Plan de empresa : Nanas y Niñeras

El presente Plan de Empresa tiene como objetivo primordial concretar y cuantificar la idea de negocio Nanas y Niñeras para determinar su viabilidad en el mercado. Esta idea de negocio se basa en crear una empresa que se dedique a prestar el servicio de nanas y niñeras profesionales a domicilio en distintas modalidades de servicio, enmarcada en el concepto de brindar un servicio que contribuya al desarrollo integral y formación de los niños y niñas con amor, comprensión y responsabilidad.

Plan exportador para la empresa DAGALA plásticos E.U

La internacionalización es un paso muy importante para las empresas que desean alcanzar mercados exteriores e incrementar ventas asegurando la sostenibilidad en el tiempo. La globalización viene siendo un tema crucial no solo para las naciones sino también para las empresas. Mientras que los gobiernos deben preocuparse por establecer políticas que los haga competitivos frente al mundo, las empresas, estando en ese lecho de políticas deben generar estrategias que garantice su perdurabilidad en los mercados. Por otro lado las empresas deben ser conscientes que las necesidades se transforman y en cuanto esto pase, las organizaciones deben tener la capacidad de respuesta oportuna para satisfacer lo que la demanda requiera, pues los consumidores de hoy, son altamente exigentes y difícilmente fieles. Las empresas que desean internacionalizarse deben ser estrategas para realizar los pasos adecuados tomando las decisiones más acertadas, por lo que esta investigación busca basarse en fuentes bibliográficas y guías en expertos para consolidar la información y traducirla en el diseño del plan exportador que busque reducir riesgos. DAGALA Plásticos E.U es la empresa en la cual esta investigación se va a basar, dicha organización es una pyme colombiana que se dedica a la producción de ganchos plásticos de excelente calidad con material reciclado (polipropileno). Por ende es una empresa que pertenece al sector de los plásticos, pero se enfoca a un nicho de mercado mucho más popular pues el producto que ofrecen es de bajo precio debido al material que usan. Su clasificación internacional industrial uniforme es 2529 que hace referencia a la fabricación de artículos de plástico, este código está acorde con el International Standard of Industrial Classification of All Economic Activities (ISIC) el cual es el código internacional desarrollado por UN como una manera estándar para la calificación de las actividades económicas. Se busca diseñar el plan exportador para dicha empresa, dividiendo el estudio en etapas. En la primera se pretende realizar un diagnóstico situacional con el fin de saber cómo está la empresa actualmente lo cual nos resolverá su potencial para exportar dado en fortalezas y debilidades. Si la primera etapa arroja resultados satisfactorios, el siguiente paso es realizar un estudio de mercado para encontrar el país más propicio a exportar, con un análisis debido de competencia y de barreras al comercio. Por el contrario, si no arrojan resultados positivos, se enfocará en las debilidades para hacer más posible en un futuro la exportación. La tercera etapa se concentrará en formular la logística del producto desde su punto de fabricación hasta el país final. Y finalmente se concluirá el trabajo. (Etapas en la redacción del estudio de caso de DAGALA Plásticos-preliminar-planeación-organización- desarrollo-conclusión)

Análisis del potencial exportador para balones de fútbol en Inglaterra : caso Escobar y Martínez con su marca GOLTY

Este documento consiste en un plan exportador para Escobar y Martínez, especialmente para su marca GOLTY. La primera parte es el análisis y diagnóstico de la compañía con base en la matriz del Boston Consulting Group, seguida del análisis de mercado, realizado con fuentes secundarias que logra identificar cómo el Reino Unido es un mercado con una conciencia creciente sobre los deportes, dispuestos a pagar por alta calidad, similar a lo sucedido con España y Francia La selección de mercados se realiza por medio de la matriz de Proexport con base en los resultados de la investigación con fuentes secundarias. Finalmente, se usa una de las más importantes teorías de la administración, como lo es la teoría matricial, para sugerir algunas estrategias a seguir con el fin de tener un proceso de exportación exitoso hacia los mercados del Reino Unido, España y Francia.

Plan exportador de Moncaleano Guerrero Hermanos Ltda.

