Uso do QR no marketing digital: a perspetiva do utilizador português

Dissertação de Mestrado apresentada ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação de Doutor José Freitas Santos

Módulo de realidade aumentada para uma aplicação LBS

As aplicações móveis de serviços baseados na localização, denominados LBS (Location-based services), disponibilizam serviços ao utilizador baseadas na sua localização geográfica. Este tipo de serviços começou a surgir ainda na década de 90 e, à medida que o número de dispositivos móveis cresceu de forma exponencial, a sua oferta disparou consideravelmente. Existem várias áreas com aplicabilidade prática, mas o foco desta tese é a pesquisa e localização de pontos de interesse (POI’s). Através dos sensores que os dispositivos móveis atualmente disponibilizam, torna-se possível localizar a posição do utilizador e apresentar-lhe os pontos de interesse que estão situados em seu redor. No entanto essa informação isolada revela-se por vezes insuficiente, uma vez que esses pontos de interesse são à partida desconhecidos para o utilizador. Através do serviço coolplaces, um projeto que pretende dedicar-se à pesquisa e partilha de POI’s, podemos criar a nossa rede de amigos e de locais, beneficiando assim da respetiva informação de contexto de um determinado POI. As inovações tecnológicas permitiram também o aparecimento de aplicações de Realidade Aumentada nos dispositivos móveis, isto é, aplicações capazes de sobrepor imagens virtuais a visualizações do mundo real. Considerando a visualização de POI’s num dado ambiente, se encararmos a Realidade Aumentada como um potenciador da interação do utilizador com o mundo real, rapidamente identificamos as potencialidades da junção destes conceitos numa só aplicação. Sendo assim, o trabalho desenvolvido nesta tese pretende constituir um estudo sobre a implementação e desenvolvimento de um módulo de Realidade Aumentada para a aplicação móvel do serviço coolplaces, fazendo uso da tecnologia disponível no mercado de forma a proporcionar uma experiência inovadora e acrescentar valor à referida aplicação.

Mobile persuasive interfaces for public ambient displays

Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para obtenção do grau de Mestre em Engenharia Informática

UsaGame – A new methodology to support user- centered design of touchscreen game applications

Dissertação para Obtenção do Grau de Mestre em Engenharia e Gestão Industrial

On the cloud deployment of a session abstraction for service/data aggregation

Dissertação para obtenção do Grau de Mestre em Engenharia Informática

InStory – The Making of na Interactive Digital Narrative

Em cooperação com Glorianna Davenport do M.I.T. Media Lab

Augmenting spaces and creating interactive experiences using video camera networks

This research addresses the problem of creating interactive experiences to encourage people to explore spaces. Besides the obvious spaces to visit, such as museums or art galleries, spaces that people visit can be, for example, a supermarket or a restaurant. As technology evolves, people become more demanding in the way they use it and expect better forms of interaction with the space that surrounds them. Interaction with the space allows information to be transmitted to the visitors in a friendly way, leading visitors to explore it and gain knowledge. Systems to provide better experiences while exploring spaces demand hardware and software that is not in the reach of every space owner either because of the cost or inconvenience of the installation, that can damage artefacts or the space environment. We propose a system adaptable to the spaces, that uses a video camera network and a wi-fi network present at the space (or that can be installed) to provide means to support interactive experiences using the visitor’s mobile device. The system is composed of an infrastructure (called vuSpot), a language grammar used to describe interactions at a space (called XploreDescription), a visual tool used to design interactive experiences (called XploreBuilder) and a tool used to create interactive experiences (called urSpace). By using XploreBuilder, a tool built of top of vuSpot, a user with little or no experience in programming can define a space and design interactive experiences. This tool generates a description of the space and of the interactions at that space (that complies with the XploreDescription grammar). These descriptions can be given to urSpace, another tool built of top of vuSpot, that creates the interactive experience application. With this system we explore new forms of interaction and use mobile devices and pico projectors to deliver additional information to the users leading to the creation of interactive experiences. The several components are presented as well as the results of the respective user tests, which were positive. The design and implementation becomes cheaper, faster, more flexible and, since it does not depend on the knowledge of a programming language, accessible for the general public.

