Identifying New Business Opportunities and Customer Value Creation: Case Vuosaari

Previously conducted research projects in the field of logistics services have emphasized the importance of value added services in customer value creation. Through value added services companies can extend their service portfolio and gain higher customer satisfaction and loyalty. In more general level service marketing has been recognized to be challenging due the intangible nature of services. This has caused issues in pricing and value perceptions. To tackle these issues scholars have suggested well–managed customer reference marketing practices. The main goal of this research work is to identify shortages in the current service offering. Additionally, the focus is on, how these shortages can be fixed. Due the low capacity utilization of warehouse premises, there is a need to find the main factors, which are causing or affecting on the current situation. The research aims to offer a set of alternatives how to come over these issues. All the potential business opportunities are evaluated and the promising prospects are discussed. The focus is on logistics value added services and how those effect on route decisions in logistics. Simultaneously the aim is to create a holistic understanding of how added value and offered services effect on logistics centralization. Moreover, customer value creation and customer references’ effectiveness in logistics service marketing are emphasized in this project. Logistics value added services have a minor effect on logistics decision. Routes are chosen on a low–cost basis. However, it is challenging to track down logistics costs and break those down into different phases. Customer value as such is a difficult concept. This causes challenges when services are sold with value–based principles. Customer references are useful for logistics service providers and this should be exploited in marketing. Those reduce the perceived risk and give credibility to the service provider.

Para uma pedagogia do reconhecimento: da concriação à pratica vocativa

Esta dissertação assume, na sua maior abrangência, a feitura de uma articulação entre a sustentação originária e constitutiva do ser humano, a manifestação concreta do sentido existencial do ato pedagógico e os seus modos de realização: dialógico, comunitário, personalista e humanista. Neste sentido, a nossa proposta passa inicialmente por uma procura do sujeito através do alcance da pessoa, do homem ao indivíduo (nas suas diversas vicissitudes), até à sua concretização numa consciência pedagógica precursora do agir, do conhecer, do sentir e, fundamentalmente, do ato de “Reconhecer”, este tido, por nós, como o processo fundamentador e fomentador de uma Pedagogia do Reconhecimento. É um percurso inovador na medida em que parte de uma Antropologia Filosófica e de uma Antroposofia, passando pelos meandros processuais da consciência lonerganiana e da fenomenologia buberiana da relação, pretendendo promover, no seu culminar, uma ambiência cultural de pedagogia dialógica inserida num topos comunitário, pressuposta e implicitamente proposta numa Teoria do Reconhecimento, que se situa na geografia disciplinar da Filosofia da Educação, e nas “Dinâmicas das Relações Interpessoais”. Temos, pois, que o seu epílogo é o reconhecimento: como resultado radical e subtil manifestado na intersubjetividade. A Pedagogia do Reconhecimento como concriação e ação vocativa está fundamentada num itinerário de estruturas idiossincráticas de sustentação do modo como “ser-aí” se faz (constrói e realiza). Partiremos da desaxialização do “Eu” tópico (anthropos) para uma estrutura transversal dialógica. Entendemos que toda a vida verdadeira é relação, afirmação buberiana que, só por si, derruba a clássica fronteira tópica e abre espaço à condição dialógica e essencial do fazer do ser humano. O papel do reconhecimento do “outro”, no homem, é um fenómeno de dialogicidade que abole as fronteiras dialéticas da pura argumentação e permite o brotar da reciprocidade; Abstract: This dissertation intends, in its greater scope, to make a link between the original and constitutive support of the human being, the concrete manifestation of pedagogical act's existential sense and its embodiments: dialogical, personalistic, communitarian and humanist. Our proposal initially goes through a search of the Self through the achievement of the person, from Man to the individual (in its various vicissitudes), till its development in a pedagogical conscience that is a precursor of action, knowing, feeling and, fundamentally, of the act of “Recognize”, as a justifying and instigating process of a Pedagogy of Recognition. It is an innovative path in the sense that it initiates itself from a Philosophical Anthropology and from an Anthroposophy and it continues through the procedural intricacies of lonerganian consciousness and buberian phenomenology of relation, intending to promote, in its culmination, a cultural ambience of dialogic pedagogy, inserted in a communitarian topos, presupposed and implicitly proposed in a Recognition Theory, that places itself in the disciplinary geography of Philosophy of Education and in the “Dynamics of Interpersonal Relationships”. Therefore, the epilogue is the recognition: as a radical and subtle outcome, expressed in the intersubjectivity. The Pedagogy of Recognition as co-creation and vocative practice is based on a route of idiosyncratic structures of support of the way in how to be there is done (built and accomplished). We start from the de-axialization of the topic “Self” (anthropos) to a transversal dialogical structure. We defend that all true life is relationship, a buberian statement that all alone drops the topical classical border and makes room for the dialogical and essential condition of doing of the human being. The role of recognition of the “other”, in Man, is a dialogical phenomenon that abolishes the dialectic borders of pure argument and allows the sprouting of reciprocity.

Co-creation of tourism experience: attention, involvement and memorability

Tese de Doutoramento, Turismo, Faculdade de Economia, Universidade do Algarve, 2016