Períodos de Fidelização

This dissertation aims to study the loyalty clauses present in most of the long lasting service contracts. We introduce its main features and the consequences that arise from breaching of contract. We analyze the presence of loyalty periods in the Portuguese legislation. In this sense, we discuss Decree-Law 446/85, Law 24/96, Decree-Law 57/2008 and Decree-Law 56/2010. The loyalty period is the minimum period of time for which the contract should be maintained. In most cases, when this obligation is not fulfilled a penalty clause is set, intending to push the weaker party to comply with the contract or sanction it when the party fails to do so. We conclude that the contractual relationship where there is a loyalty period is usually an unbalanced relationship because it only protects the interest of one party. The penalty clause should not be admitted between parties with unequal bargaining powers. The contractual imbalance is not limited to consumer contracts.

A protecção jurídica do consumidor em Angola

The scope of the present work is to study the legal protection conferred upon the consumer in Angola, especially as regards electronic communication agreements. Its purpose is to promote consumers’ rights and contribute to its defence given the relatively privileged position of professionals in their relationship with consumers. With this in mind, we have made a description of the Consumer Law in Angola based on the Angolan Constitution (as the law that establishes the fundamental rights and guarantees of citizens) and on the Consumer’s Defence Law, which, as the basic law regarding consumers’ rights, provides the framework for this dissertation. We have analysed several aspects relating to consumer relationships, starting from its concept and rights of consumers and covering the legal and contractual mechanisms put in place for their protection. We have also analysed the Advertising Law with a view to better understand consumer’s rights before advertising campaigns carried out by professionals whilst promoting their goods and services and, additionally, to understand the duties and principles that shall be complied with in such campaigns with the purpose to protect the rights and interests of consumers. From a criminal point of view, we have briefly covered the crimes against consumers provided for in the Penal Code and the Law of Infractions against the Economy. In the second part of this work, we have summarised the institutions that protect the rights and interests of consumers, which include the Public Prosecutor Office, the National Institute for the Defence of the Consumers and the Consumers’ Associations. The third and last part of this work covers electronic communications agreements. Given the fact that there is no specific legislation in this matter, our analysis was based on the Civil Code – specifically the part relating to contracts – the Law on General Contractual Terms and Conditions and the Consumer’s Defence Law. We have analysed the formation of contracts, compliance and consumers’ rights resulting from contract breach. We further have appealed to the Angolan legislator to legislate certain aspects of consumer relationships, especially those where breach of consumers’ rights are blatant and facilitated by the lack of specific laws addressing such cases.

Omni-channel retail strategies in the luxury world

It’s impossible to neglect the changes that internet and e-commerce caused in the retail sector, by increasing customers’ expectations and forcing retailers to adapt the business to the new digital era. Internet is characterized by the increase in accessibility to everyone, which can be good or not so. For instance, luxury products rely on the sense of exclusivity, instead of being accessible to everyone. Hence, internet represents a challenge for luxury brands once, although they are able to provide a fullness service to their customers, they need to maintain the exclusiveness in which luxury is sustained. Consequently, the appearance of omni-channel was more than a challenge for the luxury sector, in particular, given the need to provide a full integrated experience through different channels. The aim of this dissertation is to find out how important is omni-channel, even in the luxury industry, and how it’s actually implemented based on the case of one of the most successful companies on luxury fashion e-commerce industry – Farfetch. Even though the company started in London, its founder is a Portuguese entrepreneur, and it’s in Portugal where most of its employees work, divided in two offices – Guimarães e Porto. Therefore, a literature review was written on relevant concepts and ideas about luxury, e-commerce and the different channels’ approaches. There were formulated five propositions that were after discussed according to the information gathered about the company and its strategies. In the end, it was possible to identify which propositions are in accordance with theory and which are not, as well as understand which are the most important strategies and trends about omni-channel in the luxury fashion e-commerce sector.

Gestão da Comunicação Organizacional: caso Aeroportos de Moçambique, E.P.

