Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Purpose – The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand. Design/methodology/approach – Retail brand equity is conceptualized as a four-dimensional construct comprising: retailer awareness, retailer associations, retailer perceived quality, and retailer loyalty. Then the associative network memory model is applied from cognitive psychology to the specific context of the relationships between customer satisfaction and consumer-based retailer equity. A survey was undertaken using a convenience sample of shopping mall consumers in an Australian state capital city. The questionnaire used to collect data included an experimental design such that two categories of retailers were included in the study: department stores and specialty stores, with three retailers representing each category. The relationship between consumer-based retailer equity and customer satisfaction was examined using multivariate analysis of variance. Findings – Results indicate that retail brand equity varies with customer satisfaction. For department stores, each consumer-based retailer equity dimension varied according to customer satisfaction with the retailer. However, for specialty stores, only three of the consumer-based retailer equity dimensions, namely retailer awareness, retailer associations and retailer perceived quality, varied according to customer satisfaction level with the retailer. Originality/value – The principal contribution of the present research is that it demonstrates empirically a positive relationship between customer satisfaction and an intangible asset such as retailer equity.

Color categories: confirmation of the relativity hypothesis

The question of whether language affects our categorization of perceptual continua is of particular interest for the domain of color where constraints on categorization have been proposed both within the visual system and in the visual environment. Recent research (Roberson, Davies, & Davidoff, 2000; Roberson et al., in press) found substantial evidence of cognitive color differences between different language communities, but concerns remained as to how representative might be a tiny, extremely remote community. The present study replicates and extends previous findings using additional paradigms among a larger community in a different visual environment. Adult semi-nomadic tribesmen in Southern Africa carried out similarity judgments, short-term memory and long-term learning tasks. They showed different cognitive organization of color to both English and another language with the five color terms. Moreover, Categorical Perception effects were found to differ even between languages with broadly similar color categories. The results provide further evidence of the tight relationship between language and cognition.

The development of color categories in two languages: a longitudinal study

This study unites investigations into the linguistic relativity of color categories with research on children's category acquisition. Naming, comprehension, and memory for colors were tracked in 2 populations over a 3-year period. Children from a seminomadic equatorial African culture, whose language contains 5 color terms, were compared with a group of English children. Despite differences in visual environment, language, and education, they showed similar patterns of term acquisition. Both groups acquired color vocabulary slowly and with great individual variation. Those knowing no color terms made recognition errors based on perceptual distance, and the influence of naming on memory increased with age. An initial perceptually driven color continuum appears to be progressively organized into sets appropriate to each culture and language. PsycINFO Database Record (c) 2009 APA, all rights reserved

Arrow-Debreu-modell és a Kornai-kritika harminc év után = The Arrow-Debreu Model and Kornai s critique, thirty years after

Több mint harminc év telt el Kornai János Anti-equilibrium című könyvének megjelenése óta. Ez volt az első mű a nemzetközi irodalomban, amely átfogóan bírálta az általános egyensúlyelméletet, mégpedig Debreu értékelméletén és az Arrow-Debreu modellen keresztül. A kritikára legélesebben Frank H. Hahn reagált, amire Kornai - fenntartva korábbi bírálatainak többségét - a közelmúltban megjelent önéletrajzában tért vissza. E cikkben elmélettörténeti előzményekkel együtt rekonstruáljuk a Kornai-Hahn-vita főbb pontjait, és megvizsgáljuk a kritikák és riposztok érvényességét. Látni fogjuk, hogy a legújabb közgazdasági elméletek nem mindenben igazolták Hahn ellenvetéseit. _______________ More than thirty years have passed since János Kornai s book Anti-Equilibrium appeared. This was the first work in international literature to criticize comprehensively the general theory of equilibrium, moreover through the value theory of Debreu and the Arrow-Debreu Model. The sharpest reaction to the criticism came from Frank H. Hahn, and Kornai returned to this in his recent autobiography. This article reconstructs the main points in the Kornai-Hahn debate, including its antecedents in the history of theory, and examines the validity of the criticisms and ripostes. It will be seen that Hahn s objections have not been endorsed in every respect by the latest economic theories.

The simultaneous extraction of multiple social categories from unfamiliar faces

The research was supported by an award from the Experimental Psychology Society's Small Grant scheme.

The simultaneous extraction of multiple social categories from unfamiliar faces

The research was supported by an award from the Experimental Psychology Society's Small Grant scheme.

"Arrow" playmate of the month

General note: Title and date provided by Bettye Lane.

Non-Verbal Categories. Analysis of an Galician Oral Narrative

Based on the concept of the triple basic structure of human communication by Poyatos (1994a, 1994b) and on the analytical and theoretical implications that derive from this, the present paper conceives the human communication as an indivisible whole in which verbal communication can not be separated from body behavior. This paper analyzes nonverbal categories used in oral communication. The corpus consists of an oral narration in Galician from which we highlighted certain kinemes (minimum units of body movement with meaning) by using the model proposed by Bouvet (2001), in order to explain the non-verbal categories with examples taken from said recordings.

Splitting monoidal stable model categories

If C is a stable model category with a monoidal product then the set of homotopy classes of self-maps of the unit forms a commutative ring, [S,S]C. An idempotent e of this ring will split the homotopy category: [X,Y]C≅e[X,Y]C⊕(1−e)[X,Y]C. We prove that provided the localised model structures exist, this splitting of the homotopy category comes from a splitting of the model category, that is, C is Quillen equivalent to LeSC×L(1−e)SC and [X,Y]LeSC≅e[X,Y]C. This Quillen equivalence is strong monoidal and is symmetric when the monoidal product of C is.