Para lograr el proceso de internacionalización es primordial que se elabore un plan para sustentar su ejecución. Como parte inicial se debe partir de la definición del producto que se quiere exportar teniendo en cuenta su partida arancelaria tanto a nivel nacional como en el estándar internacional. Partiendo de este punto, se comienza por la inteligencia de mercados, en la cual se analizan países, los cuales deberán cumplir ciertos requisitos deseados por parte del empresarios y sus objetivos al momento de hacer un plan exportador; para definir los países a los cuales se quiere llegar es necesario que se tengan aspectos claves y decisorios como lo son la población objetivo, la competencia presente en el país, balanza comercial entre los 2 países, canales de distribución, zonas de acceso, requisitos tributarios , ambientales, sanitarios, etc. con los cuales se tomara la decisión si se opta o no por entrar a ese país. Luego de tener definidos 3 países (objetivo, alterno y contingente), se analizan todos los costos que incurren directa e indirectamente en el producto, para poder definir el precio de venta local y analizar si es competitivo en el mercado nacional. Para iniciar en el proceso internacional es vital que se analicen los precios de la competencia en cada uno de los destinos de exportación y ver que tan rentable puede ser ésta actividad para la empresa. Para poder definir el precio de venta internacional se deben estudiar las diferentes cotizaciones de las SIA’s (sociedad de intermediación aduanera) que son entidades necesarias para la exportación de productos a cualquier destino. Escogiendo la opción que más se acomode a las necesidades de la empresa se define el modo en el cual se quiere hacer llegar el producto a su destino final, claro esta, dependiendo de término de negociación elegido por las partes comerciales y definido mediante los INCOTERMS. Luego, se entra la fase de comercialización internacional, en la cual se definen todas las estrategias para cada una de las 4 P’s de la mezcla de mercadeo (Producto, precio, promoción y plaza) en las que se establecen las pautas de entrada para cada país referente a los aspectos anteriores.

Estudio de factibilidad para realizar un plan exportador entre Colombia y España (Pamplona) para productos alimenticios de fabricacion autóctona Colombiana como el arequipe, herpos, obleas y el bocadillo

This investigation was made in order to develop an exporting plan of Colombian autochthonous Products target to Navarra, Spain, and then contribute with the economy and progress of Colombia, increasing the exports and the employment in the country. Thanks to the opportunity that one of the participants of this project had, it was possible to have a direct contact with the Pamplona citizens, investigating the different aspects of exporting to another country, analyzing the target, the market access, the product portfolio, and the consumer behaviour. To begin with this project, the first step was to develop a marketing research investigation, in order to determine the possibility of having a new segment of the Colombian autochthonous products, composed of Spanish and Colombian people. This was the first step to aim into a defined segment, and to learn about all the agreements and regulations between Colombian and Spain. These regulations are about food regulations, quality standards, and to remark, production chains, and distribution channels. Alter analyzing the international distribution chain to Spain, it will be found the market size, and the different enterprises that offer the same products to this country, that further more than competence, is a source of information to find the right way to sell this kind of products.

Plan de factibilidad de exportación y comercialización de uchuva deshidratada con destino a España

En este escrito “PLAN DE FACTIBILIDAD DE EXPORTACION Y COMERCIALIZACION DE UCHUVA DESHIDRATADA CON DESTINO A ESPAÑA” se parte del hecho de la necesidad que existe en Colombia, por abrir su mercado y comercio a nivel internacional; con un marcado interés por la Unión Europea. Al interior de este trabajo, se encuentra un recorrido que va desde la siembra, recolección y manejo del producto base –uchuva fresca- hasta la logística, normatividad, exigencias y aranceles entre otros; hasta la entrega de la uchuva deshidratada, en manos del consumidor final. El mercado objetivo, fue escogido teniendo en cuenta los grandes beneficios que existen en la Unión Europea; y que favorecen a países como Colombia, en cuanto a que no cancelamos aranceles para productos del sector agroindustrial. Por otro lado, la escogencia del producto a exportar esta sustentado en que se trata de una fruta exótica, con alto contenido vitamínico, que se cosecha en grandes cantidades en Cundinamarca; y que gusta en Europa, especialmente en España. El mercado va dirigido inicialmente a inmigrantes latinos, especialmente Ecuatorianos y Colombianos que conocen las bondades de la fruta, y Españoles que disfrutan de nuestra gastronomía.

Alcances y desafíos del proceso de hermanamiento “Sister Cities" desarrollado por la ciudad de Santa Marta en el marco de su proceso de internacionalización: 1978- 2013.