Dissertação de Mestrado em Comunicação Social, vertente de Comunicação Estratégica

Canadian Shredded Wheat Company Fonds

In 1893 Attorney Henry Drushel Perky and William H. Ford invented a machine for the preparation of cereals for food. Perky soon realized that the actual cereal biscuits were more popular than the machines and he opened Shredded Wheat plants in Massachusetts and Niagara Falls, New York. In 1904, the Niagara Falls, Canada plant was opened. These factories also served as tourist attractions. In 1907, one hundred thousand people visited the plants on both sides of the border. In 1928, the company was sold to The National Biscuit Company and the product name changed to Nabisco Shredded Wheat. The name of the plant was changed to Nabisco Foods in 1956 to reflect the variety of foods that were being produced at that time. In 1985, Nabisco was purchased by J.R. Reynolds thus forming RJR Nabisco. In 1994, RJR sold its breakfast cereal business to Kraft Foods and the international licenses to General Mills. Shredded Wheat is now integrated into the Post Foods portfolio. with information from: Niagara Falls Canada a History by The Kiwanis Club of Stamford, Ontario Inc. and Business Source Complete

La responsabilité de l'intermédiaire de marché et la protection du petit investisseur : à la recherche d'un certain équilibre

"Mémoire présenté à la Faculté des études supérieures en vue de l'obtention du grade de maîtrise, option droit des affaires"

Providing Genetic Testing Through the Private Sector: A View From Canada

Genetic testing technologies are rapidly moving from the research laboratory to the market place. Very little scholarship considers the implications of private genetic testing for a public health care system such as Canada’s. It is critical to consider how and if these tests should be marketed to, and purchased by, the public. It is also imperative to evaluate the extent to which genetic tests are or should be included in Canada’s public health care system, and the impact of allowing a two-tiered system for genetic testing. A series of threshold tests are presented as ways of clarifying whether a genetic test is morally appropriate, effective and safe, efficient and appropriate for public funding and whether private purchase poses special problems and requires further regulation. These thresholds also identify the research questions around which professional, public and policy debate must be sustained: What is a morally acceptable goal for genetic services? What are the appropriate benefits? What are the risks? When is it acceptable that services are not funded under health care? And how can the harms of private access be managed?

Consommation responsable et perception de produits : au-delà de l’environnement

Cet article présente et discute certains résultats spécifiques provenant d’une étude plus large qui visait à explorer le rapport qu’entretiennent les consommateurs responsables aux biens de consommation. Sur la base de données empiriques collectées auprès de citoyens qui se sont tournés vers des modes de consommation à moindres impacts écologiques, il a été remarqué que l’adoption d’habitudes de « consommation durable » n’est pas seulement motivée par des considérations altruistes et environnementales, mais également par des bénéfices personnels et/ou familiaux perçus, incluant une augmentation attendue du bien-être. Ces dernières motivations, ainsi que la manière avec laquelle elles s’expriment à travers des préférences pour certaines caractéristiques que présentent des produits de consommation, sont exposées. Tout en reconnaissant les dangers que peuvent représenter la définition et la valorisation d’une approche de la consommation responsable qui se limite aux profits et intérêts individuels, l'article suggère que la compréhension de tels motifs, et leurs implications pour la manière dont les produits et services sont conçus et positionnés, demande à être davantage explorés et compris en vue de, potentiellement, supporter un avenir davantage durable.

Contrat de cyberconsommation et arbitrage : les leçons de l'arrêt Dell

En juillet 2007, la Cour suprême du Canada s’est prononcée pour la première fois sur un litige lié au commerce électronique et dont les faits sont nés au Québec. L’affaire est d’une grande banalité : un contrat de consommation conclu par la voie de l’internet donna lieu à un litige car le prix proposé par le commerçant était erroné. Dans ce jugement historique, la Cour suprême a renversé les décisions des cours inférieures et est allée dans la direction contraire d’une modification législative adoptée le lendemain des auditions à la Cour, qui ne s’appliquait pas au cas en l’espèce. Ce jugement a causé des débats non seulement sur ce que la Cour a dit, mais aussi quant à l’opportunité qui lui était offerte de clarifier plusieurs questions d’importance. Ce mémoire utilise l’affaire Dell comme fil conducteur de l’étude du contrat de cyberconsommation et traite aussi de certaines questions incidentes sur ce droit en constant changement. En premier lieu, nous étudions le contrat de cyberconsommation et ensuite nous examinons le fond de l’affaire, une question qui n’a d’ailleurs pas encore reçu une analyse judiciaire. Dans la dernière partie, nous faisons une analyse critique des questions juridiques traitées par la Cour suprême. Nous concluons en remarquant que la Cour a perdu une occasion unique de clarifier certaines incongruïtés du droit de la cyberconsommation.

