La retroalimentación facial y su efecto en la evaluación de publicidad de humor

La hipótesis de retroalimentación facial planteada por Tomkins en 1962 sustenta que la activación de algunos músculos faciales envía información sensorial al cerebro y se induce entonces una experiencia emocional en el sujeto. Partiendo de dicha teoría y de investigaciones que la sustentan, el presente estudio se propuso confirmar el efecto de la emoción inducida a través de la retroalimentación facial sobre la evaluación de cinco tipos de humor en publicidad. Para ello se realizó un experimento con 60 hombres y 60 mujeres, que fueron asignados aleatoriamente a una de dos condiciones: estimulación de sonrisa –músculos hacia arriba- o inhibición de sonrisa –músculos hacía abajo-, mientras evaluaban 16 imágenes de publicidad de humor. A partir del análisis de los resultados se encontraron diferencias significativas entre las condiciones; en línea con la hipótesis formulada, los participantes expuestos a la condición estimulación de sonrisa –músculos hacía arriba- evaluaron más positivamente los comerciales. También se encontraron diferencias significativas en función del sexo y los tipos de humor evaluados. El estudio ofrece evidencia empírica de la teoría propuesta hace más de medio siglo y su efecto en el ámbito de la publicidad actual.

Humorous health messages : "a fresh approach" for road safety advertising campaigns?

Theoretical Background and research questions/hypothesis: Recently, throughout Australasia, humorous appeals have become implemented increasingly in health advertising despite limited evidence regarding the persuasiveness of different types of humour. Of those studies available which have examined the persuasiveness of humorous messages, the type of humour is often not defined so it is unclear what type of humour is being examined. Speck’s (1991) typology includes five types of humour; comic wit, sentimental humour, satire, sentimental comedy, and full comedy. Each type of humour is based on one or more humour generation processes; namely, incongruity-resolution, disparagement humour, and arousal-safety. It has been acknowledged that more research is needed to determine the relative persuasiveness of these different types of humour and to identify those types which may be most effective for health advertising. The current research explored individuals’ thoughts about, and their responses to some different types of, humorous messages addressing the serious health topic of road safety. Methods: A preliminary qualitative, study was conducted involving discussions with licensed drivers (N = 18) regarding their thoughts and feelings about humorous road safety messages in general as well as in response to some (5 in total) pre-existing advertisements. Men (n = 10) and women of younger and older age groups (17-24 or 25+ years) participated in one of six discussions. Participants were recruited from an existing community-based database held by the authors’ Research Centre or were approached directly on the university campus. Ethical approval was gained for the study. Each participant was offered $AUD40. A semi-structured interview schedule guided the discussion (e.g., was it humorous?, would this ad influence you?). Audio-recordings of the discussions were professionally transcribed and the transcripts were analysed using thematic analysis. Results: The findings revealed that, irrespective of age and gender, humour that was clever, incorporated something unexpected and contrasting with the everyday, was a preferred and relevant approach, thus aligning with incongruity-based theories of humour generation and humour types, such as comic wit and satire. As a persuasive function, humorous messages were considered likely to be talked about (and relatively more so than traditional fear-based approaches). Participants also felt that humorous messages would need to be used cautiously as humour that was considered inappropriate and/or associated with serious occurrences, such as a crash, would be unlikely to persuade. Conclusions: The findings highlight some of the potential benefits of using humour, such as increasing the extent to which an advertisement is talked about as well as the types of humour which may be effective in this context. Implications for research and/or practice: While this research has provided important insight, future research which quantitatively assesses the persuasive effects of different types of humorous road safety messages within a larger, representative sample is needed. This current study has highlighted some humorous approaches which may hold persuasive promise in encouraging individuals to adopt safer attitudes and behaviours not only on the road, but in relation to serious health issues more broadly.

