Tourism advertisement management and effective tools in tourism industry

The definition of tourism “is the travel for recreational, leisure, family or business purposes, usually of a limited duration. Tourism is commonly associated with trans-national travel, but may also refer to travel to another location within the same country”. Tourism as an industry, in today’s modern language is a means of global communication between nations and travelers of all countries, introducing them to the various cultures and societies abroad, as well there history, ancient, historical sites, and languages. Hence, advertising overall has become a tool of necessity in this ever-growing global industry. Given that, tourism is a part of the infrastructure of any country’s economy the growth and development of tourism is of great importance. Advertising plays a vital and is a crucial tool in developing the countries tourism by attractively presenting the nations points-of-interests, historical and cultural. Advertising has a central role in expanding this industry, generating economic growth in this area, as well as creating direct and indirect employment, but most importantly a creative innovating competition in the national and international travel industry. Importantly, to achieve a successful tourist industry, the Travel Agencies and governmental offices of the Ministry’s of Tourism and Business must work hand-in-hand to attain these goals. This article shows the impact of the various media and advertising methods used in tourism, which assisted in identifying the correct tool for expanding the country’s industry of tourism. The results of this study illustrated that the appropriate tools for promotional strategies to attract domestic and foreign traveler’s, found to be the most effective were, handbook, internet advertising, TV, brochures, newspapers

The geography of the UK’s creative and high–tech economies

This report is the first systematic analysis of employment in the UK’s creative and high-tech economies. It analyses their size, growth and distribution across the country. Key Findings • The UK’s creative economy had 2.6 million jobs in 2013, consisting of 1.7 million jobs in the creative industries (890,000 in creative occupations and 818,000 working in other roles) and 907,000 jobs in creative occupations outside of the creative industries. • The UK’s high–tech economy had 3.2 million jobs in 2013, 2.4 million of which were jobs in high–tech industries (825,000 in Science Technology Engineering and Mathematics (STEM) occupations and 1.6 million in other roles) and 806,000 jobs in STEM occupations outside of the high–tech industries. • Employment in the creative economy grew on average over three times faster than the workforce as a whole (4.3 per cent per annum (p.a.) vs 1.2 per cent p.a.) between 2011 and 2013. • Employment in the high–tech economy also grew faster than the workforce over this period (2.1 per cent p.a. vs 1.2 per cent p.a.). • The creative economy is particularly concentrated in London and the South East which together account for 43 per cent of the UK’s creative economy workforce. By contrast, 31 per cent of high-tech economy employment and 28 per cent of the UK’s workforce is located in this area.

The relationship between teachers' perceptions of school leadership and their perceptions of the implementation of the national curriculum

The National Curriculum is a current innovation in Australian schooling history which is likely to have a widespread and long-term impact on schools, teachers and students. This paper has investigated educational change during the early phase of curriculum implementation in a large secondary school, north of Brisbane, Australia. Specifically, this study explored teachers’ perceptions of the principal’s transformational leadership skills during an early stage of the curriculum’s implementation along with teachers’ perceptions of implementing a National Curriculum in their classroom. For this research, sixty-nine teachers were surveyed about their perceptions of their principal’s leadership and their perceptions of the difficulty of implementation of the new curriculum. Findings indicated that teachers with positive perceptions of their principal's leadership also had positive perceptions of their capacity to implement the new National Curriculum. Specifically, teachers who perceived the principal as holding high expectations and providing intellectual stimulation believed they had the capacity to successfully implement curriculum change.

Unlocking the learning potential of incarcerated Indigenous and low SES young people; Mathematics outcomes for future success: a discussion paper

This presentation provides a beginning discussion about what the literature reports about incarcerated young people. Incarcerated Indigenous and low SES young people typically have very low literacy and mathematics skills which precludes them from future education and or employment opportunities, thus continuing the cycle of disadvantage, exclusion and despair(Payne, 2007). Being locked out of learning, they are stuck in a cycle of underachievement, a scenario which contributes to unacceptably high levels of recidivism(ACER, 2014). Success at education is considered an important protective factor against delinquent behaviours such as offending, substance abuse and truancy. Youth education and training centres provide educational opportunities for the incarcerated Indigenous youth but achievement continues to be lower than expected, particularly in mathematics. This presentation provides an introductory literature review focusing on incarcerated young people and education. It is also the preliminary writing for a small pilot project currently being conducted in one Youth Education and Training Centre in Australia.