Development of Best Practices for Ship Recycling Processes

Ship recycling has been considered as the best means to dispose off an obsolete ship. The current state of art of technology combined with the demands of sustainable developments from the global maritime industrial sector has modified the status of erstwhile ‘ship breaking’ involving ship scrap business to a modern industry undertaking dismantling of ships and recycling/reusing the dismantled products in a supply chain of pre owned product market by following the principles of recycling. Industries will have to formulate a set of best practices and blend them with the engineering activities for producing better quality products, improving the productivity and for achieving improved performances related to sustainable development. Improved performance by industries in a sustainable development perspective is accomplished only by implementing the 4E principles, ie.,. ecofriendliness, engineering efficiency, energy conservation and ergonomics in their core operations. The present study has done a comprehensive investigation into various ship recycling operations for formulating a set of best practices.Being the ultimate life cycle stage of a ship, ship recycling activities incorporate certain commercial procedures well in advance to facilitate the objectives of dismantling and recycling/reusing of various parts of the vessel. Thorough knowledge regarding these background procedures in ship recycling is essential for examining and understanding the industrial business operations associated with it. As a first step, the practices followed in merchant shipping operations regarding the decision on decommissioning have been and made available in the thesis. Brief description about the positioning methods and important preparations for the most feasible ship recycling method ie.,. beach method have been provided as a part of the outline of the background information. Available sources of guidelines, codes and rules & regulations for ship recycling have been compiled and included in the discussion.Very brief summary of practices in major ship recycling destinations has been prepared and listed for providing an overview of the global ship recycling activities. The present status of ship recycling by treating it as a full fledged engineering industry has been brought out to establish the need for looking into the development of the best practices. Major engineering attributes of ship as a unique engineering product and the significant influencing factors on her life cycle stage operations have been studied and added to the information base on ship recycling. Role of ship recycling industry as an important player in global sustainable development efforts has been reviewed by analysing the benefits of ship recycling. A brief synopsis on the state of art of ship recycling in major international ship recycling centres has also been incorporated in the backdrop knowledgebase generation on ship recycling processes.Publications available in this field have been reviewed and classified into five subject categories viz., Infrastructure for recycling yards and methods of dismantling, Rules regarding ship recycling activities, Environmental and safety aspects of ship recycling, Role of naval architects and ship classification societies, Application of information technology and Demand forecasting. The inference from the literature survey have been summarised and recorded. Noticeable observations in the inference include need of creation of a comprehensive knowledgebase on ship recycling and its effective implementation in the industry and the insignificant involvement of naval architects and shipbuilding engineers in ship recycling industry. These two important inferences and the message conveyed by them have been addressed with due importance in the subsequent part of the present study.As a part of the study the importance of demand forecasting in ship recycling has been introduced and presented. A sample input for ship recycling data for implementation of computer based methods of demand forecasting has been presented in this section of the thesis.The interdisciplinary nature of engineering processes involved in ship recycling has been identified as one of the important features of this industry. The present study has identified more than a dozen major stake holders in ship recycling having their own interests and roles. It has also been observed that most of the ship recycling activities is carried out in South East Asian countries where the beach based ship recycling is done in yards without proper infrastructure support. A model of beach based ship recycling has been developed and the roles, responsibilities and the mutual interactions of the elements of the system have been documented as a part of the study Subsequently the need of a generation of a wide knowledgebase on ship recycling activities as pointed out by the literature survey has been addressed. The information base and source of expertise required to build a broad knowledgebase on ship recycling operations have been identified and tabulated. Eleven important ship recycling processes have been identified and a brief sketch of steps involved in these processes have been examined and addressed in detail. Based on these findings, a detailed sequential disassembly process plan of ship recycling has been prepared and charted. After having established the need of best practices in ship recycling initially, the present study here identifies development of a user friendly expert system for ship recycling process as one of the constituents of the proposed best practises. A user friendly expert system has been developed for beach based ship recycling processes and is named as Ship Recycling Recommender (SRR). Two important functions of SRR, first one for the ‘Administrators’, the stake holders at the helm of the ship recycling affairs and second one for the ‘Users’, the stake holders who execute the actual dismantling have been presented by highlighting the steps involved in the execution of the software. The important output generated, ie.,. recommended practices for ship dismantling processes and safe handling information on materials present onboard have been presented with the help of ship recycling reports generated by the expert system. A brief account of necessity of having a ship recycling work content estimation as part of the best practices has been presented in the study. This is supported by a detailed work estimation schedule for the same as one of the appendices.As mentioned earlier, a definite lack of involvement of naval architect has been observed in development of methodologies for improving the status of ship recycling industry. Present study has put forward a holistic approach to review the status of ship recycling not simply as end of life activity of all ‘time expired’ vessels, but as a focal point of integrating all life cycle activities. A new engineering design philosophy targeting sustainable development of marine industrial domain, named design for ship recycling has been identified, formulated and presented. A new model of ship life cycle has been proposed by adding few stages to the traditional life cycle after analysing their critical role in accomplishing clean and safe end of life and partial dismantling of ships. Two applications of design for ship recycling viz, recyclability of ships and her products and allotment of Green Safety Index for ships have been presented as a part of implementation of the philosophy in actual practice.