Tropical dryland agroforestry on clay soils: : Analysis of systems based on Acacia senegal in the Blue Nile region, Sudan

Acacia senegal, the gum arabic producing tree, is the most important component in traditional dryland agroforestry systems in the Blue Nile region, Sudan. The aim of the present study was to provide new knowledge on the potential use of A. senegal in dryland agroforestry systems on clay soils, as well as information on tree/crop interaction, and on silvicultural and management tools, with consideration on system productivity, nutrient cycling and sustainability. Moreover, the aim was also to clarify the intra-specific variation in the performance of A. senegal and, specifically, the adaptation of trees of different origin to the clay soils of the Blue Nile region. In agroforestry systems established at the beginning of the study, tree and crop growth, water use, gum and crop yields, nutrient cycling and system performance were investigated for a period of four years (1999 to 2002). Trees were grown at 5 x 5 m and 10 x 10 m spacing alone or in mixture with sorghum or sesame; crops were also grown in sole culture. The symbiotic biological N2 fixation by A. senegal was estimated using the 15N natural abundance (δ15N) procedure in eight provenances collected from different environments and soil types of the gum arabic belt and grown in clay soil in the Blue Nile region. Balanites aegyptiaca (a non-legume) was used as a non-N-fixing reference tree species, so as to allow 15N-based estimates of the proportion of the nitrogen in trees derived from the atmosphere. In the planted acacia trees, measurements were made on shoot growth, water-use efficiency (as assessed by the δ13C method) and (starting from the third year) gum production. Carbon isotope ratios were obtained from the leaves and branch wood samples. The agroforestry system design caused no statistically significant variation in water use, but the variation was highly significant between years, and the highest water use occurred in the years with high rainfall. No statistically significant differences were found in sorghum or sesame yields when intercropping and sole crop systems were compared (yield averages were 1.54 and 1.54 ha-1 for sorghum and 0.36 and 0.42 t ha-1 for sesame in the intercropped and mono-crop plots, respectively). Thus, at an early stage of agroforestry system management, A. senegal had no detrimental effect on crop yield, but the pattern of resource capture by trees and crops may change as the system matures. Intercropping resulted in taller trees and larger basal and crown diameters as compared to the development of sole trees. It also resulted in a higher land equivalent ratio. When gum yields were analysed it was found that a significant positive relationship existed between the second gum picking and the total gum yield. The second gum picking seems to be a decisive factor in gum production and could be used as an indicator for the total gum yield in a particular year. In trees, the concentrations of N and P were higher in leaves and roots, whereas the levels of K were higher in stems, branches and roots. Soil organic matter, N, P and K contents were highest in the upper soil stratum. There was some indication that the P content slightly increased in the topsoil as the agroforestry plantations aged. At a stocking of 400 trees ha-1 (5 x 5 m spacing), A. senegal accumulated in the biomass a total of 18, 1.21, 7.8 and 972 kg ha-1of N, P, K and OC, respectively. Trees contributed ca. 217 and 1500 kg ha-1 of K and OC, respectively, to the top 25-cm of soil over the first four years of intercropping. Acacia provenances of clay plain origin showed considerable variation in seed weight. They also had the lowest average seed weight as compared to the sandy soil (western) provenances. At the experimental site in the clay soil region, the clay provenances were distinctly superior to the sand provenances in all traits studied but especially in basal diameter and crown width, thus reflecting their adaptation to the environment. Values of δ13C, indicating water use efficiency, were higher in the sand soil group as compared to the clay one, both in leaves and in branch wood. This suggests that the sand provenances (with an average value of -28.07 ) displayed conservative water use and high drought tolerance. Of the clay provenances, the local one (Bout) displayed a highly negative (-29.31 ) value, which indicates less conservative water use that resulted in high productivity at this particular clay-soil site. Water use thus appeared to correspond to the environmental conditions prevailing at the original locations for these provenances. Results suggest that A. senegal provenances from the clay part of the gum belt are adapted for a faster growth rate and higher biomass and gum productivity as compared to provenances from sand regions. A strong negative relationship was found between the per-tree gum yield and water use efficiency, as indicated by δ13C. The differences in water use and gum production were greater among provenance groups than within them, suggesting that selection among rather than within provenances would result in distinct genetic gain in gum yield. The relative δ15N values ( ) were higher in B. aegyptiaca than in the N2-fixing acacia provenances. The amount of Ndfa increased significantly with age in all provenances, indicating that A. senegal is a potentially efficient nitrogen fixer and has an important role in t agroforestry development. The total above-ground contribution of fixed N to foliage growth in 4-year-old A. senegal trees was highest in the Rahad sand-soil provenance (46.7 kg N ha-1) and lowest in the Mazmoom clay-soil provenance (28.7 kg N ha-1). This study represents the first use of the δ15N method for estimating the N input by A. senegal in the gum belt of Sudan. Key words: Acacia senegal, agroforestry, clay plain, δ13C, δ15N, gum arabic, nutrient cycling, Ndfa, Sorghum bicolor, Sesamum indicum

