FATORES DETERMINANTES DA MORTALIDADE DE MICRO E PEQUENAS FARMÁCIAS DA BAIXADA SANTISTA: sob o olhar do farmacista

Esse trabalho estudou o segmento farmacêutico de micro e pequenas farmácias da região da Baixada Santista, em relação aos fatores determinantes da mortalidade no segmento, sob o olhar dos proprietários e gestores das farmácias, visto que nos últimos anos o segmento vêm sofrendo um encolhimento, além da migração das farmácias de micro e pequeno porte para as zonas mais periféricas das cidades da região da Baixada Santista. A metodologia utilizada para a pesquisa foi qualitativa, através de uma pesquisa exploratória e bibliográfica, tendo como instrumento de coleta de dados entrevistas, com roteiro semi-estruturado, aplicado a gestores e proprietários de sete farmácias na região da Baixada Santista. Cinco delas em atividade e duas fechadas, nos municípios de Santos, São Vicente, Guarujá e Praia grande. A análise dos dados foi feita com base em categorias analíticas criadas a partir da literatura que embasa esse estudo, chegando a dois blocos de análise: um relacionado diretamente aos fatores mercadológicos das farmácias, e outro relacionado a fatores administrativos e de custo. A análise dos dados comprovou existir fatores determinantes para a mortalidade das micro e pequenas farmácias da região, separados em dois blocos. No bloco mercadológico, estão relacionados os fatores determinantes que afetam diretamente a parte comercial das micro e pequenas farmácias, como o crescimento das grandes redes de farmácias, programa Farmácia Popular e falta de poder de compra por parte das farmácias. No bloco administrativo e de custos, estão relacionados a deficiência na gestão empresarial, custos operacionais, tributação e problemas pessoais. Através dessa pesquisa se conclui que esses fatores determinantes têm enfraquecido o segmento de micro e pequenas farmácias, ocasionando a mortalidade de diversas farmácias, não poupando nem mesmo as tradicionais da região da Baixada Santista.

A VEZ DA TERCEIRA IDADE: O DISCURSO DA PUBLICIDADE NA CONSTRUÇÃO DA IMAGEM DO IDOSO NAS REVISTAS

A participação do idoso na economia brasileira vem se destacando, pois grande parcela da população está com idade igual ou superior a 60 anos, considerada terceira idade, expressão que recentemente popularizou-se no Brasil, tendo sua origem na França nos anos 1970. O direito à aposentadoria, à proteção oferecida pelo Estatuto do Idoso somando-se ao reajuste do salário mínimo acima da inflação oficial tem sido um fator muito importante para aumentar a renda da população idosa, favorecendo o consumo. Portanto, seu poder de compra tem incentivado a comunicação de diversos produtos e serviços desenvolvidos especialmente para atingir esse público. Diante deste cenário, este estudo buscou identificar, por meio das estratégias metodológicas constituídas pela análise de conteúdo e de discurso, qual é a imagem do idoso construída pela publicidade. Para isso, foram analisados os anúncios publicados nas revistas Época, Veja e Veja São Paulo, tendo essa publicidade caráter mercadológico ou institucional. Como resultado, verificou-se que a imagem do idoso produzida nos anúncios como sinônimo de bem-estar, alegria e felicidade está sendo apresentada para divulgar produtos e serviços tanto para o público idoso quanto para o público em geral e, nesse segundo caso a imagem do idoso representa credibilidade, confiança e sucesso. Essa mesma imagem ora quebra estereótipos anteriormente construídos na sociedade, ora fortalece as concepções estereotipadas existentes e ora cria outros estereótipos, estabelecendo uma nova ditadura do jovem idoso .

A community-based approach to supply chain design

The role of beneficiaries in the humanitarian supply chain is highlighted in the imperative to meet their needs but disputed in terms of their actual decision-making and purchasing power. This paper discusses the use of a beneficiary-focused, community-based approach in the case of a post-crisis housing reconstruction programme. In the community-based approach, beneficiaries become active members of the humanitarian supply chain. Implications of this community-based approach are discussed in the light of supply chain design and aid effectiveness. © 2010 Taylor & Francis.

