A importância da gestão da comunicação e da informação nas empresas socialmente responsáveis

This paper studies the communication and information management in the perspective of corporate social responsibility. We assume that a company becomes socially responsible when it’s necessary implementing a communication and information policy able to align their business management processes to social responsibility policies, thus creating the necessary, fundamental synergy to their audiences. We raised the hypothesis that corporate social responsibility, in order to be incorporated on a business process management, necessarily involves a transformation in the form of information management and communication - understood as strategic skills which enable the generation of knowledge creation value and the acquisition of awareness of ethical conduct and company's corporate organizational culture as a mirror, reflected to its internal and external audiences. Therefore, this study was supported by a case study in a retail company in Bauru city, regarded as a socially responsible company. Thus, we proceeded to develop a descriptive-exploratory field research, by using the technique of structured interviews which were conducted with the most representative considered leaders of the company - management, store managers, responsible CSR department and advertising agency

O mercado da TV digital: cultura, tecnologia e política

This article aims to map the development of the market of digital TV in Brazil, under the aspect of the relation among culture, technology and politics. We start with a history of analog TV, since its inception, showing matrices of Brazilian TV. Then we try to show current conditions of the TV market in the country, its ambiguous relation with the internet and the possible ways for survival of open digital TV: respect for cultural diversity, the observation of the habits acquired from other media, the consistent use of digital language and the modifi cation of public policies in favor of the collective and not protectionism of large private communication companies.

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

Informação, conhecimento e comunicação nas organizações do conhecimento

Reflection on the role of information, knowledge and communication on "knowledge organizations". The organizations called "knowledge organizations" need to be incurred in implementing significant changes in its organizational culture to meet the requirements of innovation - intrinsic to knowledge management. For this, we consider that these changes are possible to occur to the extent that organizations understand that despite the particularities of information, knowledge, and they represent a triad whose elements are inseparable in the construction of knowledge organizations.

Ler, interpretar e agir: um círculo de cultura fora do eixo

O Círculo de Cultura do coletivo cultural “Fora do Eixo Bauru” proporciona a possibilidade de os/as membros estabelecerem diálogos com a sociedade, em espaços coletivos aprendentes – presenciais e digitais -, que buscam a construção do conhecimento, para a intervenção social e cultural no território criativo das cidades grandes, médias e pequenas. Este artigo procura contribuir com a reflexão sobre a organização dos Círculos de Cultura como espaço de construção de conhecimento coletivo, aplicado à ação cultural em territórios criativos.

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

Internet e democracia: a qualidade da informação sobre políticas públicas de cultura em portais de governo

Public communication comprises the dissemination of information on the various aspects of public management, with transparency and accountability, including the use of the existing technological resources. Particularly in the field of cultural policies, the right to information must be exercised as a contribution to political participation and economic expansion. This paper presents the results of research that was investigated, through analysis of the content under thirteen categories of evaluation, of the quality of information on cultural policies in web portals of the different spheres of government in Brazil. The results show the lack of information on the processes of development and implementation of policies in that field.

O discurso do ódio: a cultura do medo e a influência midiática sobre a (in)efetividade dos direitos fundamentais

Pós-graduação em Direito - FCHS

Tecnologias de Informação e Comunicação (TICs) e literatura, uma aposta notável

The aim of this study was to develop a qualitative research of bibliographic nature, in order to verify how has been the use of new Information and Communication Technologies (ICTs) and literary reading in early childhood education.. It is believed to be necessary for children, since their early childhood, to, be in contact with various literary works of aesthetic value, which will enable them to understand this particular literary language - and the imagery that comes with it - what can instigate appreciate literature and get the reading habit. The use of ICTs by children beyond the use of games and watching stories on computers, tablets and smartphones, for example, for the production of videos and slides or creating stories, enable new experiences of redesigning and construction of knowledge and culture. The idea for this research came from reading the numerous texts that deal with the need to understand the child as an active subject in the construction of culture and society, rather than as receiving reproductive and cultural orders (CRIANÇAS, 2012). In this sense, in addition to the newsletters Equity For Children: Latin America (CRIANÇAS, 2012), the understanding of childhood and child in the works of Walter O. Kohan (2005; 2006) supports this study. This research proposal was also based on authors and documents that point to the need to promote, since the first stages of Basic Education, the literary reading as a means of enjoyment and emancipation (LAJOLO 2001a; Barthes, 2007; FILIPOUSKY, 2009; BRAZIL, 2010; MACHADO, 2011; VASQUES, 2013), and an education connected to the technological advances of the twenty-first century (BRAZIL, 1997, CHAVES, 1998; DEMO, 2008)

Fanpage da rádio Unesp FM: convergência e interatividade em prol da cultura e cidadania

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC

Comunicação e moda: o reflexo sociocultural visto pela Vogue Brasil

Pós-graduação em Comunicação - FAAC

Tecidos gráficos da cultura e a expansão dos sistemas de escritas

Ensaio argumentativo sobre a concepção de escrita fora da perspectiva etnocêntrica que considera o sistema verbal alfabético ocidental como pólo da formulação conceitual e teórica. A hipótese fundamental em estudo encaminha a abordagem sistêmica a partir da qual a escrita é sistema ambiental de constituição semiótico-cognitiva fundado em possibilidades combinatórias e interpretativas de leitura. Examina-se, então, a perspectiva semiocêntrica fundada pela temporalidade da cultura e não apenas pela dominante espacial.

Martin-Barbero, Canclini, Orozco: os impasses de uma teoria da comunicação latino-amricana

A pesquisa latino-americana de comunicação lembra uma ilha isolada, indiferente aos grandes debates filosófico- comunicacionais do século 20. Martín-Barbero ainda pensa segundo o modelo das totalidades e das hegemonias. Estudar a comunicação, para ele, é intervir, agir socialmente, e o processo comunicacional não está no ato de se assistir a TV, mas nas trocas que o receptor faz, lá fora, com sua comunidade. Néstor Canclini, trabalhando com arte e cultura popular, é mais realista, vê o consumo como feito da cumplicidade entre a sociedade civil e o Estado. Critica os que enaltecem os objetos da arte popular e se esquecem dos homens e de seus processos. Guillermo Orozco segue Martín-Barbero e critica as pesquisas que se ocupam do ato comunicacional específico. É alguém que busca a ressurreição dos agentes que vão esclarecer as pessoas como assistir “corretamente” à TV

O ciclo da comunicação científica na semiosfera

Este ensaio apresenta a construção de um objeto de pesquisa com base na teoria da semiótica da cultura. São feitas reflexões sobre os sistemas modelizantes envolvidos no ciclo da comunicação científica em grupo de pesquisa de universidade, desde a busca da informação até a publicação dos resultados dos estudos. As linguagens naturais (idiomas) e artificiais (linguagem de busca em computadores e vocabulários controlados) são identificadas. A partir disso, o objeto se delineia como o conjunto de textos da cultura e a própria semiosfera, representada pelos diálogos dos sujeitos da cultura e o processo de comunicação envolvido. Alguns desafios se apresentam, como: a necessidade de aprofundamento na teoria da semiótica da cultura, a participação do pesquisador também como sujeito da pesquisa e o trabalho com a interdisciplinaridade para estudar um objeto com as vertentes da ciência da informação, biomedicina, semiótica e outras disciplinas a elas relacionadas.