O comércio eletrônico e sua aplicação no planejamento e gestão do processo de compras da cadeia de suprimentos: um estudo na indústria química

Após endereçar questões relativas à integração de suas funções internas, a empresa está se voltando para a criação de um ambiente externo interconectado com seus parceiros de negócio. Torna-se imperativo o aperfeiçoamento do relacionamento com estes parceiros, por meio de processos automatizados, que gerenciam as Cadeias de Suprimento e Distribuição formadas. A Tecnologia de Informação, ao permitir a conexão de processos e a interoperação de sistemas, passa a ser um instrumento essencial nesta transformação. Especificamente, o ambiente digital de negócio construído sobre a Infovia, formada principalmente pela Internet e seus serviços, como a WWW, confere avanços consideráveis ao relacionamento dentro da organização, entre organizações e entre estas e seus clientes. A esta transformação do negócio, baseada na Tecnologia de Informação, conectado às redes de comunicação, chama-se Comércio Eletrônico. Com base no conhecimento consolidado pelo referencial teórico disponível e nos resultados obtidos com o estudo de caso conduzido, o autor identifica e categoriza as influências do Comércio Eletrônico nos processos de compra da Cadeia de Suprimentos na indústria química, estruturando estas influências em relação aos modelos de negócios digitais conhecidos.

Um estudo dos processos de atendimento ao consumidor no comércio eletrônico de livros no varejo brasileiro

O varejo de livros no Brasil já é marcado pela presença do Comércio Eletrônico, que tem causado grande impacto nos processos de atendimento ao consumidor. Partindo desta idéia, o autor, ao longo do trabalho, analisa as pnncipais características, aspectos e contribuições do CE para estes processos. Para realizar esta análise, o autor fez um estudo de caso em uma empresa atuante no ambiente tradicional, mas também com grande experiência no ambiente virtual. A atuação desta empresa nos dois ambientes e a sua grande experiência no mercado em estudo permitiu uma análise efetiva do impacto do CE nos processos de atendimento ao consumidor. A partir do estudo de caso, e à luz do referencial teórico disponível, o autor alisa a situação do CE no varejo de livros no Brasil, elaborando algumas reflexões sobre a contribuição deste' ambiente para os processos de atendimento ao consumidor.

Percepções de qualidade, sacrifício e valor: uma investigação em serviços bancários

Esta Tese estuda o valor percebido nos serviços bancários. Valor percebido é definido como uma equalização entre qualidade percebida e sacrifícios monetário e não monetário percebidos. A qualidade do relacionamento com o gerente e o crédito são dois importantes constructos, com impacto no desempenho da qualidade percebida. Obteve-se uma amostra final de 340 empresas de médio porte, com atuação na indústria, comércio e serviços, localizadas na Grande São Paulo. A partir da modelagem de equações estruturais, deu-se o exame empírico das relações entre seis constructos, configuradas em um modelo base e dois rivais. Os resultados mostraram que o crédito tem um efeito positivo na qualidade de relacionamento; a qualidade de relacionamento tem um efeito positivo na qualidade percebida; a qualidade percebida tem um efeito positivo no valor percebido; o sacrifício monetário tem um efeito positivo na qualidade percebida e negativo no valor percebido; sacrifício não monetário tem um efeito negativo no valor percebido. No final, discutem-se os resultados, fornecem-se implicações gerenciais e acadêmicas e apontam-se limitações, com sugestões para futuras pesquisas.

Implementação de CRM para viabilização de marketing de relacionamento: um estudo de caso

Foco em estratégias empresariais para a longevidade da relação com clientes, comunicação personalizada bidirecional, múltiplos pontos de contato, novas formas de segmentação de mercado, estrutura organizacional descentralizada e mensuração em tempo real da satisfação dos clientes, são exemplos que indicam a existência de uma forma de marketing diferenciada, denominada de marketing de relacionamento. Motivada pela crescente demanda empresarial por tecnologias mercadológicas, a indústria de softwares criou, em meados dos anos 90, um sistema denominado de Customer Relationship Management (CRM) com a promessa de gerenciar, de forma integrada, todos os relacionamentos com os clientes. Gradativamente, novas funcionalidades foram incorporadas ao sistema que alcançou ampla difusão no meio empresarial, responsável por investimentos na ordem de bilhões de dólares ao ano. Enquanto os fabricantes de CRM anunciam crescimentos significativos de vendas, o mercado vem apresentando sinais de insatisfação. Há dúvidas se a implementação do sistema seria suficiente para viabilizar o marketing de relacionamento e quais são seriam suas potencialidades. Pesquisar a teoria do marketing de relacionamento, levantar qUaiS são os seus elementos determinantes e investigar as possibilidades do CRM poderá contribuir para proporclOnar beneficios mútuos para as quatro partes envolvidas no relacionamento: os clientes, as empresas que comercializam produtos e serviços, fabricantes e implementadores de CRM.

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. Business-to-consumer electronic commerce (B2C e-commerce) has provided consumers and online retailers with a more effective medium to perform online transactions through commercial websites. Although consumers have realized that the benefits of online shopping; such as time saving, minimizing effort, convenience, broader selection, and wider access to information, they are still greatly unwilling to shop online. Consumers shop essentially for two motives, to meet experiential (fun) or goal-oriented (efficiency) needs (Wolfinbarger & Gilly, 2001). The information provided by content marketing seeks to focus on consumers need for information and entertainment, instead of focusing on the brand. Thus, it is expected that the type of content format will have different effects on the attitudes and purchase intention on the online shopper, depending on the online shopping purpose. Concretely, a goal-oriented shopper should find user generated content (UGC) to be more valuable content formats, since they decrease the amount of search effort. While on the other hand, videos & tutorials (VT) might be perceived as more valuable for a consumer looking to spend time and being entertained through online shopping. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, Ur-Generated Content becomes a relevant tactic in product pages, however VT is not.

