The Antecedents And Consequences Of Customer Emotions In The Consumption Of Collective Mass Hedonic Services: A Conceptual Model
| Contribuinte(s) |
Purchase, S |
|---|---|
| Data(s) |
2005
|
| Identificador | |
| Publicador |
University of Western Australia Business School |
| Relação |
Bennett, Rebekah, Dagger, Tracey, & Ng, Sandy (2005) The Antecedents And Consequences Of Customer Emotions In The Consumption Of Collective Mass Hedonic Services: A Conceptual Model. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Collective Mass Hedonic Services, Customer Emotions, Service Consumption |
| Tipo |
Conference Paper |
