Marketing a Mobile Application in a Highly Competitive Global Marketplace

The purpose of this research was to study the marketing of mobile applications. The main objective was to find out what are the most efficient ways of marketing to increase the sales for a mobile application within a highly competitive marketplace. The marketplaces, app stores, are studied from the perspective of size, ease of entry, competition and customers and their purchasing process. The study also includes research on what are some of the main marketing methods used in mobile app marketing in general. The study consists of two parts, theoretical and empirical research. Theoretical research was done by studying past scientific research on the chosen subjects. As the subject is very new, the research was also extended to other publications from the field of mobile technology. The empirical part was done through interviews and empirical experiments with a case-company, which were used to answer the main objective of this study. These experiments showed that the chosen methods of mobile app marketing, app store optimization, localization and selected social media marketing activities, created the most sales when used together. Positive results were seen also when the activities were conducted by themselves, but together they were able to push the case company to their all time best results. However the key to succeeding and hitting high positions in the app store rankings would most likely require creating a solid marketing strategy, trying out other marketing activities alongside the ones used here, without forgetting to stay on top of mobile technology trends.

Yrityksen raportointitehtävien keskittäminen palvelukeskukseen, case-tutkimus

Pro Gradu –tutkielman tarkoituksena on ollut selvittää tämän hetken yritysmaailman yhtä keskeisintä aihetta, tehtävien keskittämistä palvelukeskukseen. Yrityksen tekemään päätökseen ovat vaikuttaneet useat eri tekijät, joista kiristyvä kilpailu ja toimintaympäristön muutokset ovat olleet merkittävimmät. Muutosprosessin läpivieminen vie aikaa ja siihen tulisi valmistautua huolella, sillä prosessiin liittyy useita eri vaiheita. Toimintojen organisointi ja muutosjohtaminen muodostavat tutkimuksen teoriapohjan. Tutkimus on laadullinen tutkimus, jonka aineisto on kerätty haastatteluiden ja havainnoinnin avulla. Tutkimus tehtiin eräässä kansainvälisessä yrityksessä, sen yhden liiketoiminta-alueen ja yhden toimintayksikön osalta. Tutkimustuloksista voitiin havaita, että tehtävien keskittäminen palvelukeskukseen koostui useasta vaiheesta. Se koettiin hyväksi ja onnistuneeksi toimintatavaksi. Tehtävien keskittämisprosessiin liittyy hyötyjä ja haasteita, näiden osalta tutkimustuloksissa löytyi yhteneviä tekijöitä aiempien tutkimusten ja kirjallisuusmateriaalin kanssa. Tutkimustulokset osoittivat, että muutosjohtaminen noudatteli tunnettua vaiheistusmallia. Muutosjohtamiseen liittyy merkittävästi ihmisten ja organisaation käyttäytyminen, joka vaikuttaa muutosprosessin onnistuneeseen läpiviemiseen. Ihmiset kokevat muutoksen eri tavoin ja aluksi vastustavat uutta tilannetta.

Key Turning

As part of the Official Opening of Brock University, General Vanier unlocked the main doors to the Glenridge Campus with a golden key. It is interesting to note that the Governor General did not proceed to push open the doors, citing "that [it] was not in the script". Instead Madame Vanier instictively pushed open the doors herself moments later. The man just visible in the right edge of the photo is E. R. Davey, chairman of the property and building committee of the Brock University Founders' Committee. The Governor General can be seen turning the key.

Pushing Off

Women's eight getting ready to push off form the dock.