Activity streets as economic opportunity generators: Case study of the Langa Township, Cape Town, South Africa

The Republic of South Africa since the 1948 inception of Apartheid policies has experienced economic problems resulting from spatially dispersed growth. The election of President Mandela in 1994, however, eliminated the last forms of Apartheid as well as its discriminatory spatial, social, and economic policies, specially toward black Africans. In Cape Town, South Africa, several initiatives to restructure and to economically revitalize blighted and abandoned township communities, like Langa, have been instituted. One element of this strategy is the development of activity streets. The main questions asked in this study are whether activity streets are a feasible solution to the local economic problems left by the apartheid system and whether activity streets represent an economically sustainable approach to development. An analysis of a proposed activity street in Langa and its potential to generate jobs is undertaken. An Employment Generation Model used in this study shows that many of the businesses rely on the local purchasing power of the residents. Since the economic activities are mostly service oriented, a combination of manufacturing industries and institutionally implemented strategies within the township will have to be developed in order to generate sustainable employment. The result seem to indicate that, in Langa, the activity street depend very much on an increase in sales, pedestrian and vehicular traffic flow. ^

Understanding Antenatal Genetics Services in Sri Lanka: Current Landscape of Screening and Diagnostic Services and Contextual Factors Influencing Their Availability and Uptake

Background: Too little information is available on Sri Lanka’s current capacity to provide community genetic services—antenatal genetic services in particular—to understand whether building that capacity could further improve and reduce disparity in maternal and child health. This qualitative research project seeks to gather information on congenital disorders, routine antenatal care, and the current state of antenatal screening testing services within that routine antenatal to assess the feasibility of and the need for scaling up antenatal genetics services in Sri Lanka. Methods: Nineteen key informant (KI) interviews were conducted with stakeholders in antenatal care and genetic services. Seven focus group discussions were held with a total of 56 Public Health Midwives (PHMs), the health workers responsible for antenatal care at the field level. Transcripts for all interviews and FGDs were analyzed for key themes, and themes were categorized to address the specific aims of the project. Results: Antenatal genetic services play a minor role in antenatal care, with screening and diagnostic procedures available in the private sector and paid for out-of-pocket. KIs and PHMs expect that demand for antenatal genetic services will increase as patients’ purchasing power and knowledge grow but note that prohibitive abortion laws limit the ability of patients to act on test results. Genetic services compete for limited financial and human resources in the free public health system, and inadequate information on the prevalence of congenital disorders limits the ability to understand whether funding for services related to those disorders should be increased. A number of alternatives to scaling up antenatal genetic services within the free health system might be better suited to the Sri Lankan structural and social context. Conclusions: Scaling up antenatal genetic services within the public health system is not feasible in the current financial, legal, and human resource context. Yet current availability and utilization patterns contribute to regional and economic disparities, suggesting that stasis will not bring continued improvements in maternal and child health. More information on the burden of congenital disorders is necessary to fully understand if and how antenatal genetic service availability should be increased in Sri Lanka, but even before that information is gathered, examination of policies for patient referral, termination of pregnancy, and government support for individuals with genetic disease are steps that might bring extend improvements and reduce disparity in maternal and child health.

The elderly care and domestic services sector during the recent economic crisis. The case of Italy, Spain and France.

Over the past ten years in Italy, Spain and France, the demographic pressure and the increasing women’s participation in labour market have fuelled the expansion of the private provision of domestic and care services. In order to ensure the difficult balance between affordability, quality and job creation, each countries’ response has been different. France has developed policies to sustain the demand side introducing instruments such as vouchers and fiscal schemes, since the mid of the 2000s. Massive public funding has contributed to foster a regular market of domestic and care services and France is often presented as a “best practices” of those policies aimed at encouraging a regular private sector. Conversely in Italy and Spain, the development of a private domestic and care market has been mostly uncontrolled and without a coherent institutional design: the osmosis between a large informal market and the regular private care sector has been ensured on the supply side by migrant workers’ regularizations or the introduction of new employment regulations . The analysis presented in this paper aims to describe the response of these different policies to the challenges imposed by the current economic crisis. In dealing with the retrenchment of public expenditure and the reduced households’ purchasing power, Italy, Spain and France are experiencing greater difficulties in ensuring a regular private sector of domestic and care services. In light of that, the paper analyses the recent economic conjuncture presenting some assumptions about the future risk of deeper inequalities rising along with the increase of the process of marketization of domestic and care services in all the countries under analysis.    

