Dialogues and senses produced in/by the publicity discourse of institutes of languages

This article aims at analyzing the dialogues between the publicity discourse from languages institutes, with their publicity focused on the disclosure of English language courses, established between the student (subject), potential interlocutor of these publicities, trying to understand the meaning effects which can be produced and circulate socially through these dialogues. In order to do that, this study takes into consideration the theoretical confluences between the Bakhtin Circle and the discourse theory from Michel Pêcheux, especially,  those which concern the notions of dialogue and senses produced in and by the publicity discourse from languages institutes.

The Constitution of Subject Slave in the Journal: “Dezenove de Dezembro"

  ABSTRACT: This article is based on the contributions of discourse analysis from French orientation, which combines the linguistic aspect to the socio-historical, it understands, therefore, that the speech is the place of ideological manifestations (ORLANDI, 1984) and can not be dissociated from its production condition, that is, of all his surroundings and constituent: who, when, where. Starting with four announcement on runaway slaves and two missing pets, published in the Journal: Dezenove de Dezembro, in circulation in the State of Paraná, in the nineteenth century, we analyze the position of the press at the time to refer to the runaway slave. The appreciation of the words used by the enunciator has revealed that he had the intention to highlight the condition of "object" of the black slave, limiting his identity to their physical particulars, referring to aspects found in the missing pets announcements. Thereby, we find, in these analyzed announcements, which the formation of the subject slave in the Paraná society of the nineteenth century is subjected, and it can not be disconnected of ideological and historical instances.

The effects of sense and the production conditions of the discourse about woman in the newspaper "the mentor of Brazilian women"

More than understanding a speech, we need to decode it to then seek to understand how this discourse was made and what direction effects it produces. The Mentor of the Brazilians from Sao Joao del Rei - our object of study in this article - since its announcement in 1829, it was proposed to be like the newspaper's name itself shows, a Mentor, a newspaper to guide, advise women the inclusion in the political and moral life of the country, but without forgetting the family and their deveres. Para rationale of this study are taken as the essence of the studies Pêcheux and Eni Orlandi, the French Discourse Analysis (DA), trying to understand the speech of the mining journal in their production conditions in the nineteenth century. Understanding that social memory leads to a discursive memory that formulates the speeches already in place, giving rise to the social-historical context of ideological and enunciator statement. In addition, it is necessary to establish the role of the analyst in the process of understanding of the subject matter, because according to Orlandi (2008), the subject has his body tied to the body of the senses; subject and senses has its corporeality, made at the meeting of the materiality of language and history. In this perspective, enunciator and analyst embody the senses three cutouts of the weekly newsletter: a) the ad in the Astro de Minas newspaper talking about the first Mentor of the Brazilians women edition, b) the No. 1 edition and c) No.10 edition of the Mentor of the Brazilians women.

TOWARDS A DISCURSIVE LOOK TO THE SUBJECT AND SENSE PRODUCTION IN THE AESTHETIC FIELD OF LITERATURE

This paper aims at presenting an epistemological discussion of the literary fact in order to build a theoretical and conceptual understanding of how subjects and senses can be analysed in the discursive dynamic of the Literature aesthetic field. From the theoretical place of discourse analysis (DA), especially Pêcheux’s ideias in synchrony to dialogical polyphonic assumptions developped by Bakhtin Circle, and from literature concepts in Barthes, Blanchot and Foucault’s studies, it is its goal to put up a theoretical reflection on the dynamic of meaning and subject construction in the literary space as a way of a starting-support-reflective point that can help those who interests and seeks an analysis exercise of the literary by a discursive prism.

Epistemological and philosophical refluxes in the constitution of the Pecheuxtian Discourse Analysis

This article aims at verifying influences of epistemological and philosophical basis constitutive of the French Discourse Analysis (DA), more specifically that one based on the studies of Michel Pêcheux.  For him, the social class, the socio-historic and cultural interpellation of the subject are determining of meanings and are linked with the Marxist historical materialism, via Althusser, as well as with the lacanian Psychoanalysis and with the saussurian Linguistics. His writings also influences by Michel Foucault, especially during the so-called “third phase” of the DA. Thus, between the two philosophical lines which cross science for centuries, that is, the formalist-logicist and the rationalist-idealism, the Discourse Analysis has a strong connection with this last one.

Advertising to children in Brazilian families: a critical discourse analysis of reception

This article aims to contribute to the understanding of the reception of advertising to children in Brazilian families. The topic of children's advertising has gained importance in recent years because of the civil movements for regulation by-law of advertising to children in Brazil. In view of the various interests at stake, the matter has been the subject of discussion and controversy. Therefore the objective of this paper is to cooperate to the debate, in order to understand the reception of children's advertising in family dynamics. We chose here the focus in the perspective of mothers and fathers. Four semi-structured interviews for the mothers and fathers of children aged between six and 10 years, conducted in two schools in the Distrito Federal, were analyzed. The category ‘appraisal’ was considered for analysis of positions, behaviors and feelings present in the discourse of the parents. The reflections were guided on Critical Discourse Analysis and reveal that advertising to children has been responsible for a determinate disharmony in the family environment, while at the same time strengthen traditional roles of social actors.

The Role of the Image in the Press Media – The Subject in Agony of a Party

This article deals with the functioning of images in the press media discourse. For so, we take the French Discourse Analysis proposed by Pêcheux as theoretical support and make use of the notions of subject, meaning, intericonicity and policromy. Problems of the analysis at this level in the French Discourse Analysis are pointed out, especially because of the need for new theoretical devices which are able to analyze the image objects adequately. After this contextualization, a brief analysis of the article The Agony of a Political Party, published by Veja Magazine in 2005, will be done and which deals with the supposed kickback crisis and the Brazilian Labor Party. It is impossible, in our understanding, to make any analysis of the verbal text adequately and pertinently separating it from the non-verbal text; thus, both the linguistic  and non-linguistic plans will be analyzed together in this proposition.