La evolución de los enfoques de la cooperación internacional y de los procesos de internacionalización de las ciudades han contribuido activamente al desarrollo territorial. Los hermanamientos como una herramienta clave para el intercambio social, político, económico, técnico y académico entre ciudades, se han convertido en uno de los métodos más utilizados para el accionar internacional. Bajo ese contexto, se analizará la influencia del proceso de internacionalización de Santa Marta en la implementación del hermanamiento “Sister Cities” con Miami Beach. Lo anterior, pretende demostrar que el proceso de internacionalización de la ciudad de Santa Marta, desde 1989 hasta la actualidad, ha influido directamente en el hermanamiento entre las dos ciudades, obviando oportunidades y beneficios. Finalmente, a partir del resultado de la investigación se sugerirá una alternativa de solución para la optimización del acuerdo entre las dos ciudades.

El papel de las migraciones ilegales marroquíes hacia España en la formulación de la Política Europea de Vecindad (PEV)

La siguiente investigación sostiene que las migraciones ilegales marroquíes hacia España, propiciaron la formulación de una vertiente mediterránea en el marco de la Política Europea de Vecindad, en lo que supuso un liderazgo español en los procesos de negociación e implementación de esta estrategia mediante la retórica del codesarrollo. Con el objetivo de obtener beneficios concretos en el tratamiento del fenómeno migratorio, el papel de España implicó una europeización de su política exterior, y concretamente de sus asuntos fronterizos con Marruecos, en un proceso denominado Top-Down que implicó una adaptación del país ibérico a la arquitectura político-institucional construida por la PEV. En definitiva, la prueba de este proceso yace en la inclusión de un Plan de Acción UE-Marruecos en 2005, y de un Estatuto Avanzado Euro-marroquí que redefinió las prioridades alcanzadas en materia bilateral por la PEV.

Landscape and farm scale management to enhance biodiversity conservation in the cocoa producing region of southern Bahia, Brazil

In southern Bahia, Brazil, large land areas are used for the production of cocoa (Theobroma cacao), which is predominantly grown under the shade of native trees in an agroforestry system locally known as cabruca. As a dominant forest-like landscape element of the cocoa region, the cabrucas play an important role in the conservation of the region`s biodiversity. The purpose of this review is to provide the scientific basis for an action plan to reconcile cocoa production and biodiversity conservation in southern Bahia. The available research collectively highlights the diversity of responses of different species and biological groups to both the habitat quality of the cabrucas themselves and to the general characteristics of the landscape, such as the relative extent and spatial configuration of different vegetation types within the landscape mosaic. We identify factors that influence directly or indirectly the occurrence of native species in the cabrucas and the wider landscape of the cocoa region and develop recommendations for their conservation management. We show that the current scientific knowledge already provides a good basis for a biodiversity friendly management of the cocoa region of southern Bahia, although more work is needed to refine some management recommendations, especially on shade canopy composition and density, and verify their economic viability. The implementation of our recommendations should be accompanied by appropriate biological and socioeconomic monitoring and the findings should inform a broad program of adaptive management of the cabrucas and the wider cocoa landscape.

Strategies to overcome barriers to the implementation of the Barbados Programme of Action and the Mauritius Strategy in the Caribbean

Includes bibliography.

The CARIFORUM-EU Economic Partnership Agreement (EPA): an assessment of issues relating to market access, safeguards and implications for regional integration

The recent collapse of the Doha round once again underscores the tenuous nature of international trade negotiations. Likewise, the Economic Partnership Agreement (EPA) between the CARIFORUM grouping and the European Union (EU) has generated a great deal of discussion and debate over the past several months. What has clearly emerged is the existence of two diametrically opposed views on the impact and usefulness of the agreement. One view has it that the EPA is a major breakthrough in trade relations that will greatly benefit the region. On the other hand, some see it as being detrimental to the region and perhaps a total capitulation to the EU on the part of the CARIFORUM. They assert that it is part of a global EU strategy to impose World Trade Organization (WTO) policies on developing nations and get around the Doha obstacles. Both sides in this debate attempt to back up their views with reference to the text of the agreement. The objective of this review is to shed some light on the issues driving this debate particularly in the areas of market access, the impact on tariff revenues, and the implications for regional integration. This review also attempts to clarify and distill some of the main contentious issues regarding the EPA and to inform further discussion regarding an implementation plan. The approach is based on detailed study of the EPA text and its annexes plus extensive interviews with some of the main negotiators on the CARIFORUM side. Interviews were conducted both in person and via the Internet as many of the regional negotiators live or work outside of the region. The reviewer also attended presentations and discussions with some of the leading regional critics of the agreement.

