La retroalimentación facial y su efecto en la evaluación de publicidad de humor

La hipótesis de retroalimentación facial planteada por Tomkins en 1962 sustenta que la activación de algunos músculos faciales envía información sensorial al cerebro y se induce entonces una experiencia emocional en el sujeto. Partiendo de dicha teoría y de investigaciones que la sustentan, el presente estudio se propuso confirmar el efecto de la emoción inducida a través de la retroalimentación facial sobre la evaluación de cinco tipos de humor en publicidad. Para ello se realizó un experimento con 60 hombres y 60 mujeres, que fueron asignados aleatoriamente a una de dos condiciones: estimulación de sonrisa –músculos hacia arriba- o inhibición de sonrisa –músculos hacía abajo-, mientras evaluaban 16 imágenes de publicidad de humor. A partir del análisis de los resultados se encontraron diferencias significativas entre las condiciones; en línea con la hipótesis formulada, los participantes expuestos a la condición estimulación de sonrisa –músculos hacía arriba- evaluaron más positivamente los comerciales. También se encontraron diferencias significativas en función del sexo y los tipos de humor evaluados. El estudio ofrece evidencia empírica de la teoría propuesta hace más de medio siglo y su efecto en el ámbito de la publicidad actual.

Humorous health messages : "a fresh approach" for road safety advertising campaigns?

Theoretical Background and research questions/hypothesis: Recently, throughout Australasia, humorous appeals have become implemented increasingly in health advertising despite limited evidence regarding the persuasiveness of different types of humour. Of those studies available which have examined the persuasiveness of humorous messages, the type of humour is often not defined so it is unclear what type of humour is being examined. Speck’s (1991) typology includes five types of humour; comic wit, sentimental humour, satire, sentimental comedy, and full comedy. Each type of humour is based on one or more humour generation processes; namely, incongruity-resolution, disparagement humour, and arousal-safety. It has been acknowledged that more research is needed to determine the relative persuasiveness of these different types of humour and to identify those types which may be most effective for health advertising. The current research explored individuals’ thoughts about, and their responses to some different types of, humorous messages addressing the serious health topic of road safety. Methods: A preliminary qualitative, study was conducted involving discussions with licensed drivers (N = 18) regarding their thoughts and feelings about humorous road safety messages in general as well as in response to some (5 in total) pre-existing advertisements. Men (n = 10) and women of younger and older age groups (17-24 or 25+ years) participated in one of six discussions. Participants were recruited from an existing community-based database held by the authors’ Research Centre or were approached directly on the university campus. Ethical approval was gained for the study. Each participant was offered $AUD40. A semi-structured interview schedule guided the discussion (e.g., was it humorous?, would this ad influence you?). Audio-recordings of the discussions were professionally transcribed and the transcripts were analysed using thematic analysis. Results: The findings revealed that, irrespective of age and gender, humour that was clever, incorporated something unexpected and contrasting with the everyday, was a preferred and relevant approach, thus aligning with incongruity-based theories of humour generation and humour types, such as comic wit and satire. As a persuasive function, humorous messages were considered likely to be talked about (and relatively more so than traditional fear-based approaches). Participants also felt that humorous messages would need to be used cautiously as humour that was considered inappropriate and/or associated with serious occurrences, such as a crash, would be unlikely to persuade. Conclusions: The findings highlight some of the potential benefits of using humour, such as increasing the extent to which an advertisement is talked about as well as the types of humour which may be effective in this context. Implications for research and/or practice: While this research has provided important insight, future research which quantitatively assesses the persuasive effects of different types of humorous road safety messages within a larger, representative sample is needed. This current study has highlighted some humorous approaches which may hold persuasive promise in encouraging individuals to adopt safer attitudes and behaviours not only on the road, but in relation to serious health issues more broadly.

La enunciación en El torito de los muchachos : la voz del gaucho en el periodismo rosista

Resumen: Este trabajo pretende rastrear en los veinte números de El Torito de los Muchachos, un periódico gauchesco publicado en 1830, las marcas que permitan caracterizar al enunciador y el enunciatario construidos por el periódico. También se analizará la enunciación, entendida como un conjunto de recursos discursivos, procedimientos y géneros, que dan forma al mensaje; es decir, que determinan una determinada “manera de decir” (Verón, 2004:172). ¿Qué gaucho habla, a quién le habla, qué vínculo construye con su enunciatario? El análisis de las voces que circulan en las páginas de estos ejemplares ofrece algunas claves para entender una etapa del periodismo argentino atravesada por la polarización política.