El dinero en la historia del pensamiento económico: la teoría monetaria postkeynesiana y su confrontación con la ortodoxia

Las disputas en torno a determinados aspectos del dinero, como su neutralidad y el carácter endógeno o exógeno de la oferta monetaria, han sido permanentes entre las distintas escuelas de pensamiento y autores, estando su origen, probablemente, en la época de desarrollo del pensamiento escolástico. En este artículo pretendemos, en primer lugar, realizar un recorrido cronológico e histórico sobre el tratamiento científico económico del dinero, para, en segundo lugar, poner sobre la mesa la macroeconomía ortodoxa a la que han dado lugar las interpretaciones al respecto, así como los enfoques alternativos frente a este pensamiento dominante. Finalmente, intentamos poner en valor los desarrollos monetarios post-keynesianos, integrados en lo que denominan “Economía Monetaria de Producción”, confrontándolos con la llamada Nueva Síntesis Neoclásica.

A internacionalização de empresas pela AIDA para os PALOP e/ou Brasil-Ceará

O presente trabalho tem como propósito responder a questão "qual o interesse estratégico de empresas do distrito de Aveiro se internacionalizarem para os Países Africanos de Língua Oficial Portuguesa (PALOP) e/ ou Brasil - Ceará?". O objeto de estudo surgiu após a integração num estágio curricular na AIDA - Associação Industrial do Distrito de Aveiro - e levou à revisão da literatura dos temas estratégia e internacionalização, assim como ao trabalho de campo (6 entrevistas a colaboradoras da AIDA), proporcionando as componentes conceptual e empírica. Verificou-se que o setor de atividade é fundamental para o sucesso das empresas nas missões. Designadamente, bastantes empresas ligadas ao setor metalomecânico, que tendem a recorrer a estes mercados dos PALOP e/ ou Brasil - Ceará, alcançaram, em muitos casos, o sucesso - isto é, a concretização de negócios com novos clientes e / ou o investimento direto nesses países. O contributo do presente trabalho reside também na perspetiva, resultante de um inquérito desenvolido no âmbito do estágio no Gabinete de Relações Exteriores da AIDA, de que ainda que se verifique uma janela de oportunidade para algumas das empresas nos referidos mercados (PALOP e Brasil - Ceará), entende-se que, para o sucesso efetivo destas empresas, outras formas de empreender poderiam ser colocadas em prática, nomeadamente alianças estratégicas entre pequenas e médias empresas (PME) de setores semelhantes, a nível local (Portugal), para competirem a nível internacional com os respetivos líderes de mercado. Desta forma, sugere-se lutar pela competitividade não só nos PALOP mas também nos mercados desenvolvidos, tais como Alemanha, Estados Unidos da América e/ ou países escandinavos - pois somente com clientes exigentes e com a pressão de concorrentes fortes poder-se-ão criar indústrias desenvolvidas e capazes de competir ao mais elevado nível e pelos melhores clientes, com poder de compra e fontes de inovação (Porter, 1990). Estas lições parecem, por ezes, esquecidas, mas segundo Gibbs (2007) um dos propósitos da investigação é também o de lembrar o que foi esquecido e/ ou ignorado. As entrevistas realizadas ofereceram contributo na medida em que proporcionam a compreensão dos motivos para as empresas portuguesas escolherem estes mercados, das razões para o sucesso ou insucesso nos PALOP e/ ou Brasil - Ceará, do investimento e esforço por parte das entidades não-governamentais portuguesas em internacionalizar empresas do setor da metalomecânica, das forças e fraquezas das missões empresariais, de que aspetos fazem da AIDA um agente de mudança e das áreas em que poderia haver maior diligência por parte da AIDA.São também sugeridas recomendações a associação, entre outras, a inclusão das questões culturais de cada país nos estudos de mercado não só sobre PALOP e Brasil - Ceará, mas também nos estudos de mercado do distrito de Aveiro, assim como de Portugal, para fazer divulgação a potenciais importadores; melhoria de processos, implementando-se um software de gestão/ partilha de conhecimento das várias oportunidades de negócio, rentabilizando o processo de estabelecimento de interesse em realizar negócio, no âmbito do EEN (Entelprise Eumpe Netwrk); intervenção na plataforma do IAPMEI por informáticos habilitados; e armazenamento de dados em cloud storage - um serviço do género da Dropbox, de modo a rentabilizar o tempo dispendido, assim como a tornar as pastas acedidas via intranet mais pequenas.

Do acesso clássico à comercialização: especificidades do mercado imobiliário informal na área especial de interesse social de Mãe Luiza, Natal/ RN.