1,1-enediamines and β-substituted enamines in heterocyclic synthesis

The work in this thesis mainly deals with l,l-enediamines and ~ -substituted enamines (push-pull olefines) and their reactions, leading to the formation of a number of heterocycles. Various ~-substituted enamines were prepared by a 'one pot synthesis' in which a l,l-enediamine presumably acts as an intermediate. These enamines, various substituted crotonamides and propenamides, were made by using two different orthoesters, various secondary and primary amines and cyanoacetamide. Their structures, mechanism of formation and geometry are discussed. A synthetic route to various unsymmetrically substituted pyridines was examined. Two substituted pyridinones were obtained by using two different ~-substituted enamines and cyanoacetamide. In one case a dihydropyridine was isolated. This dihydropyridine, on heating in acidic conditions, gave a pyridinone, which confirmed this dihydropyridine as an intermediate in this pyridine synthesis. A new synthetic method was used to make highly substituted pyridinones, which involved the reaction of l,l-enediamines with the ~-substituted enamines. A one pot synthesis and an interrupted one pot synthesis were used to make these pyridinones. Two different orthoesters and three different secondary amines were used. Serendipitous formation of a pyrimidinone was observed when pyrrolidine was used as the secondary amine and triethyl orthopropionate was used as the orthoester. In all cases cyanoacetamide was used as the carbon acid. This pyridine synthesis was designed with aI, l-enediamine as the Michael donor and the ~ -substituted enamines as Michael acceptors. Substituted ureas were obtained in two cases, which was a surprise. Some pyrimidines were made by reacting two substituted enamines with two different amidines. When benzamidine was used, the expected pyrimidines were obtained. But, when 2-benzyl-2-thiopseudourea (which is also an amidine) was used, of the two expected pyrimidines, only one was obtained. In the other case, an additional substitution reaction took place in which the S-benzyl group was lost. An approach to quinazolone and benzothiadiazine synthesis is discussed. Two compounds were made from 1, I-dimorpholinoethene

"Welcome to my life" : the experiences of single mothers who are the recipients of multiple state provided benefits

Abstract This research takes the lens of social reproduction as a starting point for an examination of the effects of recent social welfare reforms on the lives o.fsingle mothers. As the cumulative effects o.f diminishing state provided benefits take hold, tensions are heightened as single mothers internalize the insecurity of earning an income in 11 capitalist labour market, while trying to carry out all that is involved in social reproduction with inadequate means of survival. Through interviewing single mothers who are the recipients of mUltiple state provided benefits (social assistance, student loans, subsidized housing and subsidized childcare), this thesis illuminates the cOl1linued regulation of women in an effort to assure that social reproduction is occurring at the lowest cost possible. State provided benefits are set lip in such a way that it is near impossible for single mothers to make ends meet without entering the labour force or entering into co-residential relationships. This push towards the labour force and/or marriage via punitive welfare policies illuminates the devaluation of the labour that is done at home. Through interviewing 5 single mothers, I will demonstrate the extensive labour that goes into maintaining their households. In addition .J case managers are interviewed. The employees of social assistance, subsidized hOllsing, subsidized childcare and student loans, have much agency in deeming who is worthy of receiving benefits. The employees of these agencies have the ability to make these women's lives easier or more complicated by how the workers interpret the policy regulations. Social policies are of paramount importance in the quest for women's equality and thus have consequences for how women's daily lives are organized. The rules and regulations that govern the individual policies are complex and bureaucratic and have implications for the ways in which women must organize their lives in order to survive. The shifts in social policy have been guided by neo-liberal assumptions with a focus on individual responsibility and a market-modeled welfare state. The caring work that is involved in raising children to be productive in a capitalist society is ignored or devalued in current policies. The emphasis in each polic.:v is on getting women who receive benefits into the paid work force, with little facilitation or investment into the caring work these women do on a daily basis that in turn supports capitalism. Policies, such as social assistance, subsidized housing, subsidized childcare and student loans, are set up in such a way that ignores the reality of women's day-to-day lives and devalues the necessary work done at home. It takes an abundance of labour and strategizing for women to seek out necessary means of survival, labour that is amplified when a woman is dealing with mUltiple slate provided benefits.

