Readability of selected breastfeeding information for mothers: Early twenty-first centure

The effectiveness of printed material depends on its clarity, layout, and appropriateness of its reading level to the target population. A person with 'functional illiteracy' is able to read at a basic level or below, but is confused by more complex material. Among Australian adults, the estimated functional illiteracy rate for prose is 44.1%. Consequently, it is recommended that health information literature for the general population be pitched at a grade 5 or 6 level of reading difficulty. This study is a ten-year follow-up to an earlier study by the author, which analysed printed information materials from the late twentieth century. The aim was to assess the

Risky business: An investigation of sponsorship marketing risk

This paper examines the characteristics of sponsorship risk in order to better understand the potential pitfalls that may arise for firms contemplating sponsorship-linked marketing. A content analysis of the online sponsorship information provided by 117 listed companies was performed using Leximancer software to gain insights about the corporate conceptualisation of sponsorship risk. Next, in-depth interviews were conducted with 20 sponsorship marketing managers and the managers of 20 sponsored organisations to understand risk in terms of sponsorship practice. Central components of sponsorship risk were identified. Strategies for managing sponsorship risk are proposed in order to enhance sponsorship practice in the future.

O Jingle publicitário e sua curva de importância no contexto da comunicação de mercado

O trabalho aborda o papel desempenhado pelo elemento musical, o Jingle, dentro da estrutura da peça publicitária comumente chamada de comercial . Para averiguar a premissa de que o Jingle perdeu importância expressiva pela chegada da Era dos Meios Digitais em relação às mensagens publicitárias veiculadas até o final do século XX pelo Rádio e pela Televisão, as técnicas metodológicas aplicadas foram a Análise de Conteúdo, com a proposta de mensurar e apontar a significativa diminuição no tempo médio destinado ao Jingle nas peças publicitárias na Era dos Meios Digitais e a Análise do Discurso, que possibilitou aferir o empobrecimento no uso dos recursos de linguagem na estruturação do discurso músico-literário do Jingle ao longo da primeira década do século XXI na publicidade brasileira. Após a avaliação dos parâmetros quantitativo e qualitativo da produção do Jingle na Era dos Meios Digitais, o trabalho conclui que houve, de fato, perda de espaço e importância e que o Jingle, que já ocupou o papel de protagonista, hoje é um coadjuvante dentro do processo comunicacional com o mercado.

House-organs: da teoria à prática

Este projeto tem como objetivo realizar uma análise da forma com que vem sendo realizada, na prática, a Comunicação Interna no Brasil por meio de house-organs. Para tanto, utiliza-se de duas fontes principais de consulta: a bibliografia publicada sobre o tema e os vencedores do Prêmio Aberje dos últimos 7 (sete) anos. Com isso, pretende-se verificar, de um lado, o que autores e especialistas sugerem e indicam como ideal para execução da Comunicação Interna através de house-organs; de outro, analisa-se, com base nessa teoria, o que vem sendo feito na prática. A escolha dos vencedores do prêmio Aberje categoria House-organ para Comunicação Interna, tem como objetivo apenas apresentar um critério lógico para a seleção das mídias analisadas, uma vez que se trata de um prêmio concedido pelo principal órgão de representação da Comunicação Empresarial do Brasil. O foco deste estudo é exclusivamente o conteúdo dos veículos e neste se encaixam itens como o fluxo do discurso organizacional (ascendente, descendente etc.), mensagens, o tipo de linguagem utilizada etc. Não se focarão, dessa maneira, aspectos de diagramação e estética.(AU)

What makes online grocers work? A case study analysis of factors contributing to online grocery store profitability

This research examined the factors contributing to the performance of online grocers prior to, and following, the 2000 dot.com collapse. The primary goals were to assess the relationship between a company’s business model(s) and its performance in the online grocery channel and to determine if there were other company and/or market related factors that could account for company performance. ^ To assess the primary goals, a case based theory building process was utilized. A three-way cross-case analysis comprising Peapod, GroceryWorks, and Tesco examined the common profit components, the structural category (e.g., pure-play, partnership, and hybrid) profit components, and the idiosyncratic profit components related to each specific company. ^ Based on the analysis, it was determined that online grocery store business models could be represented at three distinct, but hierarchically, related levels. The first level was termed the core model and represented the basic profit structure that all online grocers needed in order to conduct operations. The next model level was termed the structural model and represented the profit structure associated with the specific business model configuration (i.e., pure-play, partnership, hybrid). The last model level was termed the augmented model and represented the company’s business model when idiosyncratic profit components were included. In relation to the five company related factors, scalability, rate of expansion, and the automation level were potential candidates for helping to explain online grocer performance. In addition, all the market structure related factors were deemed possible candidates for helping to explain online grocer performance. ^ The study concluded by positing an alternative hypothesis concerning the performance of online grocers. Prior to this study, the prevailing wisdom was that the business models were the primary cause of online grocer performance. However, based on the core model analysis, it was hypothesized that the customer relationship activities (i.e., advertising, promotions, and loyalty program tie-ins) were the real drivers of online grocer performance. ^

