946 resultados para Applied Cultural Studies
Resumo:
Estudo dos estereótipos que a revista regional Beach&Co fez do caiçara - povo nativo que mantém uma cultura relacionada ao mar e a mata nas cidades de Caraguatatuba, São Sebastião, Ubatuba e Ilhabela, no Litoral Norte Paulista. Aplicou-se uma metodologia de caráter híbrido que mesclou os Estudos Culturais com base nas obras de Douglas Kellner, Stuart Hall e Raymond Williams com a Análise de Discurso nas obras de Dominique Maingueneau, Eni Orlandi, Patrick Charaudeau e Audre Alberguine. Também foram resgatados os estudos da Cultura Caiçara feitos por Carlos Diegues, Gioconda Mussolini, Emilio Willems, e por fim redefiniu-se o gênero jornalístico Reportagem e contextualizou-se o Jornalismo Regional de Revista. Posteriormente, analisou-se a primeira década da revista Beach&Co, totalizando 120 edições publicadas de janeiro de 2002 a junho de 2012, no qual foram mostradas as diversas abordagens que a publicação fez do caiçara, bem como a evolução da própria revista nos aspectos editoriais, comercial e de design gráfico. Em seguida, selecionou-se 23 reportagens nas editorias de turismo, gastronomia, esportes e outras relacionadas à Cultura Caiçara, que tiveram seus discursos semânticos e os elementos valorativos de linguagens analisados. Nas conclusões, constatou-se que a cobertura jornalística da Beach&Co privilegia as áreas do turismo e do desenvolvimento do Litoral Norte e Baixada Santista; que a revista passou por readaptações e esquematismos dominantes na produção jornalística e encontrou mercado nas especificidades do Litoral Paulista; a Beach&Co se consolidou como uma revista regional profissional, de qualidade e criativa, distante do amadorismo, do bairrismo e da mimetização simplista; apesar de muitas vezes ter usado o caiçara para adjetivar os aspectos turísticos e gastronômicos do Litoral Norte, a revista trabalhou a produção simbólica do caiçara de forma ampla e retratou vários aspectos da Cultura Caiçara, reforçando o poder desta revista regional, como retroalimentando os sotaques do Litoral Paulista nas demais regiões do país onde a publicação também é lida.
Resumo:
The purpose of this study is to investigate the cultural identities of Santa Rita de Cassia constructed from the representations contained in the speech of Santa Cruz urban area residents, which is located in a harsh part of the State of Rio Grande do Norte. These residents make the story of the Saint full of meaning for themselves, in their daily lives, as well as to the society. This is observed in the narration of Rita de Cassia’s story which has been told in the city over the past one hundred and eighty years, the number of women's names and commercial establishments named “Santa Rita”. In 2010, with the inauguration of the Alto de Santa Rita – a space for worshiping the saint –, the amount of visitors increased in the city, due to the construction and inauguration of a colossal monument representing the image of Rita de Cassia. Then, new social, cultural, religious and political aspects became part of the local reality of the city of Santa Cruz, what made residents have something in common to talk about. According to the interdisciplinary approach of Applied Linguistics, our theoretical background is based on the socio-historical language concept, which understands language as discursive practice. Still theoretically speaking, this study establishes an interface with cultural studies, taking into account the concept of cultural identity in post-modernity society. Discourse analysis proved plural, with a multiplicity of cultural identities ranging from very obedient daughter to wife who suffered because of the husband, from very religious woman to the widow who entered the convent, on to the Saint of the miracles and healings interceding in the lives of the ones who seek for help. It was also observed in the above mentioned investigative path that these identities can be constructed and reconstructed if immersed in a different set of social practices historically determined
Resumo:
This study has as objective to investigate the identity constructions of Mossoró, at the statements of the string literature. Having as thread the episode of resistance of the city against the group of Lampião at June the thirteenth of nineteen twenty seven, our study built itself at the statements present in nine strings, produced between the space-time of 1927 and 2007, year that Mossoró celebrated eighty years of the episode. Aware that the theme extrapolated the limits of the means of communication of the time and it became part of the everyday of the people from Mossoró, producing at the collective memory the image of a resistance city at the street’s names, at companies’ names, at radios’ names with the “FM Resistance”, at the discourses of the politicians, at the city hall which name is “Palace of the Resistance”, the central question that guides our investigation congregates the discussion around the dialogical relations done at the statements about the theme in vogue. This bias, the research elected as categories of analysis the concept of social voices and chronology, considering that the different identities are produced according to placements made by the subjects, as well as, by the context of production. Admitted at the area of Applied Linguistics (AL) and its line language and pratic of social the research articulates the theorizations provided from the area of Cultural Studies (especially regarding identity) with the theoretical framework of the bakhitinian Circle (regarding the social-historical conception of language and in its dialogical character). The results indicate that even existing an axiological movement around the representations of Mossoró and of the episode of 1927, the statements of the strings converge to a hegemonic discourse, corroborating with the identity profile of resistance transported over eighty decades