This study presents research regarding affordable housing and their effects on the spatial reconfiguration of Natal/ RN, aiming to identify the specificities of the informality of urban land. This study aims to understand how informal housing market operates housing provision for the population located in popular informal settlements, through buying and selling market and rental market of residential properties irregular / illegal. This understanding will be through the neighborhood of Mãe Luisa, Special Area of Social Interest (SASI), located between neighborhoods with a population of high purchasing power and inserted into the tourist shaft of seaside of town. The characterization of informal housing market in Mãe Luiza, from buyers, sellers and renters, will help to understand how these informal transactions operate on SASI and housing provision for public policy development and implementation of housing programs and land regularization for low-income population, adequate to dynamic and reality of housing of informal areas

Do acesso clássico à comercialização: especificidades do mercado imobiliário informal na área especial de interesse social de Mãe Luiza, Natal/ RN.

This study presents research regarding affordable housing and their effects on the spatial reconfiguration of Natal/ RN, aiming to identify the specificities of the informality of urban land. This study aims to understand how informal housing market operates housing provision for the population located in popular informal settlements, through buying and selling market and rental market of residential properties irregular / illegal. This understanding will be through the neighborhood of Mãe Luisa, Special Area of Social Interest (SASI), located between neighborhoods with a population of high purchasing power and inserted into the tourist shaft of seaside of town. The characterization of informal housing market in Mãe Luiza, from buyers, sellers and renters, will help to understand how these informal transactions operate on SASI and housing provision for public policy development and implementation of housing programs and land regularization for low-income population, adequate to dynamic and reality of housing of informal areas

Forças Armadas de Cabo Verde : O impacto económico e financeiro da profissionalização das Forças Armadas

O presente Trabalho de Investigação Aplicada intitulado “Forças Armadas de Cabo Verde. O impacto Económico e Financeiro da profissionalização das Forças Armadas”, surge no âmbito dos cursos ministrados na Academia Militar, e tem como objetivo principal estudar as Forças Armadas de Cabo Verde e identificar os impactos que a adoção de um modelo profissional pode ter no orçamento da Defesa. Este trabalho contém uma componente teórica que serve de sustentação à investigação, em que aborda aspetos importantes relativos à profissionalização das Forças Armadas, faz uma abordagem às Forças Armadas de Cabo Verde com base em legislação afeta às mesmas para se perceber quais os eventuais impactos que podem advir da adoção do modelo profissional, e as suas implicações no orçamento da Defesa Nacional. A segunda componente comporta uma pesquisa e recolha de dados e informação através de entrevistas que permitiram obter as conclusões e responder ao problema de estudo. Da análise teórica e dos dados recolhidos verifica-se que a adoção de um modelo profissional nas Forças Armadas de Cabo Verde implica uma alteração nos processos de recrutamento atualmente existente, estabelecendo requisitos para a entrada na Instituição Militar, tendo em conta as necessidades da mesma sendo que, a adoção deste modelo também tem implicações nos salários. Assim, concluímos que a adoção deste modelo implica uma alteração significativa no orçamento da Defesa, resultante do aumento dos gastos com o pessoal militar das Forças Armadas, e do maior investimento que deverá ser feito em tecnologias, na formação e treino dos quadros, pelo que o Estado deve encontrar formas para suportar tais custos. Também verifica-se que a adoção deste modelo permite uma redução da taxa de desemprego na sociedade, aumenta o poder de compra dos militares, contribuindo assim para a dinamização da economia, fornecendo ainda um clima de segurança favorecendo os investimentos, sendo por isso considerado uma mais-valia.

International Branding Strategies : In Swedish and Russian Fashion Companies

There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. Nowadays, due to the difficult current political situations and the collapse of oil and the dollar a lot of companies in different industries have to change their business strategies. It is especially true for fashion companies, because they depend on consumers ' income and their purchasing power. In the case of the fashion industry, branding strategy development can be more effective, than just business strategy. Hence, this thesis discusses the following problem: What branding strategy should Russian and Swedish fashion companies choose in order to build a strong brand and enter the international market.  The purpose of this thesis is to analyze various branding strategies of Russian and Swedish fashion companies during the process of entering foreign markets. At the end of this thesis, practical contribution in their process of international branding strategy creation will be discussed. In order to answer research questions more broadly and accurately, the mixed research method, using quantitive and qualitative study through interviews and survey was chosen. Semi-structured interviews were made with the CEO and brand managers of Russian and Swedish fashion companies. Moreover, the survey was made with two different questionnaires: for Russian and for Swedish customers. In the case of qualitative research, the author found that fashion companies from Russia and Sweden have got not just some features and differences, but also common aspects. The primary data from interviews allowed the author to understand the specifics of brand management in the fashion industry. It was found, that there are some useful aspects in Swedish strategies, which can be used by Russian companies to develop their brands on the international market. In the case of quantitative research, preferences of consumers from Russia and Sweden were analyzed and also some features were identified. Survey results provided the author with a common understanding about purchase habits, attitudes and perceptions to fashion brands. According to these, some hypothesizes, which are formulated in the first part of the thesis, have been proven or disproven. It was found, that preferences of Russian and Swedish people are pretty the same, however Russian customers do not like to risk with new brands and prefer well-known and trusted brands while Swedish customers are open for any brand, which can satisfy their tastes.