Issues for Managing Tourism Information

The need for a high quality tourism database is well known. For example, planners and managers need high quality data for budgeting, forecasting, planning marketing and advertising strategies, and staffing. Thus the concepts of quality and need are intertwined to pose a problem to the tourism professional, be they private sector or public sector employees. One could argue that collaboration by public and private sector tourism professionals could provide the best sources and uses of high quality tourism data. This discussion proposes just such a collaboration and a detailed methodology for operationalizing this arrangement.

Restaurant Marquees: A Help or Hindrance'?

The marquee is one of the most common and cost-effective forms of advertising, but it can be a restaurant's worst enemy. Here are some surprising facts about its use and misuse.

What Makes Online Grocers Work? A Case Study Analysis of Factors Contributing to Online Grocery Store Profitability

This research examined the factors contributing to the performance of online grocers prior to, and following, the 2000 dot.com collapse. The primary goals were to assess the relationship between a company’s business model(s) and its performance in the online grocery channel and to determine if there were other company and/or market related factors that could account for company performance. To assess the primary goals, a case based theory building process was utilized. A three-way cross-case analysis comprising Peapod, GroceryWorks, and Tesco examined the common profit components, the structural category (e.g., pure-play, partnership, and hybrid) profit components, and the idiosyncratic profit components related to each specific company. Based on the analysis, it was determined that online grocery store business models could be represented at three distinct, but hierarchically, related levels. The first level was termed the core model and represented the basic profit structure that all online grocers needed in order to conduct operations. The next model level was termed the structural model and represented the profit structure associated with the specific business model configuration (i.e., pure-play, partnership, hybrid). The last model level was termed the augmented model and represented the company’s business model when idiosyncratic profit components were included. In relation to the five company related factors, scalability, rate of expansion, and the automation level were potential candidates for helping to explain online grocer performance. In addition, all the market structure related factors were deemed possible candidates for helping to explain online grocer performance. The study concluded by positing an alternative hypothesis concerning the performance of online grocers. Prior to this study, the prevailing wisdom was that the business models were the primary cause of online grocer performance. However, based on the core model analysis, it was hypothesized that the customer relationship activities (i.e., advertising, promotions, and loyalty program tie-ins) were the real drivers of online grocer performance.

Inkjet-Printed Filtennas with Triple Bandnotch

This paper presents the layout and results of a compact inkjet-printed filtenna operating at the S-band, ISM and UWB frequencies. The filtenna has a wide passband and, alongside, rejects WiMAX 3.5 GHz, WLAN 5.8 GHz and ITU service 8.2 GHz bands. The filtenna is simulated, printed using silver nanoparticle ink on flexible Kapton substrate and measured. Obtained simulation and measurement results agree well with each other. Measured return loss of the filtenna is more than 10 dB for 1.6–10.85 GHz and triple bandnotch, measuring at an average of 1.87 dB, are present at the unwanted bands. Radiation patterns, as well as the gain and efficiency of the filtenna have also been presented; with the average values being 3.4 dBi and 90 % respectively for the passband and averaging at −1.0 dBi and 22 % respectively for the three rejected bands.

Formal Aspects in SDH for Children in Spanish Television: A Descriptive Study

The comprehension of a subtitle goes far beyond the understanding of the meaning of the words it comprises. Formal aspects of subtitles for the d/Deaf and the hard-of-hearing (SDH) can be crucial in the cognitive effort necessary to process the subtitle within its audiovisual context (Perego 2008). The present article studies common practices of formal aspects in SDH for children, focusing on three parameters: layout and positioning of the subtitle; orthotypographic conventions; and resources for the identification of characters in the three TV channels dedicated exclusively to the youngest audiences in Spain. The present piece of research was carried out by analysing and evaluating these three parameters in comparison with the current UNE Standard 153010 (AENOR 2012) and with previous theoretical studies in the field.