Resumo:
The aim of this study is to highlight the cultural identities of Spanish undergraduate students from Instituto Federal de Educação, Ciência e Tecnologia – IFRN, in integration with Universidade Aberta do Brasil – UAB, in the distance modality, built from utterances produced by them in a forum discussion online. For this, we chose to analyze the thematic forum “Using fragments of the internet is an ethical act?” generated in the first semester of 2011, linked to the Reading and Writing course. The interest of this researcher to highlight the cultural identities of these subjects, in the Virtual Learning Environment, emerged from the contact with this reality, in which it was found that the statements constructed by students were rich in positions, meanings and interactions. By producing their speeches, such subjects nurture a reflection on how we can establish meaning in the interaction created in online teaching as well as on the construction of cultural identities of the subject within that virtual space. The way students participate in the discussion forum represents learning experiences that lead to the construction of cultural identities, which determine the trajectory of the subjects, which makes the identity an ongoing process. Our theoretical reference follows the interdisciplinary approach of Applied Linguistics and is based on the socio-historical model of language, with language construed as a social practice. This study also established an interface with cultural studies, as it uses the concept of cultural identity in postmodernity. Analysis of the utterances lead to plurality, with a multiplicity of identities, as evidenced from the positioning of the subjects, some focused on the agreement, others on the disagreement, or even on the boldness. It was found also in the investigative path that these identities can be constructed and reconstructed if they are immersed in another set of historically determined social practices.
Resumo:
Recently, resilience has become a catchall solution for some of the world’s most pressing ecological, economic and social problems. This dissertation analyzes the cultural politics of resilience in Kingston, Jamaica by examining them through their purported universal principles of adaptation and flexibility. On the one hand, mainstream development regimes conceptualize resilience as a necessary and positive attribute of economies, societies and cultures if we are to survive any number of disasters or disturbances. Therefore, in Jamaican cultural and development policy resilience is championed as both a means and an end of development. On the other hand, critics of resilience see the new rollout of resilience projects as deepening neoliberalism, capitalism and new forms of governmentality because resilience projects provide the terrain for new forms of securitization and surveillance practices. These scholars argue that resilience often forecloses the possibilities to resist that which threatens us. However, rather than dismissing resilience as solely a sign of domination and governmentality, this dissertation argues that resilience must be understood as much more ambiguous and complex, rather than within binaries such as subversion vs. neoliberal and resistance vs. resilience. Overly simplistic dualities of this nature have been the dominant approach in the scholarship thus far. This dissertation provides a close analysis of resilience in both multilateral and Jamaican government policy documents, while exploring the historical and contemporary production of resilience in the lives of marginalized populations. Through three sites within Kingston, Jamaica—namely dancehall and street dances, WMW-Jamaica and the activist platform SO((U))L HQ—this dissertation demonstrates that “resilience” is best understood as an ambiguous site of power negotiations, social reproduction and survival in Jamaica today. It is often precisely this ambiguous power of ordinary resilience that is capitalized on and exploited to the detriment of vulnerable groups. At once demonstrating creative negotiation and reproduction of colonial capitalist social relations within the realms of NGO, activist work and cultural production, this dissertation demonstrates the complexity of resilience. Ultimately, this dissertation draws attention to the importance of studying spaces of cultural production in order to understand the power and limits of contemporary policy discourses and political economy.
