiatric centers developing them continuously and being temporally monitored. This experiment demonstrates that photography significantly improves the quality of life of chronic patients and motivates them socially to communicate themselves through art, just as it helps them using creativity as a tool for social action.

The discursive capacity of graphic design

The relationship between rhetoric and graphic design is presented in this article. The comparison between a classical orator and a graphic designer, between a discourse and a piece of design comes from the connections between with the communication and creativity. We will see how an application of the fundamentals of rhetoric can open new doors to the professional practice, the education of graphic design and the same theory of the rhetoric of the image.By the analysis of a design is exemplified the points of union that show how the arguments, operations, figures of discourse and rhetorical phases are present in the creative process of graphic design and how designers, perhaps unconsciously, use techniques that were traditional. In other words, graphic design is a rhetorical construction.There is then a transposition of a discourse model created by linguistic signs to a discourse model consists of visual and typographic signs, causing design is seen as a discursivediscipline that goes beyond the aesthetic component.

The Rhetorical Construction of Corporate Logos

This research is set in the context of today’s societies, in which the corporate visual symbology of a business, corporation or institution constitutes an essential way to transmit its corporate image. Traditional discursive procedures can be discovered in the development of these signs. The rhetorical strategies developed by the great classical authors appear in the logo-symbols expressing the corporate values of today’s companies. Thus, rhetoric is emerging once again in the sense it had many centuries ago: A repertory of rules that, paradoxically, standardizes the deviations of language and whose control is synonymous with power. The main objective of this study is to substantiate the rhetorical construction of logos using as a model of analysis the classical process of creating discourse. This involves understanding logos as persuasive discourses addressed to a modern audience. Our findings show that the rhetorical paradigm can be considered as a creative model for the con­struction of an original logo consistent with a company’s image.

Cartilla Una buena estrategia publicitaria

Desarrollo empresarial y creación de empresa

Estudio comparativo de la creatividad de dos grupos de estudiantes de preparatoria.

Tesis (Maestría en Enseñanza Superior) UANL

Una aportación metodológica para desarrollar la creatividad en el diseño arquitectónico

Tesis (Maestría en Ciencias con Especialidad en Diseño Arquitectónico) UANL

Modelo de evaluación de eficiencia publicitaria en el mercado consumidor análisis de impacto publicitario por Alba Anayence González López

Tesis (Maestría en Administración de Empresas con Especialidad en Mercadotecnia) U.A.N.L.

Análisis sobre la importancia del desarrollo de la autoestima y la creatividad en estudiantes de la Universidad Autónoma de Nuevo León una propuesta

Tesis (Maestría en Psicología Laboral) U.A.N.L.

Estrategias para estimular la creatividad en las aulas de diseño [por] Pedro Mario Salinas Elizondo

Tesis (Maestría en Artes con Especialidad en Educación en el Arte) U.A.N.L.