Värdeflödesanalys och Data Envelopment Analysis : En fallstudie för att värdera effektiviteten hos ett logistikföretag

Companies face new challenges almost every day. In order to stay competitive, it is important that companies strive for continuous development and improvement. By describing companies through their processes it is possible to get a clear overview of the entire operation, which can contribute, to a well-established overall understanding of the company. This is a case study based on Stort AB which is a small logistics company specialized in international transportation and logistics solutions. The purpose of this study is to perform value stream mapping in order to create a more efficient production process and propose possible improvements in order to reduce processing time. After performing value stream mapping, data envelopment analysis is used to calculate how lean Stort AB is today and how lean the company can become by implementing the proposed improvements. The results show that the production process can improve efficiency by minimizing waste produced by a bad workplace layout and over-processing. The authors suggested solution is to introduce standardized processes and invest in technical instruments in order to automate the process to reduce process time. According to data envelopment analysis the business is 41 percent lean at present and may soon become 55 percent lean and finally reach an optimum 100 percent lean mode if the process is automated.

Open Space – Estratégia e Concretização: o caso EDP Porto

Este estudo centra-se numa investigação sobre o conceito de trabalho em open space na nova sede no Porto da empresa Energias de Portugal - SA, tendo em conta a estratégia implementada e os resultados conseguidos. Para isso, dissecámos as premissas apresentadas aos trabalhadores na cerimónia de inauguração do novo espaço - “O Open Space opera como plataforma de comunicação e de partilha de informação” e “O Open Space responde às necessidades dos trabalhadores, criando ambientes de trabalho modernos e funcionais”. A fim de avaliarmos o campo empírico, construímos e enviámos em formato eletrónico para o e-mail de todos os trabalhadores da amostra um instrumento de medida que denominámos de open space (OS). As ilações retiradas estão baseadas nos resultados analisados e discutidos após processamento em SPSS - predictive analytics software and solutions e em reports gráficos. O open space da EDP Porto é um local moderno e funcional, privilegiado em relação à fluidez e partilha de informação, capaz de manifestar estratégias de negócio e de salientar aspetos da marca e da cultura da Empresa. A formação/informação sobre comportamentos e regras básicas a seguir na partilha de um mesmo espaço, as razões de negócio que levam a organização a mudar o espaço de trabalho, a par das vantagens que ambas as partes podem tirar do novo conceito, influencia positivamente ou negativamente a perceção da mudança e o estado emocional dos trabalhadores. O ruído, a temperatura ambiente, a concentração ou a privacidade, são alguns dos fatores que poderão variar com o layout e funcionam como condicionantes de uma maior ou menor satisfação ambiental. No entanto, existem sempre questões que permanecem pendentes e foi nesse contexto que deixámos algumas propostas para novas investigações num trabalho científico que nunca se esgota. / This study focuses on researching the concept of working in an open space in the new Oporto’s headquarters of the company Energias de Portugal - SA, given the strategy implemented and the results achieved. For this, we dissected the assumptions presented to workers at the inauguration ceremony of the new space - "The Open Space operates as a platform for communication and information sharing" and "The Open Space responds to the needs of workers, creating modern and functional workplaces". In order to evaluate the empirical side, we built and sent, in electronic format, an e-mail to all the workers of the sample with a measurement tool that we called the open space (OS). The conclusions are based on the results analyzed and discussed after being processed in SPSS - predictive analytics software and solutions and graphs in reports. The open space of the EDP Oporto is a modern and functional place, privileged in relation to fluidity and information sharing, capable of manifesting business strategies and highlight aspects of the brand and culture of the Company. The training/information on behaviors and basic rules to follow when sharing the same space, the business reasons that lead the organization to change the workspace, along with the advantages that both parties can benefit from the new concept, influence positively or negatively the perception of change and the emotional state of workers. Noise, temperature, concentration or privacy, are some of the factors that may vary with the layout and function as constraints in a greater or lesser environmental satisfaction. However, there are always issues that remain outstanding and it was in this context that we made some proposals for further research in a scientific paper that never runs out.