Cooperative Learning in Relation to Problem Solving in the Mathematics Classroom

In this action research study of my classroom of 5th grade mathematics, I investigated cooperative learning and how it is related to problem solving as well as written and oral communication. I discovered that cooperative learning has a positive impact on students’ abilities in problem solving and their overall impression of mathematics and group work. I also found that my students’ communication skills improved in oral explanations of their work. As a result of this research I plan to continue my implementation of cooperative learning in my classroom as a general method of teaching. I also plan to continue to use cooperative learning in working with my students to increase their achievement in problem solving and communication of mathematics.

A program manual to assist with implementation of a volunteer health and wellness program

Based on the success of a community health and wellness program, Wellness in the City, delivered in Dallas County by trained volunteers, Texas Cooperative Extension (TCE) decided to pilot the program in 16 counties in North and East Texas. Before implementing the program, TCE wanted the Dallas County program to be reviewed and revised as needed to meet the diverse community needs in the pilot counties. TCE also asked for an implementation manual to be developed for the county agents to utilize. ^ To achieve these objectives, I first reviewed literature on other volunteer-implemented health interventions in the U.S. to see how they were planned, disseminated, implemented, and evaluated. Next, I reviewed the Wellness in the City program and materials. I applied all the information I gathered up to that point to the program development committee meetings (committee included seven TCE county agents, a TCE regional program director, and me). The program structure and training materials were revised based on our research and program implementation experience. These changes were made to ensure adequate training for the volunteers and to create a program that is applicable in the communities it will be piloted in. ^ With the program structure and training presentations developed, next I focused on compiling the implementation manual, which includes program details and volunteer recruitment, training, and management materials. The goal was to create a manual with everything the county agents will need to implement the program, so they can focus their efforts on putting the manual to use and recruiting and managing the volunteers. The final step was developing a program evaluation form for the agents to complete. It includes questions to assess the agents' thoughts about the training content, the feasibility of implementing the program using the manual, and the challenges of the program. ^

Smoke free restaurant ordinance, compliance with the regulation to reduce exposure to environmental tobacco smoke while dining at local restaurants in San Antonio, Texas

This study is a secondary analysis of a survey developed by Dr. Jimmy Perkins and administered by San Antonio/Bexar County Metropolitan Health District. The survey was developed subsequent to the implementation of the city smoking ordinance effective January 1, 2004. The survey had a multi-purpose plan to establish the number of restaurants having smoke free status prior to and following the ordinance, determine compliance as it relates to a necessary smoking section and proper signage, and expose the rationale for restaurants to become smoke free. The data resulting from the survey was presented to the San Antonio/Bexar County Metropolitan Health District. The summary presented the types of establishments surveyed, smoking status of the establishment, reasons for the establishment becoming smoke free, compliance with smoking sections, compliance with signage requirements, awareness of ordinance, and chain status of the establishment. ^ The results of this study display the relationships among the variables previously mentioned. The following relationships have been examined and the outcomes have determined whether each is significant. After careful analysis, knowledge translates into compliance with signage regulations, which then translate into ordinance compliance. Size does matter as it relates to an establishment's number of employees and seating capacity. The smaller the establishment the more likely the establishment is to have become smoke free before the ordinance went into effect. Restaurants, rather than fast food establishments most commonly cited their reason for becoming smoke free was to comply with the ordinance and only ten percent of restaurants gave policy as the main reason for becoming smoke free. ^ This study is important for public health because the negative health effects of environmental tobacco smoke (ETS) are still an overwhelming problem in the United States (3). ETS is a Known Human Group A Carcinogen (5). The Environmental Protection Agency (EPA) has estimated that around 3,000 non-smoking Americans die every year from lung cancer caused by ETS (6). This information illustrates the importance of providing smoke free establishments, especially to non-smoking patrons. ^

Future pandemic influenza control (FPIC) related strategic management plan based on the 2009 H1N1 pandemic influenza review of health policy decisions, their practice and implications