Cost accountancy and cost control in hospitals

It is a fact that there now exists a sound framework of accounting theory to ascertain the working results and the investment status of hospitals. Yet, there is no system of accounting in practice to conduct its activities with utmost efficiency. No attempts have hitherto been made for the continuous improvement in the servics rendered by hospitals. Personal investments in hospitals have made the interaction of business to some extent.Planning, decision making and control assume increasing importance as hospitals grow in size and complexity. Moreover, wise and effective utilisation of resources should be ensured. The importance of cost cannot be overlooked in this context. Cost is the most effective factor in the determination of the prices of hospital services rendered. The important managerial functions have to rely heavily on accurate and timely cost information. More people can be provided with services if no services cost more than what is a must to provide the necessary level of care. The price paid for high cost technology for a few is no technology at all for the many. Hence no pains must be spared in ascertaining, presenting, controlling and reducing costs. An effective system of Cost Accountancy and Cost Control is imperative for the survival of hospitals in the intensely competitive conditions of today. The valuable objective of "better patient care" can be attained only if the management can make use of the various tools and techniques to ascertain, control and reduce each item of cost in hospitals. Constant efforts must be made by the management to continuously improve their services and bring down costs and prices of all hospital services. Cost Accountancy has made its impresssive impact on almost all the spheres of human activities. It is high time a comprehensive Cost Accountancy and Cost Control system be implemented in hospitals. The problem under study thus is the designing of a sound and full-fledged Cost Accountancy and Cost Control system that suits the requirements of hospitals. It is for the first time in India during the evolution of Cost Accountancy that a comprehensive cost system is tried in hospitals.

“Assessment of Heavy Metals in the Environmental Compartments of the Central and Northern Coast of Kerala, India”

The nearshore marine ecosystem is a dynamic environment impacted by many activities, especially the coastal waters and sediments contiguous to major urban areas. Although heavy metals are natural constituents of the marine environment, inputs are considered to be conservative pollutants and are potentially toxic, accumulate in the sediment, are bioconcentrated by organisms and may cause health problems to humans via the food chain. A variety of metals in trace amounts are essential for biological processes in all organisms, but excessive levels can be detrimental by acting as enzyme inhibitors. Discharge of industrial wastewater, agriculture runoff and untreated sewage pose a particularly serious threat to the coastal environment of Kerala, but there is a dearth of studies in documenting the contaminant metals. This study aimed principally to assess such contamination by examining the results of heavy metal (Cu, Pb, Cr, Ni, Zn, Cd and Hg) analysis in seawater, sediment and benthic biota from a survey of five transects along the central and northern coast of Kerala in 2008 covering a 10.0 km stretch of near shore environment in each transect. Trophic transfer of metal contaminants from aquatic invertebrates to its predators was also assessed, by employing a suitable benthic food chain model in order to understand which all metals are undergoing biotransference (transfer of metals from a food source to consumer).The study of present contamination levels will be useful for potential environmental remediation and ecosystem restoration at contaminated sites and provides a scientific basis for standards and protective measures for the coastal waters and sediments. The usefulness of biomonitor proposed in this study would allow identification of different bioavailable metals as well as provide an assessment of the magnitude of metal contamination in the coastal marine milieu. The increments in concentration of certain metals between the predator and prey discerned through benthic food chain can be interpreted as evidence of biotransference.