Evaluation of woman fisherfolks involvement in fisheries activities in Kainji Lake basin

The extent of rural women fisherfolks contribution to fisheries was grossly under estimated and certainly under valued. The basis of their involvement in fisheries activities is to make themselves equal partners to men productive and self reliant participants in the process of improving their own and their family living standard and to enable them realize their full potentials. This survey is informed a system of data collection with the aid of questionnaires and analysis. Ninety-six of the questionnaires were administered to women fisher folks in eight fishing communities selected at random. Thirty seven (97) percent of the women fisher folks are between the ages of 25-35 years, 59.4% of them can only read and write in Arabic language and 21.9% only are literature in western education, which is a general characteristic of the rural population in Nigeria. 24.0% of the respondents are in full time fishing activities while 65-5% are fishmongers. They belong to cooperative societies but only 26% indicated to have benefited from loan and credit facilities. 84.4% of the respondents are sustained by the business. The major problems facing women fisherfolks includes poor market price, fish spoilage, high transport cost and lack of access to loan and credit facilities and extension assistance. Solution to these problems will increase their status benefit and development

A arte da palhaçaria e a psicanálise

Ao visualizar uma figura de nariz vermelho, sapatos grandes e roupas coloridas, muitos podem acreditar que estão diante de um palhaço. Entretanto, o referido personagem não se caracteriza pela indumentária, mas sim por assumir-se ridículo e criar a partir disso. Ele não quer se curar de seus defeitos, pelo contrário, quer utilizá-los para produzir riso. Utilizando a psicanálise como instrumento de interpretação, é possível compreender que o palhaço se define por um modo de relação específico com a falta, radicalmente diferente da forma neurótica e sintomática. Por meio do chiste e do humor, ele acolhe o real inquirindo a realidade e demonstrando com o nonsense que todo sentido é parcial. O chiste elucida a estrutura do inconsciente a qual o palhaço sabe ser incurável. O humor possui a capacidade de rejeitar as reivindicações da realidade e efetivar o princípio de prazer, com a grande vantagem de não ultrapassar os limites da saúde mental. Assim, ele transforma as ocasiões traumáticas em oportunidades para a obtenção de prazer, uma vez que no humor o ego se recusa a sofrer rejeitando as reivindicações da realidade.

Dor no Corpo ou Dor na Alma? Visões Contemporâneas sobre a Fibromialgia.

Dentro das síndromes de dor crônica, caracterizadas pela manifestação de sintomas somáticos na ausência de uma etiologia médica identificável, a fibromialgia constitui uma das categorias mais misteriosas, devido à presença de numerosos sintomas associados - tais como fadiga, perturbações do sono e alterações da memória e da concentração e pela elevada comorbidade com transtornos de ansiedade e de humor, especialmente com a depressão. Na atualidade, a fibromialgia atinge até 5% da população e afeta profundamente a qualidade de vida dos sujeitos diagnosticados, se instituindo como um importante problema de saúde pública, realidade que demanda o aumento dos estudos relativos à doença. Partindo da revisão bibliográfica das publicações cientificas sobre fibromialgia nos últimos anos (2010-2013), procurou-se alcançar uma melhor visão das abordagens contemporâneas sobre a doença em termos da sua compreensão, classificação e diagnóstico. Os resultados obtidos através desta revisão apontaram a existência de problemas inerentes à concepção da natureza ontológica e epistemológica da dor, cujas manifestações da ordem objetivo e subjetivo dor física/ dor psíquica - embaralham as categorias compreensivas que definem a visão moderna do ser humano nas suas diferentes dimensões existenciais, dificultando a construção de instrumentos de medida e de sistemas classificatórios que permitam uma abordagem mais sofisticada da fibromialgia.