Economics of Hybrid Photovoltaic Power Plants

The global power supply stability is faced to several severe and fundamental threats, in particular steadily increasing power demand, diminishing and degrading fossil and nuclear energy resources, very harmful greenhouse gas emissions, significant energy injustice and a structurally misbalanced ecological footprint. Photovoltaic (PV) power systems are analysed in various aspects focusing on economic and technical considerations of supplemental and substitutional power supply to the constraint conventional power system. To infer the most relevant system approach for PV power plants several solar resources available for PV systems are compared. By combining the different solar resources and respective economics, two major PV systems are identified to be very competitive in almost all regions in the world. The experience curve concept is used as a key technique for the development of scenario assumptions on economic projections for the decade of the 2010s. Main drivers for cost reductions in PV systems are learning and production growth rate, thus several relevant aspects are discussed such as research and development investments, technical PV market potential, different PV technologies and the energetic sustainability of PV. Three major market segments for PV systems are identified: off-grid PV solutions, decentralised small scale on-grid PV systems (several kWp) and large scale PV power plants (tens of MWp). Mainly by application of ‘grid-parity’ and ‘fuel-parity’ concepts per country, local market and conventional power plant basis, the global economic market potential for all major PV system segments is derived. PV power plant hybridization potential of all relevant power technologies and the global power plant structure are analyzed regarding technical, economical and geographical feasibility. Key success criteria for hybrid PV power plants are discussed and comprehensively analysed for all adequate power plant technologies, i.e. oil, gas and coal fired power plants, wind power, solar thermal power (STEG) and hydro power plants. For the 2010s, detailed global demand curves are derived for hybrid PV-Fossil power plants on a per power plant, per country and per fuel type basis. The fundamental technical and economic potentials for hybrid PV-STEG, hybrid PV-Wind and hybrid PV-Hydro power plants are considered. The global resource availability for PV and wind power plants is excellent, thus knowing the competitive or complementary characteristic of hybrid PV-Wind power plants on a local basis is identified as being of utmost relevance. The complementarity of hybrid PV-Wind power plants is confirmed. As a result of that almost no reduction of the global economic PV market potential need to be expected and more complex power system designs on basis of hybrid PV-Wind power plants are feasible. The final target of implementing renewable power technologies into the global power system is a nearly 100% renewable power supply. Besides balancing facilities, storage options are needed, in particular for seasonal power storage. Renewable power methane (RPM) offers respective options. A comprehensive global and local analysis is performed for analysing a hybrid PV-Wind-RPM combined cycle gas turbine power system. Such a power system design might be competitive and could offer solutions for nearly all current energy system constraints including the heating and transportation sector and even the chemical industry. Summing up, hybrid PV power plants become very attractive and PV power systems will very likely evolve together with wind power to the major and final source of energy for mankind.

Bounded solutions for nonconserving-parity pseudoscalar potentials

The Dirac equation is analyzed for nonconserving-parity pseudoscalar radial potentials in 3+1 dimensions. It is shown that despite the nonconservation of parity this general problem can be reduced to a Sturm-Liouville problem of nonrelativistic fermions in spherically symmetric effective potentials. The searching for bounded solutions is done for the power-law and Yukawa potentials. The use of the methodology of effective potentials allow us to conclude that the existence of bound-state solutions depends whether the potential leads to a definite effective potential-well structure or to an effective potential less singular than -1/4r(2).

Efficient information reconciliation for Continuous-Variable QKD using Non-Binary Low-Density Parity-Check Codes

We present here an information reconciliation method and demonstrate for the first time that it can achieve efficiencies close to 0.98. This method is based on the belief propagation decoding of non-binary LDPC codes over finite (Galois) fields. In particular, for convenience and faster decoding we only consider power-of-two Galois fields.