Cost-effective and lightweight mobile units for MixAR: A comparative trial among different setups

Cultural heritage has arousing the interest of the general public (e.g. tourists), resulting in the increasing number of visitations to archaeological sites. However, many buildings and monuments are severely damaged or completely destroyed, which doesn’t allow to get a full experience of “travelling in time”. Over the years, several Augmented Reality (AR) approaches were proposed to overcome these issues by providing three-dimensional visualization of reconstructed ancient structures in situ. However, most of these systems were made available through heavy and expensive technological bundles. Alternatively, MixAR intends to be a lightweight and cost-effective Mixed Reality system which aims to provide the visualization of virtual ancient buildings reconstructions in situ, properly superimposed and aligned with real-world ruins. This paper proposes and compares different AR mobile units setups to be used in the MixAR system, with low-cost and lightweight requirements in mind, providing different levels of immersion. It was propounded four different mobile units, based on: a laptop computer, a single-board computer (SBC), a tablet and a smartphone, which underwent a set of tests to evaluate their performances. The results show that mobile units based on laptop computer and SBC reached a good overall performance while mobile units based on tablet and smartphone did not meet such a satisfactory result even though they are acceptable for the intended use.

Reconfiguração e novas funcionalidades para um servidor REST ONVIF: serviço de IO e configuração de descoberta

Dissertação de mestrado em Engenharia de Telecomunicações e Informática

Disseny i prototipatge d'un programari per l'ús dels dispositius mòbils en l'aprenentatge online

L'objectiu d'aquest projecte és crear una aplicació per dispositius mòbils que permeti interactuar amb Moodle, un entorn d'aprenentatge en línia. Actualment s'ha estès molt els smartphones, i cada vegada hi ha més gent connectada al mon web les 24h amb aquests aparells. I s'estan acostumant a rebre alertes cada vegada que reben un correu, un tweet, un missatge a Facebook... lo que fa que la gent estigui sempre assabentada de tot en qualsevol lloc i moment.

Desenvolupament d'una aplicació Android per a Moodle

L'evolució que la tecnologia de les comunicacions sense fils ha experimentat en els darrers anys permet que avui en dia els dispositius mòbils proporcionin una resposta més que acceptable. Ja s'han superat molts dels problemes de mobilitat, d'infraestructura i d'ample de banda que fins ara dificultaven l'ús d'aquests dispositius. Aquest fet ha fomentat l'expansió de diferents sistemes dels que es pot destacar Android, iPhone OS i Windows Mobile/Windows Phone 7. Els dos primers són els que actualment es disputen el lideratge del mercat dels dispositius i aplicacions mòbils i és Android el que ha experimentat el major creixement els darrers anys. Paral·lelament, la constant introducció de programari d'e-learning destinat a activitats de formació no presencial basades en Internet ha permès arribar a milions d'usuaris en diferents àmbits, com ara universitats, empreses i institucions d'arreu del món. D'aquest conjunt de programari destaca Moodle, suite de codi obert que permet crear llocs web de formació en línia de forma senzilla i eficaç.Aquest Projecte de Final de Carrera, emmarcat en l'àrea de Xarxes de Computadors, conjugaaquests tres conceptes mitjançant el desenvolupament d'una aplicació per a dispositius mòbils Android que connecta a un servidor Moodle. La comunicació entre ells utilitza intensivament les xarxes sense fils i fa crides als serveis que aquest ofereix gràcies als Web Services, mètode de comunicacions composat d'un conjunt de protocols i de programari que permet la comunicació entre dos dispositius a través de la xarxa.