Scatman

Scatman, aka Andreas Grassl, knew no fear when it came to verbal acrobatics. Burn - A List of my Enemies, his column in his Bavarian High School newspaper, run for five consecutive years, hitting his targets with caustic wit and irony. The list of enemies ranged from Bavarian farms (compulsory normality) to television companies (the rule of mediocrity) to Paris Hilton (trivia domination). Before graduating from high school, Scatman finished his last column with the following sentence: ‘Please tell me, what am I supposed to conjure up as a grandiose finale for the end of this five-year series?’

Short reflections on the history of African communication

This article aims to propose a chronological subdivision in the history of African communication. African communication today is one of the most important axes for implementing development strategies, sustaining education, health, and schooling programmes, and so on. However, many of these programmes fail due to a lack of or ineffective communication between international organisations, local elite and lay people. The reasons for this situation must be found in Africa’s history of communication, which has undergone radical transformations in its different phases. Using the functionalist analysis drawn up by Jakobson, this article proposes a new chronological subdivision of Africa’s history of communication, reflecting on the current contradictions in contemporary communication in Africa.

Educar nas virtudes:programa de intervenção para alunos do 1º ciclo de ensino básico

Tese de doutoramento, Psicologia (Psicologia da Educação), Universidade de Lisboa, Faculdade de Psicologia, 2014

A sátira política na televisão: O caso do "Governo Sombra"

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Jornalismo.

Thomas d'Aquin et l'astrologie des corps

Malgré l’acceptation théorique et pratique que l’astrologie médiévale rencontre au 13e siècle latin, son statut philosophique ambigu tient, au moins en partie, à son double partage en art mécanique et en science libérale. Plus mystérieux encore reste le fait qu’elle apparaisse en Occident sans devoir violenter les cadres philosophiques où elle s’inscrit, aussi chrétiens soient-ils. Du point de vue de l’histoire de la philosophie, ce que cette arrivée en douceur passe sous silence, c’est l’enracinement conceptuel toujours déjà préétabli du projet astrologique à l’intérieur d’un contexte philosophique plus global, dans et par lequel l’idée d’influence astrale valide sa raison d’être. En passant par la philosophie naturelle et la métaphysique de Thomas d’Aquin, ce travail veut montrer comment l’astrologie médiévale survient en terres chrétiennes à partir de la rencontre de la hiérarchie causale de l’être propre à l’arabo-aristotélisme néo-platonisant avec une théologie de la providence divine. D’aporie en aporie, la déconstruction de ce que toute astrologie présuppose prend place, de sorte qu’il devient possible de comprendre l’aspect rationnel et proprement philosophique de l’entreprise astrologique au Moyen Âge.

Influence de l'iconographie duchampienne dans Les Célibataires, vingt ans plus tard, de Roberto Matta

