La relación entre los conceptos de relación estratégica comunitaria de las organizaciones con las comunidades y la responsabilidad social

Para maximizar los beneficios, una compañía fundamenta sus acciones en ciertas estrategias que ayudan a cumplir su objetivo de generar utilidades. Entre las diferentes acciones que una organización puede utilizar, están las de responsabilidad social y las de relaciones estratégicas con la comunidad. Partiendo de la definición de comunidad, pasando por una descripción de responsabilidad social y sus diferentes formas de aplicabilidad dentro de una empresa, hasta la definición de relación estratégica con la comunidad; esta investigación dirige sus esfuerzos a determinar el vínculo que existe entre los conceptos de responsabilidad social y relación estratégica comunitaria. Adicionalmente, se plantea que otras estrategias de relacionamiento con clientes, como el mercadeo relacional o el CRM, las cuales enfocan sus esfuerzos en conocer a cada uno de los clientes de una compañía para plantear una oferta acorde a sus necesidades, no son muy efectivas a la hora de crear un vínculo emocional con la comunidad.

Language intervention in the school years : a systemic approach. 'Abordaje sistémico de la intervención en el lenguaje durante los años escolares'.

Resumen en español

La Música com a eina d’intervenció en l’àmbit de l’educació social: educació a través de la música, música comunitària i altres funcions socioeducatives de la música

El treball pretén crear una eina divulgativa per a educadors socials interessats en utilitzar la música com a eina i/o estratègia d’intervenció. També intenta explorar un corrent innovador d’intervenció en problemàtiques socials prenent la música com a eina de transformació social. I finalment vol fer reflexionar sobre altres maneres de treballar, de comunicar-se, de créixer com a persones tot utilitzant recursos propis de la cultura i de la societat que ens envolta

Pequeño diccionario sobre la utopía: recursos para contar una historia sobre la experiencia del proyecto redesearte paz y su vocación de intervención artística y cultural en territorios en riesgo de exclusión social

Cultura, desarrollo, comunidad, territorio, arte, cohesión social, empoderamiento, desarrollo cultural comunitario, solidaridad... Todas estas palabras, todos estos términos, componen una compleja definición sobre una propuesta de transformación y futuro para contextos sociales en riesgo de exclusión. Un proyecto que es, a la vez, una red de agentes culturales, un contenedor de deseos y acciones de intervención, y un vínculo entre el arte y la cultura como motores de transformación del territorio a favor de una cultura de paz. Se trata de REDESEARTE PAZ, un proyecto que, a través de las herramientas de las prácticas artísticas contemporáneas y la cultura, genera y fortalece procesos de cohesión social. El proyecto trabaja mediante la intervención-colaboración-reflexiónacción con comunidades en peligro de marginación. El presente texto es un glosario de términos, con intención de diccionario, que trata de dibujar el amplio mapa de las acciones y los conceptos que conforman esta red; la búsqueda de una definición en la suma de todas las partes que componen la propuesta, bajo la idea de reivindicar el uso de la palabra utopía en la actualidad: recuperar esa esperanza que supone el término y a la vez compartir la experiencia de este diálogo entre el arte y la cultura propuesto por REDESEARTE PAZ a favor de la cooperación y el desarrollo

Prevenção da sida nos ''idosos'' : aproximação à intervenção do Serviço Social. O caso de Cascais