CD-ROM Acrobat Journals Using Networks

The available technologies for publishing journals electronically are surveyed. They range from abstract representations, such as SGML, concerned largely with the structure of the document, to formats such as PostScript which faithfully model the layout and the appearance. The issues are discussed in the context of choosing a format for electronically publishing the journal: Electronic Publishing -- Origination, Dissemination and Design. PostScript is neither widely enough available nor standardised enough to be suitable; a bitmapped pages approach suffers from being resolution-dependent in terms of the visual quality achievable. Reasons are put forward for the final choice of Adobe s new PDF document standard for creating electronic versions of the journal.

Osuuskunnan edustajiston rooli ja tehtävät

Tutkimuksen tarkoituksena ja tavoitteena on ymmärtää osuuskunnan ja erityisesti osuuskaupan edustajiston tehtäviä ja roolia. Tutkimuksessa halutaan tunnistaa osuuskunnan edustajiston tehtävät ja rooli siten, että ne parhaalla mahdollisella tavalla lisäisivät edustajiston jäsenten vaikuttavuutta ja vaikuttavuuden tunnetta. Tarkoituksena on kehittää toimintaa sellaiseksi, että edustajiston jäsenet kokevat osuuskunnan omakseen ja roolinsa siellä tärkeäksi, ja tätä kautta sitoutuvat tehtäviinsä ja ottavat vastuuta. Tutkimuksessa selvitetään, kuinka edustajisto voi tulevaisuudessa toteuttaa edustuksellista rooliaan parhaalla mahdollisella tavalla huomioiden jäsenten osuuskuntatoimintaa koskevat arvot, tavoitteet sekä odotukset. Tutkimus suoritettiin laadullisena haastattelututkimuksena, johon kuului kuusi puolistrukturoitua haastattelua huhtikuussa 2016. Esimerkkiorganisaationa tässä tutkimuksessa käytettiin Helsingin Osuuskauppa Elannon edustajistoa. Tutkimuksen tulokset osoittavat, että edustajiston jäsenet tuntevat roolinsa ja tehtävänsä vaikuttavaksi, mutta ongelma näyttäisi olevan, että tätä mielikuvaa ei ole pystytty siirtämään eteenpäin jäsenistölle. Jotta mielikuva ja tieto välittyisi ulospäin pitäisi tutkimusta tehdä vielä lisää sekä lisätä mainontaa, koulutusta ja valistusta edustajiston tehtävien ja roolin tiimoilta. Edustajat kokevat tulosten mukaan roolinsa tärkeäksi, mutta parannettavaa löytyi osuuskunnan omaksi tuntemisessa sekä sitä kautta sitoutumisessa. Omistuksen tunteen kehittyminen auttaisi sitoutumisessa työhön. Kollektiivisena tällainen omistamisen tunne palvelisi myös osuuskunnan etuja edustajien paremman työpanoksen ja yhteisten päämäärien kautta. Tällainen vahvemman siteen syntyminen edesauttaisi myös mielikuvien ja ennakkoluulojen muuttamista, joita osuuskunnan jäsenillä näyttäisi olevan edustajistosta ei kollektiivisena yhteisönä.

Safety assessment in primary Mycobacterium tuberculosis smear microscopy centres in Blantyre Malawi: a facility based cross sectional survey

Introduction Tuberculosis (TB) is caused by Mycobacterium tuberculosis and is transmitted mainly through aerosolization of infected sputum which puts laboratory workers at risk in spite of the laboratory workers’ risk of infection being at 3 to 9 times higher than the general public. Laboratory safety should therefore be prioritized and optimized to provide sufficient safety to laboratory workers. Objective To assess the safety for the laboratory workers in TB primary microscopy centres in Blantyre urban. Methodology TB primary microscopy centers in Blantyre urban were assessed in aspects of equipment availability, facility layout, and work practice, using a standardized WHO/AFRO ISO 15189 checklist for the developing countries which sets the minimum safety score at ≥80%. Each center was graded according to the score it earned upon assessment. Results Only one (1) microscopy center out nine (9) reached the minimum safety requirement. Four (4) centers were awarded 1 star level, four (4) centers were awarded 2 star level and only one (1) center was awarded 3 star level. Conclusion In Blantyre urban, 89% of the Tuberculosis microscopy centers are failing to provide the minimum safety to the laboratory workers. Government and other stake holders should be committed in addressing the safety challenges of TB microscopy centres in the country to ensure safety for the laboratory workers. Recommendations It is recommended that the study be conducted at the regional or national level for both public and private laboratories in order to have a general picture of safety in Tb microscopy centres possibly across the country.