Senior entrepreneurship in Australia: Active ageing and extending working lives

As populations live longer, healthier lives in countries like Australia the growing population of older people is increasing the strains on social security and pension systems. Yet many seniors are healthy and want to remain active during the later years in life. Whilst there is significant research on seniors, ageing and the employment of mature-aged people there is scant research on seniors creating jobs as opposed to seeking jobs as employees. This is the first empirical research specifically on senior entrepreneurship in Australia. Seniors often have the skills, financial resources and time available to contribute to economic activity, which leads to the growing prevalence of senior entrepreneurship. Senior entrepreneurship is the process whereby people aged 50+ participate in business start-ups; however, despite representing the fastest growing segment of entrepreneurship little is known about this phenomenon. This research seeks to answer the following questions: What is the scope of senior entrepreneurship in Australia? What are the impacts of senior entrepreneurship in Australia? What perceptions do seniors hold about entrepreneurship as a career option? What policy implications and recommendations can be derived to enhance active ageing, and extend working lives through senior entrepreneurship?

The School-Community Integrated Learning pathway: Exploring a new way to prepare and induct final-year preservice teachers

Universities and teacher employment bodies seek new, cost-effective ways for graduating classroom-ready teachers. This study involved 32 final-year preservice teachers in an innovative school-university partnership teacher education program titled, the School-Community Integrated Learning (SCIL) pathway. Data were collected using a five-part Likert scale survey with extended written responses. Survey results showed that preservice teachers involved in the SCIL pathway learnt more about the teaching profession, which extended their usual university coursework. Furthermore, written responses suggested ways for advancing their understandings to ensure preservice teachers receive a quality school experience towards readiness for teaching.

Bernhard and Hildegard Saenger Collection.

The bulk of the collection consists of two bound manuscripts (930 + 110 pages), representing the notes of the law student Bernhard Saenger during the lectures of Prof. Heinrich Dernburg in Halle, Germany on Roman law in Germany and on Roman inheritance law (Pandektenvorlesung).

Retirement Transition and Well-being : A 16-year Longitudinal Study

The ageing of the labour force and falling employment rates have forced policy makers in industrialized countries to find means of increasing the well-being of older workers and of lengthening their work careers. The main objective of this thesis was to study longitudinally how health, functional capacity, subjective well-being, and lifestyle change as people grow older, and what effect retirement has on these factors and on their relationships. The present study is a follow-up questionnaire study of Finnish municipal workers, conducted in 1981 to 1997 at the Finnish Institute of Occupational Health. In 1981, a postal questionnaire was sent to 7344 municipal workers in different parts of Finland. The respondents were born between 1923 and 1937. A total of 6257 persons responded to the first questionnaire. In the end, a total of 3817 persons had responded to all four (1981, 1985, 1992, 1997) questionnaires. (The response rate was 69% of the living participants). Cross-tabulations, comparison of means, logistic regression analyses and general linear models with repeated measures were used to derive the results. The transition from work life to retirement, and the following years as a pensioner were associated with many changes. Involvement in various activities increased during the transition stage but later decreased to the previous level. Physical exercise was an exception: it became increasingly popular over the years. Perceived health improved markedly from the working stage to the retirement transition stage, even though morbidity increased steadily during the follow-up. On the other hand, functional capacity decreased over the follow-up, especially among those who were occupationally active until the retirement stage. Subjective well-being remained stable during the follow-up period. There were, however, great differences based on the type of work, favouring those whose work had been mental in nature. The impact of activity level on maintaining well-being became greater during the follow-up, whereas the effect of physical functioning diminished. Good physical functioning and an active life-style contributed to staying on at work until normal retirement age. Also work-related factors, i.e. possibilities for development and influence at work, responsibility for others, meaningful work, and satisfaction with working time arrangements were positively related to continuing working. The transition from work to retirement had a positive impact on a person s health and functional capacity. The study results support the view that it should be possible to ease one s work pace during the last years of a work career. This might lower the threshold between work and retirement and convince people that there will still be time to enjoy retirement also a few years later.

Artificial neural networks and multicriterion analysis for sustainable irrigation planning

The objective of the present paper is to select the best compromise irrigation planning strategy for the case study of Jayakwadi irrigation project, Maharashtra, India. Four-phase methodology is employed. In phase 1, separate linear programming (LP) models are formulated for the three objectives, namely. net economic benefits, agricultural production and labour employment. In phase 2, nondominated (compromise) irrigation planning strategies are generated using the constraint method of multiobjective optimisation. In phase 3, Kohonen neural networks (KNN) based classification algorithm is employed to sort nondominated irrigation planning strategies into smaller groups. In phase 4, multicriterion analysis (MCA) technique, namely, Compromise Programming is applied to rank strategies obtained from phase 3. It is concluded that the above integrated methodology is effective for modeling multiobjective irrigation planning problems and the present approach can be extended to situations where number of irrigation planning strategies are even large in number. (c) 2004 Elsevier Ltd. All rights reserved.