Resumo:
This thesis originates from my interest in exploring how minorities are using social media to talk back to mainstream media. This study examines whether hashtags that trend on Twitter may impact how news stories related to minorities are covered in Canadian media. The Canadian Prime Minister Stephen Harper stated the niqab was “rooted in a culture that is anti-women” on 10 March 2015. The next day #DressCodePM trended in response to the PM’s niqab remarks. Using network gatekeeping theory, this study examines the types of sources quoted in the media stories published on 10 and 11 March 2015. The study’s goal is to explore whether using tweet quotes leads to the representation of a more diverse range of news sources. The study compares the types of sources quoted in stories that covered Harper’s comments without mentioning #DressCodePM versus stories that mention #DressCodePM. This study also uses Tuen A. van Dijk’s methodology of asking “who is speaking, how often and how prominently?” in order to examine whose voices have been privileged and whose voices have been marginalized in covering the niqab in Canadian media from the 1970s and until the days following the PM’s remarks. Network gatekeeping theory is applied in this study to assess whether the gated gained more power after #DressCodePM trended. The case study’s findings indicates that Caucasian male politicians were predominantly used as news sources in covering stories related to the niqab for the past 38 years in the Globe and Mail. The sourcing pattern of favouring politicians continued in Canadian print and online media on 10 March 2015 following Harper’s niqab comments. However, ordinary Canadian women, including Muslim women, were used more often than politicians as news sources in the stories about #DressCodePM that were published on 11 March 2015. The gated media users were able to gain power and attract Canadian Media’s attention by widely spreading #DressCodePM. This study draws attention to the lack of diversity of sources used in Canadian political news stories, yet this study also shows it is possible for the gated media users to amplify their voices through hashtag activism.
Resumo:
El artículo analiza la figura del prosumidor desde los estudios visuales a partir de la combinación de la teoría de los actos de habla y los nuevos medios. El objetivo es evaluar si la distinción entre productores y consumidores, estrategias y tácticas de Michel de Certeau continúa siendo operativa en las interfaces gráficas de la cultura global de la información de Scott Lash. Para ello distingue dos tipos de performatividad de los actos de habla: la performatividad top-down del software, y la bottom-up de los juegos del lenguaje y las formas de vida. Estos tipos se aplican al análisis del discurso de los eslóganes que aparecen en los sitios web de las iniciativas “open” y de economía colaborativa, ya que las primeras están dedicadas a la producción de bienes inmateriales y las segundas a la producción de bienes materiales. El desarrollo muestra cómo los dos tipos de performatividad transforman el análisis textual de los estudios literarios y cinematográficos en una metodología capaz de investigar acciones materiales, humanas y no humanas. Las conclusiones describen el surgimiento de nuevas convenciones narrativas de poder y control ajenas a la ficción que apuntan a una “DIY society”.
Resumo:
This article engages with the practices of politics and its presence and meanings within the Asian scene. Despite work that has taken youth cultures beyond the framework of ‘resistance’ youth cultures are often still imagined and understood through the lens of ‘resistance’. Yet, within the Asian scene, the tensions, disavowal and ambivalence towards politics points toward a more complex, multilayered understanding of contemporary youth cultural forms. This article takes into account the politics of location and of belonging that Asians within this scene are negotiating that are shaping the kind of political outlooks and attitudes that are being voiced. The growth of a middle-class 'desi' community in the UK and the rise of neoliberalism has led to a significant decline in the practice of a radical, deliberative politics within this 'desi' scene.