An analysis of students' travel motivations and images of China as a tourist destination

Despite China's rapid growth in inbound tourism, the nature of its Canadian tourist market has been insufficiently studied. In response to this need, the objectives of this study are to identify China's destination image in Canadian students' minds, their possible internal motivations for visiting China as well as examining demographic influences on people's destination image formation. The study reviews image formation process and travel motivation categorisation, discusses their relationship, and implements Baloglu and McCleary's (1999) perceptual and affective image formation model and "push and pull factors" theory as its framework. A self-administered survey was applied to 424 undergraduate students in a Canadian university in early 2004. Exploratory factor analyses were conducted to identify perceived images and travel motivation. Summated means were calculated to illustrate the affective attitudes. A series of f-test and ANOVA tests were employed to examine the influence of demographics. An open-ended question format was adopted to analyse other images, motivations and visitation barriers that students may have. Findings demonstrate that cultural and natural attractions are the predominant image which the Canadian students have of China'; some stereotypes and negative images still influence the students' perception; travel service quality is largely unknown; increasing knowledge and seeking excitement and fun are the significant motivators in the likelihood of the Canadian students choosing to visit China; and personal interests may be a factor that significantly influences an individual's destination image and travel motivation. Raising awareness and increasing familiarity through promotion are suggested as methods to create a positive destination image of China.

Effects of age on learning a spatial motor task in younger and older adults individualizing their knowledge of results schedule

Self-controlled KR practice has revealed that providing participants the opportunity to control their KR is superior for motor learning compared to participants replicating the KR schedule of a self-control participant, without the choice (e.g., yoked). The purpose of the present experiment was two-fold. First, to examine the utility of a self-controlled KR schedule for learning a spatial motor task in younger and older adults and second, to determine whether a self-controlled KR schedule facilitates an increased ability to estimate one’s performance in retention and transfer. Twenty younger adults and 20 older adults practiced in either the self-control or yoked condition and were required to push and release a slide along a confined pathway using their non-dominant hand to a target distance. The retention data revealed that as a function of age, a self-controlled KR schedule facilitated superior retention performance and performance estimations in younger adults compared to their yoked counterparts.

The effects of estimating good vs. poor knowledge of results during acquisition of a spatial motor task

Recent studies have shown that providing learners Knowledge of Results (KR) after “good trials” rather than “poor trials” is superior for learning. The present study examined whether requiring participants to estimate their three best or three worst trials in a series of six trial blocks before receiving KR would prove superior to learning compared to not estimating their performance. Participants were required to push and release a slide along a confined pathway using their non-dominant hand to a target distance (133cm). The retention and transfer data suggest those participants who received KR after good trials demonstrated superior learning and performance estimations compared to those receiving KR after poor trials. The results of the present experiment offer an important theoretical extension in our understanding of the role of KR content and performance estimation on motor skill learning.

Micromorphology of Last Glacial Maximum Grounding line sediments around the Antarctic Peninsula

Sediments recovered from seven Last Glacial Maximum grounding lines sites, around the Antarctic Peninsula, were analyzed using micromorphology. This is the first evidence that grounding line sediments from around the Antarctic Peninsula have complex deformational histories and subglacial origins. It was determined that grounding zone wedge contain multiple units, or diamicton layers, with homogenized boundaries. The multiple diamicton units / layers are due to the accretionary formation of a grounding line wedge. All the sediments were deposited via deformation, and continual reincorporation, homogenization of lower diamicton layers by upper diamicton layers produced what macroscopically appeared to be a single massive diamicton unit. The morainal ridge that was sampled, alternatively, is composed of a single unit, or diamicton layer, that was subglacial in origin and believed to have been pushed out to form a ridge that was subsequently deformed via glacial push.