This cross-sectional study is based on the qualitative and quantitative research design to review health policy decisions, their practice and implications during 2009 H1N1 influenza pandemic in the United States and globally. The “Future Pandemic Influenza Control (FPIC) related Strategic Management Plan” was developed based on the incorporation of the “National Strategy for Pandemic Influenza (2005)” for the United States from the U.S. Homeland Security Council and “The Canadian Pandemic Influenza Plan for the Health Sector (2006)” from the Canadian Pandemic Influenza Committee for use by the public health agencies in the United States as well as globally. The “global influenza experts’ survey” was primarily designed and administered via email through the “Survey Monkey” system to the 2009 H1N1 influenza pandemic experts as the study respondents. The effectiveness of this plan was confirmed and the approach of the study questionnaire was validated to be convenient and the excellent quality of the questions provided an efficient opportunity to the study respondents to evaluate the effectiveness of predefined strategies/interventions for future pandemic influenza control.^ The quantitative analysis of the responses to the Likert-scale based questions in the survey about predefined strategies/interventions, addressing five strategic issues to control future pandemic influenza. The effectiveness of strategies defined as pertinent interventions in this plan was evaluated by targeting five strategic issues regarding pandemic influenza control. For the first strategic issue pertaining influenza prevention and pre pandemic planning; the confirmed effectiveness (agreement) for strategy (1a) 87.5%, strategy (1b) 91.7% and strategy (1c) 83.3%. The assessment of the priority level for strategies to address the strategic issue no. (1); (1b (High Priority) > 1a (Medium Priority) > 1c (Low Priority) based on the available resources of the developing and developed countries. For the second Strategic Issue encompassing the preparedness and communication regarding pandemic influenza control; the confirmed effectiveness (agreement) for the strategy (2a) 95.6%, strategy (2b) 82.6%, strategy (2c) 91.3% and Strategy (2d) 87.0%. The assessment of the priority level for these strategies to address the strategic issue no. (2); (2a (highest priority) > 2c (high priority) >2d (medium priority) > 2b (low priority). For the third strategic issue encompassing the surveillance and detection of pandemic influenza; the confirmed effectiveness (agreement) for the strategy (3a) 90.9% and strategy (3b) 77.3%. The assessment of the priority level for theses strategies to address the strategic Issue No. (3) (3a (high priority) > 3b (medium/low priority). For the fourth strategic issue pertaining the response and containment of pandemic influenza; the confirmed effectiveness (agreement) for the strategy (4a) 63.6%, strategy (4b) 81.8%, strategy (4c) 86.3%, and strategy (4d) 86.4%. The assessment of the priority level for these strategies to address the strategic issue no. (4); (4d (highest priority) > 4c (high priority) > 4b (medium priority) > 4a (low priority). The fifth strategic issue about recovery from influenza and post pandemic planning; the confirmed effectiveness (agreement) for the strategy (5a) 68.2%, strategy (5b) 36.3% and strategy (5c) 40.9%. The assessment of the priority level for strategies to address the strategic issue no. (5); (5a (high priority) > 5c (medium priority) > 5b (low priority).^ The qualitative analysis of responses to the open-ended questions in the study questionnaire was performed by means of thematic content analysis. The following recurrent or common “themes” were determined for the future implementation of various predefined strategies to address five strategic issues from the “FPIC related Strategic Management Plan” to control future influenza pandemics. (1) Pre Pandemic Influenza Prevention, (2) Seasonal Influenza Control, (3) Cost Effectiveness of Non Pharmaceutical Interventions (NPI), (4) Raising Global Public Awareness, (5) Global Influenza Vaccination Campaigns, (6)Priority for High Risk Population, (7) Prompt Accessibility and Distribution of Influenza Vaccines and Antiviral Drugs, (8) The Vital Role of Private Sector, (9) School Based Influenza Containment, (10) Efficient Global Risk Communication, (11) Global Research Collaboration, (12) The Critical Role of Global Public Health Organizations, (13) Global Syndromic Surveillance and Surge Capacity and (14) Post Pandemic Recovery and Lessons Learned. The future implementation of these strategies with confirmed effectiveness to primarily “reduce the overall response time’ in the process of ‘early detection’, ‘strategies (interventions) formulation’ and their ‘implementation’ to eventually ensure the following health outcomes: (a) reduced influenza transmission, (b) prompt and effective influenza treatment and control, (c) reduced influenza related morbidity and mortality.^