Low electric field, easily reversible electrical set and reset processes in a Ge15Te83Si2 glass for phase change memory applications

We report here an easily reversible set-reset process in a new Ge15Te83Si2 glass that could be a promising candidate for phase change random access memory applications. The I-V characteristics of the studied sample show a comparatively low threshold electric field (E-th) of 7.3 kV/cm. Distinct differences in the type of switching behavior are achieved by means of controlling the on state current. It enables the observation of a threshold type for less than 0.7 mA beyond memory type (set) switching. The set and reset processes have been achieved with a similar magnitude of 1 mA, and with a triangular current pulse for the set process and a short duration rectangular pulse of 10 msec width for the reset operation. Further, a self-resetting effect is seen in this material upon excitation with a saw-tooth/square pulse, and their response of leading and trailing edges are discussed. About 6.5 x 10(4) set-reset cycles have been undertaken without any damage to the device. (C) 2011 American Institute of Physics. doi: 10.1063/1.3574659]

Nucleon structure functions from ν_µ-Fe interactions and a study of the valence quark distribution

Data were taken in 1979-80 by the CCFRR high energy neutrino experiment at Fermilab. A total of 150,000 neutrino and 23,000 antineutrino charged current events in the approximate energy range 25 < E_v < 250GeV are measured and analyzed. The structure functions F2 and xF_3 are extracted for three assumptions about σ_L/σ_T:R=0., R=0.1 and R= a QCD based expression. Systematic errors are estimated and their significance is discussed. Comparisons or the X and Q^2 behaviour or the structure functions with results from other experiments are made.

We find that statistical errors currently dominate our knowledge of the valence quark distribution, which is studied in this thesis. xF_3 from different experiments has, within errors and apart from level differences, the same dependence on x and Q^2, except for the HPWF results. The CDHS F_2 shows a clear fall-off at low-x from the CCFRR and EMC results, again apart from level differences which are calculable from cross-sections.

The result for the the GLS rule is found to be 2.83±.15±.09±.10 where the first error is statistical, the second is an overall level error and the third covers the rest of the systematic errors. QCD studies of xF_3 to leading and second order have been done. The QCD evolution of xF_3, which is independent of R and the strange sea, does not depend on the gluon distribution and fits yield

ʌ_(LO) = 88^(+163)_(-78) ^(+113)_(-70) MeV

The systematic errors are smaller than the statistical errors. Second order fits give somewhat different values of ʌ, although α_s (at Q^2_0 = 12.6 GeV^2) is not so different.

A fit using the better determined F_2 in place of xF_3 for x > 0.4 i.e., assuming q = 0 in that region, gives

ʌ_(LO) = 266^(+114)_(-104) ^(+85)_(-79) MeV

Again, the statistical errors are larger than the systematic errors. An attempt to measure R was made and the measurements are described. Utilizing the inequality q(x)≥0 we find that in the region x > .4 R is less than 0.55 at the 90% confidence level.

Effects of substituting fish meal with grasshopper meal on growth and food utilization of the Nile Tilapia, Oreochromis niloticus fingerlings

The effects of substituting fish meal with grasshopper meal in fish diets on the growth, food utilization and survival of the Nile tilapia, Oreochromis niloticus (mean weight = 40.1g) were investigated. The results show that the best growth and food utilization were recorded in the fingerlings fed in the 10% grasshopper meal and 30% fish meal while the poorest growth and food utilization indexes were recorded with the 25% grasshopper meal and 15% fish meal. In general, at 10% inclusion, the fingerlings performed even better than the control (40% fishmeal and no grasshopper meal)

The labour market in the Basque Country: University Employment Centers

This project is a study of the Labour Market in the Basque Country. First of all, we have analysed the position of the Basque Country in the European Union employment situation by gender and age. Secondly, we have studied the educational level of the Basque Country from the European Union perspective. Thirdly, we have showed the importance of labour orientation in educational level, especially in higher education. Finally, the design of new employment policies to promote the creation of jobs and stability of the labour market depends on: new industries and university employment policies.