Sullivan Agent Confesses, [1948]

The National Seaman’s Association was a labour recruiter hiding behind a union-like name. It was run by H.N. McMaster who collected fees from companies and dues from workers. With McMaster in charge, shipping interests could claim that their seamen had a union, but ship-owners were free to push their vessels and their workers to the breaking point. In 1935, the members on the Great Lakes decided to strike. One year later, they created their own union and amalgamated with a Montreal-based independent body to create the Canadian Seamen’s Union headed by a ship’s cook who became a union leader, John Allan Patrick “Pat” Sullivan. By the late 1940s, almost all sailors on Canadian ships were CSU members. Right from its inception in 1936, Communists were prominent among the leaders of the union. Sullivan had been recruited to the Communist party that year and the union had a close rapport with the party. On June 8, 1940, Pat Sullivan was arrested because of his affiliation with the Communist party. He was incarcerated until March 20, 1942. No charges were laid, no bail was set and there was no trial. After his release, Sullivan was elected second vice-president of the Trades and Labour Congress of Canada. In 1943, Percy Bengough was elected as president and Sullivan was elected as secretary treasurer of the TLC while maintaining his role as president of the CSU. On March 14, 1947 Sullivan made a shocking announcement that he was resigning from the CSU and the Labor-Progressive Party. He claimed that the CSU was under the full control of the Communists. Within a month of this announcement, he emerged as the president of the Canadian Lake Seamen’s Union. Ship-owners never really reconciled themselves to having their industry unionized, and in 1946 there was a seamen’s strike in which the union won the eight-hour day. In 1949, the shipping companies had a plan to get rid of the union and were negotiating behind their back with the Seafarers International Union (SIU). In a brutal confrontation, led by Hal Banks, an American ex-convict, the SIU was able to roust the CSU and take over the bargaining rights of Canadian seamen. On July 15, 1948, Robert Lindsay, who was Sullivan’s Welland business agent said that to the best of his knowledge, Sullivan’s outfit, the CLSU, was under the control of some of the Steamship Companies. Lindsay had heard that there was a movement to get rid of Bengough of the Trades and Labour Congress as well as elements of the CSU. He also had heard that the CLSU wanted to affiliate with the American Federation of Labor. Lindsay’s allegations raised the questions: Were the ship-owners powerful enough to oust Percy Bengough because he supported the seamen? Could the CLSU get an affiliation with the American Federation of Labor? and Would the American Federation of Labor actually affiliate with a union that was siding with employers against a locked-out union?

Letter to S.D. Woodruff from Dexter Deverardo

Letter to S.D. Woodruff from Dexter Deverardo regarding the need to push harder in the coming season or the public will not be satisfied. He also states that he is not blaming Mr. Woodruff that the contractors did so little. There is a hole in the centre of this letter which affects text slightly, Feb. 25, 1856.

Le diagnostic prénatal ou un bébé « normal » svp !

Le désir d’avoir un enfant est universel. Les récentes avancées en génétique ont donné naissance au test génétique prénatal. Le diagnostic prénatal classique ou préimplantatoire permet de déceler des anomalies au stade foetal ou préembryonnaire. Ce type de test génétique est offert aux parents « à risque » de donner naissance à un enfant atteint d’une maladie génétique grave cependant la demande est grandissante auprès des autres couples. Il y a diverses pressions (directes ou indirectes) qui poussent les parents à recourir à ce type d’examen. La pression de la société et même l’État pousse les parents à se soumettre au test qui est une source importante de stress. La pression établit une normativité et renforce les préjugés envers les handicapés et influence la prise de décision des parents face au résultat. L’équipe médicale exerce une influence et le sentiment de culpabilité de mettre un enfant malade au monde hante les parents. Bien que les progrès de la génétique ont plusieurs avantages comme de permettre à des couples qui sans le dépistage prénatal n’auraient pas eu d’enfant la liberté de procréer doit rester au premier plan.

