The voyages and travells of the ambassadors sent by Frederick Duke of Holstein, to the Great Duke of Muscovy, and the King of Persia : begun in the year M.DC.XXXIII, and finish'd in M.DC.XXXIX : containing a compleat history of Muscovy, Tartary, Persia, and other adjacent countries : with several publick transactions reaching near the present times : in VII books ;

Mode of access: Internet.

The ambassadors /

Mode of access: Internet.

The divorce of Catherine of Aragon : the story as told by the imperial ambassadors resident at the court of Henry VIII /

"Being a supplementary volume to the author's History of England."

Analogues of Chaucer's Canterbury pilgrimage (April 1386) and his putting-up joust-scaffolds, etc., in West-Smithfield (May 1390) being the expenses of the Aragonese ambassadors for 58 days in England, 21 July to 16 Sept. 1415, including their 4-days' journey from London to Canterbury and back, 31 July-3 Aug. 1415, and the cost of erecting scaffolds, etc., in West-Smithfield for the joust between Don Philip Boyl, knight, of Aragon, and John Asteley, esq., on Jan. 30, 1442, with Henry VI.'s allowances of materials for the said joust.

Mode of access: Internet.

London's Olympic ambassadors:a legacy for public policy implementation

As a contribution to current discussions about securing a legacy from the 2012 Olympic and Paralympic Games, this article considers whether there are lessons for public policy implementation around volunteer involvement. Drawing on the case of the Team London Ambassadors Programme which encompassed 8,000 volunteers during the Games period, the article considers the scope for an expanded role for UK public sector organisations in the recruitment, training and management of volunteers in the future.

Jisc CAN case study: Student Digital Ambassadors for Digital Literacy at London School of Economics

Student Digital Ambassadors for Digital Literacy at London School of Economics case study. Student Ambassadors for Digital Literacy (SADL) is a programme coordinated by Learning Technology and Innovation and LSE Library and open to LSE undergraduate students. It has been running since 2013, when it started as a pilot in two academic departments. LSE is a specialist social science institution, research led with a relatively small undergraduate population (approximately 4500 students). Students study across the social sciences in quantitative subjects such as economics, maths and statistics, and qualitative subjects such as social policy, international history and anthropology. The student population is highly international and LSE has an excellent rating for graduate employment. LSE Students Union offer support and promote SADL which aims to develop students digital literacies, but provides an opportunity to understand more about what their needs might be.

Entrepreneurship and family firms : a case study in growth and survival

Entrepreneurial marketing has gained popularity in both the entrepreneurship and marketing disciplines in recent times. The success of ventures that have pursued what are considered non-traditional marketing approaches has been attributed to entrepreneurial marketing practices. Despite the multitude of marketing concepts and models, there are prominent venture successes that do not conform to these and have thus been put in the ''entrepreneurial'' box. One only has to look to the ''Virgin'' model to put this in context. Branson has proven for example that not ''sticking to the knitting'' can work with the ways the Virgin portfolio has been diversified. Consequently, an entrepreneurial orientation is considered a desirable philosophy and has become prominent in such industries as airlines and information technology. Miles and Arnold (1991) found that entrepreneurial orientation is positively correlated to marketing orientation. They propose that entrepreneurial orientation is a strategic response by firms to turbulence in the environment. While many marketing successes are analysed in hindsight using traditional marketing concepts and strategies, there are those that challenge standard marketing textbook recommendations. Marketing strategy is often viewed as a process of targeting, segmenting and positioning (STP). Academics and consultants advocate this approach along with the marketing and business plans. The reality however is that a number of businesses do not practice these and pursue alternative approaches. Other schools of thought and business models have been developing to explain differences in orientation such as branding (Keller 2001), the service-dominant logic (Vargo and Lusch 2004) and effectuation logic (Sarasvathy 2001). This indicates that scholars are now looking to cognate fields to explain a given phenomenon beyond their own disciplines. Bucking this trend is a growing number of researchers working at the interface between entrepreneurship and marketing. There is now an emerging body of work dedicated to this interface, hence the development of entrepreneurial marketing as an alternative to the traditional approaches. Hills and Hultman (2008:3) define entrepreneurial marketing as ''a spirit, an orientation as well as a process of passionately pursuing opportunities and launching and growing ventures that create perceived customer value through relationships by employing innovativeness, creativity, selling, market immersion, networking and flexibility.'' Although it started as a special interest group, entrepreneurial marketing is now gaining recognition in mainstream entrepreneurship and marketing literature. For example new marketing textbooks now incorporate an entrepreneurial marketing focus (Grewal and Levy 2008). The purpose of this paper is to explore what entrepreneurial approaches are used by entrepreneurs and their impact on the success of marketing activities. Methodology/Key Propositions In order to investigate this, we employ two cases: 42Below, vodka producers from New Zealand and Penderyn Distillery, whisky distillers from Wales. The cases were chosen based on the following criteria. Firstly, both companies originate from small economies. Secondly, both make products (spirits) from locations that are not traditionally regarded as producers of their flagship products and thirdly, the two companies are different from each other in terms of their age. Penderyn is an old company established in 1882, whereas 42Below was founded only in 1999. Vodka has never been associated with New Zealand. By the same token, whisky has always been associated with Scotland and Ireland but never been with Wales. Both companies defied traditional stereotypes in marketing their flagship products and found international success. Using a comparative a case study approach, we use Covin and Slevin's (1989) set of items that purport to measure entrepreneurial orientation and apply a qualitative lens on the approaches of both companies. These are: 1. cultural emphases on innovation and R&D 2. high rate of new product introduction 3. bold, innovative product development 4. initiator proactive posture 5. first to introduce new technologies and products 6. competitive posture toward competitor 7. strong prolictivity for high risk, high return projects 8. environment requires boldness to achieve objectives 9. when faced with risk, adopts aggressive, bold posture. Results and Implications We find that both companies have employed entrepreneurial marketing approaches but with different intensities. While acknowledging that they are different from the norm, the specifics of their individual approaches are dissimilar. Both companies have positioned their products at the premium end of their product categories and have emphasised quality and awards in their communication strategies. 42Below has carved an image of irreverence and being non-conformist. They have unashamedly utilised viral marketing and entered international markets by training bartenders and hosting unconventional events. They use edgy language such as vodka university, vodka professors and vodka ambassadors. Penderyn Distillery has taken a more traditional approach to marketing its products and portraying romantic images of age-old tradition of distilling as key to their positioning. Both companies enjoy success as evidenced by industry awards and international acclaim.