Mercúrio total em Orthopristis ruber (Haemulidae) de quatro regiões costeiras do Estado do Rio de Janeiro, Brasil

O objetivo do presente estudo foi investigar as concentrações de mercúrio total (HgT) nos músculos de Orthopristis ruber de quatro ecossitemas costeiros e identificar possíveis correlações existentes entre comprimento, peso, sexo, estação do ano e índices biológicos. O HgT foi analisado nas regiões de Cabo Frio (CF, n=31), Baía de Guanabara (BG, n=61), Baía de Sepetiba (BS, n=43) e Baía da Ilha Grande (BIG, n=32), as quais apresentam diferentes níveis de degradação ambiental. A BG recebe grande quantidade de efluentes domésticos e industriais de toda região metropolitana do Rio de Janeiro e tem sido considerada como uma das áreas mais poluídas do Brasil. Já na BS, a intensa atividade metalúrgica no seu entorno faz com que esta possa ser tida com nível de degradação intermadiária, enquanto CF e BIG são duas áreas vistas como áreas bem preservadas. As concentrações de HgT foram determinadas através de CV-AAS (FIMS - 400,Perkin Elmer) - utilizando boridreto de sódio como agente redutor. Foi utilizado DORM 3 (National Research Council, Canada) como material de referência (média da recuperação DP =99,2 4,9 %). As concentrações médias de HgT DP para BIG e CF foram, respectivamente, 209,8 118,9 ng/g, e 199,9 88,2 ng/g. Estas regiões apresentaram concentrações significativamente mais elevadas, enquanto a BG mostrou concentrações intermediárias (112,9 88,0 ng/g; ANCOVA, p<0,03). Por outro lado, a BS foi a região com as menores concentrações de HgT (11,3 11,5 ng/g). Tais resultados sugerem que, mesmo sendo áreas degradadas, o HgT não está totalmente biodisponível para BG e BS. Ademais, provavelmente as correntes oceânicas são uma fonte de mercúrio para CF e BIG, carreando mercúrio biodisponível para essas áreas. Para BG análises adicionais foram feitas a fim de identificar a acumulação de HgT ao longo do desenvolvimento ontogenético de O. ruber, uma vez que as concentrações do metal foram maiores em adultos do que em juvenis (PERMANOVA, p< 0,0001). As concentrações de HgT foram positivamente relacionadas tanto com o comprimento (Spearman test; r = 0,85; p <0,001) quanto com o peso (Spearman test; r =0,85; p <0,001) dos peixes da BG, mostrando que o O.ruber acumula HgT ao longo da vida. Diferenças entre sexos foram encontradas apenas para os O. ruber da BIG, onde fêmeas (300 ng/g) apresentaram maiores concentrações de HgT que os machos (~150 ng/g). Dentre os índices biológicos analisados, o índice gonadossomático foi o de maior relevância devido sua correlação negativa entre os níveis de HgT com todos os dados em conjunto (p<0.001), tanto para fêmeas (p<0.001) quanto para machos (p<0.02), sugerindo que o mercúrio pode afetar negativamente a reprodução de O.ruber.

Monsoon trawl ban and its effects on the livelihood of trawl labourers: the case with Versova fishing village in Maharashtra

Indian fisheries sector in view of its potential contribution to national income, nutritional security, employment opportunities, social objectives and export earnings, plays an important role in the socio-economic development of the country. Fisheries sector contributes 4.3% to the agricultural GDP and export earnings are presently valued at over INR 68 billion from a volume of 460,000 tons. In addition, it provides direct and indirect employment and dependency for over seven million people in the country. With an estimated production potential of 8.4 million tons, the present level of production in the country is 5.9 million tons with almost equal contribution from both marine and inland sectors. The estimated fisheries potential from the Indian exclusive economic zone was found to be 3.9 million tons. But in spite of the increased efforts in fish production, the catch stagnates around 2.9 million tons. The stagnation in catches, mainly due to the over exploitation of dwindling marine resources, forced the government to impart some management measures to regulate the fishery and for the sustenance of the marine resources. The monsoon trawl ban in fisheries was one of the major reforms, which had created a substantial increase in fish production in the past few years. The ban on trawling during monsoon season was introduced in Maharashtra, after a series of studies, from 1992 for a period of 65 days from 10 June to 15 August or Naralipoornima, whichever is earlier. A notable increase in production from the marine sector of the country occurred in the post-ban period. Nevertheless, it had created problems in employment, poverty and income distribution of fishermen during the ban period and was always a matter of unrest between mechanized and traditional sectors of fishing. The aim of this study was to understand the impact of the ban on monsoon trawling in employment pattern, poverty and income distribution of fishermen along the coast of Maharashtra. The study was conducted at the Versova fishing village, Mumbai, and provides reflections on the possible impact of monsoon ban in the livelihood and standard of living of the fishermen in the state.