Advertisement (printed 1 page) advertising Charles Dwight, agent for The Western Bond Board of Kansas City

Advertisement (printed 1 page) advertising Charles Dwight, agent for The Western Bond Board of Kansas City, 1872, n.d.

Clipping advertising the auction to be held at 28 College Street in Toronto, Ontario

Clipping advertising the auction to be held at 28 College Street in Toronto, Ontario, April 1939.

Una mirada ‘auténtica’ : el ‘indígena’ cuzqueño en la producción fotográfica de Martín Chambi, la película Kukuli y la publicidad turística

Ce mémoire de maîtrise a pour objectif de montrer la construction de la représentation visuelle de « l’indigène » de la région de Cuzco et sa relation avec le discours de « l’authenticité » tel que défini par l’indigénisme, l’anthropologie et le tourisme. Il s’intéresse au rôle que jouent les médias visuels et audiovisuels dans la création d’une image de l’indigène perçu comme « authentique » et d’un discours commun sur les Andes. Les documents visuels étudiés, tous produits par des Péruviens, sont une sélection de photographies prises par Martin Chambi entre 1920-1945, le film Kukuli (1961) coréalisé par les Cuzquéniens Luis Figueroa, Eulogio Nishiyama et César Villanueva et la publicité touristique de PromPerú, intitulée «Perú: Vive la leyenda» («Pérou : Vis la légende») (2008). Cette analyse fait ressortir la représentation folklorique et anthropologique de l’indigène telle que suggérée par ces documents, qui l’associent principalement avec les origines, la tradition et le passé précolombien. Elle démontre aussi comment les images constituent une alternative à la stratégie représentationnelle proposée par l’indigénisme lettré et offrent un autre regard sur la réalité. Ainsi, les images technologiques montrent des détails qui ne concordent pas avec les stéréotypes culturels et révèlent un monde d’identités plus nuancées. D’autre part, elles créent aussi un espace de collaboration –entre le photographe/cinéaste et leurs modèles– qui permet aux acteurs sociaux marginalisés de participer à leur propre représentation. Enfin, notre recherche établit le lien entre cette image de l’indigène andin et la promotion touristique du Pérou.

Developing a Theoretical Framework for a Study on the Impact of Advertising Credibility of Consumer Healthcare Products

The tough competition in the global and national markets and new trends in consumerism resulted in an increase in the volume of advertisements. Sometimes advertisers are successful in achieving their intended objectives with a particular advertisement and sometimes they are not .These factors contributed a lot towards the decision making problems of advertising agencies with regard to the selection of appropriate advertising strategies and tactics. The tough competition and large volume of advertising make the consumers confused and this even created doubts in the minds of consumers about the genuineness and reliability of manufacturers and products. These factors caused a query regarding the active role of credibility element in advertising. The proposed study examines the effects of advertising credibility in consumer health care non durable product advertising on communication effect, purchase behavior and ad skepticism. This paper examines the need for the study of advertising credibility and reviews the advertising- consumer behaviour- credibility – healthcare theories which form a basis for the study. It identifies the different components and dimensions of advertising credibility and the importance of communication effect, purchase behavior and ad skepticism. It also studies the relevance of credibility in the consumer healthcare products advertising and suggests a Theoretical Framework for the proposed study

Low-altitude aerial photography for optimum N fertilization of winter wheat on the North China Plain

Previous research has shown that site-specific nitrogen (N) fertilizer recommendations based on an assessment of a soil’s N supply (mineral N testing) and the crop’s N status (sap nitrate analysis) can help to decrease excessive N inputs for winter wheat on the North China Plain. However, the costs to derive such recommendations based on multiple sampling of a single field hamper the use of this approach at the on-farm level. In this study low-altitude aerial true-color photographs were used to examine the relationship between image-derived reflectance values and soil–plant data in an on-station experiment. Treatments comprised a conventional N treatment (typical farmers’ practice), an optimum N treatment (N application based on soil–plant testing) and six treatments without N (one to six cropping seasons without any N fertilizer input). Normalized intensities of the red, green and blue color bands on the photographs were highly correlated with total N concentrations, SPAD readings and stem sap nitrate of winter wheat. The results indicate the potential of aerial photography to determine in combination with on site soil–plant testing the optimum N fertilizer rate for larger fields and to thereby decrease the costs for N need assessments.

Flash Photography Enhancement via Intrinsic Relighting

We enhance photographs shot in dark environments by combining a picture taken with the available light and one taken with the flash. We preserve the ambiance of the original lighting and insert the sharpness from the flash image. We use the bilateral filter to decompose the images into detail and large scale. We reconstruct the image using the large scale of the available lighting and the detail of the flash. We detect and correct flash shadows. This combines the advantages of available illumination and flash photography.

Web Design History, Web Advertising and Web Promotion.

Files related to two talks on Web Design History, Web Design Advertising and Promotion. Session 1 - 1 hour lecture on the history of design on the web (30 mins) and web advertising direct and viral (30mins). Session 2 - 1 hour lecture on using the web for promotion and marketing.

The use of music in television advertising to successfully target the audience. A John Lewis case study.

The use of music in television advertising to successfully target the audience. A John Lewis case study.

fotografía y métodos históricos : dos textos para un debate = Photography and historical Methodology : two text for a debat.

La presente obra bilingüe (castellano e inglés) a través de sus dos textos pretende servir como punto de partida para el desarrollo de un debate sobre la fotografía y sus relaciones con la historia. El objetivo del libro es establecer puntos de reflexión sobre metodología de la historia frente a las dimensiones culturales, estéticas y tecnológicas del fenómeno fotográfico. Se divide el libro en dos capítulos: 1. De la 'Fotohistoria' a la Historia con la fotografía. 2. Imágenes contaminadas. (La fotografía en la Historia del arte).

How about a visual lecture? : viewers' interpretations of a visual-pedagogical installation challenging family photography. '¿Qué tal una clase visual? : las interpretaciones de los espectadores de una instalación visual-pedagógica que cuestiona la fotografía de familia'.

Resumen basado en el de la publicación

The factor structure of the Spanish version of the Work-Family Culture Scale in a sample of workers from the advertising sector

Resumen tomado de la publicaci??n

Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising

The increasing use of the World Wide Web has promised a huge advertising platform for marketers. Investment in online advertising is growing and is expected to overcome traditional media. However, recent studies have reported that users avoid looking at advertising displayed on the World Wide Web. This study aimed at examining the impact of verbal emotional cues (negative/neutral/positive) to capture attention on website’s advertising areas through an eye tracker system. The results revealed significant statistical differences between fixations to negative, positive words and neutral words. Significant differences between the number of fixations and recognition of the target words were found only for the negative valence words. We conclude that negative emotional words could play a major role on user attention to advertising.