A arte da palhaçaria e a psicanálise

Ao visualizar uma figura de nariz vermelho, sapatos grandes e roupas coloridas, muitos podem acreditar que estão diante de um palhaço. Entretanto, o referido personagem não se caracteriza pela indumentária, mas sim por assumir-se ridículo e criar a partir disso. Ele não quer se curar de seus defeitos, pelo contrário, quer utilizá-los para produzir riso. Utilizando a psicanálise como instrumento de interpretação, é possível compreender que o palhaço se define por um modo de relação específico com a falta, radicalmente diferente da forma neurótica e sintomática. Por meio do chiste e do humor, ele acolhe o real inquirindo a realidade e demonstrando com o nonsense que todo sentido é parcial. O chiste elucida a estrutura do inconsciente a qual o palhaço sabe ser incurável. O humor possui a capacidade de rejeitar as reivindicações da realidade e efetivar o princípio de prazer, com a grande vantagem de não ultrapassar os limites da saúde mental. Assim, ele transforma as ocasiões traumáticas em oportunidades para a obtenção de prazer, uma vez que no humor o ego se recusa a sofrer rejeitando as reivindicações da realidade.

Chartered Trawling on the Brazilian Slope

Commercial trawling on the Atlantic slope areas off Brazil intensified in the late 1990’s owing to the expansion of coastal trawling areas and the operations of a chartered foreign fleet. Between 2000 and 2003, 59 fishing trips conducted by 10 chartered trawlers were intensely monitored by observers and satellite vessel monitoring systems, totaling 9,069 tows and 30,085.2 trawling hours. Fishing operations occurred in northern, northeastern, southeastern, and southern sectors of the Brazilian coast in 60–1,173 m depths. Total retained and processed catch were 8,074.6 t and 6,479.8 t, respectively. Argentine hake, Merluccius hubbsi; and Argentine shortfin squid, Illex argentinus, were the primary species taken contributing to 41.1% and 28.6% of the overall catch, respectively. The silver John dory, Zenopsis conchifera; monkfish, Lophius gastrophysus; Brazilian codling, Urophycis mystacea; and the black grouper, Epinephelus nigritus, composed 23% of total processed catch, and the remaining 7.2% was composed of deep-sea shrimps (family Aristeidae) and other teleosts and elasmobranches. The occupation of slope areas included an early exploratory phase, followed by directed phases of the upper slope (300–500 m), aiming principally at the Argentine hake, and the lower slope (>700 m), targeting valuable concentrations of deep-sea aristeid shrimps. The role of chartering for slope trawling development was critically addressed. We conclude that chartered vessels were efficient explorers and were particularly important in areas not available to the technologically limited national fleet. Because the charters were market-oriented and had elevated profit demands, however, those vessels quickly turned from exploration to exploitation and competed with national trawlers in shallower areas and produced significant impacts on Brazil’s modest deep-sea resources.

Dor no Corpo ou Dor na Alma? Visões Contemporâneas sobre a Fibromialgia.

Dentro das síndromes de dor crônica, caracterizadas pela manifestação de sintomas somáticos na ausência de uma etiologia médica identificável, a fibromialgia constitui uma das categorias mais misteriosas, devido à presença de numerosos sintomas associados - tais como fadiga, perturbações do sono e alterações da memória e da concentração e pela elevada comorbidade com transtornos de ansiedade e de humor, especialmente com a depressão. Na atualidade, a fibromialgia atinge até 5% da população e afeta profundamente a qualidade de vida dos sujeitos diagnosticados, se instituindo como um importante problema de saúde pública, realidade que demanda o aumento dos estudos relativos à doença. Partindo da revisão bibliográfica das publicações cientificas sobre fibromialgia nos últimos anos (2010-2013), procurou-se alcançar uma melhor visão das abordagens contemporâneas sobre a doença em termos da sua compreensão, classificação e diagnóstico. Os resultados obtidos através desta revisão apontaram a existência de problemas inerentes à concepção da natureza ontológica e epistemológica da dor, cujas manifestações da ordem objetivo e subjetivo dor física/ dor psíquica - embaralham as categorias compreensivas que definem a visão moderna do ser humano nas suas diferentes dimensões existenciais, dificultando a construção de instrumentos de medida e de sistemas classificatórios que permitam uma abordagem mais sofisticada da fibromialgia.