Molecular Epidemiology of Escherichia coli isolates from Environmental, Food and Clinical Sources

In the present study diversity of E. coli in the water samples of Cochin estuary were studied for a period of 3 years ranging from January 2010- December 2012. The stations were selected based on the closeness to satellite townships and waste input. Two of the stations (Chitoor and Thevara) were fixed upstream, two in the central part of the estuary namely Bolgatty and Off Marine Science Jetty, and one at the Barmouth. Diversity was assessed in terms of serotypes, phylogenetic groups and genotypes. Two groups of seafood samples such as fish and shellfish collected from the Cochin estuary were used for isolation of E. coli. One hundred clinical E. coli isolates were collected from one public health centre, one hospital and five medical labs in and around Cochin City, Kerala. From our results it was clear that pathogen cycling is occurring through food, water and clinical sources. Pathogen cycling through food is very common and fish and shellfish that harbour these strains might pose potential health risk to consumer. Estuarine environment is a melting pot for various kinds of wastes, both organic and inorganic. Mixing up of waste water from various sources such as domestic, industries, hospitals and sewage released into these water bodies resulting in the co-existence of E. coli from various sources thus offering a conducive environment for horizontal gene transfer. Opportunistic pathogens might acquire genes for drug resistance and virulence turning them to potential pathogens. Prevalence of ExPEC in the Cochin estuary, pose threat to people who use this water for fishing and recreation. Food chain also plays an important role in the transit of virulence genes from the environments to the human. Antibiotic resistant E. coli are widespread in estuarine water, seafood and clinical samples, for reasons well known such as indiscriminate use of antibiotics in animal production systems, aquaculture and human medicine. Since the waste water from these sources entering the estuary provides selection pressure to drug resistant mutants in the environment. It is high time that the authorities concerned should put systems in place for monitoring and enforcement to curb such activities. Microbial contamination can limit people’s enjoyment of coastal waters for contact recreation or shellfish-gathering. E. coli can make people sick if they are present in high levels in water used for contact recreation or shellfish gathering. When feeding, shellfish can filter large volumes of seawater, so any microorganisms present in the water become accumulated and concentrated in the shellfish flesh. If E. coli contaminated shellfish are consumed the impact to human health includes gastroenteritis, urinary tract infections (UTIs), and bacteraemia. In conclusion, the high prevalence of various pathogenic serotypes and phylogenetic groups, multidrug-resistance, and virulence factor genes detected among E. coli isolates from stations close to Cochin city is a matter of concern, since there is a large reservoir of antibiotic resistance genes and virulence traits within the community, and that the resistance genes and plasmid-encoded genes for virulence were easily transferable to other strains. Given the severity of the clinical manifestations of the disease in humans and the inability and/or the potential risks of antibiotic administration for treatment, it appears that the most direct and effective measure towards prevention of STEC and ExPEC infections in humans and ensuring public health may be considered as a priority.