Gestión Académica

Els objectius fonamentals del TFC són els de desenvolupar una aplicació de caràcter professional, la qual pugui ser integrada a qualsevol empresa en la qual la seva activitat requereixi una gestió acadèmica com a funcionalitat principal. Per a això s'empraran les últimes tecnologies que envolten la plataforma .NET, com a ADO.NET, ASP.NET, Formularis Web, Formularis Windows, Dispositius mòbils (Compact Framework).

Usabilitat en entorns de telèfons mòbils

Aquí es reuneix la documentació tècnica actual per a fer-ne un anàlisi de facilitat d'ús des del punt de vista de l'usuari. Se centra en les funcionalitats, les tecnologies actuals i les interfícies. La metodologia emprada per a fer les anàlisis i arribar a les conclusions consta de tres fases: fer un recull de la tecnologia i les funcionalitats necessàries i analitzar-ne la facilitat d'ús; establir grups d'usuaris amb necessitats comunes o perfils d'usuari, i definir els paràmetres de facilitat d'ús que fem servir en els tests d'usuaris-dispositius i en els dissenys de tests.

Integració de notificacions a empreses de serveis

Aquest projecte s'ha desenvolupat amb la finalitat d¿establir nous canals de comunicació del clients amb les empreses de serveis tant del sector públic com del sector privat. En aquest projecte s'intenta millorar la comunicació amb els usuaris clients augmentant els canals de comunicació proveint d'una aplicació disponible des de diferents plataformes: a) Dispositius mòbils. Sistema operatiu Android. b) Portal Web. Aplicació web que tingui les mateixes funcionalitats bàsiques que el dispositius mòbils.

Digital inmigrants and digital natives expectation collection in the Andalusian Public Health System Virtual Library: communication with our users

The Andalusian Public Health System Virtual Library (Biblioteca Virtual del Sistema Sanitario Público de Andalucía, BV-SSPA) provides access to health information resources and services to healthcare professionals through its Website. This virtual environment demands higher users’ knowledge in order to satisfy of the need of information of our users, as digital natives as digital immigrants, improving at the same time the communication with all of them. 1. To collect clients' views and expectations according to their nature of digital natives and immigrants. 2. To know our online reputation. A Collecting User Expectation Questionnaire will be built, taking into account the segmentation of the BV-SSPA users’ professional groups of the Andalusian Public Health System. A pilot test will be run to check the survey dimensions and items about practices, attitudes and knowledge of our users. Two Quality Function Deployment (QFD) matrices will enable the BV-SSPA services to be targeted to our digital natives or digital immigrants, according to their nature, finding the best way to satisfy their information needs. We provide feedback on BV-SSPA: users can have the opportunity to post feedback about the site via the 'Contact us' section and comment about their experience. And Web 2.0 is a shop window, providing the opportunity to show the comments; and through time, our online reputation will be built, but the BV-SSPA must manage its own personal branding. Web 2.0 tools are a driver of improvement, because they provide a key source of insight into people's attitudes. Besides, the BV-SSPA digital identity will be analyzed through indicators like major search engine referrals breakdown, top referring sites (non search engines), or top search engine referral phrases, among others. Definition of digital native and digital immigrant profiles of the BV-SSPA, and their difference, will be explained by their expectations. The design of the two QFD matrices will illustrate in just one graph the requirements of both groups for tackling digital abilities and inequalities. The BV-SSPA could deliver information and services through alternative channels. On the other hand, we are developing a strategy to identify, to measure and to manage a digital identity through communication with the user and to find out our online reputation. With the use of different tools from quantitative and qualitative methodology, and the opportunities offered by Web 2.0 tools, the BV-SSPA will know the expectations of their users as a first step to satisfy their necessities. Personalization is pivotal to the success of the Site, delivering tailored content to individuals based on their recorded preferences. The valuable user research can be used during new product development and redesign. Besides positive interaction let us build trust, show authenticity, and foster loyalty: we improve with effort, communication and show.