La réinvention de la maternité dans l'oeuvre de Nancy Huston

Le principal objectif de ce mémoire est l’étude de l’inscription de la maternité dans L’empreinte de l’ange, La virevolte et Prodige de Nancy Huston. Les trois romans précités constituent mon corpus de base. Néanmoins, des allusions à d’autres écrits de l’auteure, notamment à Journal de la création, donneront une plus grande profondeur à l’analyse, car on ne peut ni écarter les traces du thème de la maternité dans ses autres textes ni mésestimer l’influence de l’expérience de l’auteure sur son œuvre. Dans la foulée de la réflexion féministe contemporaine sur la maternité et faisant recours, selon le besoin, à la Nouvelle Histoire et à la psychanalyse, pour éclairer le contexte sociohistorique et le non-dit des textes, nous essaierons de dégager la singularité de l’écriture hustonienne en ce qui concerne ses idées sur la maternité. En effet, Nancy Huston s’inscrit dans la lignée d’écrivaines qui ont contribué à redéfinir l’identité féminine dans la fiction contemporaine en esquissant, à travers ses romans et essais, une multiplicité d’expériences féminines, toutes différentes, bien que plus ou moins soumises aux valeurs sociales dont l’auteure mesure la force. Nous abordons notre analyse par une mise en contexte historique, culturelle et éthique de la maternité. En effet, comme le thème de la maternité est omniprésent dans le discours social passé et contemporain, il est intéressent de voir comment Nancy Huston compose avec les stéréotypes traditionnellement attribués à la mère en suivant les enjeux, les conséquences et les variations de la maternité dans les œuvres à l’étude. Suivront à la mise en contexte historique et théorique les chapitres destinés à l’analyse des œuvres. Le deuxième chapitre portera sur L’empreinte de l’ange dévoilant les perplexités qui naissent d’une maternité non désirée et ombragée par les séquelles d’un passé tragique. Le troisième chapitre, consacré à l’analyse de La virevolte, s’articule autour de la tension entre la création et la procréation. Enfin, le quatrième et dernier chapitre aborde la maternité dans Prodige, roman où il est surtout question du lien entre emprise maternelle et construction de l’identité de la fille. À travers cette analyse, nous verrons comment Nancy Huston déconstruit le lieu commun voulant que la mère soit cet être idéalisé, privé de passions professionnelles et de pulsions artistiques, se dédiant uniquement à la protection et aux soins de l’enfant pour représenter plutôt des mères animées par des sentiments contradictoires, des mères qui se positionnent avant tout comme femmes sans inhiber leurs élans, leurs passions ni leurs tourments.

Successful strategies for the implementation of land reform : a peasants’ account from the Philippines

Entre 1988 et 2008, les Philippines ont mis en oeuvre le Comprehensive Agrarian Reform Program (CARP) qui visait à redistribuer 9 million d‟hectares de terres agricoles aux paysans sans terre. En dépit des échappatoires du programme et d‟une structure sociale très inégale qui freinent sa mise en oeuvre, ce modèle de réforme agraire présente des résultats surprenants alors que 82% des terres ont été redistribuées. Concernant les terres plus litigieuses appartenant à des intérêts privés, Borras soutient que le succès surprenant de plusieurs cas de luttes agraires s‟explique par l‟utilisation de la stratégie bibingka qui consiste à appliquer de la pression par le bas et par le haut afin de forcer la redistribution. Sa théorie cependant ne donne que peu de détails concernant les éléments qui rendent un cas plus ou moins litigieux. Elle ne traite pas non plus de la manière dont les éléments structurels et l‟action collective interagissent pour influencer le résultat des luttes agraires. Dans ce mémoire, nous nous attardons d‟abord à la manière dont certains éléments structurels – le type de récolte et le type de relation de production - influencent le degré de résistance des propriétaires terriens face aux processus du CARP, contribuant ainsi à rendre les cas plus ou moins litigieux. Ensuite nous analysons l‟influence du contexte structurel et des stratégies paysannes sur le résultat de la mise en oeuvre du programme de réforme agraire. Pour répondre à nos deux questions de recherche, nous présentons quatre études de cas situés dans la province de Cebu.