Utilização de soluções business-to-business (B2B) no segmento downstream da cadeia de suprimentos de uma distribuidora de combustíveis

The pursuit of competitive advantage is lobbying organizations to strategically plan the use of their material, human, technological and financial resources, so that it s possible to add value to the product, even when it is considered a commodity. The scenario for this planning should not be limited to the company in question, but cover an entire supply chain, which is composed of several organizations which have common goals of growth and sustainability of the market. They should form trade links, integrating the chains of individual values, in a perspective of value system. In this supply chain there is a flow of services, payments and information, as products well as. The training of these links can be supported by the adoption of a set of information technology, here called solutions business-to-business (B2B), which will be responsible for the production, storage and distribution of relevant information to business transactions between the companies involved. On this view, this thesis aims to describe the B2B solutions adopted in the downstream segment of the supply chain of a distributor of fuel and the nature of these technologies as well as their impact on the creation of value for business and optimization of the relationship between companies. This is a case study on a national distributor of fuels, from a model of research produced under the influence of theories of integrated logistics system and value of Michael Porter. The analyses came to the conclusion that information technology is perceived as an essential tool to the operation of all activities carried out by the company. Among them, at was also brought the key activities of integrated logistics: administration of applications, inventory management, management transport and customer services, which were highlighted in this study. It was also noticed that even these activities are, in principle, purely operational; they all had in the adoption of strategies for leadership in cost or differentiation, supported by B2B solutions identified, making it more conducive to business and direct customer, the clinic reseller of fuel, to obtain value and benefits of this market segment as competitive

Um framework de agentes de recomendação para sistemas Web

The World Wide Web has been consolidated over the last years as a standard platform to provide software systems in the Internet. Nowadays, a great variety of user applications are available on the Web, varying from corporate applications to the banking domain, or from electronic commerce to the governmental domain. Given the quantity of information available and the quantity of users dealing with their services, many Web systems have sought to present recommendations of use as part of their functionalities, in order to let the users to have a better usage of the services available, based on their profile, history navigation and system use. In this context, this dissertation proposes the development of an agent-based framework that offers recommendations for users of Web systems. It involves the conception, design and implementation of an object-oriented framework. The framework agents can be plugged or unplugged in a non-invasive way in existing Web applications using aspect-oriented techniques. The framework is evaluated through its instantiation to three different Web systems

Quality of service control for rt-VBR connections in ATM networks

Nowadays, networks must support applications such as: distance learning, electronic commerce, access to Internet, Intranets and Extranets, voice over IP (Internet Protocol) and many others. These new applications, employing data, voice, and video traffic, require high bandwidth and Quality of Service (QoS). The ATM (Asynchronous Transfer Mode) technology, together with dynamic resource allocation methods, offers network connections that guarantee QoS parameters, such as minimum losses and delays. This paper presents a system that uses Network Management Functions together with dynamic resource allocation for provision of the end-to-end QoS parameters for rt-VBR connections.

TV digital e comércio eletrônico: análise de modelo de negócios para T-Commerce

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

The new digital revolution: From the consumer Internet to the industrial Internet

The new digital technologies have led to widespread use of cloud computing, recognition of the potential of big data analytics, and significant progress in aspects of the Internet of Things, such as home automation, smart cities and grids and digital manufacturing. In addition to closing gaps in respect of the basic necessities of access and usage, now the conditions must be established for using the new platforms and finding ways to participate actively in the creation of content and even new applications and platforms. This message runs through the three chapters of this book. Chapter I presents the main features of the digital revolution, emphasizing that today’s world economy is a digital economy. Chapter II examines the region’s strengths and weaknesses with respect to digital access and consumption. Chapter III reviews the main policy debates and urges countries to take a more proactive approach towards, for example, regulation, network neutrality and combating cybercrime. The conclusion highlights two crucial elements: first, the need to take steps towards a single regional digital market that can compete in a world of global platforms by tapping the benefits of economies of scale and developing network economies; and second, the significance of the next stage of the digital agenda for Latin America and the Caribbean (eLAC2018), which will embody the latest updates to a cooperation strategy that has been in place for over a decade.

Network for Cooperation in Integrated Water Resource Management for Sustainable Development in Latin America and the Caribbean No. 24

Editorial remarks.-- Open discussion: Integrating economics, legislation and administration in water and water services management ; Water and Free Trade Agreements ; Provision of transport infraestructure.-- News of the network: WALIR ; Prevention and reduction of the Danger Posed by natural disasters ; Ministry of Water in Bolivia ; Water management council of the Paute Basin in Ecuador ; CRSS.-- Internet and WWW news

Metodologia para inovação tecnológica através de sistema colaborativo de inclusão digital e certificação na agricultura familiar

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Educação permanente na estratégia saúde da familia: uma proposta a ser construída

Pós-graduação em Enfermagem (mestrado profissional) - FMB

Tributação do comércio eletrônico e integração regional

Pós-graduação em Direito - FCHS