RESUMO: Os dados estatísticos evidenciam uma tendência para o aumento de casos de HIV/SIDA em indivíduos com mais de 50 anos (OMS, 2008) e apontam a transmissão por via sexual como uma das causas das novas infecções nesta faixa etária. A inexistência de um tratamento ou de uma vacina para o HIV/SIDA faz com que a alteração de comportamentos de risco seja ainda o único meio disponível e universal de prevenir a doença, independentemente da faixa etária considerada. Reconhecendo a dimensão social do fenómeno, e a função preventiva e educativa inerente à actividade dos assistentes sociais, constitui-se como principal objectivo deste estudo compreender o papel do Serviço Social na prevenção do HIV /SIDA e dos comportamentos de risco nos idosos frequentadores de centros de convívio e academias. Especificamente pretendemos identificar o entendimento dos assistentes sociais face à SIDA, à sexualidade e aos comportamentos de risco da população idosa; compreender o papel do Serviço Social na prevenção do HIV/SIDA por relação a outros profissionais; identificar que acções de âmbito preventivo são utilizadas e em que nível da prevenção se situa a intervenção dos assistentes sociais e perceber se a mesma contribui para a mudança de comportamentos de risco. Situámos o estudo numa abordagem qualitativa, e seguimos uma estratégia indutiva. Os dados foram recolhidos através de entrevistas semi-estruturadas, aplicadas a oito assistentes sociais que exercem a sua actividade em Centros de Convívio ou Academias Seniores, no concelho de Cascais. Pela análise e interpretação dos discursos das entrevistadas verifica-se que, a maioria, têm conhecimentos acerca da sexualidade dos idosos no geral e nas respectivas instituições. Percepcionam a sexualidade como algo existente nos idosos, embora se tenham identificado, concomitantemente alguns preconceitos, não sendo um assunto comummente abordado nas suas acções quotidianas. O conhecimento que revelam relativamente ao HIV/SIDA e à expressão do problema a nível global ou local tem uma relação muito directa com a existência, ou não, de casos concretos na instituição. Constatámos que as acções preventivas sobre os comportamentos sexuais de risco são feitas por profissionais exteriores à instituição e de outras áreas, como a enfermagem e a psicologia. Face à regularidade e proximidade com os destinatários da intervenção sublinhamos a importância que os assistentes sociais podem ter no âmbito da prevenção primária, promovendo acções que capacitem, eduquem e motivem os idosos para a adopção de comportamentos saudáveis, sendo também condição sine qua non que os profissionais se reposicionem e assumam esse papel investindo na sua qualificação e especialização. ABSTRACT: The statistical data shows that the number of HIV/AIDS cases in individuals over 50 is rising (OMS, 2008), with the sexual transmission being the prime cause of the new infections in this age group. The non-existence of a treatment or a vaccine for HIV/AIDS leads the change in risk behaviors to remain the only available and universal method to prevent the spreading of this disease, regardless of the age group we are considering. Acknowledging the social dimension of the phenomenon and the inherent preventive and educational function of the Social Workers, the main objective of this study is to understand the role of the Social Work in HIV/AIDS prevention and the risk behaviors of the elderly. Specifically we intend to identify the knowledge the social workers have about HIV/AIDS, about the sexuality and risk behaviors of the elderly; understand the role of the social worker in HIV/AIDS prevention by comparison to other professionals; identify which preventive actions are taken in intervention and in which level of prevention the intervention of social workers takes place, and understand if prevention leads to changing the risk behaviors. We based the study in a qualitative approach, and followed an inductive strategy. The data was gathered by semi-structured interviews, applied to eight Social Workers working in Recreational Centers or Seniors Academies in Cascais’ district. By analyzing and interpreting the interviews we see, that the majority, knows about the sexuality of the elderly in general and in their respective institutions. They see sexuality as something that the elderly possess, although we have also identified some prejudices towards it, and it isn’t a theme usually approached in their daily actions. The knowledge that they reveal about HIV/AIDS and the impact of this problem at a global and local level, is directly linked to the existence, or not, of actual cases in the institution they work. We noticed that the preventive actions on sexual risk behaviors are conducted by professionals that don’t belong to the institution and of other areas of expertise, as Nursing and Psychology. Due to the regularity and proximity with whom the intervention is destined to, we emphasize the importance that the social workers may have in primary prevention, promoting actions that enable, educate and encourage the elderly to adopt health promoting behaviors, also being a sine qua non condition the professionals must reposition themselves and take that role investing in their qualification and specialization.

Dor crónica : percepções, limitações e implicações. Uma perpectiva social

A dor crónica (DC) é um fenómeno complexo que interfere na vida dos indivíduos ao nível do bem-estar, nas relações familiares e sociais, e na vida profissional, provocando alterações biológicas, psicossociais e, na maioria das vezes, sofrimento. Associada às limitações físicas, profissionais e sociais, a DC compromete a qualidade de vida (QDV) e promove a insegurança, resultando em perdas materiais e sociais consideráveis. Neste contexto é fundamental uma abordagem multidimensional na avaliação da dor, de modo a encontrar uma resposta célere e adequada às necessidades de cada indivíduo. A avaliação deve ter em conta, além dos factores físicos, os factores psicológicos e os sociais. Os autores, neste artigo, reforçam a ideia que, qualquer avaliação e/ou intervenção que seja feita em pessoas com DC, deve ter sempre em conta os factores internos e externos do meio em que o indivíduo está inserido e que influenciam o modo como este percepciona e avalia a sua dor.