Taxonomía y distribución de los poliquetos pelágicos del Atlántico Sudoccidental

This work is based on the analysis of 420 planktonic samples of 7 oceanopraphic cruises distributed over the Argentine, Uruguayan and South brasilian continental shelf (SW Atlantic ocean), as well as from some oceanic sectors, adjacent to the continental slope. Vertical hauls were performed in all stations from 100 m depth to surface, except in the Walter Herwig cruise (where vertical hauls were predominantly performed out of slope sectors, between 300 and 500 m depth to surface) and Productividad cruise in which only surface waters were hauled. A list of 27 species are determined, corresponding to 5 families: Iospilidae (3 species), Lopadorrhynchidae (4), Alciopidae (9), Typhloscolecidae (5) and Tomopteridae (6). Larvae and epitokous forms of benthonic species are not taken into account. The genus Iospilus is revised, Pariospilus and Iospilopsis being considered their synonyms; the identity of Pariospilus affinis Viguier is maintained, being transferred to the genus Iospilus. The species Vanadis studeri Apstein is redescribed and its synonymy is established. The taxonomic value of the apical glands of Tomopteris species is discussed and some specimens are found to coincide with T. kefersteini in relation to the mentioned glands. All the species found in this work are described and illustrated, a systematic key being added for their identification. Considering the vertical nature of the hauls, it was not possible to specify the habitats of the different species; for this reason they are grouped as species from subtropical and subantartic areas of influence. The first group, made up of 17 species, shows and evident graduation in its latitudinal distribution, some of them being more restricted in their distribution than the others. The second group, of 4 species, is found south to the tropical convergence, in transitional waters, towards cold sectors. The third group, of 6 species, is found to be distributed all along the continental shelf, in subtropical and subantartic regions, and extending their distribution northwards, possibly related to deep water levels. The general scheme is coincident with the distribution of other planktonic groups (Copepods, Euphausiids). As a general feature, neither coastal nor shelf water specimens of pelagic Polychaeta were found, with exception of T. septentrionalis. A comparison with the results in Tebble's paper (1960) in the southwest Atlantic ocean is made, 12 of our species being coincidently found in the same hydrological area by that author. The drift of the main water masses of the South Atlantic ocean is accepted as a possible cause for the distribution of the pelagic Polychaeta of the southwest Atlantic regions.

Análisis de la potencialidad del agronegocio de frutas finas argentinas

p.35-53

Scatman

Scatman, aka Andreas Grassl, knew no fear when it came to verbal acrobatics. Burn - A List of my Enemies, his column in his Bavarian High School newspaper, run for five consecutive years, hitting his targets with caustic wit and irony. The list of enemies ranged from Bavarian farms (compulsory normality) to television companies (the rule of mediocrity) to Paris Hilton (trivia domination). Before graduating from high school, Scatman finished his last column with the following sentence: ‘Please tell me, what am I supposed to conjure up as a grandiose finale for the end of this five-year series?’

Educar nas virtudes:programa de intervenção para alunos do 1º ciclo de ensino básico

Tese de doutoramento, Psicologia (Psicologia da Educação), Universidade de Lisboa, Faculdade de Psicologia, 2014

A sátira política na televisão: O caso do "Governo Sombra"

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Jornalismo.

El Sur como espacio identitario en Torres García, Borges y Solanas

L’étude conceptualise la symbolique du Sud en tant qu’espace identitaire construit par une idéologie politique et une esthétique. Les cartes géographiques inversées (1936, 1943) de Joaquín Torres García (Uruguay) sont une prise de position politique qui affirme le pouvoir d’énonciation des artistes latino-américains de façon indépendante aux centres culturels européens. Sa théorie, l’« Universalisme Constructif », propose un nouvel art pour l’Amérique latine, combinant l’éthique artistique précolombienne et l’abstraction moderniste. Dans la nouvelle « Le Sud » (1953) et l’essai « L’écrivain argentin et la tradition » (1951), Jorge Luis Borges (Argentine) redéfinit la littérature latino américaine, marginalisée et périphérique, en tant que littérature qui a droit à toute la culture occidentale. Il rejette une culture qui ne serait que nationaliste. Le diptyque de Fernando Solanas (Argentine) formé des films Sud (1985) et Tangos, l’exil de Gardel (1988) est étudié à partir de son manifeste « Vers un Tiers- Cinéma » (1969), coécrit avec Octavio Getino. Dans le diptyque, le Sud est un espace de dénonciation des censures de la dictature et de l’impérialisme, mais aussi un espace de rénovation culturelle et identitaire. Dans son cinéma, Solanas utilise un produit culturel régional, le tango, comme outil de dénonciation politique. Tout au long de l’étude, on utilise des notions de Michel Foucault, (hétérotopie) et de Walter Mignolo (le centre amovible) pour approfondir le sens de l’espace Sud.