Automatische Dienstvermittlung in dienstorientierten Architekturen

Die Technologie dienstorientierter Architekturen (Service-oriented Architectures, kurz SOA) weckt große Visionen auf Seiten der Industrie wie auch der Forschung. Sie hat sich als derzeit ideale Lösung für Umgebungen, in denen sich die Anforderungen an die IT-Bedürfnisse rapide ändern, erwiesen. Heutige IT-Systeme müssen Managementaufgaben wie Softwareinstallation, -anpassung oder -austausch erlauben, ohne dabei den laufenden Betrieb wesentlich zu stören. Die dafür nötige Flexibilität bieten dienstorientierte Architekturen, in denen Softwarekomponenten in Form von Diensten zur Verfügung stehen. Ein Dienst bietet über seine Schnittstelle lokalen wie entfernten Applikationen einen Zugang zu seiner Funktionalität. Wir betrachten im Folgenden nur solche dienstorientierte Architekturen, in denen Dienste zur Laufzeit dynamisch entdeckt, gebunden, komponiert, verhandelt und adaptiert werden können. Eine Applikation kann mit unterschiedlichen Diensten arbeiten, wenn beispielsweise Dienste ausfallen oder ein neuer Dienst die Anforderungen der Applikation besser erfüllt. Eine unserer Grundvoraussetzungen lautet somit, dass sowohl das Dienstangebot als auch die Nachfrageseite variabel sind. Dienstorientierte Architekturen haben besonderes Gewicht in der Implementierung von Geschäftsprozessen. Im Rahmen des Paradigmas Enterprise Integration Architecture werden einzelne Arbeitsschritte als Dienste implementiert und ein Geschäftsprozess als Workflow von Diensten ausgeführt. Eine solche Dienstkomposition wird auch Orchestration genannt. Insbesondere für die so genannte B2B-Integration (Business-to-Business) sind Dienste das probate Mittel, um die Kommunikation über die Unternehmensgrenzen hinaus zu unterstützen. Dienste werden hier in der Regel als Web Services realisiert, welche vermöge BPEL4WS orchestriert werden. Der XML-basierte Nachrichtenverkehr und das http-Protokoll sorgen für eine Verträglichkeit zwischen heterogenen Systemen und eine Transparenz des Nachrichtenverkehrs. Anbieter dieser Dienste versprechen sich einen hohen Nutzen durch ihre öffentlichen Dienste. Zum einen hofft man auf eine vermehrte Einbindung ihrer Dienste in Softwareprozesse. Zum anderen setzt man auf das Entwickeln neuer Software auf Basis ihrer Dienste. In der Zukunft werden hunderte solcher Dienste verfügbar sein und es wird schwer für den Entwickler passende Dienstangebote zu finden. Das Projekt ADDO hat in diesem Umfeld wichtige Ergebnisse erzielt. Im Laufe des Projektes wurde erreicht, dass der Einsatz semantischer Spezifikationen es ermöglicht, Dienste sowohl im Hinblick auf ihre funktionalen als auch ihre nicht-funktionalen Eigenschaften, insbesondere die Dienstgüte, automatisch zu sichten und an Dienstaggregate zu binden [15]. Dazu wurden Ontologie-Schemata [10, 16], Abgleichalgorithmen [16, 9] und Werkzeuge entwickelt und als Framework implementiert [16]. Der in diesem Rahmen entwickelte Abgleichalgorithmus für Dienstgüte beherrscht die automatische Aushandlung von Verträgen für die Dienstnutzung, um etwa kostenpflichtige Dienste zur Dienstnutzung einzubinden. ADDO liefert einen Ansatz, Schablonen für Dienstaggregate in BPEL4WS zu erstellen, die zur Laufzeit automatisch verwaltet werden. Das Vorgehen konnte seine Effektivität beim internationalen Wettbewerb Web Service Challenge 2006 in San Francisco unter Beweis stellen: Der für ADDO entwickelte Algorithmus zur semantischen Dienstkomposition erreichte den ersten Platz. Der Algorithmus erlaubt es, unter einer sehr großenMenge angebotener Dienste eine geeignete Auswahl zu treffen, diese Dienste zu Dienstaggregaten zusammenzufassen und damit die Funktionalität eines vorgegebenen gesuchten Dienstes zu leisten. Weitere Ergebnisse des Projektes ADDO wurden auf internationalen Workshops und Konferenzen veröffentlicht. [12, 11]

Diseño de Plan Exportador para Corpoempack Ltda.

Debido a la globalización acelerada que esta experimentando el mundo, la economía y los mercados mundiales están creciendo cada día más y más, esto hace que pequeñas empresas tenga que crecer a la velocidad que el mundo lo pide, este es el caso de Corpoempack Ltda., una PyME diseñadora y productora de artículos de expresión social como tarjetas de felicitación, amor, apoyo, papel regalo, cuadernos, agendas, carpetas entre otros, que en vista de que el mercado nacional se estaba quedando pequeño frente a tantos oferentes vieron la necesidad de ampliar sus horizontes intentando conquistar mercados externos comenzando a exportar a Ecuador y otros países vecinos, pero no siendo esto suficiente se propusieron penetrar otros continentes por eso la razón de esta investigación tomando 2 posibles países: México como puerta de entrada a Norteamérica, y España como la posibilidad de ingreso a Europa. Se realizo un estudio detallado de los 2 posibles países viendo las ventajas y desventajas para exportar allá y a su vez abrir una tienda de expresión social con productos exclusivos Corpoempack. Como resultado se obtuvo que la mejor opción seria exportar a España por facilidades en acuerdos comerciales, el tamaño de las colonias latinas y la fuerza que tienen en el mercado y por ultimo la competencia que existe en este campo como almacenes exclusivos de expresión social es baja, así que seria una gran oportunidad de darle a los españoles productos innovadores y netamente colombianos. Proyectando el negocio a 5 años, considerando que las condiciones del mercado se mantienen o mejoran, será un negocio muy rentable y con miras a un rápido crecimiento, claro esta teniendo en cuenta las mejoras tanto organizacional como en estructura en la casa matriz Colombia ya que hay varios puntos débiles que reforzar en clima y administración.