Ação política e a perspetiva social : Freguesia de São Domingos de Benfica : Relatório Profissional

O presente relatório caracteriza a ação política e a perspetiva social da Junta de Freguesia de São Domingos de Benfica, categorizando-o em cinco eixos de intervenção, analisando a sua eficácia e abrangência no período entre 2005 e 2011. No primeiro eixo, focado na ação na infância e juventude, inclui-se o Programa de Promoção de Competências Pessoais e Sociais, o Gabinete de Apoio à Criança e ao Jovem, os Encontros para Pais, a Comissão de Proteção de Crianças e Jovens, as Atividades de OTL do Espaço Jovem e os Programas de Férias. Das respostas para os adultos, no segundo eixo, fazem parte dois gabinetes de apoio aos munícipes1 com perturbações de comportamento aditivo e vítimas de violência doméstica, incluindo-se ações de prevenção e sensibilização. Para a população idosa temos o terceiro eixo e salienta-se o Programa de Envelhecimento Ativo e Saudável, as Atividades de OTL, nomeadamente o Programa de Férias para a população Sénior e as visitas e passeios histórico-culturais. A família e a qualidade das relações familiares são um aspeto de grande importância, por isso temos o quarto eixo que tem o acompanhamento psicossocial, apoio a famílias carenciadas e o projeto de apoio às famílias junto de bairros isolados da freguesia. Finalmente, o quinto e último eixo refere-se a um movimento de integração das várias entidades da freguesia designado por Comissão Social de Freguesia que pretende desenvolver projetos orientados para o apoio à comunidade. Este relatório terminará com uma reflexão crítica relativamente à evolução do trabalho desenvolvido na ação social desde 2005 até 2011.

The social impacts of heat waves

The effects of the 2003 European heat wave have highlighted the need for society to prepare itself for and cope more effectively with heat waves. This is particularly important in the context of predicted climate change and the likelihood of more frequent extreme climate events; to date, heat as a natural hazard has been largely ignored. In order to develop better coping strategies, this report explores the factors that shape the social impacts of heat waves, and sets out a programme of research to address the considerable knowledge gaps in this area. Heat waves, or periods of anomalous warmth, do not affect everyone; it is the vulnerable individuals or sectors of society who will most experience their effects. The main factors of vulnerability are being elderly, living alone, having a pre-existing disease, being immobile or suffering from mental illness and being economically disadvantaged. The synergistic effects of such factors may prove fatal for some. Heat waves have discernible impacts on society including a rise in mortality, an increased strain on infrastructure (power, water and transport) and a possible rise in social disturbance. Wider impacts may include effects on the retail industry, ecosystem services and tourism. Adapting to more frequent heat waves should include soft engineering options and, where possible, avoid the widespread use of air conditioning which could prove unsustainable in energy terms. Strategies for coping with heat include changing the way in which urban areas are developed or re-developed, and setting up heat watch warning systems based around weather and seasonal climate forecasting and intervention strategies. Although heat waves have discernible effects on society, much remains unknown about their wider social impacts, diffuse health issues and how to manage them.

Living with ASD: how do children and their parents assess their difficulties with social interaction and understanding?

Social interaction and understanding in autistic spectrum disorder (ASD) are key areas of concern to practitioners and researchers alike. However, there is a relative lack of information about the skills and competencies of children and young people with ASD who access ordinary community facilities including mainstream education. In particular, contributions by parents and their children have been under-utilized. Using two structured questionnaires, 19 children with ASD reported difficulties with social skills including social engagement and temper management and also reported difficulties with social competence, affecting both friendships and peer relationships. Parents rated the children's social skill and competence as significantly worse than did the children themselves, but there was considerable agreement about the areas that were problematic. Using an informal measure to highlight their children's difficulties, parents raised issues relating to conversation skills, social emotional reciprocity and peer relationships. The implications for assessment and intervention are discussed.

