The use of music in television advertising to successfully target the audience. A John Lewis case study.


Autoria(s): Bevan, Andrew
Resumo

The use of music in television advertising to successfully target the audience. A John Lewis case study.

Formato

application/vnd.ms-powerpoint

application/pdf

Identificador

http://www.edshare.soton.ac.uk/8357/1/Andrew_Bevan_%2D_Research_Presentation.pptx

http://www.edshare.soton.ac.uk/8357/2/temp.pdf

The use of music in television advertising to successfully target the audience. A John Lewis case study. - Andrew Bevan Keywords:The use of music in television advertising to successfully target the audience. A John Lewis case study.

Relação

http://www.edshare.soton.ac.uk/8357/

Tipo

Resource

NonPeerReviewed