L’alchimie, science de la manipulation des influences spirituelles par une métallurgie sacrée, et la pataphysique, esthétique pseudo-scientifique associant l'ésotérisme à l'humour, sont les deux principaux fondements idéologiques qui unissent Marcel Duchamp et Roberto Matta. Tandis que Duchamp s'intéresse déjà à l'ésotérisme dès 1910, soit près d'une vingtaine d'années avant sa rencontre avec Matta. Ce dernier aborde, dans sa production, des thèmes propres à la littérature alchimique, soit les opérations occultes, les états merveilleux de la matière et les appareils de laboratoire. De plus, les écrivains symbolistes et pseudo-scientifiques, lus par Duchamp, puis par Matta, influencent l'humour pataphysique, teinté d'ésotérisme, qui s'exprime dans la production de ces deux artistes. Ainsi, Les Célibataires, vingt ans plus tard, est une huile sur toile, réalisée en 1943, par Roberto Matta, qui représente un paysage cosmique, composé d'astres et de trous noirs, de trois alambics et d'une grande machine noire. Dans cette œuvre, Matta réinterprète très librement certains éléments du Grand verre, une peinture sur verre de Marcel Duchamp, laissée inachevée en 1923. Le présent mémoire de maîtrise étudie l'influence de l'alchimie et de l'iconographie duchampienne sur Les Célibataires, vingt ans plus tard. Dans un premier temps, cette étude vise à mettre en exergue et à examiner les influences alchimiques et pataphysiques dans l'œuvre de Matta. Dans un deuxième temps, notre mémoire vise à démontrer comment l'œuvre de Matta s'intègre dans le projet surréaliste de création d'un mythe nouveau, dans la continuité du projet duchampien.

El problema de Alhacén

El presente documento es un estudio detallado del problema conocido bajo el título de Problema de Alhacén. Este problema fue formulado en el siglo X por el filósofo y matemático árabe conocido en occidente bajo el nombre de Alhacén. El documento hace una breve presentación del filósofo y una breve reseña de su trascendental tratado de óptica Kitab al-Manazir. A continuación el documento se detiene a estudiar cuidadosamente los lemas requeridos para enfrentar el problema y se presentan las soluciones para el caso de los espejos esféricos (convexos y cóncavos), cilíndricos y cónicos. También se ofrece una conjetura que habría de explicar la lógica del descubrimiento implícita en la solución que ofreció Alhacén. Tanto los lemas como las soluciones se han modelado en los software de geometría dinámica Cabri II-Plus y Cabri 3-D. El lector interesado en seguir dichas modelaciones debe contar con los programas mencionados para adelantar la lectura de los archivos. En general, estas presentaciones constan de tres partes: (i) formulación del problema (se formula en forma concisa el problema); (ii) esquema general de la construcción (se presentan los pasos esenciales que conducen a la construcción solicitada y las construcciones auxiliares que demanda el problema), esta parte se puede seguir en los archivos de Cabri; y (iii) demostración (se ofrece la justificación detallada de la construcción requerida). Los archivos en Cabri II plus cuentan con botones numerados que pueden activarse haciendo “Click” sobre ellos. La numeración corresponde a la numeración presente en el documento. El lector puede desplazar a su antojo los puntos libres que pueden reconocerse porque ellos se distinguen con la siguiente marca (º). Los puntos restantes no pueden modificarse pues son el resultado de construcciones adelantadas y ajustadas a los protocolos recomendados en el esquema general.

The Go-Betweens

The Go-Betweens recorded six albums that are among the finest work of the 1980s, earning them a reputation as ""the ultimate cult band"" and the lasting esteem of their peers, from R.E.M. to Sleater-Kinney. In 2000 they returned to making records--and received the best reviews of their career. David Nichols relates their story with wit and verve, and since the Go-Betweens had personalities as well as talent, their biography is compelling reading, not just for committed fans but for anyone interested in the current music scene.

Practices of active citizenship among migrant youth: beyond conventionalities

© 2015 Taylor & Francis This paper discusses the empirical manifestations of the notion of active citizenship in the context of the experiences of migrant youth. It focuses on the practices of active citizenship through involvement in social networks and creative civic engagement. In doing so, the article examines the complex and multi-faceted nature of social networking among migrant youth and the extent to which their approach to engagement is dependent on the specificities of the local environment, the type of social issues involved, and the cultural norms of one's own cultural heritage. Key empirical insights are derived from quantitative and qualitative research conducted among migrant youth of African, Arabic-speaking and Pacific Island backgrounds in Australia. These empirical insights are used to examine the changing perceptions of active citizenship among migrant youth, and the possibilities offered through non-traditional networks to engender civic engagement and social participation.