The impact of substituting SFA in dairy products with MUFA or PUFA on CVD risk: evidence from human intervention studies

With the substantial economic and social burden of CVD, the need to modify diet and lifestyle factors to reduce risk has become increasingly important. Milk and dairy products, being one of the main contributors to SFA intake in the UK, are a potential target for dietary SFA reduction. Supplementation of the dairy cow's diet with a source of MUFA or PUFA may have beneficial effects on consumers' CVD risk by partially replacing milk SFA, thus reducing entry of SFA into the food chain. A total of nine chronic human intervention studies have used dairy products, modified through bovine feeding, to establish their effect on CVD risk markers. Of these studies, the majority utilised modified butter as their primary test product and used changes in blood cholesterol concentrations as their main risk marker. Of the eight studies that measured blood cholesterol, four reported a significant reduction in total and LDL-cholesterol (LDL-C) following chronic consumption of modified milk and dairy products. Data from one study suggested that a significant reduction in LDL-C could be achieved in both the healthy and hypercholesterolaemic population. Thus, evidence from these studies suggests that consumption of milk and dairy products with modified fatty acid composition, compared with milk and dairy products of typical milk fat composition, may be beneficial to CVD risk in healthy and hypercholesterolaemic individuals. However, current evidence is insufficient and further work is needed to investigate the complex role of milk and cheese in CVD risk and explore the use of novel markers of CVD risk.

The relationship between well-being, future planning and intentions to utilise intervention programmes: what can be learned from homeless service users?

There has been an increasing interest in the impact of individual well-being on the attitudes and actions of people receiving services designed to offer support. If well-being factors are important in the uptake and success of service programmes it is important that the nature of the relationships involved is understood by service designers and implementers. As a contribution to understanding, this paper examines the impact of well-being on the uptake of intervention programmes for homeless people. From the literature on well-being a number of factors are identified that contribute towards overall well-being, which include personal efficacy and identity, but also more directly well-being can be viewed as personal or group/collective esteem. The impact of these factors on service use is assessed by means of two studies of homelessness service users, comparing the implementation of two research tools: a shortened and a fuller one. The conclusions are that the factors identified are related to service use. The higher the collective esteem – esteem drawn from identification with services and their users and providers – and the less that they feel isolated, the more benefits that homeless people will perceive with service use, and in turn the more likely they are to be motivated to use services. However, the most important factors in explaining service use are a real sense that it is appropriate to accept social support from others, a rejection of the social identity as homeless but a cultivation of being valued as part of a non-homeless community, and a positive perception of the impact of the service.

Exploring homeless people’s use of outreach services: applying a social psychological perspective

A number of critiques have been published drawing attention to the gaps in research methods applied to issues surrounding homelessness and service utilisation in Britain. This paper discusses the use of social identity, a theory drawn from the field of applied social psychology, and synthesises it with the pathways model, thereby providing a framework to further explore service utilisation. The synthesised framework was used to predict the uptake of outreach services in a prospective study of 121 homeless people in a major UK city. In general, homeless people's use of intervention services was affected by the extent to which they identified with the support services themselves. The study demonstrates the central role of social identity in understanding service utilisation patterns, and shows the importance of applying fresh techniques to fine-tune our understanding of uptake in the long term.

Social development as knowledge building: research as a sphere of policy influence

The value of using social development knowledge as a tool for building development policy was promoted by the British Department for International Development in the late 1990s. This article takes the case of a capacity building initiative that sought to build social development knowledge as a resource for policy formulation in 'southern' countries. Situating knowledge as a development resource presents difficulties for intervention processes that have historically developed to provide access to economic and social assets. This article highlights some of the issues involved in trying to build social development capacity and questions the suitability of this style of intervention. Inappropriate and short-term support for knowledge capacity building carries the danger that the traditional separation between the academic and practice spheres will be reinforced, making the process of democratising knowledge more difficult.

Weighted alpha-rate dominating sets in social networks

We are looking into variants of a domination set problem in social networks. While randomised algorithms for solving the minimum weighted domination set problem and the minimum alpha and alpha-rate domination problem on simple graphs are already present in the literature, we propose here a randomised algorithm for the minimum weighted alpha-rate domination set problem which is, to the best of our knowledge, the first such algorithm. A theoretical approximation bound based on a simple randomised rounding technique is given. The algorithm is implemented in Python and applied to a UK Twitter mentions networks using a measure of individuals’ influence (klout) as weights. We argue that the weights of vertices could be interpreted as the costs of getting those individuals on board for a campaign or a behaviour change intervention. The minimum weighted alpha-rate dominating set problem can therefore be seen as finding a set that minimises the total cost and each individual in a network has at least alpha percentage of its neighbours in the chosen set. We also test our algorithm on generated graphs with several thousand vertices and edges. Our results on this real-life Twitter networks and generated graphs show that the implementation is reasonably efficient and thus can be used for real-life applications when creating social network based interventions, designing social media campaigns and potentially improving users’ social media experience.