Em nome do pai, do filho e do poder joanino: Portugal e a Santa Sé na primeira metade do século XVIII

Esta tese tem como propósito analisar as relações político-diplomáticas entre Portugal e a Santa Sé na primeira metade do século XVIII, tendo como principal problemática o corte das relações diplomáticas entre as duas cortes -, ocorrido entre 1728-1731. O episódio resultou, no nível mais imediato, da recusa de Roma em conceder paridade a Portugal diante das outras cortes europeias, negando a ascensão do núncio apostólico Vicente Bichi, ao título de cardeal. Tal política inseria-se em uma linguagem diplomática tradicional, para a qual Roma permanecia o centro da cristandade e distribuidora de privilégios. A opção de D. João V em manter-se fiel a uma linguagem tradicional não o impediu de se apropriar e de utilizar uma linguagem moderna, expressão compartilhada pelos loci de poder setecentistas, representados pelas monarquias que se consolidavam na França, na Inglaterra, na Áustria, na Prússia e até na Rússia, operando a partir de uma razão de Estado, a linguagem diplomática moderna, que configurou o tabuleiro político europeu entre os congressos de Utrecht e de Viena. Linguagem esta que fora traduzida pelos embaixadores ou chefes de missão portugueses, o que permitiu a participação de Portugal nas grandes decisões do período e consolidou a política de privilégio de D. João V, consagrando o monarca Fidelíssimo e, consequentemente, o reino português numa Europa em transformação.

"Legatorum facta": la ejemplaridad de los embajadores romanos

Dossier monográfico: Puesta en escena y escenarios en la diplomacia del mundo romano

A educopédia e os embaixadores: estrangeiros em cena nas escolas públicas do município do Rio de Janeiro

A presente pesquisa tem como objetivo suscitar questões acerca da tríade política, currículo e tecnologia nas escolas públicas do Município do Rio de Janeiro. Os objetos de estudo são uma plataforma online, chamada Educopédia, e os professores da Rede que se candidatam à função de Embaixadores da Educopédia. Discuto a plataforma e os professores Embaixadores como estrangeiros, tal como utiliza Bhabha (2013) para discutir sujeitos diaspóricos e o irrompimento do novo nos processos de tradução cultural. Assim, em diálogo com os autores Stephen Ball, Homi Bhabha, Jacques Derrida, Arjun Appadurai e Ernesto Laclau, discuto a Educopédia e seus Embaixadores, tomando-os como estrangeiros nos processos de produção curricular, contribuindo para o irromper do novo que não se caracteriza por um ineditismo de sentidos, ideias, concepções, mas sentidos híbridos num contexto político marcado pela articulação entre currículo e tecnologia como indicativo de qualidade. Entendo esse movimento de articulação, que se performatiza com a participação dos estrangeiros, como tecno-curricular em que a tecnologia promove fissuras nas concepções do currículo. Defendo uma perspectiva de currículo entendido como processo de enunciação cultural, produção de sentidos que se hibridizam em função das disputas por significação, numa política que é cíclica, não verticalizada, que transita e é traduzida em todos os espaços, produzindo múltiplos significados sobre as possibilidades da tecnologia para o processo de ensino-aprendizagem

A linguagem do espaço em Henry James: a fase madura

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)