De la pratique à la théorie : analyse de la traduction de El juguete rabioso de Roberto Arlt par Antoine Berman

« Il va sans dire que c’est l’expérience du traduire qui constitue le centre de gravité de mon rapport général à la traduction. Je ne suis traductologue que parce que je suis, primordialement, traducteur » (Berman 2001, p. 16). La théorie de la traduction d’Antoine Berman serait donc enracinée dans sa pratique. Bien que son nom soit devenu incontournable en traductologie et que ses idées aient suscité de nombreux débats, peu de chercheurs ont étudié le lien entre la théorie et la pratique de ce traductologue. Le présent mémoire tente de combler cette lacune. Au moyen d’une analyse de la traduction de El juguete rabioso de Roberto Arlt faite par les époux Berman, il explore comment la pratique et la théorie de la traduction d’Antoine Berman se sont nourries l’une de l’autre. Le premier chapitre retrace le parcours d’Antoine Berman : son travail de traducteur, ses influences, sa théorie de la traduction, l’impact de celle-ci et les critiques qui lui ont été adressées. Dans le chapitre deux, nous découvrons Roberto Arlt et son œuvre afin de bien cerner les enjeux de sa traduction. Le chapitre trois analyse, selon la méthode bermanienne, la traduction française de ce roman publiée pour la première fois en 1984. Deux éléments du texte sont mis en relief : la diversité de registres discursifs, dont les sociolectes argentins, et la richesse lexicale qui en découle. En conclusion, l’étude montre que Le jouet enragé est marqué par une certaine inhibition et une rigidité sans doute inhérentes à toute traduction-introduction. Trop attachée aux normes, cette première version restitue timidement la diversité narrative de l’original. Ainsi, on peut supposer que les préceptes de Berman, et plus exactement sa liste de « tendances déformantes » (Berman 1999) reflètent, en partie, et avant tout, les limites et les difficultés qu’il a pu rencontrer dans l’exercice de sa pratique.

Influence de l'iconographie duchampienne dans Les Célibataires, vingt ans plus tard, de Roberto Matta

L’alchimie, science de la manipulation des influences spirituelles par une métallurgie sacrée, et la pataphysique, esthétique pseudo-scientifique associant l'ésotérisme à l'humour, sont les deux principaux fondements idéologiques qui unissent Marcel Duchamp et Roberto Matta. Tandis que Duchamp s'intéresse déjà à l'ésotérisme dès 1910, soit près d'une vingtaine d'années avant sa rencontre avec Matta. Ce dernier aborde, dans sa production, des thèmes propres à la littérature alchimique, soit les opérations occultes, les états merveilleux de la matière et les appareils de laboratoire. De plus, les écrivains symbolistes et pseudo-scientifiques, lus par Duchamp, puis par Matta, influencent l'humour pataphysique, teinté d'ésotérisme, qui s'exprime dans la production de ces deux artistes. Ainsi, Les Célibataires, vingt ans plus tard, est une huile sur toile, réalisée en 1943, par Roberto Matta, qui représente un paysage cosmique, composé d'astres et de trous noirs, de trois alambics et d'une grande machine noire. Dans cette œuvre, Matta réinterprète très librement certains éléments du Grand verre, une peinture sur verre de Marcel Duchamp, laissée inachevée en 1923. Le présent mémoire de maîtrise étudie l'influence de l'alchimie et de l'iconographie duchampienne sur Les Célibataires, vingt ans plus tard. Dans un premier temps, cette étude vise à mettre en exergue et à examiner les influences alchimiques et pataphysiques dans l'œuvre de Matta. Dans un deuxième temps, notre mémoire vise à démontrer comment l'œuvre de Matta s'intègre dans le projet surréaliste de création d'un mythe nouveau, dans la continuité du projet duchampien.

Twitter en Colombia: ¿Cómo lo están usando las cadenas radiales para informar?

En Colombia los medios de comunicación, más específicamente las cadenas radiales nacionales más importantes, no se han quedado atrás y han optado por unirse desde hace unos años a twitter, incursionando sobre la marcha. Las cuentas de twitter de Bluradio, Caracol Radio y RCN Radio analizadas junto a las entrevistas con los encargados de las mismas y las emisiones de los programas de noticias escogidos, muestran que las redes sociales siguen siendo un desafío en la actualidad. Uno de esos desafíos es encontrar el verdadero objetivo de los medios en twitter y que este no sólo consista en la escucha activa en busca de las noticias de último momento. Para alcanzar una legitimidad comunicativa en la web 2.0 es necesario adaptarse a la cultura de la participación de las redes, de lo contrario se está condenado a obtener tan solo un nuevo canal de difusión de noticias.